Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Marketing In The Fakenews Era
Download Marketing In The Fakenews Era full books in PDF, epub, and Kindle. Read online Marketing In The Fakenews Era ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Book Synopsis Marketing in the #fakenews Era by : Peter Horst
Download or read book Marketing in the #fakenews Era written by Peter Horst and published by Advantage Media Group. This book was released on 2018 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing and protecting a company's brand is one of the most important jobs of the chief marketing officer, the chief executive officer, and the board. It used to be that marketers' greatest challenge was convincing a consumer to try their product and stick with it--beer, apps, cars, what have you. But the challenges facing brands have gotten far more complex, and the stakes have grown higher when marketing in the #FakeNews Era. Leaders must now address a highly polarized marketplace, in which consumers are energized by their tribal affiliations to take action for or against brands based on their perceived values, beliefs, and biases. They also face grim potential consequences--ranging from share loss to job loss--when things go wrong. Should your brand take social and political stands or keep quiet? What are the benefits and risks of weighing in versus sitting on the sidelines? Is embracing brand purpose good for business or wasteful self-indulgence? Can a CEO's misbehavior in a taxi cab one day bring a PR crisis the next? What happens when the public calls you out on a political position you didn't even mean to take? This book tackles questions like these, outlining how a company must carefully navigate the waters of the #FakeNews Era, where moral scrutiny and consumer outrage abound. Here you'll find strategic and tactical guidance on how to prepare yourself for what may lie ahead, because you won't have time to puzzle it out when you get that dreaded late-night call from PR.
Book Synopsis Fake News in an Era of Social Media by : Yasmin Ibrahim
Download or read book Fake News in an Era of Social Media written by Yasmin Ibrahim and published by Rowman & Littlefield. This book was released on 2020-01-29 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the last few years, social media has expanded to become a key platform for news dissemination and circulation, and a key orginator and propogator of 'fake news'.. Nations, governments, organisations and societies are now coming to terms with the unpredictable and debilitating consequences of fake news. The propagation of news containing falsehoods has been linked to an increase in measles cases, surges in youth crimes, the spread of pseudo-science, compromised national security, and more. Some even perceive it as a global threat to democratic systems around the world. In this book, the authors examine factors influencing the spread of fake news, and suggest ways to combat it by exploring the key elements which enable and facilitate this phenomenon.
Book Synopsis Fake News and Alternative Facts by : Nicole A. Cooke
Download or read book Fake News and Alternative Facts written by Nicole A. Cooke and published by American Library Association. This book was released on 2018-12-03 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: Talk of so-called fake news, what it is and what it isn’t, is front and center across the media landscape, with new calls for the public to acquire appropriate research and evaluation skills and become more information savvy. But none of this is new for librarians and information professionals, particularly for those who teach information literacy. Cooke, a Library Journal Mover & Shaker, believes that the current situation represents a golden opportunity for librarians to impart these important skills to patrons, regardless of their age or experience. In this Special Report, she demonstrates how. Readers will learn more about the rise of fake news, particularly those information behaviors that have perpetuated its spread;discover techniques to identify fake news, especially online; andexplore methods to help library patrons of all ages think critically about information, teaching them ways to separate fact from fiction. Information literacy is a key skill for all news consumers, and this Special Report shows how librarians can make a difference by helping patrons identify misinformation.
Download or read book Fake News written by Michael Miller and published by Twenty-First Century Books ™. This book was released on 2019-01-01 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: While popularized by President Donald Trump, the term "fake news" actually originated toward the end of the 19th century, in an era of rampant yellow journalism. Since then, it has come to encompass a broad universe of news stories and marketing strategies ranging from outright lies, propaganda, and conspiracy theories to hoaxes, opinion pieces, and satire—all facilitated and manipulated by social media platforms. This title explores journalistic and fact-checking standards, Constitutional protections, and real-world case studies, helping readers identify the mechanics, perpetrators, motives, and psychology of fake news. A final chapter explores methods for assessing and avoiding the spread of fake news.
Book Synopsis Strategic Innovative Marketing and Tourism in the COVID-19 Era by : Androniki Kavoura
Download or read book Strategic Innovative Marketing and Tourism in the COVID-19 Era written by Androniki Kavoura and published by Springer Nature. This book was released on 2021-03-19 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the latest findings of researchers from around the globe who presented their work at the 9th International Conference on Strategic Innovative Marketing and Tourism in the Covid-19 era. It provides up-to-date information and discusses current trends, issues, and debates, as well as theoretical and practical research, on strategic innovative marketing and tourism and applications from social media. Topics covered include social media in marketing and tourism hospitality, and strategic tools and techniques developed and implemented by some of the world’s leading research labs. In addition, the book brings together work from academia and industry.
Download or read book Savvy written by Shiv Singh and published by IdeaPress Publishing. This book was released on 2019-02-20 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: We face a crisis of trust because people feel there is no longer any truth. Singh and Luthra have written a highly-readable analysis of how it happened and how we might return truth to it's necessary prominence in a social media-infused society. An urgently needed book. - David Kirkpatrick, author of The Facebook Effect and founder of Techonomy Media The new world of information is overwhelming, but it is not insurmountable. In Savvy, Shiv and Rohini offer hope - and important practical advice - for professionals trying to navigate amidst the chaos. This is a smart and useful book for anyone trying to gain a firmer footing in the Information Age. - Tom Nichols, author of The Death of Expertise andProfessor of National Security Affairs at the US Naval War College Fake news is nothing new. Technology has turbo-charged its spread leaving us inundated with misrepresentations, exaggerations, and outright lies. Finding the truth is like searching for a needle in a haystack. We are in a crisis of trust--no longer knowing who or what to believe. In the post-trust era, so much is out of our control, and yet there are ways in which we can inoculate ourselves. Savvy is a book about the human glitches that cause us to fall for alternative facts and what we can do to override them. In Savvy, we meet the social scientists who questioned the behavior of Nazi war criminals, Ivy League football fans, John F. Kennedy and more to better understand why human beings often suspend critical judgement and readily fall for fakeness. We also meet current CEOs, politicians, media moguls and artificial intelligence engines to examine why we put our trust in people, organizations and information that is biased (or blatantly deceptive) while doubting credible sources. Through examples from today's political and business headlines, Savvy guides you out of the post-trust era and includes science and analysis that makes you more informed and savvy in the business world and your personal life.
Book Synopsis Journalism, fake news & disinformation by : Ireton, Cherilyn
Download or read book Journalism, fake news & disinformation written by Ireton, Cherilyn and published by UNESCO Publishing. This book was released on 2018-09-17 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book American Pravda written by James O'Keefe and published by Macmillan + ORM. This book was released on 2018-01-16 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: The one real difference between the American press and the Soviet state newspaper Pravda was that the Russian people knew they were being lied to. To expose the lies our media tell us today, controversial journalist James O’Keefe created Project Veritas, an independent news organization whose reporters go where traditional journalists dare not. Their investigative work–equal parts James Bond, Mike Wallace, and Saul Alinsky—has had a consistent and powerful impact on its targets. In American Pravda, the reader is invited to go undercover with these intrepid journalists as they infiltrate political campaigns, unmask dishonest officials and expose voter fraud. A rollicking adventure story on one level, the book also serves as a treatise on modern media, arguing that establishment journalists have a vested interest in keeping the powerful comfortable and the people misinformed. The book not only contests the false narratives frequently put forth by corporate media, it documents the consequences of telling the truth in a world that does not necessarily want to hear it. O’Keefe’s enemies attack with lawsuits, smear campaigns, political prosecutions, and false charges in an effort to shut down Project Veritas. For O’Keefe, every one of these attacks is a sign of success. American Pravda puts the myths and misconceptions surrounding O’Keefe’s activities to rest and will make you rethink every word you hear and read in the so-called mainstream press.
Book Synopsis The Misinformation Age by : Cailin O'Connor
Download or read book The Misinformation Age written by Cailin O'Connor and published by Yale University Press. This book was released on 2019-01-08 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Empowering and thoroughly researched, this book offers useful contemporary analysis and possible solutions to one of the greatest threats to democracy.” —Kirkus Reviews Editors’ choice, The New York Times Book Review Recommended reading, Scientific American Why should we care about having true beliefs? And why do demonstrably false beliefs persist and spread despite bad, even fatal, consequences for the people who hold them? Philosophers of science Cailin O’Connor and James Weatherall argue that social factors, rather than individual psychology, are what’s essential to understanding the spread and persistence of false beliefs. It might seem that there’s an obvious reason that true beliefs matter: false beliefs will hurt you. But if that’s right, then why is it (apparently) irrelevant to many people whether they believe true things or not? The Misinformation Age, written for a political era riven by “fake news,” “alternative facts,” and disputes over the validity of everything from climate change to the size of inauguration crowds, shows convincingly that what you believe depends on who you know. If social forces explain the persistence of false belief, we must understand how those forces work in order to fight misinformation effectively. “[The authors] deftly apply sociological models to examine how misinformation spreads among people and how scientific results get misrepresented in the public sphere.” —Andrea Gawrylewski, Scientific American “A notable new volume . . . The Misinformation Age explains systematically how facts are determined and changed—whether it is concerning the effects of vaccination on children or the Russian attack on the integrity of the electoral process.” —Roger I. Abrams, New York Journal of Books
Author :Jennifer LaGarde Publisher :International Society for Technology in Education ISBN 13 :1564849023 Total Pages :250 pages Book Rating :4.5/5 (648 download)
Book Synopsis Developing Digital Detectives by : Jennifer LaGarde
Download or read book Developing Digital Detectives written by Jennifer LaGarde and published by International Society for Technology in Education. This book was released on 2021-09-28 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the authors of the bestselling Fact vs. Fiction, this book offers easy-to-implement lessons to engage students in becoming media literacy “digital detectives,” looking for clues, questioning motives, uncovering patterns, developing theories and, ultimately, delivering a verdict. The current news landscape is driven by clicks, with every social media influencer, trained and citizen journalists chasing the same goal: a viral story. In this environment, where the race to be first on the scene with the most sensational story often overshadows the need for accuracy, traditional strategies for determining information credibility are no longer enough. Rather than simply helping students become savvy information consumers, today’s educators must provide learners with the skills to be digital detectives – information interrogators who are armed with a variety of tools for dissecting news stories and determining what’s real and what isn’t in our “post-truth world.” This book: • Shares meaningful lessons that move beyond traditional “fake news” protocols to help learners navigate a world in which information can be both a force for good and a tool used to influence and manipulate. • Includes resources and examples to support educators in the work of facilitating engaging, relevant (and fun!) instructional opportunities for K-12 learners, in both face-to-face and digital learning environments. • Unpacks the connection between social-emotional learning and information literacy. • Includes access to the Digital Detective’s Evidence Locker, an online collection of over 100 downloadable and remixable resources to support the lessons in the book. As the authors state: “Remember, the detective’s job is NOT to prove themselves correct. Their job is to detect the truth!” This statement reflects the way they approach the lessons in this book, providing clear and practical guidance to help educators address and overcome this ever-expanding issue.
Book Synopsis After the Fact? by : Marcus Gilroy-Ware
Download or read book After the Fact? written by Marcus Gilroy-Ware and published by Watkins Media Limited. This book was released on 2020-11-10 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do we no longer trust facts, experts and statistics? In this essential guide to the turbulent times in which we live, Marcus Gilroy-Ware investigates our era of post-truths and fake news and answers the question of where we can go from here. We are supposed to have more information at our disposal now than at any time in history. So why, in a world of rising sea levels, populist leaders, resurgent fascism and a global pandemic, do so many people believe bizarre and untrue things about the world we live in? In After the Fact?, Marcus Gilroy-Ware shows us what really created the conditions for mis- and disinformation, from fake news and conspiracy theories, to bullshit journalism and the resurgence of the far-right, and why liberal newspaper columnists and centrist politicians are unable to turn back this tide. Spanning politics, culture, psychology, journalism, and much more, After the Fact? is a timely wake-up call for those who believe we can simply go "back to normal", and instead argues that, if we are to put an end to "fake news" we must deal with the broader social crises that are responsible for it.
Book Synopsis Advertising Theory by : Shelly Rodgers
Download or read book Advertising Theory written by Shelly Rodgers and published by Routledge. This book was released on 2019-04-15 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum in which to compare, contrast, and evaluate advertising theories in a comprehensive and structured presentation. With new chapters on forms of advertising, theories, and concepts, and an emphasis on the role of new technology, this new edition is uniquely positioned to provide detailed overviews of advertising theory. Utilizing McGuire’s persuasion matrix as the structural model for each chapter, the text offers a wider lens through which to view the phenomenon of advertising as it operates within various environments. Within each area of advertising theory—and across advertising contexts—both traditional and non-traditional approaches are addressed, including electronic word-of-mouth advertising, user-generated advertising, and social media advertising contexts. This new edition includes a balance of theory and practice that will help provide a working knowledge of the primary theoretical approaches and will help readers synthesize the vast literature on advertising with the in-depth understanding of practical case studies and examples within every chapter. It also looks at mobile advertising in a broader context beyond the classroom and explores new areas such as native advertising, political advertising, mobile advertising, and digital video gaming.
Download or read book Fake News written by John Miller and published by . This book was released on 2018-11-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Filled with 'alternative facts', 'post-truth', fake news and more, this is a satirical and incredibly humorous take on one of the most important subjects of the day. With a step-by-step guide to creating your own alternative facts, it is even a self-help book for anyone wanting to thrive in the current political climate!
Book Synopsis Our Future in Public Relations by : Ken Kerrigan
Download or read book Our Future in Public Relations written by Ken Kerrigan and published by Emerald Group Publishing. This book was released on 2020-08-17 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an era of fake news and diminishing trust, it’s time to ask exactly what our future in public relations will be. Aimed primarily at communications management professionals, Our Future in Public Relations delves into whether public relations are dead, or rather more important than ever before as a driver of purpose-driven organizations.
Download or read book Cheap Speech written by Richard L. Hasen and published by Yale University Press. This book was released on 2022-03-08 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: An informed and practical road map for controlling disinformation, embracing free speech, saving American elections, and protecting democracy "A fresh, persuasive and deeply disturbing overview of the baleful and dangerous impact on the nation of widely disseminated false speech on social media. Richard Hasen, the country’s leading expert about election law, has written this book with flair and clarity.”—Floyd Abrams, author of The Soul of the First Amendment What can be done consistent with the First Amendment to ensure that American voters can make informed election decisions and hold free elections amid a flood of virally spread disinformation and the collapse of local news reporting? How should American society counter the actions of people like former President Donald J. Trump, who used social media to convince millions of his followers to doubt the integrity of U.S. elections and helped foment a violent insurrection? What can we do to minimize disinformation campaigns aimed at suppressing voter turnout? With piercing insight into the current debates over free speech, censorship, and Big Tech’s responsibilities, Richard L. Hasen proposes legal and social measures to restore Americans’ access to reliable information on which democracy depends. In an era when quack COVID treatments and bizarre QAnon theories have entered mainstream, this book explains how to assure both freedom of ideas and a commitment to truth.
Book Synopsis Beyond Fake News by : Justin P. McBrayer
Download or read book Beyond Fake News written by Justin P. McBrayer and published by Routledge. This book was released on 2020-09-22 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world is swimming in misinformation. Conflicting messages bombard us every day with news on everything from politics and world events to investments and alternative health. The daily paper, nightly news, websites, and social media each compete for our attention and each often insist on a different version of the facts. Inevitably, we have questions: Who is telling the truth? How would we know? How did we get here? What can we do? Beyond Fake News answers these and other queries. It offers a technological and market-based explanation for how our informational environment became so polluted. It shows how purveyors of news often have incentives to mislead us, and how consumers of information often have incentives to be misled. And it chronicles how, as technology improves and the regulatory burdens drop, our information-scape becomes ever more littered with misinformation. Beyond Fake News argues that even when we really want the truth, our minds are built in such a way so as to be incapable of grasping many facts, and blind spots mar our view of the world. But we can do better, both as individuals and as a society. As individuals, we can improve the accuracy of our understanding of the world by knowing who to trust and recognizing our limitations. And as a society, we can take important steps to reduce the quantity and effects of misinformation.
Book Synopsis Marketing Research by : Daniel Nunan
Download or read book Marketing Research written by Daniel Nunan and published by Pearson UK. This book was released on 2020 with total page 1658 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Working as a marketing researcher remains an intellectually stimulating, creative and rewarding career. Marketing research is a huge and growing industry at the forefront of innovation in many sectors of the economy. However, few industries can have been presented with as many challenges and opportunities as those faced by marketing research due to the growing amounts of data generated by modern technology. Founded upon the enormously successful US edition, and building upon the previous five European editions, the sixth edition of this book seeks to maintain its position as the leading marketing research text, focused on the key challenges facing marketing research in a European context. As with previous editions, this aims to be comprehensive, authoritative and applied. As a result, the book covers all the topics in previous editions while including updates that reflect the changes and challenges that have impacted the marketing research sector since the fifth edition was published. This includes the ever shifting impact of new technologies, the growth of 'insight' and the shifting role of research ethics, for example, through considering the impact of GDPR. This edition has been significantly updated, with new content, updated cases studies and a major focus on the issues and methods generated by new technologies"--
