Marketing Interior Design Second Edition

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Marketing Interior Design

Author : Lloyd Princeton
Publisher : Simon and Schuster
ISBN 13 : 1581157282
Total Pages : 249 pages
Book Rating : 4.5/5 (811 download)

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Book Synopsis Marketing Interior Design by : Lloyd Princeton

Download or read book Marketing Interior Design written by Lloyd Princeton and published by Simon and Schuster. This book was released on 2010-02-16 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why struggle to market interior design when you can get specialized advice from a top-notch consultant? In Marketing Interior Design, Lloyd Princeton offers you the same high-quality insights that he gives to his clientele. Drawing on his professional expertise as well as the experiences of his clients, he provides detailed guidance to help you learn to: • figure out what to charge and have the confidence to demand that price • write your business statement • brand your business, including designing promotional materials • find leads and take advantage of them through networking • land jobs and learn how to handle the interview process • protect yourself with contracts • take advantage of the burgeoning market for green products and services. This insider guide is packed with examples of good (and bad) marketing materials, first-hand stories, and sample contract forms. If you are starting out in the field of interior design, or just want to retool your existing business, you need Marketing Interior Design! Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Marketing and Client Relations for Interior Designers

Author : Mary V. Knackstedt
Publisher : John Wiley & Sons
ISBN 13 : 0470260483
Total Pages : 288 pages
Book Rating : 4.4/5 (72 download)

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Book Synopsis Marketing and Client Relations for Interior Designers by : Mary V. Knackstedt

Download or read book Marketing and Client Relations for Interior Designers written by Mary V. Knackstedt and published by John Wiley & Sons. This book was released on 2008-04-18 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the latest insights in marketing and client relations for interior designers To be a successful interior designer, it's essential to market yourself and your firm effectively. A must-read for interior designers establishing a client base, as well as for seasoned interior designers aiming to grow their businesses, Marketing and Client Relations for Interior Designers offers valuable tips on enhancing client relations and building lasting relationships for a growing practice. This step-by-step manual helps you design the marketing program that best fits your unique practice and provides helpful business forms to help keep you on target, including staff questionnaires, planning guides, and design services outlines. With insight, simplicity, and uncommon sense, industry expert and authorMary Knackstedt guides design professionals through all aspects of promoting a design business, including how to: * Design specialized promotional resources, market research, and personal interactions * Establish a company profile that attracts clients * Find clients who are most likely to want your services * Budget marketing efforts accurately to avoid unnecessary expenses * Handle complaints diplomatically and with minimum problems * Build a better relationship with clients * Create proper contracts and letters of agreement * Set prices that are appropriate for your services Brimming with examples and proven strategies from successful, highly profitable firms that make it easy to apply the book's marketing techniques to your own business, Marketing and Client Relations for Interior Designers is your design firm's guide for business development, successfully marketing its services and maintaining long-term customer relationships.

Residential Interior Design

Author : Maureen Mitton
Publisher : John Wiley & Sons
ISBN 13 : 1118013034
Total Pages : 874 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Residential Interior Design by : Maureen Mitton

Download or read book Residential Interior Design written by Maureen Mitton and published by John Wiley & Sons. This book was released on 2011-03-29 with total page 874 pages. Available in PDF, EPUB and Kindle. Book excerpt: The completely revised room-by-room guide to home interior design Residential Interior Design, Second Edition teaches the fundamental skills that are needed to plan interior spaces for all types of homes, regardless of decorative styles, from remodeling to new construction. Taking a step-by-step approach, this valuable primer reviews all aspects of interior architecture as it relates to human factors and daily use. Authors Maureen Mitton and Courtney Nystuen explore the minimal amount of space that is necessary for rooms to function usefully, from the kitchen to the bathroom, the bedroom to the hallway, and every room in between. Packed with hundreds of drawings and photographs, this valuable tool is brimming with useful information regarding codes, mechanical and electrical systems, keys to creating wheelchair accessible spaces, and a variety of additional factors that impact each type of room and its corresponding space. Now featuring a companion website with instructor resources, this new edition is: Revised and updated with new building codes information and expanded information on sustainability, building construction, doors, windows, home offices, and outdoor spaces Illustrated throughout with line drawings and photographs to clearly explain the concepts covered The perfect study aid for the NCIDQ exam With a focus on quality of design over quantity of space, Residential Interior Design, Second Edition is the first stop to designing equally efficient and attractive rooms.

Interior Design Illustrated

Author : Christina M. Scalise
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1609019172
Total Pages : 427 pages
Book Rating : 4.6/5 (9 download)

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Book Synopsis Interior Design Illustrated by : Christina M. Scalise

Download or read book Interior Design Illustrated written by Christina M. Scalise and published by Bloomsbury Publishing USA. This book was released on 2014-08-06 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an age of reliance on CAD programs, the skill to express your creativity and vision with a hand-rendered drawing gives an interior designer a distinct advantage in communicating with clients and will set you apart from other designers. Develping strong hand visual communication skills without the aid of a computer are especially important to concept development in the interior design profession, and ideation flows rapdily when drawing manually. Building on the success of the First Edition, Interior Design Illustrated helps students develop this powerful marketing tool, making them invaluable to their employers. The step-by-step approach, with simple, uncomplicated illustrations and instructions that progress from beginner to intermediate skill levels, teaches students how to visualize interior space, perspective and details (such as pattern and texture) and to render their vision with markers and watercolors. Since the lessons are structured around small tasks, students will become proficient with one rendering skill before moving on to another. The text and numerous illustrations reinforce each other to make the lessons easily accessible to visual learners. The comprehensive coverage includes architectural features, wall and floor finishes, furniture, and design enhancements such as artwork, plants, tabletops, and accessories.

Business and Legal Forms for Interior Designers, Second Edition

Author : Tad Crawford
Publisher : Simon and Schuster
ISBN 13 : 1621532836
Total Pages : 284 pages
Book Rating : 4.6/5 (215 download)

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Book Synopsis Business and Legal Forms for Interior Designers, Second Edition by : Tad Crawford

Download or read book Business and Legal Forms for Interior Designers, Second Edition written by Tad Crawford and published by Simon and Schuster. This book was released on 2013-07-01 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: This essential trade reference offers more than fifty crucial forms and tells you everything you need to know to use them effectively, all for $5 less than the first edition. Made available in hard copy and on CD-ROM, each form can be customized and is accompanied by detailed instructions, advice on standard contractual provisions, and a negotiation checklist to help you achieve the best results. Included is an in-depth section on contractual issues relevant to the industry. Among the essential forms included are: Project plan and budget Proposal form Comprehensive production schedule Transmittal form Traffic log Collection letters Receipts log Marketing checklist Billing forms Work change order Designer–client agreement for commercial and residential projects Contract summary sheet Contract with fabricator Nondisclosure agreement for submitting ideas Employment agreement Trademark application And many more New to this edition are forms for leases, subleases, arbitration, general and mutual releases, employee warning and dismissal letters, and promissory notes. Don’t miss out. Use Business and Legal Forms for Interior Designers to spare yourself expensive lawyers’ fees and get fair compensation for your work.

Design Portfolios

Author : Diane Bender
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1501317245
Total Pages : 281 pages
Book Rating : 4.5/5 (13 download)

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Book Synopsis Design Portfolios by : Diane Bender

Download or read book Design Portfolios written by Diane Bender and published by Bloomsbury Publishing USA. This book was released on 2017-02-09 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's students of architecture, interior design, and landscape design need to master the art of marketing themselves via multiple print and digital formats. This third edition of Design Portfolios reflects contemporary portfolio practices and enables students to create portfolios that serve as both evolving collections of creative solutions to design problems and evidence of their abilities to visually relay messages. Readers will learn how to create not just a collection of design work but a unique marketing tool for a successful design career.

Business and Legal Forms for Interior Designers, Second Edition

Author : Tad Crawford
Publisher : Skyhorse Publishing Inc.
ISBN 13 : 162153250X
Total Pages : 289 pages
Book Rating : 4.6/5 (215 download)

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Book Synopsis Business and Legal Forms for Interior Designers, Second Edition by : Tad Crawford

Download or read book Business and Legal Forms for Interior Designers, Second Edition written by Tad Crawford and published by Skyhorse Publishing Inc.. This book was released on 2013-07-09 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

The Interior Design Business Handbook

Author : Mary V. Knackstedt
Publisher : John Wiley & Sons
ISBN 13 : 1118328205
Total Pages : 561 pages
Book Rating : 4.1/5 (183 download)

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Book Synopsis The Interior Design Business Handbook by : Mary V. Knackstedt

Download or read book The Interior Design Business Handbook written by Mary V. Knackstedt and published by John Wiley & Sons. This book was released on 2012-08-22 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thousands of interior design professionals have come to rely on The Interior Design Business Handbook for comprehensive, accessible coverage of the essential procedures, tools, and techniques necessary to manage a successful interior design business. The Fifth Edition of this essential resource has been revised to address the latest trends and changes in the field, with new and updated material on business size and structure, building a brand, client development, social networking and Internet marketing, finances, purchasing, technology and software programs, and other key areas. Complete with more than 75 sample forms and letters, this Fifth Edition is a one-stop resource for all aspects of establishing and running an interior design business from choosing a location and managing day-to-day operations to growing a business and putting it up for sale. All of the techniques and procedures in the book are rooted in real-world experience and are used daily in successful design firms throughout the United States. Filled with valuable information for solo practices and small firms as well as larger businesses, this book is an indispensable resource for seasoned professionals as well as interior designers who are at the start of their career.

Digital Marketers Sound Off

Author : Matt Chiera
Publisher :
ISBN 13 : 9780692121597
Total Pages : pages
Book Rating : 4.1/5 (215 download)

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Book Synopsis Digital Marketers Sound Off by : Matt Chiera

Download or read book Digital Marketers Sound Off written by Matt Chiera and published by . This book was released on 2018-05-31 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Marketers Sound Off is a compilation of first-hand insights from 101 digital marketing specialists who are "in the trenches" executing campaigns.

Marketing the Luxury of Interior Design

Author : Pamela Danziger
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781543286007
Total Pages : 164 pages
Book Rating : 4.2/5 (86 download)

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Book Synopsis Marketing the Luxury of Interior Design by : Pamela Danziger

Download or read book Marketing the Luxury of Interior Design written by Pamela Danziger and published by Createspace Independent Publishing Platform. This book was released on 2017-02-22 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: The traditional business of interior design has been disrupted in the face of growing competition, arising from retailers moving upscale with more sophisticated design resources (RH, Crate & Barrel), offering complimentary design services (Ethan Allen, Pottery Barn, West Elm), and emerging new-age internet etailers and services (Wayfair.com, Havenly.com). Complicating matters further, consumers are increasingly taking a do-it-yourself approach to home design and decorating challenges, encouraged by HGTV and other sources of information that portray a oversimplified and unrealistic picture of home improvement projects. Designers dedicated to providing customized, professional interior design services need new marketing strategies to succeed in today's competitive and complex market. To win in this new marketplace, designers must be exceptional marketers as well as exceptional designers. This book is a designer's guide to marketing success. Based upon research that author Pam Danziger, president of Unity Marketing, is known for, this book identifies the best clients for interior designer services and reveals how to reach the target customer with branding and marketing that connects. With a foreword by Cary Kravet, President and CEO of Kravet Inc., a leader in to-the-trade design resources, this book helps prepare interior designers to be more proficient and effective marketers as they confront today's changing market for professional interior design services.

Designing Commercial Interiors

Author : Christine M. Piotrowski
Publisher : John Wiley & Sons
ISBN 13 : 047039773X
Total Pages : 687 pages
Book Rating : 4.4/5 (73 download)

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Book Synopsis Designing Commercial Interiors by : Christine M. Piotrowski

Download or read book Designing Commercial Interiors written by Christine M. Piotrowski and published by John Wiley & Sons. This book was released on 2012-06-14 with total page 687 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive reference on designing commercial interiors-expanded and updated for today's facilities Following the success of the ASID/Polsky Prize Honorable Mention in 1999, authors Christine Piotrowski and Elizabeth Rogers have extensively revised this guide to planning and designing commercial interiors to help professionals and design students successfully address today's trends and project requirements. This comprehensive reference covers the practical and aesthetic issues that distinguish commercial interiors. There is new information on sustainable design, security, and accessibility-three areas of increased emphasis in modern interiors. An introductory chapter provides an overview of commercial interior design and the challenges and rewards of working in the field, and stresses the importance of understanding the basic purpose and functions of the client's business as a prerequisite to designing interiors. This guide also gives the reader a head start with eight self-contained chapters that provide comprehensive coverage of interior design for specific types of commercial facilities, ranging from offices to food and beverage facilities, and from retail stores to health care facilities. Each chapter is complete with a historical overview, types of facilities, planning and interior design elements, design applications, a summary, references, and Web sites. New design applications covered include spas in hotels, bed and breakfast inns, coffee shops, gift stores and salons, courthouses and courtrooms, and golf clubhouses. In keeping with the times, there are new chapters focusing on senior living facilities and on restoration and adaptive use. A chapter on project management has been revised and includes everything from proposals and contracts to scheduling and documentation. Throughout the book, design application discussions, illustrations, and photographs help both professionals and students solve problems and envision and implement distinctive designs for commercial interiors. With information on licensing, codes, and regulations, along with more than 150 photographs and illustrations, this combined resource and instant reference is a must-have for commercial interior design professionals, students, and those studying for the NCIDQ licensing exam. Companion Web site: www.wiley.com/go/commercialinteriors

Green Interior Design

Author : Lori Dennis
Publisher : Simon and Schuster
ISBN 13 : 1621537641
Total Pages : 464 pages
Book Rating : 4.6/5 (215 download)

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Book Synopsis Green Interior Design by : Lori Dennis

Download or read book Green Interior Design written by Lori Dennis and published by Simon and Schuster. This book was released on 2021-03-09 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: "An essential introduction to sustainable domestic design." —Dwell magazine How to Achieve Style and Sustainability Green Interior Design is the most comprehensive guide to sustainable building, designing, and decorating on the market. This beautifully illustrated guide covers every detail of your home—from the drywall to the finial on the curtain rod—and how to find the most environmentally friendly versions of products and décor. This second edition of Green Interior Design is meant as much for the budget DIYer as it is for the luxury homebuilders looking to dip their toes into sustainability. Sprinkled among the chapters, readers will find: Digestible how-tos for quick updates Fun DIY projects Quick tips on repurposing and upcycling Helpful resources and buying guides Inspiring home tours Unconventional advice from designers (e.g., “Don’t buy anything!”) We hope readers carry this reference guide with them as they decorate apartments, furnish their first properties, and build their dream homes from the ground up. The second edition’s interactive structure allows you, the reader, to choose your own adventure: go into the weeds and get granular with purchasing decisions for your home, or take a more generalized approach to your green design project. Whichever path you choose, know that it’s more important than ever before to act sustainably. “Going green” is more than just a trend: It’s a global economic and social necessity.

Starting Your Career as an Interior Designer

Author : Robert K. Hale
Publisher : Simon and Schuster
ISBN 13 : 1581157258
Total Pages : 228 pages
Book Rating : 4.5/5 (811 download)

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Book Synopsis Starting Your Career as an Interior Designer by : Robert K. Hale

Download or read book Starting Your Career as an Interior Designer written by Robert K. Hale and published by Simon and Schuster. This book was released on 2010-02-23 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Starting Your Career as an Interior Designer contains all the necessary tools and strategies to successfully launch and grow a professional design business in the competitive world of interior design. Drawing on the authors' extensive experience, this book includes case studies, and personal anecdotes that help teach you how to: - choose a design field - obtain and keep clients - garner referrals - market and position your business - bid competitively on projects - manage sales - organize a budget - manage start-up costs and cash flow - promote your business - branch out into product and architectural design - design within a retail environment - set pricing guidelines - sell to your target demographic - set up your office. Readers will find a history of the business side of interior design as well as various career tracks available to today’s budding entrepreneur. Any early career interior designer or student looking for practical advice on the ins and outs of running a design firm will need this one-stop guide. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

History of Interior Design

Author : Jeannie Ireland
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1501319884
Total Pages : 624 pages
Book Rating : 4.5/5 (13 download)

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Book Synopsis History of Interior Design by : Jeannie Ireland

Download or read book History of Interior Design written by Jeannie Ireland and published by Bloomsbury Publishing USA. This book was released on 2018-02-22 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt: History of Interior Design, Second Edition, covers the history of architecture, interiors, and furniture globally, from ancient times through the late twentieth century. Each chapter gives you background information about the social and cultural context and technical innovations of the period and place, and illustrates their impact on interior design motifs. The book highlights cross-cultural influences of styles and designs, showing you how interior design is a continuing exchange of ideas. This second edition expands global coverage to Latin American, African, and Asian cultures and integrates green design into historic developments. You'll learn to use your understanding of the past to design for the present and find inspiration for your future designs. New to this Edition ~ Expanded discussion and new chronological organization of Latin American, African, and Asian cultures. ~ New chapter on Islamic design. ~ Additional information on technological developments in materials, processes, and structural design. ~ Integration of green design and its historic development. ~ Increased emphasis on modern design. History of Interior Design STUDIO ~ Study smarter with self-quizzes featuring scored results and personalized study tips ~ Review concepts with flashcards of terms and definitions PLEASE NOTE: Purchasing or renting this ISBN does not include access to the STUDIO resources that accompany this text. To receive free access to the STUDIO content with new copies of this book, please refer to the book + STUDIO access card bundle ISBN (9781501321962).

Designing Interiors

Author : Rosemary Kilmer
Publisher : John Wiley & Sons
ISBN 13 : 1394199708
Total Pages : 676 pages
Book Rating : 4.3/5 (941 download)

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Book Synopsis Designing Interiors by : Rosemary Kilmer

Download or read book Designing Interiors written by Rosemary Kilmer and published by John Wiley & Sons. This book was released on 2024-08-14 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt: The latest edition of the groundbreaking introduction to interior design Designing Interiors serves as a comprehensive overview of the basic knowledge required to become a professional interior designer. As the field of interior design evolves, education and practice continue to emphasize solid expertise in designing for people, their environments, and a better quality of life for all. This revised and updated Third Edition ushers in a new era of design for a new generation of interior designer students, with vital information on post pandemic design trends, additional coverage of sustainability, and key issues related to building codes. Design professors Rosemary and Otie Kilmer provide a complete design history that incorporates non-Western design and dynamic color illustrations that flesh out technical concepts. This third edition of Designing Interiors also includes: Space planning residential spaces post-pandemic Expanded sustainability guidance including Green Certification programs; WELL, FITWEL, Energy Star, and more Updated supplemental instructor resources and activities New interior photographs illustrating today’s interior design projects Up to date information on “Interior Design as a Profession” post pandemic Intended primarily as an introduction to interior design at the college level, Designing Interiors, Third Edition can also be used in subsequent studio courses, and is an ideal resource for working professionals.

The Interior Design Reference & Specification Book

Author : Linda O'Shea
Publisher : Rockport Publishers
ISBN 13 : 1610587901
Total Pages : 290 pages
Book Rating : 4.6/5 (15 download)

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Book Synopsis The Interior Design Reference & Specification Book by : Linda O'Shea

Download or read book The Interior Design Reference & Specification Book written by Linda O'Shea and published by Rockport Publishers. This book was released on 2013-07-01 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: DIV In the world of interior design, thousands of bits of crucial information are scattered across a wide array of sources. The Interior Design Reference & Specification Book collects the information essential to planning and executing interior projects of all shapes and sizes, and distills it in a format that is as easy to use as it is to carry. Youâ€™ll also find interviews with top practitioners drawn across the field of interior design. â€”Fundamentals provides a step-by-step overview of an interiors project, describing the scope of professional services, the project schedule, and the design and presentation tools used by designers. â€”Space examines ways of composing rooms as spatial environments while speaking to functional and life-safety concerns. â€”Surface identifies options in color, material, texture, and pattern, while addressing maintenance and performance issues. â€”Environments looks at aspects of interior design that help create a specific mood or character, such as natural and artificial lighting, sound and smell. â€”Elements describes the selection and specification of furniture and fixtures, as well as other components essential to an interior environment, such as artwork and accessories. â€”Resources gathers a wealth of useful data, from sustainability guidelines to online sources for interiors-related research. /div

Sustainable Design for Interior Environments

Author : Susan M. Winchip
Publisher : Fairchild Books & Visuals
ISBN 13 :
Total Pages : 370 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis Sustainable Design for Interior Environments by : Susan M. Winchip

Download or read book Sustainable Design for Interior Environments written by Susan M. Winchip and published by Fairchild Books & Visuals. This book was released on 2007 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainable Design for Interior Environments is the first comprehensive textbook on the subject and is intended for students and instructors as well as practicing designers, architects, contractors, and facility managers. With over 150 illustrations, and interactive activities, the text provides a complete overview of the principles and strategies for sustainable design.