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Marketing Innovations In Tourism Industry An Empirical Study Of Madhya Pradesh
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Book Synopsis MARKETING INNOVATIONS IN TOURISM INDUSTRY: AN EMPIRICAL STUDY OF MADHYA PRADESH by : DR. ISHA KAUR RAKHRA
Download or read book MARKETING INNOVATIONS IN TOURISM INDUSTRY: AN EMPIRICAL STUDY OF MADHYA PRADESH written by DR. ISHA KAUR RAKHRA and published by RED'SHINE Publication. Pvt. Ltd.. This book was released on 2020-06-04 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Strategic Innovative Marketing and Tourism by : Androniki Kavoura
Download or read book Strategic Innovative Marketing and Tourism written by Androniki Kavoura and published by Springer Nature. This book was released on 2020-03-09 with total page 1074 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2019, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals.
Book Synopsis The Adoption of Web Based Marketing in the Travel and Tourism Industry by : Rania Hussein
Download or read book The Adoption of Web Based Marketing in the Travel and Tourism Industry written by Rania Hussein and published by . This book was released on 2010 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The main objective of this research is to increase academic understanding as well as provide managerial implications in relation to the determinants of the levels of web adoption for marketing purposes by small and medium sized enterprises (SMEs) in Egypt. Web adoption is specifically defined in this research as the ownership of a website to communicate and/or deliver travel services to a target market. Providing facilities for inquiry, reservation, communication and booking are examples of adoption of the web to provide travel services. This research is thus interested in how the web is being used to interact with customers. Additionally, the levels of adoption represent the different levels that SMEs go through in their adoption process starting with not owning a website to being a simple adopter to being a sophisticated adopter. Non-adopters do not own a web site. Simple adopters own web pages that have facilities for information provision and communication whereas sophisticated adopters own web pages that have facilities for online booking and completing a full transaction online. It is worth noting that the levels of adoption are interrelated and are not static but are part of a process of eEvolution. This research provides an empirical contribution by studying the tourism sector as an example of a service industry and investigating the relative importance of the factors that determine the different levels of web adoption by SMEs in the context of a developing country. In order to achieve this objective, the research integrates existing theories in order to develop a conceptual framework for the determinants of Web adoption in the tourism sector. Besides Roger’s model of innovation adoption, the Resource-based view of the firm, a theory that deals specifically with firm resources and capabilities, is used to provide valuable information about the firm-specific factors that are thought to have an influence on innovation adoption. The model developed in this research is based purely on existing research and it integrates different theoretical perspectives. In addition, the researcher empirically tests this framework using both qualitative and quantitative data from travel agents in Egypt. This research is divided into three main parts. The first part (chs. 2 & 3) introduces the literature where the concept of Internet marketing is presented and the key themes of research on Internet marketing are discussed. A literature review on Internet adoption by firms is then presented and the gaps in literature highlighted. The key literature includes defining the web as an innovation and organizational adoption of innovation. The different ways in which innovation adoption has been studied are discussed and a classification of the different factors influencing innovation adoption is made. A review of the existing research on the factors influencing technological innovation adoption by organizations is then provided. Finally, Internet adoption including the web by SMEs is discussed. The main gaps identified are lack of research on SMEs adoption of the web from a level perspective (i.e. distinguishing between use for communication versus use for transactions), lack of research on innovation adoption in developing countries, too much focus on consumer adoption in comparison to organizational adoption of innovations, shortage of research on innovation adoption from a level perspective and a need to identify the critical factors that affect each level of adoption. A conceptual framework (ch. 4) is then presented, based on integrating existing theories and literature, and a series of hypotheses derived. The second part starts by discussing the tourism sector in Egypt (ch. 5) which is selected to be the research context and then outlines the methodology (ch. 6). This research relies on triangulation with a mixed methods research approach which combines both qualitative and quantitative analysis. The qualitative work provides depth to the analysis. It is used to compare with the proposed model in an attempt to provide a more complete picture of the investigated phenomenon. The quantitative work tests the hypotheses and indicates generalizability of the results. It consists of descriptive analysis, factor analysis and regression analysis. Both logistic and multiple regression were conducted in this research. The third part of the research is concerned with the analysis of empirical results presented in four chapters. Chapter 7 deals with a small scale content analysis on travel agents’ websites to measure the evolution of services provided on these sites over a period of two years. Chapter 8 includes details of the qualitative work conducted in this research which consisted of 12 in-depth interviews with travel agents in Egypt and provided a basis for triangulating the findings from the quantitative analysis. Chapter 9 includes the descriptive analysis of the data as well as the reliability and validity tests on the measurement instrument. Chapter 10 presents the findings and the interpretations of the hypotheses testing. The contribution of this research is a synthesis of Roger’s innovation adoption model with the Resource-based View of the firm (RBV) to produce a revised conceptualisation for the adoption of innovations which is empirically tested for developing country SMEs in the context of tourism in Egypt. The key findings of this research are that management factors are important for the initial adoption decision by firms whereas marketing capabilities are important for more sophisticated adoption. As for perceived innovation attributes, relative advantage and complexity were found important for the initial adoption decision whereas perceived risk was found important for more sophisticated adoptions. This suggests that different factors affect the different levels of adoption. The main contributions of this research to theory are: first, -innovation attributes are not the whole story when studying firms’ adoption of the web, firm resources also affect firms’ adoption decision. Second, -different factors affect different levels of adoption thus when studying innovation adoption by firms, it is important to consider the adoption process as a continuous process that consists of different levels rather than a dichotomous process of adopt vs. non-adopt. The main contribution at the context level is that this is the first research to be conducted in Egypt which represents an important extension to the Web adoption studies that focused largely on developed countries. Additionally, the results of this research can be transferable to countries that share similarities with Egypt and may also be of relevance to SMEs in other sectors in Egypt as will be explained later.
Book Synopsis Strategic Innovative Marketing and Tourism by : Androniki Kavoura
Download or read book Strategic Innovative Marketing and Tourism written by Androniki Kavoura and published by Springer Nature. This book was released on with total page 999 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Tourism Marketing written by Nilanjan Ray and published by . This book was released on 2017-06-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cover -- Half Title -- Title -- Copyright -- ABOUT THE EDITORS -- Contents -- List of Contributors -- List of Abbreviations -- Preface -- Acknowledgment -- Chapter 1. Growth Strategies: Grupo Posadas -- chapter 2. Determinants of Tourist Visits in Destination Development: An Empirical Analysis of Sikkim -- Chapter 3. Relationship Between Destination Image, Tourist Satisfaction, and Destination Loyalty -- Chapter 4. Intention to Revisit a Tourism Destination: An Empirical Study of Bundelkhand, India -- Chapter 5. The Role of Service Marketing in India with Reference to the Tourism Industry -- Chapter 6. Coordination of Tourism Supply Chain Management -- Chapter 7. Synergy of the Tourism Industry with the Banking Sector in India: An Overview -- Chapter 8. Potential of Geospatial Mashups for Tourism Marketing -- Chapter 9. Companies' Perspective on Trust Building Factors: A Case of Online Tourism Companies in India -- Chapter 10. Role of the Marketing Mix (7Ps) on the Development of Rural Tourism: Evidence from Kamarpukur, West Bengal, India -- Chapter 11. Tourism Marketing in Nagaland: An Analytical Approach -- Chapter 12. Promotion of Ecotourism in the State with Special Reference to National Park and Wildlife Sanctuaries of Sikkim -- Chapter 13. Examination of Tourism Factors Affecting Tourists' Satisfaction: Evidence from Thimphu, Bhutan -- Chapter 14. Developing Promotional Strategy of Ecotourism in Himalayan State: Sikkim, India -- Chapter 15. Role of Social Media Marketing in the Tourism Industry -- Chapter 16. Development of Tourism in Myanmar -- Chapter 17. Product Diversification in the Restaurant Industry as a Competitive Advantage -- Index
Author :Dr. Rajesh Gupta, Dr. D.D. Bedia Publisher :Academic Guru Publishing House ISBN 13 :819532780X Total Pages :373 pages Book Rating :4.1/5 (953 download)
Book Synopsis FOOD RETAIL MARKETING ORGANISED OR UNORGANISED by : Dr. Rajesh Gupta, Dr. D.D. Bedia
Download or read book FOOD RETAIL MARKETING ORGANISED OR UNORGANISED written by Dr. Rajesh Gupta, Dr. D.D. Bedia and published by Academic Guru Publishing House. This book was released on 2021-12-20 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aimed to discuss various factors associated with retail food marketing along with its constituents. The prospect of food retailers is also attempted to observe and study. The book also described different approaches of retail food marketing from economical point of view.
Book Synopsis Tourism in the Economy of Madhya Pradesh by : Rajiv Dube
Download or read book Tourism in the Economy of Madhya Pradesh written by Rajiv Dube and published by Daya Books. This book was released on 1987 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism, in recent years, has assumed a pivotal role in the infrastructural development of both international and national economies. Today Tourism occupies the position of the second most important industry in the world next only to the oil industry. The author has analysed the role of tourism from the macro-initiative to a micro-realization of its benefits. In this study the state of Madhya Pradesh has been selected for its spots of tourist interest. The author has provided a graphic economic analysis with its multiplier co-efficients on tourists expenditures and development of local infrastructural facilities keeping in view the regional employment potential. The book enhances our understanding of the quantifiable economic variables related to the industry as a mass consumption phenomenon. Tourism has been able to open up new vistas of challenge and opportunity which need to be harnessed significantly by the emergence of a new sector called the Tourist Industry. Contents Chapter 1: Tourism in the National Economy; Chapter 2: Review of Literature; Chapter 3: Tourism in Madhya Pradesh; Chapter 4: Employment Potential of Tourism in the State; Chapter 5: Financial Aspects of Tourism; Chapter 6: An Overview.
Book Synopsis The Routledge Handbook of Tourism Marketing by : Scott McCabe
Download or read book The Routledge Handbook of Tourism Marketing written by Scott McCabe and published by Routledge. This book was released on 2014-01-03 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism has often been described as being about ‘selling dreams’, tourist experiences being conceptualized as purely a marketing confection, a socially constructed need. However, the reality is that travel for leisure, business, meetings, sports or visiting loved ones has grown to be a very real sector of the global economy, requiring sophisticated business and marketing practices. The Routledge Handbook of Tourism Marketing explores and critically evaluates the current debates and controversies inherent to the theoretical, methodological and practical processes of marketing within this complex and multi-sector industry. It brings together leading specialists from range of disciplinary backgrounds and geographical regions to provide reflection and empirical research on this complex relationship. The Handbook is divided in to nine inter-related sections: Part 1 deals with shifts in the context of marketing practice and our understanding of what constitutes value for tourists; Part 2 explores macromarketing and tourism; Part 3 deals with strategic issues; Part 4 addresses recent advances in research; Part 5 focuses on developments in tourist consumer behaviour; Part 6 looks at micromarketing; Part 7 moves on to destination marketing and branding issues; Part 8 looks at the influence of technological change on tourism marketing; and Part 9 explores future directions. This timely book offers the reader a comprehensive synthesis of this sub-discipline, conveying the latest thinking and research. It will provide an invaluable resource for all those with an interest in tourism and marketing, encouraging dialogue across disciplinary boundaries and areas of study. This is essential reading for Tourism students, researchers and academics as well as those of Marketing, Business, Events Management and Hospitality Management.
Book Synopsis The Adoption of Web Based Marketing in the Travel and Tourism Industry by : Rania Mohamed Samir Hussein
Download or read book The Adoption of Web Based Marketing in the Travel and Tourism Industry written by Rania Mohamed Samir Hussein and published by . This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector by : Célia M. Q. Ramos
Download or read book Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector written by Célia M. Q. Ramos and published by Business Science Reference. This book was released on 2019-12-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides vital theoretical frameworks and the latest innovative empirical research findings of online social media in the tourism industry. It also explores user-generated content and the methods of mobile strategies"--
Book Synopsis Innovation and Creativity in Travel Research and Marketing by : Travel and Tourism Research Association Annual Conference
Download or read book Innovation and Creativity in Travel Research and Marketing written by Travel and Tourism Research Association Annual Conference and published by . This book was released on 1981 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Business Information Systems by : Witold Abramowicz
Download or read book Business Information Systems written by Witold Abramowicz and published by Springer. This book was released on 2017-06-21 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 20th International Conference on Business Information Systems, BIS 2017, held in Poznań, Poland, in June 2017. Big Data Analytics helps to understand and enhance enterprises by linking many fields of information technology and business. This year’s conference theme was: Big Data Analytics for Business and Public Administration. The 24 full papers presented in this volume were carefully reviewed and selected from 72 submissions. They were organized in topical sections named: big and smart data; business and enterprise modeling; ICT project management; process management; smart infrastructure; and applications.
Book Synopsis Tourism and Social Marketing by : C. Michael Hall
Download or read book Tourism and Social Marketing written by C. Michael Hall and published by Routledge. This book was released on 2014-02-24 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Marketing is the utilisation of marketing principles and methods to encourage individual and organisational behaviour change for the public good. Traditionally the domain of government it is increasingly also utilised by non-government and non-profit organisations and other institutions of civil society as a non-regulatory means to achieve policy and public good goals. At a time when concerns over tourism's contribution to undesirable environmental, economic and social change is greater than ever, social marketing strategies are important for encouraging more appropriate and desirable behaviours by tourists and the tourism industry. Tourism and Social Marketing is the first book to comprehensively detail the relevance of social marketing principles and practice to tourism, destination management and marketing. By considering this relationship and application of social marketing approaches to key issues facing contemporary tourism development, such as the environment, this book provides significant insights into how the behaviours of visitors and businesses may be changed so as to develop more sustainable forms of tourism and improve the quality of life of destination communities. It further provides a powerful impetus to the development of tourism related forms of sustainable consumption and the promotion of ethical tourism and marketing. This innovative book is comprehensive in scope by considering a variety of relevant fields relevant to tourism and social marketing practice including, health, non - profit organisations, governance, the politics of marketing and consumption, consumer advocacy and environmental and sustainable marketing. It integrates selected international cases studies to help tourism students engage with the broader debates in social marketing, governance and the politics of behaviour change and shows the relationship of theory to practice. Written by a leading authority in the field, topical and integrative, this book will be valuable reading for students, scholars and researchers in tourism.
Download or read book Southern Economist written by and published by . This book was released on 2011 with total page 792 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Economic and Political Weekly written by and published by . This book was released on 2006 with total page 788 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Dissertation Abstracts International by :
Download or read book Dissertation Abstracts International written by and published by . This book was released on 2008 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Social and Sustainability Marketing by : Jishnu Bhattacharyya
Download or read book Social and Sustainability Marketing written by Jishnu Bhattacharyya and published by CRC Press. This book was released on 2021-09-26 with total page 945 pages. Available in PDF, EPUB and Kindle. Book excerpt: "... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship to help the reader understand the challenges with illustrations from insightful cases both from emerging and developed economies. This compilation should be essential reading for the discerning student of sustainable consumption and production." -- Professor Pierre McDonagh, Associate Editor, Journal of Macromarketing (USA); Professor of Critical Marketing & Society, University of Bath, UK Experts in the field of economics, management science, and particularly in the marketing domain have always been interested in and acknowledged the importance of sustaining profitable businesses while incorporating societal and environmental concerns; however, the level of existing literature and availability of teaching cases reflect a dearth of real case studies, especially those focused on marketing for social good. This book of actual case studies will address that need. In addition, this book is important and timely in providing a case book for instructors (those in both industry and academia) to help them in teaching and training the next generation of leaders through corporate training and universities. Currently, marketing for social good is increasingly becoming a part of most curriculums under the umbrella of different titles, such as social marketing, green marketing, and sustainability marketing. The relevance of these studies is increasing across the globe. This book is composed of long and short real cases with varying complexity in different sectors. This case book will also cover some review articles for an overview of the recent developments in the study area. With these case studies, collections of questions, teaching materials, and real-life marketing scenarios, this book offers a unique source of knowledge to marketing professionals, students, and educators across the world. The main objective of this case book is to understand the applicability of marketing science (marketing for social good context, such as social marketing and sustainability marketing) in internet marketing related to e-buying behavior and e-WOM. In addition, it illustrates the various types of existing marketing practices that are relevant from both theoretical and practical points of view in this electronic era, as well as discussing other non-electronic marketing practices and focusing on consumer buying behavior. As a result, marketing managers can treat their customers according to their desired value. This book particularly explores the possibilities and advantages created by social marketing and sustainability marketing through the presentation of thorough review articles and case studies. This case book helps corporate training centers and universities with compact teaching reference materials in their relevant courses.
