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Author : Christian Grönroos
Publisher :
ISBN 13 : 9789144439112
Total Pages : 135 pages
Book Rating : 4.4/5 (391 download)
Download or read book Strategic Management and Marketing in the Service Sector written by Christian Grönroos and published by . This book was released on 1984 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John M. Rathmell
Publisher :
ISBN 13 : 9780316734431
Total Pages : 232 pages
Book Rating : 4.7/5 (344 download)
Download or read book Marketing in the Service Sector written by John M. Rathmell and published by . This book was released on 1974 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Christian Grönroos
Publisher :
ISBN 13 : 9789515551672
Total Pages : 222 pages
Book Rating : 4.5/5 (516 download)
Download or read book Strategic Management and Marketing in the Service Sector written by Christian Grönroos and published by . This book was released on 1982 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sood, Tulika
Publisher : IGI Global
ISBN 13 : 1522524762
Total Pages : 415 pages
Book Rating : 4.5/5 (225 download)
Download or read book Strategic Marketing Management and Tactics in the Service Industry written by Sood, Tulika and published by IGI Global. This book was released on 2017-03-20 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer satisfaction is a critical factor to the potential success or failure of a business. By implementing the latest marketing strategies, organizations can better withstand the competitive market. Strategic Marketing Management and Tactics in the Service Industry is an essential reference publication that features the latest scholarly research on service strategies for competitive advantage across industries. Covering a broad range of topics and perspectives such as customer satisfaction, healthcare service, and microfinance, this book is ideally designed for students, academics, practitioners, and professionals seeking current research on best practices to build rapport with customers.
Author : Mark Gabbott
Publisher : Routledge
ISBN 13 : 1135228973
Total Pages : 188 pages
Book Rating : 4.1/5 (352 download)
Download or read book Service Industries Marketing written by Mark Gabbott and published by Routledge. This book was released on 2014-02-25 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book covers a wide spectrum of topics, service contexts and methodologies and reflects the broad range of current services research. Its aim is to provide an eclectic overview of services marketing by including papers that demonstrate the breadth and depth of research in this area, and it reflects the international scope and the strength of the discipline as we enter the new millennium.
Author : Alan Wilson
Publisher : McGraw Hill
ISBN 13 : 1526847817
Total Pages : 539 pages
Book Rating : 4.5/5 (268 download)
Download or read book EBK: Services Marketing: Integrating Customer Service Across the Firm 4e written by Alan Wilson and published by McGraw Hill. This book was released on 2020-10-07 with total page 539 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful businesses recognize that the development of strong customer relationships through quality service (and services) as well as implementing service strategies for competitive advantage are key to their success. In its fourth European edition, Services Marketing: Integrating Customer Focus across the Firm provides full coverage of the foundations of services marketing, placing the distinctive Gaps model at the center of this approach. The new edition draws on the most recent research, and using up-todate and topical examples, the book focuses on the development of customer relationships through service, outlining the core concepts and theories in services marketing today. New and updated material in this new edition includes: • New content related to human resource strategies, including coverage of the role of robots and chatbots for delivering customer-focused services. • New coverage on listening to customers through research, big data, netnography and monitoring user-generated content. • Increased technology, social media and digital coverage throughout the text, including the delivery of services using mobile and digital platforms, as well as through the Internet of Things. • Brand new examples and case studies added from global and innovative companies including Turkish Airlines, Volvo, EasyJet and McDonalds. Available with McGraw-Hill’s Connect®, the well-established online learning platform, which features our award-winning adaptive reading experience as well as resources to help faculty and institutions improve student outcomes and course delivery efficiency.
Author : John R. Bryson
Publisher : Edward Elgar Publishing
ISBN 13 : 1781000417
Total Pages : 465 pages
Book Rating : 4.7/5 (81 download)
Download or read book Handbook of Service Business written by John R. Bryson and published by Edward Elgar Publishing. This book was released on 2015-04-30 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: Service business accounts for more than 75 per cent of the wealth and employment created in most developed market economies. The management and economics of service business is based around selling expertise, knowledge and experiences. This Handbook co
Author : Thomas M. Bloch
Publisher :
ISBN 13 :
Total Pages : 148 pages
Book Rating : 4.3/5 (512 download)
Download or read book Services Marketing in a Changing Environment written by Thomas M. Bloch and published by . This book was released on 1985 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Alan Wilson
Publisher : McGraw Hill
ISBN 13 : 0077169328
Total Pages : 558 pages
Book Rating : 4.0/5 (771 download)
Download or read book EBOOK: Services Marketing: Integrating Customer Focus Across the Firm written by Alan Wilson and published by McGraw Hill. This book was released on 2016-01-16 with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt: European economies are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. In its third European edition, Services Marketing: Integrating Customer Focus across the Firm provides full coverage of the foundations of services marketing, placing the distinctive gaps model at the center of this approach. Drawing on the most recent research and using up-to-date and topical examples, the book focuses on the development of customer relationships through quality service, out lining the core concepts and theories in services marketing today. New and updated material in this new edition include: · - New content on the role of digital marketing and social media has been added throughout to reflect the latest developments in this dynamic field · - Increased coverage of Service dominant logic regarding the creation of value and the understanding of customer relationships · - New examples and case studies added from global and innovative companies including AirBnB, IKEA, Disneyland, Scandinavia Airlines, and Skyscanner
Author : Gordon Foxall
Publisher : Routledge
ISBN 13 : 113517458X
Total Pages : 223 pages
Book Rating : 4.1/5 (351 download)
Download or read book Marketing in the Service Industries written by Gordon Foxall and published by Routledge. This book was released on 2013-10-31 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 1985. This is a collection of sixteen essays on the marketing of services industries covering such topics as professional services, banks, service firms, insurance services, freight transport, estate agencies, leisure, package holidays, urban public transport, tourism, customer service and also new technology in the industry.
Author : Dr. Atul S.Charde I Dr. Mukul A. Burghate I Kartik Uttarwar
Publisher : International Journal of Commerce and Management Studies (IJCAMS)
ISBN 13 :
Total Pages : 108 pages
Book Rating : 4.3/5 (534 download)
Download or read book Marketing of Services written by Dr. Atul S.Charde I Dr. Mukul A. Burghate I Kartik Uttarwar and published by International Journal of Commerce and Management Studies (IJCAMS). This book was released on with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: Services marketing is a form of marketing businesses that provide a service to their customers use to increase brand awareness and sales. Unlike product marketing, services marketing focuses on advertising intangible transactions that provide value to customers.The purpose of this study Material is to present an introduction to the subjects of ‘Marketing of Services’ for Management and Commerce students. The book contains the syllabus from basics of the subjects going into the intricacies of the subjects. All the concepts have been explained with relevant examples and diagrams to make it interesting for the readers.An attempt is made here by the authors to assist the students by way of providing Study Material as per the curriculum with non-commercial considerations. However, it is implicit that these are exam-oriented Study Material and students are advised to attend regular class room classes in the Institute and utilize reference books available in the library for In-depth knowledge.We owe to many websites and their free contents; we would like to specially acknowledge contents of website www.wikipedia.com and various authors whose writings formed the basis for this book. We acknowledge our thanks to them.At the end we would like to say that there is always a room for improvement in whatever we do. We would appreciate any suggestions regarding this study material from the readers so that the contents can be made more interesting and meaningful. Readers can email their queries and doubts to our authors on [email protected]. We shall be glad to help you immediately. Authors:Dr. Atul S. Charde I Dr. Mukul Burghate I Dr. Bharati Barapatre
Author : Rao
Publisher : Pearson Education India
ISBN 13 : 9332511551
Total Pages : 585 pages
Book Rating : 4.3/5 (325 download)
Download or read book Services Marketing: written by Rao and published by Pearson Education India. This book was released on 2011 with total page 585 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of Services Marketing, with an enhanced conceptual foundation, meets this requirement of students, managers and marketing professionals. The enhanced pedagogy and coverage in this edition in conjunction with the lucid and pithy style of the author make this book perfect for students of business administration, commerce and management.
Author : Adrian Palmer
Publisher : McGraw-Hill Companies
ISBN 13 :
Total Pages : 368 pages
Book Rating : 4.0/5 ( download)
Download or read book Principles of Services Marketing written by Adrian Palmer and published by McGraw-Hill Companies. This book was released on 1994 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covering management of the service counter and recovery from service failure, customer care, and information as a source of competitive advantage, this text is introduced by a discussion of the difference between goods and service marketing.
Author : Erdener Kaynak
Publisher : Psychology Press
ISBN 13 : 9780714632919
Total Pages : 136 pages
Book Rating : 4.6/5 (329 download)
Download or read book Service Industries in Developing Countries written by Erdener Kaynak and published by Psychology Press. This book was released on 1986 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.
Author : Hans Kasper
Publisher :
ISBN 13 :
Total Pages : 776 pages
Book Rating : 4.0/5 ( download)
Download or read book Services Marketing Management written by Hans Kasper and published by . This book was released on 1999-07-27 with total page 776 pages. Available in PDF, EPUB and Kindle. Book excerpt: Services Marketing Management An International Perspective Services Marketing Management provides students with an understanding of services marketing in an international context. Based on the authors' views about the essence of marketing in concepts such as market orientation, long-term relationships, quality and, ultimately, satisfaction, this unique book includes the latest developments in Europe, Northern America and Australasia. The text is built around four themes: * The fundamentals of services marketing management * A new classification of services based on an extensive overview of existing classifications * The definition of four new types of services * The increasing trend to the internationalization of services The benefits of this book are threefold, the reader will: have an understanding of services marketing management in both a national and an international context; be able to manage a market-oriented service organization; and be able to deliver excellent service quality leading to long-term relationships with customers and employees. Numerous examples illustrate key points discussed in the text and each chapter concludes with a case study.
Author : Christian Grönroos
Publisher : Jossey-Bass
ISBN 13 :
Total Pages : 320 pages
Book Rating : 4.:/5 (319 download)
Download or read book Service Management and Marketing written by Christian Grönroos and published by Jossey-Bass. This book was released on 1990 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gronroos (international and industrial marketing, Swedish School of Economics and Business Administration in Finland) examines the nature of market-oriented management and analyzes the impact that service- dominated competition has had and will continue to have on management thinking and decision making. He includes practical advice on how to cope with specific situations relative to the consumptive process. Annotation copyrighted by Book News, Inc., Portland, OR
Author : William R. George
Publisher :
ISBN 13 :
Total Pages : 260 pages
Book Rating : 4.3/5 (512 download)
Download or read book Marketing of Services written by William R. George and published by . This book was released on 1981 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:
