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Author : Florence Touzé
Publisher :
ISBN 13 :
Total Pages : 161 pages
Book Rating : 4.0/5 (926 download)
Download or read book Marketing, les illusions perdues written by Florence Touzé and published by . This book was released on 2015-03-01 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Florence Touzé
Publisher : La mer salée
ISBN 13 :
Total Pages : 174 pages
Book Rating : 4.0/5 (926 download)
Download or read book Marketing, les illusions perdues written by Florence Touzé and published by La mer salée. This book was released on 2021-02-10 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dans cette nouvelle édition, découvrez une redéfinition innovante du marketing ! Le marketing, la communication sont aujourd’hui accusés de complicité dans la dégradation de la planète et d’autres maux de société. Pourtant ces métiers peuvent être clés dans la promotion d’un autre monde. Mais il ne suffira pas d’un petit coup de peinture verte, une réforme radicale s’impose, sans naïveté ni manipulation, sans complaisance ni faux semblant. Florence Touzé a été l’une des premières à remettre en cause sa discipline pour la faire évoluer. Elle propose de passer d’un métier sous le feu des critiques à une discipline utile et constructive, d’oublier le marketing commercial de bout de chaîne, pour en faire une pierre angulaire d’implication, un marketing de fondation. Le marketing implicatif c’est une remise en cause du marketing, de son rôle au sein de l’entreprise. Il bouleverse la pyramide de Maslow, accompagne un consommateur impliqué, construit des contrats de marque exigeants. Il pose les bases de nouveaux liens entre l’entreprise et ses publics. Quand le marketing obsolète nous précipite dans le consumérisme destructeur, le marketing implicatif propose un cercle vertueux respectable, un métier dont on pourra être fiers. Dans une impasse éthique et économique, le marketing doit muter pour retrouver un sens et un rôle. À PROPOS DE L'AUTEURE Florence Touzé - Après un parcours en agence, Florence Touzé a choisi la transmission et l’enseignement supérieur. Elle est professeure de la Faculté Audencia, titulaire de la chaire Impact positif et responsable de programmes. Elle est jury et intervenante reconnue dans l’écosystème communication et marketing responsable. Paru il y a cinq ans ce livre a été revu et enrichi pour sa réédition À PROPOS DE L'EDITEUR La Mer Salée est une invitation à explorer un monde nouveau. Cette maison d’édition est née de notre envie de partager nos réflexions, nos expériences, nos idées, nos utopies. Nos livres s’adressent aux citoyens et aux organisations (entreprises, collectivités, associations) tentés d’expérimenter de nouvelles voies soutenables, désirables et réalisables. Ils s’adressent à ceux qui ont décidé de ne pas se laisser porter par les vents dominants ; à ceux qui sont prêts à opter pour une route certes moins balisée, mais tellement plus enthousiasmante. Pour penser et agir autrement. Sandrine et Yannick Roudaut - Alternité
Author : Honoré de Balzac
Publisher :
ISBN 13 :
Total Pages : 424 pages
Book Rating : 4.:/5 (89 download)
Download or read book Comédie Humaine: Lost illusions (Illusions perdues) 1897 written by Honoré de Balzac and published by . This book was released on 1897 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Honoré de Balzac
Publisher : U of Minnesota Press
ISBN 13 : 145296310X
Total Pages : 825 pages
Book Rating : 4.4/5 (529 download)
Download or read book Lost Illusions written by Honoré de Balzac and published by U of Minnesota Press. This book was released on 2020-05-26 with total page 825 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new annotated translation of the keystone of Balzac’s Comédie Humaine—a sweeping narrative of corrupted idealism in a cynical urban milieu Lost Illusions is an essential text within Balzac’s Comédie Humaine, his sprawling, interconnected fictional portrait of French society in the 1820s and 1830s comprising nearly one hundred novels and short stories. This novel, published in three parts between 1837 and 1843, tells the story of Lucien de Rubempré, a talented young poet who leaves behind a scandalous provincial life for the shallow, corrupt, and cynical vortex of modernity that was nineteenth-century Paris—where his artistic idealism slowly dissipates until he eventually decides to return home. Balzac poured many of his thematic preoccupations and narrative elaborations into Lost Illusions, from the contrast between life in the provinces and the all-consuming world of Paris to the idealism of poets, the commodification of art, the crushing burden of poverty and debt, and the triumphant cynicism of hack journalists and social climbers. The novel teems with characters, incidents, and settings, though perhaps none so vivid as its panoramic and despairing view of Paris as the nexus of modernity’s cultural, social, and moral infection. For Balzac, no institution better illustrates the new reality than Parisian journalism: “amoral, hypocritical, brazen, dishonest, and murderous,” he writes. In this new translation, Raymond N. MacKenzie brilliantly captures the tone of Balzac’s incomparable prose—a style that is alternatingly impassioned, overheated, angry, moving, tender, wistful, digressive, chatty, intrusive, and hectoring. His informative annotations guide the modern reader through the labyrinth of Balzac’s allusions.
Author : R. Howard Bloch
Publisher : University of Chicago Press
ISBN 13 : 9780226059716
Total Pages : 166 pages
Book Rating : 4.0/5 (597 download)
Download or read book God's Plagiarist written by R. Howard Bloch and published by University of Chicago Press. This book was released on 1995-09-15 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: God's Plagiarist is an entertaining account of the abbe Jacques-Paul Migne, one of the great entrepreneurs of the nineteenth century. A priest in Orleans from 1824 to 1833, Migne then moved to Paris, where, in the space of a decade, he built one of the most extensive publishing ventures of all time. How did he do it? Migne harnessed a deep well of personal energy and a will of iron to the latest innovations in print technology, advertising, and merchandising. His assembly-line production and innovative marketing of the massive editions of the Church Fathers placed him at the forefront of France's new commerce. Characterized by the police as one of the great "schemers" of the century, this priest-entrepreneur put the most questionable of business practices in the service of his devotion to Catholicism. Part detective novel, part morality tale, Bloch's narrative not only will interest scholars of nineteenth-century French intellectual history but will appeal also to general readers interested in the history of publishing or just a good historical yarn. "An unforgettable, Daumier-like portrait, sharp and satirical, of this enterprising, austere and somewhat crazed merchandiser of sacred learning. . . . Bloch deserves great credit for the wit and style of his effort to explore the Pedantic Park of nineteenth-century learning, that island of monsters which scholars have found, as yet, no escape."—Anthony Grafton, New Republic "Bloch is an exhilarating guide to the methods which made Migne the Napoleon of the Prospectus, a publicist of genius, Buffalo Bill and P.T. Barnum rolled into one."—David Coward, Times Literary Supplement "Mercifully, Bloch's sense of humour has none of that condescending mock-bewilderment commonly applied to the foreign or ancient. . . . It enables Bloch to promote Migne as a forerunner of the department store and to place him on a continuum running from St. Paul to the Tupperware party: the quality of the merchandise is increasingly irrelevant, still more the nature of its contents."—Graham Robb, London Review of Books
Author : Rachel Bowlby
Publisher : Columbia University Press
ISBN 13 : 0231504446
Total Pages : 289 pages
Book Rating : 4.2/5 (315 download)
Download or read book Carried Away written by Rachel Bowlby and published by Columbia University Press. This book was released on 2002-09-17 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Asserting that a history of shopping was, until recently, a history of women, Rachel Bowlby trains her eye on the evolution of the modern shopper. She uses a compelling blend of history, literary analysis, and cultural criticism to explore the rise of department stores and supermarkets of the United States, France, and Great Britain. Bowlby recalls the fascinating early days of these institutions. In the mid-nineteenth century, when department stores first developed, their fabulous new buildings brought middle-class women into town, where they could indulge in what was then a new activity: a day's shopping. The stores offered luxury, flattering women into believing that they belonged in a beautiful environment. It is here, Bowlby argues, that the idea of the modern woman's passion for fashion and shopping took hold. Developed in the twentieth century, supermarkets took an opposite tack: they offered functionality, standardization, and cheapness. However, Bowlby claims, despite their differences, the two institutions belong together as emblematic of their respective eras' social developments: the department store with the growth of cities, the supermarket with the proliferation of suburbs. With their dazzling lights and displays, both supermarkets and department stores were thought to produce in females an enhanced or trance-like state of mind. For readers who regard shopping as a spectator or participatory sport, and for those who wish to understand our culture and the psychology of women, or those who simply enjoy a witty, literate romp through the aisles, Carried Away is the perfect purchase.
Author : Damian Catani
Publisher : Reaktion Books
ISBN 13 : 178914468X
Total Pages : 393 pages
Book Rating : 4.7/5 (891 download)
Download or read book Louis-Ferdinand Céline written by Damian Catani and published by Reaktion Books. This book was released on 2021-10-13 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first English-language biography in more than two decades of the French writer, one of the great novelists of the twentieth century. Louis-Ferdinand Céline was one of the most innovative novelists of the twentieth century, and his influence both in his native France and beyond remains huge. This book sheds light on Céline’s groundbreaking novels, which drew extensively on his complex life: he rose from humble beginnings to worldwide literary fame, then dramatically fell from grace only to return, belatedly, to the limelight. Céline’s subversive writing remains fresh and urgent today, despite his controversial political views and inflammatory pamphlets that threatened to ruin his reputation. The first English-language biography of Céline in more than two decades, this book explores new material and reminds us why the author belongs in the pantheon of modern greats.
Author : Harold Bloom
Publisher : Infobase Publishing
ISBN 13 : 1438113102
Total Pages : 252 pages
Book Rating : 4.4/5 (381 download)
Download or read book Honore de Balzac written by Harold Bloom and published by Infobase Publishing. This book was released on 2009 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents critical essays on the works of French author Honore de Balzac.
Author : Cary Hollinshead-Strick
Publisher : Northwestern University Press
ISBN 13 : 0810140373
Total Pages : 219 pages
Book Rating : 4.8/5 (11 download)
Download or read book The Fourth Estate at the Fourth Wall written by Cary Hollinshead-Strick and published by Northwestern University Press. This book was released on 2019-07-15 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: New media are often greeted with suspicion by older media. The Fourth Estate at the Fourth Wall explores how, when the commercial press arrived in France in 1836, popular theater critiqued its corruption, its diluted politics, and its tendency to orient its content toward the lowest common denominator. July Monarchy plays, which provided affordable entertainment to a broad section of the public, constitute a large, nearly untapped reservoir of commentary on the arrival of the forty-franc press. Vaudevilles and comedies ask whether journalism that benefits from advertisement can be unbiased. Dramas explore whether threatening to spread false news is an acceptable way for journalists to exercise their influence. Hollinshead-Strick uses both plays and novels to show that despite their claims to enlighten their readers, newspapers were often accused of obscuring public access to information. Balzac’s interventions in this media sphere reveal his utopian views on print technology. Nerval’s and Pyat’s demonstrate the nefarious impact that corrupt theater critics could have on authors and on the public alike. Scholars of press and media studies, French literature, theater, and nineteenth-century literature more generally will find this book a valuable introduction to a cross-genre debate about press publicity that remains surprisingly resonant today.
Author : Rossiter Johnson
Publisher :
ISBN 13 :
Total Pages : 476 pages
Book Rating : 4.F/5 ( download)
Download or read book Author's Digest written by Rossiter Johnson and published by . This book was released on 1908 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dr Claire Parfait
Publisher : Ashgate Publishing, Ltd.
ISBN 13 : 1409489981
Total Pages : 290 pages
Book Rating : 4.4/5 (94 download)
Download or read book The Publishing History of Uncle Tom's Cabin, 1852–2002 written by Dr Claire Parfait and published by Ashgate Publishing, Ltd.. This book was released on 2013-04-28 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Uncle Tom's Cabin continues to provoke impassioned discussions among scholars; to serve as the inspiration for theater, film, and dance; and to be the locus of much heated debate surrounding race relations in the United States. It is also one of the most remarkable print-based texts in U.S. publishing history. And yet, until now, no book-length study has traced the tumultuous publishing history of this most famous of antislavery novels. Among the major issues Claire Parfait addresses in her detailed account are the conditions of female authorship, the structures of copyright, author-publisher relations, agency, and literary economics. To follow the trail of the book over 150 years is to track the course of American culture, and to read the various editions is to gain insight into the most basic structures, formations, and formulations of literary culture during the period. Parfait interrelates the cultural status of this still controversial novel with its publishing history, and thus also chronicles the changing mood and mores of the nation during the past century and a half. Scholars of Stowe, of American literature and culture, and of publishing history will find this impressive and compelling work invaluable.
Author : D. Salwak
Publisher : Springer
ISBN 13 : 0230374514
Total Pages : 214 pages
Book Rating : 4.2/5 (33 download)
Download or read book A Passion for Books written by D. Salwak and published by Springer. This book was released on 1999-04-23 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leading writers and critics, including Margaret Drabble, Alan Sillitoe and Ferdinand Mount, share their passion for books and the joys of reading in an inspiring collection of essays and writings. A Passion for Books is both a celebration of the value and importance of reading and a spirited defence against the many gloomy voices in our so-called electronic age who say the book will soon be obsolete. This book, itself a joy to read, is written for anyone who cares at all about the past and future of books and reading.
Author :
Publisher :
ISBN 13 :
Total Pages : 924 pages
Book Rating : 4.X/5 (2 download)
Download or read book L'Esprit Créateur written by and published by . This book was released on 1991 with total page 924 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Lawrence R. Schehr
Publisher : Stanford University Press
ISBN 13 : 0804780161
Total Pages : 356 pages
Book Rating : 4.8/5 (47 download)
Download or read book Rendering French Realism written by Lawrence R. Schehr and published by Stanford University Press. This book was released on 1997-07-01 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Realist novels are usually seen as verisimilar representations of the world, and even when that verisimilitude is critically examined (as it has been by Marxist and feminist critics), the criticism has referred to extra-literary matters, such as bourgeois ideology or defects in the portrayal of women. This book takes as its thesis that the point defining realism is the point at which the processes of representation break down, a sort of black hole of textuality, a rent in the tissue. The author argues that our notions of continuity, of readability, of representability, or our ideas about unity and ideological shift—or even our notions of what is hidden, occulted, or absent—all come from the nineteenth-century realist model itself. Instead of assuming representability, the author argues that we should look at places where the texts do not continue the representationalist model, where there is a sudden falling off, an abyss. Instead of seeing that point as a shortcoming, the author argues that it is equal to the mimetic successes of representation. After an initial chapter dealing with the limits and ruptures of textuality, the book considers the work of Stendhal, from its early state as a precursor to the later realism to La Chartreuse de Parme, which shows how the act of communication for Stendhal is always made of silences, gaps, and interruptions. The author then reads several works of Balzac, showing how he, while setting up the praxes of continuity on which his oeuvre depends, ruptures the works at various strategic points. In a chapter entitled "Romantic Interruptions," works of Nerval and the younger Dumas, seemingly unrelated to the realist project, are shown to be marked by the ideological, representational, and semiotic assumptions that produced Balzac. The book concludes with Flaubert, looking both at how Flaubert incessantly makes things "unfit" and how critics, even the most perspicacious postmodern ones, often try to smooth over the permanent crisis of rupture that is the sign of Flaubert's writing.
Author : Joseph S. Nye
Publisher :
ISBN 13 : 9780465001774
Total Pages : 384 pages
Book Rating : 4.0/5 (17 download)
Download or read book What Liberal Media? written by Joseph S. Nye and published by . This book was released on 1990 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Argues that the nature of economic power has changed and that the U.S. must develop the will and the flexibility to regain its international leadership role.
Author : Peter Brooks
Publisher : New York Review of Books
ISBN 13 : 1681374501
Total Pages : 281 pages
Book Rating : 4.6/5 (813 download)
Download or read book Balzac's Lives written by Peter Brooks and published by New York Review of Books. This book was released on 2020-10-06 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Enter the mind of French literary giant Honoré de Balzac through a study of nine of his greatest characters and the novels they inhabit. Balzac's Lives illuminates the writer's life, era, and work in a completely original way. Balzac, more than anyone, invented the nineteenth-century novel, and Oscar Wilde went so far as to say that Balzac had invented the nineteenth century. But it was above all through the wonderful, unforgettable, extravagant characters that Balzac dreamed up and made flesh—entrepreneurs, bankers, inventors, industrialists, poets, artists, bohemians of both sexes, journalists, aristocrats, politicians, prostitutes—that he brought to life the dynamic forces of an era that ushered in our own. Peter Brooks’s Balzac’s Lives is a vivid and searching portrait of a great novelist as revealed through the fictional lives he imagined.
Author :
Publisher :
ISBN 13 :
Total Pages : 1176 pages
Book Rating : 4.X/5 (4 download)
Download or read book Nineteenth-century French Studies written by and published by . This book was released on 1994 with total page 1176 pages. Available in PDF, EPUB and Kindle. Book excerpt:
