Marketing Modernisms

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Publisher : Liverpool University Press
ISBN 13 : 9780853237563
Total Pages : 304 pages
Book Rating : 4.2/5 (375 download)

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Book Synopsis Marketing Modernisms by : Peter Richmond

Download or read book Marketing Modernisms written by Peter Richmond and published by Liverpool University Press. This book was released on 2001-01-01 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Architect, teacher, journalist, town planner and cultural entrepreneur, Sir Charles Reilly (1874–1948) was a leading figure of the early twentieth-century British architectural scene. Marketing Modernisms is the first book to take an in-depth look at Reilly’s career, tracing his evolving architectural ethos via a series of case studies of his built work. Among other issues, the author considers Reilly’s involvement in cultural enterprises such as the establishment of the Liverpool Repertory Theatre, his journalism, transatlantic links and town-planning theories. Reilly has been largely overlooked by writers of Modernist histories, but this book restores him to deserved prominence.

Marketing Modernism in Fin-de-siècle Europe

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Author :
Publisher : Princeton University Press
ISBN 13 : 9780691029269
Total Pages : 380 pages
Book Rating : 4.0/5 (292 download)

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Book Synopsis Marketing Modernism in Fin-de-siècle Europe by : Robert Jensen

Download or read book Marketing Modernism in Fin-de-siècle Europe written by Robert Jensen and published by Princeton University Press. This book was released on 1994 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: In describing the canon-building of modern dealerships, Jensen considers the new "ideological dealer" and explores the commercial construction of artistic identity through such rhetorical concepts as temperament and "independent art" and through such institutional structures as the retrospective.

Contemporary Fiction, Celebrity Culture, and the Market for Modernism

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Author :
Publisher : Bloomsbury Publishing
ISBN 13 : 1350248576
Total Pages : 248 pages
Book Rating : 4.3/5 (52 download)

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Book Synopsis Contemporary Fiction, Celebrity Culture, and the Market for Modernism by : Carey Mickalites

Download or read book Contemporary Fiction, Celebrity Culture, and the Market for Modernism written by Carey Mickalites and published by Bloomsbury Publishing. This book was released on 2022-01-13 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Arguing that contemporary celebrity authors like Zadie Smith, Ian McEwan, Martin Amis, Kazuo Ishiguro, Salman Rushdie, Eimear McBride and Anna Burns position their work and public personae within a received modernist canon to claim and monetize its cultural capital in the lucrative market for literary fiction, this book also shows how the corporate conditions of marketing and branding have redefined older models of literary influence and innovation. It contributes to a growing body of criticism focused on contemporary literature as a field in which the formal and stylistic experimentation that came to define a canon of early 20th-century modernism has been renewed, contested, and revised. Other critics have celebrated these renewals, variously arguing that contemporary literature picks up on modernism's unfinished aesthetic revolutions in ways that have expanded the imaginative possibilities for fiction and revived questions of literary autonomy in the wake of postmodern nihilism. While this is a compelling thesis, and one that rightly questions an artificial and problematic periodization that still lingers in academic criticism, those approaches generally fail to address the material conditions that structure literary production and the generation of cultural capital, whether in the historical development of modernism or its contemporary permutations. This book addresses this absence by proposing a materialist history of modernism's afterlives.

Modernism and Market Fantasy

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Author :
Publisher : Springer
ISBN 13 : 0230391532
Total Pages : 245 pages
Book Rating : 4.2/5 (33 download)

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Book Synopsis Modernism and Market Fantasy by : C. Mickalites

Download or read book Modernism and Market Fantasy written by C. Mickalites and published by Springer. This book was released on 2012-10-16 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examining work from Ford and Conrad's pre-war impressionism through Rhys's fiction of the late 1930s, the author shows how modernist innovation engages with transformations in early twentieth-century capitalism and tracks the ways in which modernist fiction reconfigures capitalist mythologies along the fault lines of their internal contradictions.

Marketing Modernisms

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Author :
Publisher :
ISBN 13 :
Total Pages : 392 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Marketing Modernisms by : Kevin J. H. Dettmar

Download or read book Marketing Modernisms written by Kevin J. H. Dettmar and published by . This book was released on 1996 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examining the forms of promotion that occurred in the advertising departments of publishing houses, the editorial offices of literary magazines, and in the minds of modern writers, Marketing Modernisms brings to the fore little-known and often critically unpopular connections between canonical writers such as Ezra Pound, T. S. Eliot, James Joyce, Virginia Woolf, and Langston Hughes and the commercial marketplace they engaged. The book's essays examine a range of provocative themes, including the strategies that modernists and their publishers employed to market their work, to fashion themselves as artists or celebrities, and to bridge the gap between an avante garde elite and the popular reader. Other essays explore the difficulties confronted by women, African American, and gay and lesbian writers in gaining literary acceptance and achieving commercial representation while maintaining the gendered, racial, and sexual aspects of their lives.

Modernism and the Culture of Market Society

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Author :
Publisher : Cambridge University Press
ISBN 13 : 1139456024
Total Pages : 301 pages
Book Rating : 4.1/5 (394 download)

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Book Synopsis Modernism and the Culture of Market Society by : John Xiros Cooper

Download or read book Modernism and the Culture of Market Society written by John Xiros Cooper and published by Cambridge University Press. This book was released on 2004-09-02 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many critics argue that the modernist avant-garde were always in opposition to the commercial values of market-driven society. For John Xiros Cooper, the avant-garde bears a more complex relation to capitalist culture than previously acknowledged. He argues that in their personal relationships, gender roles and sexual contacts, the modernist avant-garde epitomised the impact of capitalism on everyday life. Cooper shows how the new social, cultural and economic practices aimed to defend cultural values in a commercial age, but, in this task, modernism became the subject of a profound historical irony. Its own characterising techniques, styles and experiments, deployed to resist the new nihilism of the capitalist market, eventually became the preferred cultural style of the very market culture which the first modernists opposed. In this broad-ranging 2004 study John Xiros Cooper explores this provocative theme across a wide range of Modernist authors, including Joyce, Eliot, Stein and Barnes.

Marketing Modernism in Fin-de-Siècle Europe

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Author :
Publisher : Princeton University Press
ISBN 13 : 0691241953
Total Pages : 376 pages
Book Rating : 4.6/5 (912 download)

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Book Synopsis Marketing Modernism in Fin-de-Siècle Europe by : Robert Jensen

Download or read book Marketing Modernism in Fin-de-Siècle Europe written by Robert Jensen and published by Princeton University Press. This book was released on 2022-02-08 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this fundamental rethinking of the rise of modernism from its beginnings in the Impressionist movement, Robert Jensen reveals that market discourses were pervasive in the ideological defense of modernism from its very inception and that the avant-garde actually thrived on the commercial appeal of anti-commercialism at the turn of the century. The commercial success of modernism, he argues, depended greatly on possession of historical legitimacy. The very development of modern art was inseparable from the commercialism many of its proponents sought to transcend. Here Jensen explores the economic, aesthetic, institutional, and ideological factors that led to its dominance in the international art world by the early 1900s. He emphasizes the role of the emerging dealer/gallery market and of modernist art historiographies in evaluating modern art and legitimizing it through the formation of a canon of modernist masters. In describing the canon-building of modern dealerships, Jensen considers the new "ideological dealer" and explores the commercial construction of artistic identity through such rhetorical concepts as temperament and "independent art" and through such institutional structures as the retrospective. His inquiries into the fate of the juste milieu, a group of dissidents who saw themselves as "true heirs" of Impressionism, and his look at a new form of art history emerging in Germany further expose a linear, dealer- oriented history of modernist art constructed by or through the modernists themselves.

A Companion to Modernist Literature and Culture

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1405154675
Total Pages : 616 pages
Book Rating : 4.4/5 (51 download)

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Book Synopsis A Companion to Modernist Literature and Culture by : David Bradshaw

Download or read book A Companion to Modernist Literature and Culture written by David Bradshaw and published by John Wiley & Sons. This book was released on 2008-04-15 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Companion combines a broad grounding in the essentialtexts and contexts of the modernist movement with the uniqueinsights of scholars whose careers have been devoted to the studyof modernism. An essential resource for students and teachers of modernistliterature and culture Broad in scope and comprehensive in coverage Includes more than 60 contributions from some of the mostdistinguished modernist scholars on both sides of the Atlantic Brings together entries on elements of modernist culture,contemporary intellectual and aesthetic movements, and all thegenres of modernist writing and art Features 25 essays on the signal texts of modernist literature,from James Joyce’s Ulysses to Zora NealHurston’s Their Eyes Were Watching God Pays close attention to both British and Americanmodernism

Modernism and the Marketplace

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Author :
Publisher : Routledge
ISBN 13 : 1136094660
Total Pages : 184 pages
Book Rating : 4.1/5 (36 download)

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Book Synopsis Modernism and the Marketplace by : Alissa G. Karl

Download or read book Modernism and the Marketplace written by Alissa G. Karl and published by Routledge. This book was released on 2013-01-11 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Though the relationship of modernist writers and artists to mass-marketplaces and popular cultural forms is often understood as one of ambivalence if not antagonism, Modernism and the Marketplace redirects this established line of inquiry, considering the practical and conceptual interfaces between literary practice and dominant economic institutions and ideas.

Pragmatic Modernism

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Author :
Publisher : Oxford University Press
ISBN 13 : 0190207345
Total Pages : 216 pages
Book Rating : 4.1/5 (92 download)

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Book Synopsis Pragmatic Modernism by : Lisi Schoenbach

Download or read book Pragmatic Modernism written by Lisi Schoenbach and published by Oxford University Press. This book was released on 2014-11-28 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Pragmatic Modernism' traces an alternative strain of modernism influenced by pragmatist philosophy and characterized by its commitment to gradualism, continuity, and habit rather than spectacular events and radical rupture.

In Search of Russian Modernism

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Publisher : Johns Hopkins University Press
ISBN 13 : 1421426412
Total Pages : 388 pages
Book Rating : 4.4/5 (214 download)

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Book Synopsis In Search of Russian Modernism by : Leonid Livak

Download or read book In Search of Russian Modernism written by Leonid Livak and published by Johns Hopkins University Press. This book was released on 2018-11-30 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aiming to open an overdue debate about the academic fields of Russian and transnational modernist studies, this book is intended for an audience of scholars in comparative literary and cultural studies, specialists in Russian and transnational modernism, and researchers engaged with European cultural historiography.

Making Modernism

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Publisher : Univ of California Press
ISBN 13 : 9780520206533
Total Pages : 334 pages
Book Rating : 4.2/5 (65 download)

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Book Synopsis Making Modernism by : Michael C. FitzGerald

Download or read book Making Modernism written by Michael C. FitzGerald and published by Univ of California Press. This book was released on 1996-01-01 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artists don't achieve financial success and critical acclaim during their lifetimes as a result of chance or luck. Michael FitzGerald's assiduously researched book documents Picasso's courting of dealers, critics, collectors, and curators as he established his reputation during the first forty years of the twentieth century. FitzGerald describes the care, patience, and resourcefulness invested by Paul Rosenberg, Picasso's dealer and close collaborator from 1918 to 1940, in building the financial value and public acceptance of Picasso's art. The book is based on and quotes generously from previously unpublished correspondence between Picasso and dealers, collectors, and museum curators.

The New Modernist Studies Reader

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Publisher : Bloomsbury Publishing
ISBN 13 : 1350106283
Total Pages : 384 pages
Book Rating : 4.3/5 (51 download)

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Book Synopsis The New Modernist Studies Reader by : Sean Latham

Download or read book The New Modernist Studies Reader written by Sean Latham and published by Bloomsbury Publishing. This book was released on 2021-01-28 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together 17 foundational texts in contemporary modernist criticism in one accessible volume, this book explores the debates that have transformed the field of modernist studies at the turn of the millennium and into the 21st century. The New Modernist Studies Reader features chapters covering the major topics central to the study of modernism today, including: · Feminism, gender, and sexuality · Empire and race · Print and media cultures · Theories and history of modernism Each text includes an introductory summary of its historical and intellectual contexts, with guides to further reading to help students and teachers explore the ideas further. Includes essential texts by leading critics such as: Anne Anlin Cheng, Brent Hayes Edwards, Rita Felski, Susan Stanford Friedman, Mark Goble, Miriam Bratu Hansen, Andreas Huyssen, David James, Heather K. Love, Douglas Mao, Mark S. Morrisson, Michael North, Jessica Pressman, Lawrence Rainey, Paul K. Saint-Amour, Bonnie Kime Scott, Urmila Seshagiri, Robert Spoo, and Rebecca L. Walkowitz.

Cheap Modernism

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Publisher : Edinburgh University Press
ISBN 13 : 1474417264
Total Pages : 184 pages
Book Rating : 4.4/5 (744 download)

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Book Synopsis Cheap Modernism by : Lise Jaillant

Download or read book Cheap Modernism written by Lise Jaillant and published by Edinburgh University Press. This book was released on 2017-04-17 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: We often think of Mrs Dalloway or A Portrait of the Artist as a Young Man as difficult books, originally published in small print runs for a handful of readers. But from the mid-1920s, these texts and others were available in cheap format across Europe. Uniform series of reprints such as the Travellers' Library, the Phoenix Library, Tauchnitz and Albatross sold modernism to a wide audience - thus transforming a little-read "e;highbrow"e; movement into a popular phenomenon. The expansion of the readership for modernism was not only vertical (from "e;high"e; to "e;low"e;) but also spatial - since publisher's series were distributed within and outside metropolitan centres in Britain, continental Europe and elsewhere. Many non-English native speakers discovered texts by Joyce, Woolf and others in the original language - a fact that has rarely been mentioned in histories of modernism. Drawing on extensive work in neglected archives, Cheap Modernism will be of interest to all those who want to know how the new literature became a global commercial hit.

Modernism

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Publisher : John Benjamins Publishing
ISBN 13 : 9789027234544
Total Pages : 584 pages
Book Rating : 4.2/5 (345 download)

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Book Synopsis Modernism by : Ástráður Eysteinsson

Download or read book Modernism written by Ástráður Eysteinsson and published by John Benjamins Publishing. This book was released on 2007 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: The two-volume work Modernism has been awarded the prestigious 2008 MSA Book Prize! Modernism has constituted one of the most prominent fields of literary studies for decades. While it was perhaps temporarily overshadowed by postmodernism, recent years have seen a resurgence of interest in modernism on both sides of the Atlantic. These volumes respond to a need for a collective and multifarious view of literary modernism in various genres, locations, and languages. Asking and responding to a wealth of theoretical, aesthetic, and historical questions, 65 scholars from several countries test the usefulness of the concept of modernism as they probe a variety of contexts, from individual texts to national literatures, from specific critical issues to broad cross-cultural concerns. While the chief emphasis of these volumes is on literary modernism, literature is seen as entering into diverse cultural and social contexts. These range from inter-art conjunctions to philosophical, environmental, urban, and political domains, including issues of race and space, gender and fashion, popular culture and trauma, science and exile, all of which have an urgent bearing on the poetics of modernity.

Man Appeal

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Publisher :
ISBN 13 :
Total Pages : 216 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Man Appeal by : Paul Jobling

Download or read book Man Appeal written by Paul Jobling and published by . This book was released on 2005-03 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a much-needed evaluation of the history of men's fashion advertising in the first half of the twentieth century. Arguably, modernism provided the most visually arresting and playful poster and press advertising campaigns ever launched. Undoubtedly one of the most fecund and complex periods in the history of menswear promotion, the period saw vast sums of money spent on advertising men's clothing by the likes of Austin Reed, the Fifty Shilling Tailors, Simpson and Barratt shoes. Replete with confident head-turners, many posters of the period featured dandies knowingly offering up their bodies for the delectation of women - an irony made doubly rich by the fact that these images were consumed almost exclusively by men. As Jobling expertly shows, the erotic charge in evidence in the representation of the buff gymnos in Calvin Klein's 80's campaigns had much earlier antecedents. There was, surprisingly, a pronounced fetishistic aspect coupled with sexual ambiguity in publicity for underwear in the interwar period. Looking well beyond issues of representation to broader socio-economic contexts in this deeply researched and original study, Jobling addresses an exciting range of discourses relating to professionalization, modernity, mass-communication and marketing, display and consumer psychology.

The Future of Modernism

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Publisher : University of Michigan Press
ISBN 13 : 9780472108350
Total Pages : 284 pages
Book Rating : 4.1/5 (83 download)

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Book Synopsis The Future of Modernism by : Hugh Witemeyer

Download or read book The Future of Modernism written by Hugh Witemeyer and published by University of Michigan Press. This book was released on 1997 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Argues for the complex and vital legacy of major modernist authors