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Marketing In Todays Wired World
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Book Synopsis Capturing Customers.com by : George W. Colombo
Download or read book Capturing Customers.com written by George W. Colombo and published by . This book was released on 2001 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: From one of the most respected names in sales and marketing technology, "Capturing Customers.com" provides detailed explanations and useful illustrations of tactics for successful selling and marketing of products and services in today's wired world.
Book Synopsis The Friction-free Economy by : Lewis T. G.
Download or read book The Friction-free Economy written by Lewis T. G. and published by . This book was released on 1997 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Consumer Culture written by Celia Lury and published by Rutgers University Press. This book was released on 2011 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of Consumer Culture explores the nature and role of consumption in modern societies. Celia Lury's up-to-date revision of this successful classic establishes the importance of new object-based studies for consumer culture, and incorporates new chapters on branding and the rise of ethical consumption. Drawing on a wide range of studies, and using contemporary illustrations from the media and popular culture, Lury examines the emergence of consumer culture and the changing relations between the production and consumption of cultural goods. She argues that consumer culture has become increasingly stylized and now provides an important context for everyday creativity. This new edition of Consumer Culture explores the way in which the position of individuals within social groups and their position in social groups structured by class, gender, race, and age affects the nature of their participation in consumer culture. The powerful role consumption plays in our lives is revealed and consumer culture is seen to provide new ways of creating social and political identities.
Book Synopsis Selling Security-Reactive Based Service To Proactive Marketing And Sales by : Bill Wise Cpp
Download or read book Selling Security-Reactive Based Service To Proactive Marketing And Sales written by Bill Wise Cpp and published by Bill Wise CPP. This book was released on 2008-02 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: Joey Dalessio and Bill Wise show you how you can transition your reactive operations based security company into a Proactive Marketing And Sales Powerhouse! This book will tell you about a number of transition strategies you can use and how they have worked for other companies...Just Like Yours!
Book Synopsis The SAGE Handbook of International Marketing by : Masaaki Kotabe
Download or read book The SAGE Handbook of International Marketing written by Masaaki Kotabe and published by SAGE. This book was released on 2009-01-30 with total page 570 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an internationally minded and detailed analysis, the contributors seek to examine the state of the art in research in international marketing, with particular emphasis on the conceptual framework and theory development in the field. Looking at new research, formative and fundamental literature and the nature of strategic alliance and global strategy, this timely and comprehensive Handbook offers the reader a compelling examination of the central concerns of marketing for an international community.
Book Synopsis The Friction-Free Economy by : Ted Lewis
Download or read book The Friction-Free Economy written by Ted Lewis and published by HarperBusiness. This book was released on 1997-09-12 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Imagine a world where supply no longer equals demand. A world where a company craving greater market share gives away its most valuable product -- and generates millions of dollars. A world where the company that boasts the greatest chunk of consumer demand experiences even more demand; where the antagonistic relationship between buyer and seller has been replaced with a cooperative, knowledge-based exchange; where companies in every industry think like futurists, personalize products and services regardless of cost, target individuals rather than blanket the masses, and renovate old products instead of just creating new ones.
Book Synopsis The Friction-free Economy by : Theodore Gyle Lewis
Download or read book The Friction-free Economy written by Theodore Gyle Lewis and published by . This book was released on 1997 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Contemporary Marketing by : Louis E. Boone
Download or read book Contemporary Marketing written by Louis E. Boone and published by Harcourt Brace College Publishers. This book was released on 1998 with total page 872 pages. Available in PDF, EPUB and Kindle. Book excerpt: Products often begin their lives as something extraordinary and as they grow they continue to evolve. The most successful products in the marketplace are those that know their strengths and have branded and marketed those strengths to form a passionate emotional connection with loyal users and relationships with new users every step of the way. In CONTEMPORARY MARKETING, 13e, students will find a text that includes everything they need to know in order to begin a marketing career, as well as things that will help them understand how to look at their own studies and their own careers as a marketing adventure. All the components of the marketing mix are included along with a lot of other compelling and thought-provoking ideas and concepts. Since its first edition, CONTEMPORARY MARKETING continues to showcase the foundations of marketing principles while featuring the newest trends and research in the discipline.
Book Synopsis Small Business Marketing For Dummies by : Paul Lancaster
Download or read book Small Business Marketing For Dummies written by Paul Lancaster and published by John Wiley & Sons. This book was released on 2013-11-14 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Small Business Marketing For Dummies helps you promote your business. It is designed specifically for the busy small business owner, giving you simple but powerful ways to spread your message - all at little or no cost. It shows you how to build your company’s profile, attract new customers and keep them coming back for more. Inside you will learn how to: Create an achievable marketing plan Use social media and the web to attract and keep customers Communicate with your customers through winning emails, newsletters, blogs and more Make use of affordable advertising solutions in print and other media Get great PR for your business
Author :Debbie Mayo-Smith Publisher :Penguin Random House New Zealand Limited ISBN 13 :1742532942 Total Pages :232 pages Book Rating :4.7/5 (425 download)
Book Synopsis Conquer Your Email Overload: Super Tips and Tricks for Busy People by : Debbie Mayo-Smith
Download or read book Conquer Your Email Overload: Super Tips and Tricks for Busy People written by Debbie Mayo-Smith and published by Penguin Random House New Zealand Limited. This book was released on 2012-05-23 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is email taking up too much of your valuable time? Tired of spending hours sorting through unwanted emails? Ever lost one of those really important emails that you thought you had filed in the right place? Wish your business could use Microsoft Outlook Contacts for more than just a phone directory? HELP IS HERE! Conquer Your Email Overload solves these problems and more: Automatically sort your incoming email and get rid of junk Organise, file, search and find emails, simply and quickly Turn Contacts and Calendar into simple but effective tools for your business Top international marketing guru Debbie Mayo-Smith uses her expert knowledge of Microsoft Outlook to show you how to conquer your email fears and harness the full power of one of today's most important means of business and personal communication. Fully revised and updated and illustrated with step-by-step instructions and screen shots.
Book Synopsis The Profitable Consultant by : Jay Niblick
Download or read book The Profitable Consultant written by Jay Niblick and published by John Wiley & Sons. This book was released on 2013-03-15 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selling can be uncomfortable for professional business consultants and executive coaches. The two biggest problems are generating more qualified leads, and turning those leads into actual paying clients. Taking traditional beliefs about how best to "sell" and turning them completely upside down, author Jay Niblick rewrites the sales playbook for the consulting and coaching industry. His proven five-step sales process is specifically designed for independent business consultants and coaches, serving as a common set of rules to grow their practice, deliver more value and generate more revenue. The Profitable Consultant delivers a suite of ready-to-launch tools that will automate readers’ marketing efforts, so they can focus more time delivering revenue-generating services -- to even more clients.
Book Synopsis Digital Marketing by : Yoram (Jerry) Wind
Download or read book Digital Marketing written by Yoram (Jerry) Wind and published by John Wiley & Sons. This book was released on 2002-02-28 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Digital Marketing" ist der Auftakt zu einer neuen Buchreihe von Whartons berühmtem 'SEI Centre for Advanced Studies in Management' unter der Leitung von Professor Jerry Wind. Dieser Band konzentriert sich auf Marketingstrategien, Methoden und Fälle im internationalen E-Business. Mit Beiträgen von international führenden Experten amerikanischer Top-Business Schools, wie z.B. Wharton, der Universitäten von Texas und Columbia, der Harvard Universität, der Northwestern Universität, der Universitäten von Michigan und Duke sowie des Massachusetts Institute of Technology (MIT). Darüber hinaus gibt es auch ausgewählte Aufsätze von internationalen Experten aus Wissenschaft und Praxis. Profitieren auch Sie von den besten globalen Ideen und den neuesten Erkenntnissen im digitalen Marketing.
Book Synopsis Marketing in Today's Wired World by : Debbie Mayo-Smith
Download or read book Marketing in Today's Wired World written by Debbie Mayo-Smith and published by Penguin Global. This book was released on 2008 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing in Today's Wired World alerts you to the many profitable and clever ways you can use email, txt, video and audio messages to boost revenues, recruit new business, cut costs, improve customer service and leapfrog in front of your competition.You'll receive detailed instructions on how to write, design and send emails, online newsletters and txt messages that get results. Included are tested tricks, tips, pitfalls, solutions, case studies and examples from New Zealand, Australia and around the world. It's all focused on enhancing and propelling your online communication strategy and success.
Book Synopsis Marshall McLuhan: Renaissance for a wired world by : Gary Genosko
Download or read book Marshall McLuhan: Renaissance for a wired world written by Gary Genosko and published by Taylor & Francis. This book was released on 2005 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection contains key critical essays and assessments of the writings of Canadian communications thinker Marshall McLuhan selected from the voluminous output of the past forty years. McLuhan's famous aphorisms and uncanny ability to sense megatrends are once again in circulation across and beyond the disciplines. Since his untimely death in 1980, McLuhan's ideas have been rediscovered and redeployed with urgency in the age of information and cybernation.Together the three volumes organise and present some forty years of indispensable critical works for readers and researchers of the McLuhan legacy. The set includes critical introductions to each section by the editor.Forthcoming titles in this series include Walter Benjamin (0-415-32533-1) December 2004, 3 vols, Theodor Adorno (0-415-30464-4) April 2005, 4 vols and Jean-Francois Lyotard (0-415-33819-0) 2005, 3 vols.
Book Synopsis Winning PR in the Wired World by : Don Middleberg
Download or read book Winning PR in the Wired World written by Don Middleberg and published by Grupo Planeta (GBS). This book was released on 2001 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In Winning PR in the Wired World, Internet PR guru Don Middleberg charts the course for getting the most from this ultimate communications tool. By detailing the evolution of the digital communications era, analyzing his original research, and examining some high-profile PR successes and failures, Middleberg offers a hard-hitting and informative guide to what's new, what works, and what doesn't in communications today." "Readers will gain insight into the benefits of combining online and offline tactics and get a tutorial in Middleberg's four fast "rules" or successful PR."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
Book Synopsis The Mindful Marketer by : Lisa Nirell
Download or read book The Mindful Marketer written by Lisa Nirell and published by Springer. This book was released on 2014-09-29 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: As marketing leaders look for ways to evolve from order takers to market makers, Nirell shows managers the more contextual, intuitive and innovative dimensions of marketing. The Mindful Marketer provides marketers with a powerful nexus between data-fueled analytic thinking and creative, immensely human approaches to marketing.
Book Synopsis Subprime Attention Crisis by : Tim Hwang
Download or read book Subprime Attention Crisis written by Tim Hwang and published by FSG Originals. This book was released on 2020-10-13 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: From FSGO x Logic: a revealing examination of digital advertising and the internet's precarious foundation In Subprime Attention Crisis, Tim Hwang investigates the way big tech financializes attention. In the process, he shows us how digital advertising—the beating heart of the internet—is at risk of collapsing, and that its potential demise bears an uncanny resemblance to the housing crisis of 2008. From the unreliability of advertising numbers and the unregulated automation of advertising bidding wars, to the simple fact that online ads mostly fail to work, Hwang demonstrates that while consumers’ attention has never been more prized, the true value of that attention itself—much like subprime mortgages—is wildly misrepresented. And if online advertising goes belly-up, the internet—and its free services—will suddenly be accessible only to those who can afford it. Deeply researched, convincing, and alarming, Subprime Attention Crisis will change the way you look at the internet, and its precarious future. FSG Originals × Logic dissects the way technology functions in everyday lives. The titans of Silicon Valley, for all their utopian imaginings, never really had our best interests at heart: recent threats to democracy, truth, privacy, and safety, as a result of tech’s reckless pursuit of progress, have shown as much. We present an alternate story, one that delights in capturing technology in all its contradictions and innovation, across borders and socioeconomic divisions, from history through the future, beyond platitudes and PR hype, and past doom and gloom. Our collaboration features four brief but provocative forays into the tech industry’s many worlds, and aspires to incite fresh conversations about technology focused on nuanced and accessible explorations of the emerging tools that reorganize and redefine life today.
