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Author : Steuart Henderson Britt
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (847 download)
Download or read book Marketing Management & Administrative Action written by Steuart Henderson Britt and published by . This book was released on 1971 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Steuart Henderson Britt
Publisher :
ISBN 13 :
Total Pages : 693 pages
Book Rating : 4.:/5 (298 download)
Download or read book Marketing Management and Administrative Action written by Steuart Henderson Britt and published by . This book was released on 1973 with total page 693 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Steuart Henderson Britt
Publisher : McGraw-Hill College
ISBN 13 : 9780070069497
Total Pages : 468 pages
Book Rating : 4.0/5 (694 download)
Download or read book Marketing Management and Administrative Action written by Steuart Henderson Britt and published by McGraw-Hill College. This book was released on 1983-01-01 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Steuart Henderson Britt
Publisher :
ISBN 13 :
Total Pages : 806 pages
Book Rating : 4.3/5 (512 download)
Download or read book Marketing Management & Administrative Action written by Steuart Henderson Britt and published by . This book was released on 1968 with total page 806 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Steuart Henderson Britt
Publisher :
ISBN 13 :
Total Pages : 714 pages
Book Rating : 4.3/5 (512 download)
Download or read book Marketing Management and Administrative Action written by Steuart Henderson Britt and published by . This book was released on 1973 with total page 714 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William Herman Newman
Publisher :
ISBN 13 :
Total Pages : 92 pages
Book Rating : 4.:/5 (41 download)
Download or read book Administrative Action written by William Herman Newman and published by . This book was released on 1958 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John A. Howard
Publisher : McGraw-Hill/Irwin
ISBN 13 :
Total Pages : 588 pages
Book Rating : 4.3/5 (97 download)
Download or read book Marketing Management; Operating, Strategic, and Administrative written by John A. Howard and published by McGraw-Hill/Irwin. This book was released on 1973 with total page 588 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Victor P. Buell
Publisher :
ISBN 13 :
Total Pages : 360 pages
Book Rating : 4.3/5 (512 download)
Download or read book Marketing Management in Action written by Victor P. Buell and published by . This book was released on 1966 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sahaf, Musadiq A.
Publisher : PHI Learning Pvt. Ltd.
ISBN 13 : 9388028724
Total Pages : 736 pages
Book Rating : 4.3/5 (88 download)
Download or read book STRATEGIC MARKETING : MAKING DECISIONS FOR STRATEGIC ADVANTAGE, SECOND EDITION written by Sahaf, Musadiq A. and published by PHI Learning Pvt. Ltd.. This book was released on 2019-07-01 with total page 736 pages. Available in PDF, EPUB and Kindle. Book excerpt: This systematically organized text, now in its second edition, gives an in-depth analysis of the multidimensional aspects of strategic marketing. Comprising a harmonious blend of theoretical aspects and real-world applications, the book presents the framework that governs a firm's strategic decisions in the area of marketing. Divided into five parts, the text attempts to provide an explanation and critical analysis of the core concepts that have driven the growth and development of the subject for decades. At the same time, emerging concepts that would shape the scope of the subject have also been highlighted. The book is specifically written for the students who pursue academic and professional programmes in marketing, management and business studies. KEY FEATURES • Provides case studies in the context of Indian business at the end of each chapter to reinforce the understanding of the theory. • Comprises glossary of terms in addition to chapter-end summary, exercises and references. • Emphasizes self-study approach by explaining complex issues in a simple and student-friendly manner. NEW TO THE SECOND EDITION • Entirely revamped and updated to make the book an effective teaching and learning resource. • New chapters on ‘Service Marketing Strategies’, ‘Global Marketing Strategies’ and ‘Internal Marketing: A Tool for Implementation’. • Inclusion of several new sections throughout the text as per the latest development in the field. TARGET AUDIENCE • Marketing MBA • (Specialisation–Marketing)
Author : Harry Aaron Lipson
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 884 pages
Book Rating : 4.3/5 (97 download)
Download or read book Introduction to Marketing: an Administrative Approach written by Harry Aaron Lipson and published by John Wiley & Sons. This book was released on 1971 with total page 884 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gordon Foxall
Publisher : Routledge
ISBN 13 : 1317646991
Total Pages : 235 pages
Book Rating : 4.3/5 (176 download)
Download or read book Strategic Marketing Management (RLE Marketing) written by Gordon Foxall and published by Routledge. This book was released on 2014-09-15 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the implementation and control of effective plans. The information requirements of marketing management are highlighted and the marketing information system concept is developed within the framework of managerial information systems. In the chapters which deal with the elements of the marketing ‘mix’, the interrelated nature of these variables is emphasized. The book illustrates how the successful marketing manager can master each ‘weapon’ in the marketing ‘armoury’ and how (s)he can integrate those weapons to achieve the right mix for each product. The accent on integrated marketing continues in the final section where differentiated marketing is presented as an integrative framework and where the systematic control of marketing operations is described. This book is for students who will one day be managers: its emphasis is therefore on what is possible in marketing management and the most effective means by which marketing objectives can be attained.
Author : Nigel Piercy
Publisher : Routledge
ISBN 13 : 1317642708
Total Pages : 253 pages
Book Rating : 4.3/5 (176 download)
Download or read book Marketing Organisation (RLE Marketing) written by Nigel Piercy and published by Routledge. This book was released on 2014-09-19 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines: The study of the organisational location and positioning of the marketing function The analytical perspectives of information-processing theories of organisation The relationship between structure and information Organisational processes
Author : Ben Wooliscroft
Publisher : Springer Science & Business Media
ISBN 13 : 0387281819
Total Pages : 581 pages
Book Rating : 4.3/5 (872 download)
Download or read book A Twenty-First Century Guide to Aldersonian Marketing Thought written by Ben Wooliscroft and published by Springer Science & Business Media. This book was released on 2006-02-23 with total page 581 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Twenty-First Century Guide to Aldersonian Marketing Thought introduces readers to the life, the writings and the intellectual legacy of Wroe Alderson, the preeminent marketing thinker of the mid-twentieth century. Both Alderson’s seminal contributions to marketing theory and his "best practices" articles in the areas of marketing management and ethics have been reproduced. Contributions by others about Wroe Alderson include a biography and a number of previously published articles that build on Alderson's theoretical contributions. Six original articles further explore Wroe Alderson's life, his work, his character and his intellectual impact. This book also contains two bibliographies: one of material written by Alderson over a forty year period and the other of publications that discuss his work. This single volume provides readers with an "in depth" understanding of the nature, the scope, and the magnitude of Alderson’s highly original and lasting contributions to marketing theory and thought.
Author : William Herman Newmann
Publisher :
ISBN 13 :
Total Pages : 486 pages
Book Rating : 4.:/5 (963 download)
Download or read book Administrative Action written by William Herman Newmann and published by . This book was released on 1963 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 702 pages
Book Rating : 4.F/5 ( download)
Download or read book Marketing Information Guide written by and published by . This book was released on 1967 with total page 702 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Theodore A. Nelson
Publisher :
ISBN 13 :
Total Pages : 112 pages
Book Rating : 4.:/5 (319 download)
Download or read book Measuring Markets written by Theodore A. Nelson and published by . This book was released on 1979 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Arnold K. Weinstein
Publisher : Routledge
ISBN 13 : 1317638042
Total Pages : 219 pages
Book Rating : 4.3/5 (176 download)
Download or read book Marketing (RLE Marketing) written by Arnold K. Weinstein and published by Routledge. This book was released on 2014-09-19 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival.
