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Author : Jacques Lleu
Publisher :
ISBN 13 : 9782902561124
Total Pages : 121 pages
Book Rating : 4.5/5 (611 download)
Download or read book Marketing Information Sources in France written by Jacques Lleu and published by . This book was released on 1992 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 338 pages
Book Rating : 4.F/5 ( download)
Download or read book Marketing Information Guide written by and published by . This book was released on 1963 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Chris Armstrong
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 311096323X
Total Pages : 1272 pages
Book Rating : 4.1/5 (19 download)
Download or read book World Databases in Geography and Geology written by Chris Armstrong and published by Walter de Gruyter GmbH & Co KG. This book was released on 2020-01-20 with total page 1272 pages. Available in PDF, EPUB and Kindle. Book excerpt: No detailed description available for "World Databases in Geography and Geology".
Author : John Fahy
Publisher : McGraw Hill
ISBN 13 : 1526847353
Total Pages : 454 pages
Book Rating : 4.5/5 (268 download)
Download or read book EBOOK: Foundations of Marketing, 6e written by John Fahy and published by McGraw Hill. This book was released on 2019-03-01 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: Valued by instructors and students alike, Foundations of Marketing presents an accessible introduction to Marketing. Packed with examples and end of chapter case studies highlighting the real world application of marketing concepts, this fully updated Sixth Edition features digital marketing integrated throughout the chapters as well as a dedicate chapter on marketing planning and strategy. Discover: How marketing adds value to customers and organizations How innovative brand positioning drives commercial success How new digital marketing communication techniques are being used by companies to drive their brand awareness and engagement, as well as customer retention and conversion levels How marketing planning and strategy gives direction to an organization’s marketing effort and co-ordinates its activities. Key features: Marketing Spotlights showcase the marketing innovations of brands including Adidas, Crayola, Samsung and KFC. Marketing in Action boxes offer varied examples of real companies’ campaigns in the UK, Scandinavia, The Netherlands and internationally. Critical Marketing Perspective boxes encourage critical thinking of ethical debates to stimulate student discussion about socially responsible practice and encourage critical analysis of these issues. 12 brand new end of chapter Case Studies including Fjallraven, Primark, Uber and BrewDog give in-depth analysis of companies’ marketing strategies, with dedicated questions to provoke student enquiry. Marketing Showcase videos feature interviews with business leaders and marketing professionals, offering insights into how different organisations have successfully harnessed the elements of the marketing mix.
Author : Michael Halperin
Publisher : Taylor & Francis
ISBN 13 : 1135932824
Total Pages : 464 pages
Book Rating : 4.1/5 (359 download)
Download or read book International Business Information written by Michael Halperin and published by Taylor & Francis. This book was released on 2024-02-02 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: This newly updated and expanded edition of a reference bestseller is the only work available that guides business researchers and librarians to the most valuable sources for information on international business--and shows how to interpret and use that data. The authors discuss the best available resources and how to use them to find answers to a wide range of questions about international business. They also describe business practices in various regions and countries, the basics of international trade and finance, international business organizations, and relevant political departments and agencies. Many exhibits and tables are included, and the book's appendices include glossaries, checklists for evaluating sources, and sample disclosure documents.
Author : Ruth A. Pagell
Publisher : Global Professional Publishi
ISBN 13 : 9781888998832
Total Pages : 474 pages
Book Rating : 4.9/5 (988 download)
Download or read book International Business Information written by Ruth A. Pagell and published by Global Professional Publishi. This book was released on 1999 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: Changes in the economy required business professionals and researchers to learn about new sources of information, as well as to expand their understanding of international business subjects. The sources, language, document coding, and definitions are different -- truly foreign. International Business Information was written to help business ......
Author : James Fitzgerald
Publisher :
ISBN 13 :
Total Pages : 28 pages
Book Rating : 4.3/5 (121 download)
Download or read book Marketing in France written by James Fitzgerald and published by . This book was released on 1984 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author : Morry Sofer
Publisher : Taylor Trade Publications
ISBN 13 : 1589797302
Total Pages : 420 pages
Book Rating : 4.5/5 (897 download)
Download or read book French Business Dictionary written by Morry Sofer and published by Taylor Trade Publications. This book was released on 2011-12-01 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the next generation of business dictionaries. Including modern banking, accounting, insurance, real estate, import-export, taxes, business law and computer terms, this is an essential resource for those working in multilingual, multicultural business fields.
Author : Nigel Piercy
Publisher : Routledge
ISBN 13 : 1317645359
Total Pages : 242 pages
Book Rating : 4.3/5 (176 download)
Download or read book Managing Marketing Information (RLE Marketing) written by Nigel Piercy and published by Routledge. This book was released on 2014-09-15 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.
Author : Nigel Bradley
Publisher : Oxford University Press, USA
ISBN 13 : 0199281963
Total Pages : 555 pages
Book Rating : 4.1/5 (992 download)
Download or read book Marketing Research written by Nigel Bradley and published by Oxford University Press, USA. This book was released on 2007 with total page 555 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edition of Marketing Research: Tools and Techniques provides an accessible and engaging insight into marketing research. Based on the concept of the Marketing Research Mix, it is organized around the core themes of research preparation, data collection, analysis and communication of findings.
Author : Hiram C. Barksdale
Publisher :
ISBN 13 : 9780884062608
Total Pages : 504 pages
Book Rating : 4.0/5 (626 download)
Download or read book Marketing Information written by Hiram C. Barksdale and published by . This book was released on 1995 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William Arthur Delphos
Publisher : DIANE Publishing
ISBN 13 : 0788124102
Total Pages : 348 pages
Book Rating : 4.7/5 (881 download)
Download or read book International Marketing Resource Guide written by William Arthur Delphos and published by DIANE Publishing. This book was released on 1994 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Walks you through the international direct marketing process. References hundreds of resources. Includes actual case studies of U.S. companies marketing their products and services directly to customers in other countries. Covers: understanding issues unique to international business; overview of international markets by region, and by selected countries (Australia, Canada, France, Germany, Japan, Mexico and the U.K.); market information sources; reaching the customer; pricing, accounting and legal considerations; sales transactions; and more.
Author :
Publisher :
ISBN 13 :
Total Pages : 50 pages
Book Rating : 4.:/5 (31 download)
Download or read book Market Information Series written by and published by . This book was released on 1972 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Manfred Krafft
Publisher : Springer Science & Business Media
ISBN 13 : 3540396322
Total Pages : 326 pages
Book Rating : 4.5/5 (43 download)
Download or read book International Direct Marketing written by Manfred Krafft and published by Springer Science & Business Media. This book was released on 2007-10-14 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first to focus exclusively on International direct marketing (IDM), integrating state-of-the-art knowledge, best practice and unique data. The first part is a comprehensive, well-structured review, covering all relevant sources from academic journals to practitioner magazines. The second part consists of best practice examples on various aspects of IDM. The third part contains a summary of a proprietary consumer study on direct marketing attitudes and affinities across 24 countries worldwide, accompanied by country-specific fact sheets for IDM campaigns.
Author : [Anonymus AC00186724]
Publisher :
ISBN 13 :
Total Pages : 674 pages
Book Rating : 4.:/5 (911 download)
Download or read book European directory of marketing information sources. 2 (1991) written by [Anonymus AC00186724] and published by . This book was released on 1991 with total page 674 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 528 pages
Book Rating : 4.3/5 (512 download)
Download or read book European Marketing Data and Statistics written by and published by . This book was released on 1994 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: For European countries (both east and west) this volume provides statistical data on demographic trends and forecasts, and other such matters.
