Hospitality Marketing

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1317403495
Total Pages : 435 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Hospitality Marketing by : Francis Buttle

Download or read book Hospitality Marketing written by Francis Buttle and published by Taylor & Francis. This book was released on 2016-10-04 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course, it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasizes topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities. This 3rd Edition has been updated to include: Coverage of hot topics such as use of technology and social media, power of the consumer and effect on decision making, innovations in product design and packaging, ethical marketing and sustainability marketing Updated online resources including: power point slides, test bank of questions, web links and additional case studies New and updated international case studies looking at a broad range of hospitality settings such as restaurants, cafes and hotels New discussion questions to consolidate student learning at the end of each chapter.

Hospitality Sales and Marketing

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Author :
Publisher : Educational Institute
ISBN 13 : 9780133594508
Total Pages : 0 pages
Book Rating : 4.5/5 (945 download)

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Book Synopsis Hospitality Sales and Marketing by : James R. Abbey

Download or read book Hospitality Sales and Marketing written by James R. Abbey and published by Educational Institute. This book was released on 2014-08-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's highly-competitive hospitality market, it is essential to have an understanding of sales and marketing. Hospitality Sales and Marketing goes beyond theory to focus on a customer-oriented and practical approach for effectively marketing hotels and restaurants. The book explores the "four Ps" (price, product, promotion, and place) as they relate to specific market segments, providing a customer-focused perspective. Illustrations and exhibits include industry examples (forms, checklists, advertisements, etc.) that are used by today's industry leaders to effectively market their properties.

Food and Beverage Management in the Luxury Hotel Industry

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Author :
Publisher : Business Expert Press
ISBN 13 : 1637420110
Total Pages : 205 pages
Book Rating : 4.6/5 (374 download)

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Book Synopsis Food and Beverage Management in the Luxury Hotel Industry by : Sylvain Boussard

Download or read book Food and Beverage Management in the Luxury Hotel Industry written by Sylvain Boussard and published by Business Expert Press. This book was released on 2021-02-16 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an introduction to the management of food and beverage operations within a luxury hotel environment. It provides detailed coverage of operational areas within the food and beverage department, based on multiple real industry examples, allowing the reader to grasp the intricacies of the day-to-day running of outlets. Food and Beverage Management in the Luxury Hotel Industry is a reference for any hospitality management student wishing to gain sufficient knowledge in the subject, to conduct a quantitative and qualitative analysis of the department, through revenue and cost management, and quality audits. It also looks at the various trends shaping the industry today, particularly focusing on sustainability issues and ethical concerns.

Human Resource Management in the Hotel and Catering Industry

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1351970968
Total Pages : 287 pages
Book Rating : 4.3/5 (519 download)

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Book Synopsis Human Resource Management in the Hotel and Catering Industry by : M. J. Boella

Download or read book Human Resource Management in the Hotel and Catering Industry written by M. J. Boella and published by Taylor & Francis. This book was released on 2017-06-26 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, first published in 1987, gives valuable insights into the characteristics of employment in the hotel and catering industry and useful guidance on personal techniques. It deals with fundamental issues, such as personnel policy, as well as with practical techniques. Human Resource Management in the Hotel and Catering Industry has been written as an introductory text to human resource management in the hospitality industry. It is suitable reading for students, line managers and personnel managers in the many different sectors of the business.

Marketing in the Service Industries

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Author :
Publisher : Routledge
ISBN 13 : 1135174652
Total Pages : 237 pages
Book Rating : 4.1/5 (351 download)

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Book Synopsis Marketing in the Service Industries by : G. R Foxall

Download or read book Marketing in the Service Industries written by G. R Foxall and published by Routledge. This book was released on 2013-10-31 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 1985. This is a collection of sixteen essays on the marketing of services industries covering such topics as professional services, banks, service firms, insurance services, freight transport, estate agencies, leisure, package holidays, urban public transport, tourism, customer service and also new technology in the industry.

Tourism and Hospitality Marketing

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Author :
Publisher : SAGE
ISBN 13 : 1849204888
Total Pages : 490 pages
Book Rating : 4.8/5 (492 download)

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Book Synopsis Tourism and Hospitality Marketing by : Simon Hudson

Download or read book Tourism and Hospitality Marketing written by Simon Hudson and published by SAGE. This book was released on 2009-05-12 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer. Chapters are packed with pedagogical features that will help readers consolidate their learning, including: - Chapter objectives - Key terms - Discussion questions and exercises - Links to useful websites - Profiles of successful individuals and organizations Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.

Hospitality Sales and Marketing

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Author :
Publisher : CRC Press
ISBN 13 : 0429614683
Total Pages : 874 pages
Book Rating : 4.4/5 (296 download)

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Book Synopsis Hospitality Sales and Marketing by : Howard Feiertag

Download or read book Hospitality Sales and Marketing written by Howard Feiertag and published by CRC Press. This book was released on 2019-08-15 with total page 874 pages. Available in PDF, EPUB and Kindle. Book excerpt: Grouped by general topic, this collection of the best "Sales Clinic" columns in Hotel Management written by Howard Feiertag over the course of 35 years provides an abundance of juicy nuggets of tips, tactics, and techniques for professionals and newbies alike in the hospitality sales field. Readers will take a journey down the road of the development of hospitality sales from the pre-technology era (when knowing how to use a typewriter was a must) to today’s reliance on digital technology, rediscovering that many of the old techniques that are still applicable today.

Handbook of Marketing Research Methodologies for Hospitality and Tourism

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Author :
Publisher : Psychology Press
ISBN 13 : 0789034263
Total Pages : 383 pages
Book Rating : 4.7/5 (89 download)

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Book Synopsis Handbook of Marketing Research Methodologies for Hospitality and Tourism by : Ronald A. Nykiel

Download or read book Handbook of Marketing Research Methodologies for Hospitality and Tourism written by Ronald A. Nykiel and published by Psychology Press. This book was released on 2007 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: The final section explains market analysis planning and communications, including preparing a research-based business review and the effective presentation of research findings.

Marketing Information Guide

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Author :
Publisher :
ISBN 13 :
Total Pages : 946 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Marketing Information Guide by :

Download or read book Marketing Information Guide written by and published by . This book was released on 1969 with total page 946 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Business of Hotels

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Author :
Publisher : Routledge
ISBN 13 : 1136359435
Total Pages : 242 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Business of Hotels by : Hadyn Ingram

Download or read book Business of Hotels written by Hadyn Ingram and published by Routledge. This book was released on 2007-06-07 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fully revised edition of this well-known text by an experienced author, consultant and educator follows the structure and approach which has proved so successful since its first publication in 1980. The book examines the hotel as a business providing commercial hospitality. It focuses on markets, money and people, and uses examples from hotel operations throughout the world. This new edition is the outcome of a thorough revision of an established text. The new material includes a comprehensive profile of the hotel business in the 1990's and includes data, quotes and extracts from a wide range of authoritative industry sources.

Hospitality Branding

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Author :
Publisher : Cornell University Press
ISBN 13 : 0801465265
Total Pages : 191 pages
Book Rating : 4.8/5 (14 download)

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Book Synopsis Hospitality Branding by : Chekitan S. Dev

Download or read book Hospitality Branding written by Chekitan S. Dev and published by Cornell University Press. This book was released on 2012-11-01 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years the brand has moved squarely into the spotlight as the key to success in the hospitality industry. Business strategy once began with marketing and incorporated branding as one of its elements; today the brand drives marketing within the larger hospitality enterprise. Not only has it become the chief means of attracting customers, it has, more broadly, become the chief organizing principle for most hospitality organizations. The never-ending quest for market share follows trend after trend, from offering ever more elaborate and sophisticated amenities to the use of social media as a marketing tool—all driven by the preeminence of the brand. Chekitan S. Dev’s award-winning research has appeared in leading journals including Cornell Hospitality Quarterly, Journal of Marketing, and Harvard Business Review. He is the recipient of several major hospitality research and teaching awards. A former corporate executive with Oberoi Hotels & Resorts, he has served corporate, government, education, advisory, and private equity clients in more than forty countries as consultant, seminar leader, keynote speaker and expert witness. Hospitality Branding brings together the most important insights from the author’s many years of research and experience, all in a single, affordably priced volume (available in both print and eBook formats). Skillfully blending the knowledge of recent history, the wisdom of cutting-edge research, and promise of future trends, this book offers hospitality organizations the advice they need to survive and thrive in today’s competitive global business environment.

Cross-Cultural Aspects of Tourism and Hospitality

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Author :
Publisher : Routledge
ISBN 13 : 1000172066
Total Pages : 351 pages
Book Rating : 4.0/5 (1 download)

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Book Synopsis Cross-Cultural Aspects of Tourism and Hospitality by : Erdogan Koc

Download or read book Cross-Cultural Aspects of Tourism and Hospitality written by Erdogan Koc and published by Routledge. This book was released on 2020-09-03 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cross-Cultural Aspects of Tourism and Hospitality is the first textbook to offer students, lecturers, researchers and practitioners a comprehensive guide to the influence of culture on service providers as well as on customers, affecting both the supply and the demand sides of the industry – organisational behaviour, and human resource management, and marketing and consumer behaviour. Given the need for delivering superior customer value, understanding different cultures from both demand and supply sides of tourism and hospitality and the impact of culture on these international industries is an essential part of all students’ and practitioners’ learning and development. This book takes a research-based approach critically reviewing seminal cultural theories and evaluating how these influence employee and customer behaviour in service encounters, marketing, and management processes and activities. Individual chapters cover a diverse range of cultural aspects including intercultural competence and intercultural sensitivity, uncertainty and risk avoidance, context in communication, power distance, indulgence and restraint, time orientation, gender, assertiveness, individualism and collectivism, performance orientation, and humane orientation. This book integrates international case studies throughout to show the application of theory, includes self-test questions, activities, further reading, and a set of PowerPoint slides to accompany each chapter. This will be essential reading for all students, lecturers, researchers and practitioners and future managers in the fields of Tourism and Hospitality.

Marketing for Hospitality and Tourism

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Author :
Publisher :
ISBN 13 : 9780134151922
Total Pages : 0 pages
Book Rating : 4.1/5 (519 download)

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Book Synopsis Marketing for Hospitality and Tourism by : Philip Kotler

Download or read book Marketing for Hospitality and Tourism written by Philip Kotler and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities. New to the Seventh Edition: Shows readers the importance of social media. Provides a contemporary overview of destination marketing. Reflects current industry trends. Uses interesting industry examples to entertain and engage students. Provides hands-on application assignments. Supports teaching with comprehensive instructor supplements.

Business of Hotels

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Author :
Publisher : Routledge
ISBN 13 : 1136359443
Total Pages : 240 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Business of Hotels by : Hadyn Ingram

Download or read book Business of Hotels written by Hadyn Ingram and published by Routledge. This book was released on 2007-06-07 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fully revised edition of this well-known text by an experienced author, consultant and educator follows the structure and approach which has proved so successful since its first publication in 1980. The book examines the hotel as a business providing commercial hospitality. It focuses on markets, money and people, and uses examples from hotel operations throughout the world. This new edition is the outcome of a thorough revision of an established text. The new material includes a comprehensive profile of the hotel business in the 1990's and includes data, quotes and extracts from a wide range of authoritative industry sources.

Revenue Management for Hospitality and Tourism

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Author :
Publisher : Goodfellow Publishers Ltd
ISBN 13 : 1908999500
Total Pages : 270 pages
Book Rating : 4.9/5 (89 download)

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Book Synopsis Revenue Management for Hospitality and Tourism by : Alan Fyall

Download or read book Revenue Management for Hospitality and Tourism written by Alan Fyall and published by Goodfellow Publishers Ltd. This book was released on 2013-05-31 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by leading academic and industry experts actively engaged in revenue management, research and teaching this is a new and original treatment of the whole field for students and professionals.

Hotel and Restaurant Industries

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Author :
Publisher : Greenwood
ISBN 13 :
Total Pages : 256 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Hotel and Restaurant Industries by : Judith M. Nixon

Download or read book Hotel and Restaurant Industries written by Judith M. Nixon and published by Greenwood. This book was released on 1988 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstract: The intention of this sourcebook is to provide a list of current materials that are essential for the collections of new schools of hotel and restaurant management. More than one thousand books and journals are reviewed and annotated. Emphasis has been placed on materials published in the 1980s, but earlier works are included if they have historic value or are still useful. Two appendices are included: a list of state and national/international associations, and a list of colleges offering hotel, restaurant, and foodservice programs.

Managing Employee Relations in the Hotel and Catering Industry

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Author :
Publisher : Burns & Oates
ISBN 13 :
Total Pages : 350 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Managing Employee Relations in the Hotel and Catering Industry by : Rosemary Lucas

Download or read book Managing Employee Relations in the Hotel and Catering Industry written by Rosemary Lucas and published by Burns & Oates. This book was released on 1995 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: