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Marketing Manager
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Book Synopsis The Product Marketing Manager by : Lucas Weber
Download or read book The Product Marketing Manager written by Lucas Weber and published by . This book was released on 2017-10-24 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Product Marketing Manager plays the crucial role of defining the positioning, messaging, and unique selling proposition of a product or product line. This involves taking detailed and technical product information and distilling it into key marketing and sales messages as well as working among several teams in an organization to plan and execute product releases and launches.This book is a must-have for anyone who works as, or with, a Product Marketing Manager. It not only explains the role but focuses on practical applications of the information presented and ties everything together with entertaining life lessons and anecdotes collected through years of experience by the author as well as interviews with his colleagues and other industry experts.If you are considering a career as a Product Marketing Manager, are new to the profession and looking for guidance and clarification, already have many years of experience in the role and are looking for new inspiration and ideas, or are interested in learning what a Product Marketing Manager colleague of yours is responsible for within your organization, this book is for you.
Book Synopsis Black Hole Blues and Other Songs from Outer Space by : Janna Levin
Download or read book Black Hole Blues and Other Songs from Outer Space written by Janna Levin and published by Anchor. This book was released on 2016-03-29 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authoritative story of the headline-making discovery of gravitational waves—by an eminent theoretical astrophysicist and award-winning writer. From the author of How the Universe Got Its Spots and A Madman Dreams of Turing Machines, the epic story of the scientific campaign to record the soundtrack of our universe. Black holes are dark. That is their essence. When black holes collide, they will do so unilluminated. Yet the black hole collision is an event more powerful than any since the origin of the universe. The profusion of energy will emanate as waves in the shape of spacetime: gravitational waves. No telescope will ever record the event; instead, the only evidence would be the sound of spacetime ringing. In 1916, Einstein predicted the existence of gravitational waves, his top priority after he proposed his theory of curved spacetime. One century later, we are recording the first sounds from space, the soundtrack to accompany astronomy’s silent movie. In Black Hole Blues and Other Songs from Outer Space, Janna Levin recounts the fascinating story of the obsessions, the aspirations, and the trials of the scientists who embarked on an arduous, fifty-year endeavor to capture these elusive waves. An experimental ambition that began as an amusing thought experiment, a mad idea, became the object of fixation for the original architects—Rai Weiss, Kip Thorne, and Ron Drever. Striving to make the ambition a reality, the original three gradually accumulated an international team of hundreds. As this book was written, two massive instruments of remarkably delicate sensitivity were brought to advanced capability. As the book draws to a close, five decades after the experimental ambition began, the team races to intercept a wisp of a sound with two colossal machines, hoping to succeed in time for the centenary of Einstein’s most radical idea. Janna Levin’s absorbing account of the surprises, disappointments, achievements, and risks in this unfolding story offers a portrait of modern science that is unlike anything we’ve seen before.
Book Synopsis Managers Guide to Marketing, Advertising, and Publicity by : Barry Callen
Download or read book Managers Guide to Marketing, Advertising, and Publicity written by Barry Callen and published by McGraw Hill Professional. This book was released on 2009-09-11 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proven strategies that make sure your marketing message stands out from the rest The average American is exposed to as many as 5,000 marketing messages per day, so it’s more important than ever to create the most effective marketing and advertising campaigns as possible. Manager’s Guide to Marketing, Advertising, and Publicity explains The 14 principles of marketing communications strategy Common marketing mistakes to avoid Techniques for creating powerful marketing messages The many choices for delivering your marketing message How to take full advantage of digital platforms Today, you must come up with a bigger, better, brighter marketing campaign, or you’re guaranteed to be lost in the noise. This primer is ideal for anyone looking to position his or her organization as a powerful competitor in the twenty-first century. Briefcase Books, written specifically for today’s busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page: Clear definitions of key terms, concepts, and jargon Tactics and strategies for overseeing marketing initiatives Insider tips for getting the most out of marketing, advertising, and publicity Practical advice for creating effective campaigns Warning signs when preparing for and undertaking marketing initiatives Stories and insights from the experiences of others Specific marketing procedures, tactics, and hands-on techniques
Book Synopsis How To Become A Marketing Manager, How To Be Highly Successful As A Marketing Manager, And How To Earn Revenue As A Marketing Manager by : Dr. Harrison Sachs
Download or read book How To Become A Marketing Manager, How To Be Highly Successful As A Marketing Manager, And How To Earn Revenue As A Marketing Manager written by Dr. Harrison Sachs and published by The Epic Books Of Dr. Harrison Sachs. This book was released on 2020-12-31 with total page 77 pages. Available in PDF, EPUB and Kindle. Book excerpt: This essay sheds light on how to become a marketing manager, explicates how to be highly successful as a marketing manager, and elucidates how to earn revenue as a marketing manager. While becoming a marketing manager may seem be an eminently cumbersome, expensive, time-consuming, and daunting undertaking, it is viably possible to become a marketing manager. Much to the relief of prospective marketing managers, it is possible to become a marketing manager in a time span of less than half of a decade and the journey to become a marketing manager is not as lengthy as the journey to pursue certain other occupations, such as the occupations of a medical doctor or attorney. The pathway that a prospective marketing manager can follow to become a marketing manager is fraught with challenges that are not a cinch to surmount. It can be arduous to fulfill the duties of a marketing manager. Marketing manager skills are highly desirable skills to possess. As of December of 2020, only an infinitesimal fraction of one percent of the global population are employed as marketing managers in the U.S., for instance, less than 532,000 are employed as marketing managers even though the U.S. population is comprised of over 328,000,000 people as of December of 2020. As of December of 2020, less than .162% of people in the U.S. are employed as marketing managers. This means that out of 617 random people in the U.S., about only one person at most would be employed as a marketing manager as of December of 2020. As of December of 2020, it was estimated that there were more medical doctors and attorneys as an aggregate in the U.S. than marketing managers in the U.S. even though it takes far more years to fulfill the ample mandatory requirements to become a medical doctor or attorney than it takes to fulfill the mandatory requirements to become a marketing manager. As of December of 2020, there are no mandatory requirements that need to be fulfilled for a person to become a marketing manager. As of December of 2020, the economy is unequivocally in dire need of more marketing managers, especially since they are able to help companies to optimize their marketing campaigns. Having subpar marketing campaigns amplifies a company’s marketing costs. Neglecting to optimize its marketing campaigns can undermine a company’s profitability potential. Companies should aim to eliminate unprofitable elements from their marketing campaigns. Having unprofitable elements in their marketing campaigns can cause companies to imprudently hemorrhage marketing dollars. A marketing manager’s role extends beyond the ambit of overseeing the marketing campaigns of their clients. A marketing manager should aim to optimize the marketing campaigns of their clients and render the marketing campaigns of their clients devoid of unprofitable elements. It is of eminent importance that marketing managers are constantly refining the marketing campaigns of their clients based on the insights that they gleaned from meticulously analyzing customer-driven analytical data so that the marketing campaigns of their clients cannot only become more cost-effective marketing campaigns, but can also become devoid of unprofitable elements. Marketing managers can utilize metrics that measure the effectiveness of a marketing campaign so that they can gain insights into determining which elements of a marketing campaign are in dire need of being enhanced and which elements are in dire need of being jettison from a marketing campaign. When marketing managers neglect to meticulously analyze customer-driven analytical data and subsequently ameliorate the marketing campaigns of their clients, then they are hemorrhaging the marketing dollars of their clients, not optimizing the marketing campaigns of their clients, and are ultimately abating the efficacy of the marketing campaigns of their clients. The overall goal of a marketing campaign should be not only to yield a high “return on marketing dollars investment, a high product sales conversion rate, a high product sales growth rate, a high customer growth rate, a low customer acquisition cost”, and sizeable sales revenue, but should also be able to help a company to be able to grow its lucrative customer base, amplify its positive brand recognition, cultivate its brand equity, and bolster its brand image.
Book Synopsis Global Marketing: Foreign Entry, Local Marketing, and Global Management by : Johny K. Johansson
Download or read book Global Marketing: Foreign Entry, Local Marketing, and Global Management written by Johny K. Johansson and published by McGraw-Hill/Irwin. This book was released on 2008-11-03 with total page 696 pages. Available in PDF, EPUB and Kindle. Book excerpt: Johanssons Global Marketing, 5/e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these tasks. The discussion progresses from how to market an existing product outside of the domestic market to how to develop a new product for specific local markets and then broadens the scope to discuss marketing and management topics from a global managerial perspective. Legal, regulatory, political, and cultural, issues are discussed as appropriate throughout the text. Excellent examples and cases, many of which are drawn from the authors rich international experience, help students move from concept to application.
Author :City of London College of Economics Publisher :City of London College of Economics ISBN 13 : Total Pages :2135 pages Book Rating :4./5 ( download)
Book Synopsis Marketing Manager Diploma (Master's level) - City of London College of Economics - 12 months - 100% online / self-paced by : City of London College of Economics
Download or read book Marketing Manager Diploma (Master's level) - City of London College of Economics - 12 months - 100% online / self-paced written by City of London College of Economics and published by City of London College of Economics. This book was released on with total page 2135 pages. Available in PDF, EPUB and Kindle. Book excerpt: Overview The ultimate course in marketing. Nothing will be uncovered. Content - What is Marketing? - Marketing Management - Marketing Management Philosophies - Marketing Challenges into the Next Century - Marketing and Society: Social Responsibility and Marketing Ethics - Social Criticisms of Marketing - Citizen and Public Actions to Regulate - Business Actions Towards Socially Responsible - Principles for Public Policy Towards Marketing - Strategic Marketing Planning - The Global Market Place - Business Markets and Business Buyer Behaviour - Market Information and Marketing Research - Core Strategy - And many more Duration 12 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.
Book Synopsis Job Descriptions in Marketing Management by : JoAnn Sperling
Download or read book Job Descriptions in Marketing Management written by JoAnn Sperling and published by . This book was released on 1969 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Report on research into, and on the results of a survey of the opinion of marketing executives on, the use and content of job descriptions in marketing management - covers relevant aspects of personnel management and industrial research, recruitment and duties of marketing managers, aspects of business organization, etc.
Book Synopsis Marketing Management by : Greg W. Marshall
Download or read book Marketing Management written by Greg W. Marshall and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "No doubt about it, marketing is really changing. Marketing today is: Very strategic-customer-centricity is now a core organizational value. Practiced virtually, digitally, and socially to a greater degree than ever before imagined. Enabled and informed by analytics and new technologies. Accountable to top management through diligent attention to metrics and measurement. Oriented toward service as driver of product. "Owned" by everybody in the firm to one degree or another"--
Book Synopsis Everything I Know about Marketing I Learned From Google by : Aaron Goldman
Download or read book Everything I Know about Marketing I Learned From Google written by Aaron Goldman and published by McGraw Hill Professional. This book was released on 2010-08-20 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want Market Share? Google It! “Google is a once-in-a-generation company. Aaron Goldman has written an essential book that goes beyond telling us how Google became so important to explaining why the revolution it’s leading will affect everyone in media and marketing.” —Brian Morrissey, Digital Editor, Adweek “An insightful tour of the elements that have made Google successful combined with a usable guide on how to apply this learning to your business.” —Rishad Tobaccowala , Chief Strategy & Innovation Officer, Vivaki About the Book You know you’ve hit it big when your name becomes a verb—and no one knows that better than Google. In just over 10 years, Google has become the world’s most valuable brand, consistently dominating its category and generating $6 billion in revenue per quarter. How does Google do it? In a word: marketing. You may not think Google does much marketing. Indeed, it doesn’t do a lot of what has traditionally been viewed as marketing. But in today’s digital world, marketing has taken new shape—and Google is at the cutting edge. In Everything I Know about Marketing I Learned from Google, digital marketing expert Aaron Goldman offers 20 powerful lessons straight from Google’s playbook. Taking you deep into the inner workings of the Googleplex (which are simpler than you think), Goldman provides the knowledge and tools you need to build and grow your brand (which is also simpler than you think). Along the way, he shows how Google’s tactics are being used by a wide range of successful corporations, from Apple to Zappos. Key principles include: Tap into the Wisdom of Crowds: Get the signals you need directly from your customers Keep It Simple, Stupid: Craft messages people can grasp in a nanosecond and pass along Don’t Interrupt: Join the conversation—but avoid disrupting it Act Like Content: Provide value, not sales pitches Test Everything: Take no detail of your program for granted; you can always improve Show Off Your Assets: Distribute your brand everywhere The beauty of it all is that these Googley lessons can be applied to every aspect of marketing, in organizations of any size. Whether you run a PR department in a multinational corporation or serve as the sole marketer in a small business, these tactics work. In its mission to “organize the world’s information,” Google has rewritten the book on marketing. Use Everything I Know about Marketing I Learned from Google to remake your own organization’s marketing—and engage more customers than ever.
Book Synopsis Marketing Management by Dr. F. C. Sharma (eBook) by : Dr. F. C. Sharma
Download or read book Marketing Management by Dr. F. C. Sharma (eBook) written by Dr. F. C. Sharma and published by SBPD Publications. This book was released on 2020-12-12 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: An excellent book for commerce students appearing in competitive, professional and other examinations.1. Introduction to Marketing : Nature, Scope and Importance, 2. Care Concepts of Marketing, 3. Marketing Environment, 4. Market Segmentation, 5. Targeting, Positioning and Re-Positioning, 6. Buying Motives, 7. Introduction to Marketing-Mix, 8. Product and Product Planning, 9. New Product Development, 10. Product Life-Cycle, 11. Branding and Packaging, 12. Distribution : Type and Selection of Channels, 13. Middleman : Whole Saler and Retailer, 14. Physical Distribution of Goods, 15. Pricing Policies, Strategies and Price Determination, 16. Promotion—Methods of Promotion and Optimum Promotion Mix, 17. Introduction to Advertising, 18. Selection of Advertising Media, 19. Personal Selling, 20. Sales Promotion, 21. Publicity and Public Relation, 22. Marketing Research and Information System, 23. Consumer Behavior.
Book Synopsis Marketing Management in Practice 04/05 by : Marketing Knowledge
Download or read book Marketing Management in Practice 04/05 written by Marketing Knowledge and published by Routledge. This book was released on 2005-02-18 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are. Features such as diagrams and bulleted lists are used throughout to ensure the key points are displayed as clearly and concisely as possible. Each section begins with a list of learning outcomes and ends with hints and tips, thereby ensuring the content is broken down into manageable concepts and can be easily addressed and memorised. * Written specifically for revision purposes therefore only featuring the key concepts that need to be learned * Carefully designed to enable points to be easily extracted and memorised without clouding them in additional information * Accompanies the CIM Coursebook and MarketingOnline website to provide a complete suite of products to support the CIM qualifications
Book Synopsis Marketing Management by : S. Jayachandran
Download or read book Marketing Management written by S. Jayachandran and published by Excel Books India. This book was released on 2004-05 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is appropriate as a core textbook for Marketing Management in Post Graduate programmes including MBA. The text provides right from the basics in Marketing to Analysis and Application of Strategic Tools in Marketing Management. CORE FEATURESStructure : Six parts with 20 chaptersObjective: Make the readers to understand marketing theory & concepts and prepare them as tomorrow's marketing managers, academicians etc.,Style: Simple and lucid style to understand theory and concepts with live corporate examples.Focus: As core text book to post graduate students-MBA, M Com, M A, M Tech etc.Delighting Features (Value Addition)V Each part underlies a specific objective.v Each chapter starts with a marketing profile of leading corporate house with web address. This enables the reader to understand what is a corporate house, what are their businesses, what are their marketing and operating philosophies,v Summary of each chapter makes the reader to grasp the chapter contents with easy effort.v Each chapter has questions for discussion, preparing the students well for examination.v Each chapter ends with practical exercises for critical analysis and thinking which makes the reader to think critically.v Case Studies lead the reader to improve his/her analytical skills and practical knowledge.
Book Synopsis Marketing Management by : Russell S. Winer
Download or read book Marketing Management written by Russell S. Winer and published by Prentice Hall. This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: For upper-level undergraduate or MBA courses in Marketing Management. The only marketing management text with a strategic framework to take students beyond the basic concepts.
Book Synopsis Introduction to Marketing Management by : James Dacon Scott
Download or read book Introduction to Marketing Management written by James Dacon Scott and published by McGraw-Hill/Irwin. This book was released on 1985 with total page 848 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis MARKETING MANAGEMENT by : Dr.D.David Winster Praveenraj
Download or read book MARKETING MANAGEMENT written by Dr.D.David Winster Praveenraj and published by Archers & Elevators Publishing House. This book was released on with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Shoot The HiPPO written by Tom Bowden and published by . This book was released on 2020-12-16 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical and accessible book for students and digital marketing managers to learn the technical aspects of digital marketing and confidently shoot the highest paid person's opinion with data.
Book Synopsis Marketing Management, 2nd Edition by : Arun Kumar & N. Meenakshi
Download or read book Marketing Management, 2nd Edition written by Arun Kumar & N. Meenakshi and published by Vikas Publishing House. This book was released on 2011 with total page 969 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is a way of doing business. It is all pervasive, a part of everyone’s job description. Marketing is an expression of a company’s character, and is a responsibility that necessarily belongs to the whole company and everyone in it.
