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Marketing In The Emerging Markets Of Latin America
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Book Synopsis Marketing in the Emerging Markets of Latin America by : M. Marinov
Download or read book Marketing in the Emerging Markets of Latin America written by M. Marinov and published by Springer. This book was released on 2005-10-31 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing in the Emerging Markets of Latin America provides a much needed analysis of business and marketing in Latin America. The book highlights the diverse characteristics of the Latin American business and marketing environment and the dynamic nature of regional and country markets. Addressing a broad variety of historical, political, economic, social, cultural and legal issues, the book offers unique insights into the enormous opportunities and challenges the region presents for implementing effective marketing strategies. The book is an extremely valuable resource for academics, practitioners and anyone interested in doing business in or with Latin America.
Book Synopsis Business in Emerging Latin America by : Fernando Robles
Download or read book Business in Emerging Latin America written by Fernando Robles and published by Routledge. This book was released on 2014-07-25 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Driven by expanding domestic markets and exports of natural resource commodities, Latin America has recently come into focus as an economic force in the international arena. Business in Emerging Latin America provides students with a comprehensive overview of the business environment of this emerging, dynamic region. The book begins at the macro level, focusing on the region’s geo-political, technological, social, competitive, and economic environments. It then moves to the micro level, devling into the mosaic of countries with distinct cultures and political economies that comprise Latin America. Capturing the dynamism of this region, Business in Emerging Latin America: Provides a thorough and nuanced understanding of the business environment Identifies major drivers of emerging market expansion within the region Analyzes the strategies of companies both within and outside of the region The book includes examples and cases from across the region, as well as chapters on entrepreneurship, leadership, HRM, sustainability, income inequality, social responsibility and transparency. An ideal resource for anyone considering a business venture in the region, the book will especially appeal to students of international business who have a particular interest in Latin America. For additional instructor resources, visit www.latinamericabusinessknowledge.com
Book Synopsis Emerging Capital Markets and Globalization by : Augusto de la Torre
Download or read book Emerging Capital Markets and Globalization written by Augusto de la Torre and published by World Bank Publications. This book was released on 2006-10-20 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Back in the early 1990s, economists and policy makers had high expectations about the prospects for domestic capital market development in emerging economies, particularly in Latin America. Unfortunately, they are now faced with disheartening results. Stock and bond markets remain illiquid and segmented. Debt is concentrated at the short end of the maturity spectrum and denominated in foreign currency, exposing countries to maturity and currency risk. Capital markets in Latin America look particularly underdeveloped when considering the many efforts undertaken to improve the macroeconomic environment and to reform the institutions believed to foster capital market development. The disappointing performance has made conventional policy recommendations questionable, at best. 'Emerging Capital Markets and Globalization' analyzes where we stand and where we are heading on capital market development. First, it takes stock of the state and evolution of Latin American capital markets and related reforms over time and relative to other countries. Second, it analyzes the factors related to the development of capital markets, with particular interest on measuring the impact of reforms. And third, in light of this analysis, it discusses the prospects for capital market development in Latin America and emerging economies and the implications for the reform agenda.
Book Synopsis Market Revolution in Latin America by : Masaaki Kotabe
Download or read book Market Revolution in Latin America written by Masaaki Kotabe and published by Emerald Group Publishing. This book was released on 2001-06-20 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ratification in 1994 of the North American Free Trade Agreement among the United States, Canada, and Mexico awakened them to look to the south of the US border. This book offers an analysis of trade and liberalization movements in Latin America, and explores macro- and micro-financial implications of investing in Latin American countries.
Book Synopsis Emerging Market Democracies by : Laurence Whitehead
Download or read book Emerging Market Democracies written by Laurence Whitehead and published by JHU Press. This book was released on 2003-05-22 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: The end of the Cold War, the "third wave" of democratization, and economic globalization have presented the newly industrialized countries of East Asia and the liberal democracies of Latin America with increasingly similar international opportunities and constraints. During the 1980s, Latin America made great strides in democratization, while East Asia led the world in economic growth. Are the two regions now converging toward a model that combines economic and political liberalization? Many developments in both regions indicate that this is a serious possibility. Although significant countertrends do exist, there is now increased scope for mutual support and encouragement among aspiring democratic forces both within and between these two regions. This book examines these interrelated issues, paying special attention to the effects of the East Asian financial crisis of 1997–98 and its subsequent impact on Latin America. Contributors: Ananya Basu, World Bank; Francis Fukuyama, School of Advanced International Studies, Johns Hopkins University.; Stephan Haggard, University of California-San Diego; Elizabeth M. King, World Bank; Sanjay Marwah, George Mason University; Sylvia Maxfield, Harvard University; Eduardo Silva, University of Missouri-St. Louis and University of Miami; Gordon Redding, University of Hong Kong; Tun-jen Cheng, College of William and Mary; Yun-han Chu, National Taiwan University; Laurence Whitehead, Oxford University.
Book Synopsis Innovation in Emerging Markets by : J. Haar
Download or read book Innovation in Emerging Markets written by J. Haar and published by Springer. This book was released on 2016-11-16 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation is sweeping the globe at breakneck speed, and emerging markets are where tremendous growth and opportunity reside. Jerry Haar and Ricardo Ernst delve into the forces and drivers that shape innovation in emerging markets and present case studies, along with a summation of the key features and outlook for innovation over the next decade.
Book Synopsis Operating in Emerging Markets by : Luciano Ciravegna
Download or read book Operating in Emerging Markets written by Luciano Ciravegna and published by FT Press. This book was released on 2013-08-29 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master a complete roadmap for emerging market business success and profitability! Emerging markets are generating unprecedented opportunities, but they are far more complex and risky than they may seem. Profiting in these markets entails retooling business models, products, and strategies to exploit these differences, instead of falling victim to them. Too many American, European and Japanese companies continue to operate with a “developed world” mentality that seeks to merely adapt existing products and strategies, while underestimating the unique challenges of managing a business in radically different contexts. Operating in Emerging Markets draws from real-life examples and today’s most valuable research to offer a step-by-step blueprint for improving profitability in emerging markets. Pioneering researchers Dr. Luciano Ciravegna and Dr. Robert Fitzgerald walk you through understanding the true risks and challenges; identifying and investing the right resources; developing the right strategies, products, and processes; and learning from both the successes and failures that have come before you. An indispensable resource for all decision-makers in companies that are (or plan to) operating in emerging markets; and for all graduate business students who may do so in the future. "Publications devoted to rapidly transforming economies are on the rise, but the contribution is often marginal. This new book, Operating in Emerging Markets , authored by Luciano Ciravegna, Robert Fitzgerald, and Sumit Kundu, is an exception. It provides valuable insights into what makes these economies grow and prosper. Most importantly, it responds to the need for practical approaches to tapping emerging markets. Thus it should assist current and future managers in navigating these high-potential but high-risk countries." --S. Tamer Cavusgil, Callaway Professorial Chair and Executive Director, CIBER, J. Mack Robinson College of Business. Georgia State University
Book Synopsis The China-Latin America Axis by : Gaston Fornes
Download or read book The China-Latin America Axis written by Gaston Fornes and published by Springer. This book was released on 2018-03-05 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition explores and accounts for the many changes in the emerging markets of China and the Latin American countries since 2011. Taking account of major developments such as the rapid expansion of the Chinese state and the on-going effects of the global recession, the authors present current case studies and data on both Chinese and Latin American companies, including updates on those included in the first edition and the presentation of new innovative start-ups. Including an international relations perspective alongside business strategy and global markets, The China-Latin America Axis second edition presents the drastic changes in the globalized economy in the past five years.
Book Synopsis Breakout Strategies for Emerging Markets by : Jagdish N. Sheth
Download or read book Breakout Strategies for Emerging Markets written by Jagdish N. Sheth and published by FT Press. This book was released on 2016-06-27 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Real strategies, tactics & solutions for succeeding in emerging markets now Attract non-consumers and upscale current customers Reflect local culture, tradition, and preferences across your business Make your products easier to find, buy, and use Strengthen your brand and deliver on your brand promises Engage and serve all your stakeholders Build a sustainable, profitable business How big is your emerging market opportunity? Potential annual consumption will hit $30 trillion by 2025, with $10 trillion in India and China alone. Emerging economies are transforming markets worldwide–attracting multinationals, strengthening domestic firms, and launching local brands onto the global stage. Best of all, there are now proven best practices for succeeding in these markets. They’ve been developed the hard way: through the experiences of pioneers who’ve learned from mistakes and listened to their customers. This book’s brand stories reflects these winning strategies. You’ll learn from high-profile leaders like Gillette, Levi’s, Starbucks, Alibaba, GlaxoSmith-Kline, and WeChat–and from great companies you’ll discover for the first time. Linking theory to practice, the authors offer expert guidance on attracting non-users, adapting products, aligning with local culture, optimizing channels, building brands, upscaling, strengthening relationships, and much more. You’ve never had an opportunity this enormous. Nobody has. Get it right–with the right advice, right from the trenches. Emerging markets offer the biggest growth opportunity in the history of capitalism. This practical guide offers a comprehensive, strategic marketing perspective tailored to these new markets. Leading experts demonstrate how companies can succeed both today and tomorrow, no matter what happens in the global economy. Breakout Strategies for Emerging Markets integrates insights drawn from the authors’ extensive primary research worldwide, their pioneering academic research and case development, practical consulting and management experience, and their conversations with industry leaders on several continents. You will learn about the experiences and actions of both local and global enterprises in industries ranging from consumer goods to entertainment, apparel to finance. The authors share new insights for attracting non-users by developing products, aligning with local traditions, upscaling, selecting channels, financing, brand messaging, using e-commerce, building relationships, and more. Discover how to... Convert non-users: Optimize acceptability, affordability, accessibility, and awareness Create “functional Fusion”: Adapt products to blend western and local elements Design “cultural fusion”: Embed local tradition, history, language, and taste Democratize the offer: Make products more affordable, financially and psychologically Upscale the offer: Upgrade choices and experiences across the income spectrum Manage reach: Get your channels and supply chains right Reinvent reach: Leverage revolutionary channels and payment methods Build brand identity: Align your brand essence with your customer’s experience Engage stakeholders: Serve the needs of every entity you touch
Book Synopsis Emerging Market Economies and Financial Globalization by : Leonardo E. Stanley
Download or read book Emerging Market Economies and Financial Globalization written by Leonardo E. Stanley and published by Anthem Press. This book was released on 2018-03-15 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the past, foreign shocks arrived to national economies mainly through trade channels, and transmissions of such shocks took time to come into effect. However, after capital globalization, shocks spread to markets almost immediately. Despite the increasing macroeconomic dangers that the situation generated at emerging markets in the South, nobody at the North was ready to acknowledge the pro-cyclicality of the financial system and the inner weakness of “decontrolled” financial innovations because they were enjoying from the “great moderation.” Monetary policy was primarily centered on price stability objectives, without considering the mounting credit and asset price booms being generated by market liquidity and the problems generated by this glut. Mainstream economists, in turn, were not majorly attracted in integrating financial factors in their models. External pressures on emerging market economies (EMEs) were not eliminated after 2008, but even increased as international capital flows augmented in relevance thereafter. Initially economic authorities accurately responded to the challenge, but unconventional monetary policies in the US began to create important spillovers in EMEs. Furthermore, in contrast to a previous surge in liquidity, funds were now transmitted to EMEs throughout the bond market. The perspective of an increase in US interest rates by the FED is generating a reversal of expectations and a sudden flight to quality. Emerging countries’ currencies began to experience higher volatility levels, and depreciation movements against a newly strong US dollar are also increasingly observed. Consequently, there are increasing doubts that the “unexpected” favorable outcome observed in most EMEs at the aftermath of the Global Financial Crisis (GFC) would remain.
Book Synopsis The Pivotal States by : Robert Chase
Download or read book The Pivotal States written by Robert Chase and published by W. W. Norton & Company. This book was released on 1999 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: The foreign policy framework proposed here assumes that of the world's 140 developing states, there is a group of pivotal states whose futures are poised at critical turning points, and whose fates will strongly affect regional and even global security. These nine states - Indonesia, India, Pakistan, Turkey, Egypt, South Africa, Brazil, Algeria, and Mexico - are the ones upon which the United States should focus its scarce foreign policy resources. Events of the past year in Indonesia, India, and Pakistan have already affirmed the wisdom of this policy. In a series of cogent, original case studies, area experts explore the pivotal states strategy for each of the nine states.
Book Synopsis The Political Economy of Emerging Markets by : J. Santiso
Download or read book The Political Economy of Emerging Markets written by J. Santiso and published by Springer. This book was released on 2003-08-22 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes a cross-disciplinary look at the financial markets of emerging markets in Latin America. The author wants to disassemble the black box that is the financial market: what are the motivations and interests of the various actors, both institutional and individual?; How do these interact with each other?; How does this information help us understand the Mexican crisis in the 90s and the current crisis in Argentina? The author has conducted extensive interviews with brokers, asset managers, economists, strategists, and analysts in the US, UK, Europe, and Latin America, providing significant material for this study.
Book Synopsis The New New World by : Gilbert Le Gras
Download or read book The New New World written by Gilbert Le Gras and published by Financial Times/Prentice Hall. This book was released on 2002 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: With democratic governments and new economic controls in place, and monetary union a distinct possibility, South American economies once again seem attractive to industry and investors. The New New World examines the politics, markets, infrastructure, commodities and demographics of the Mercosur and Andean Community nations. It evaluates the South American markets for both current and future investors and will aid your assessment of the viability and return on investments in this new world.
Book Synopsis Cracking Latin America by : Allyn Enderlyn
Download or read book Cracking Latin America written by Allyn Enderlyn and published by Irwin Professional Publishing. This book was released on 1994 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Global Emerging Market in Transition by : Vladimir Lʹvovich Kvint
Download or read book The Global Emerging Market in Transition written by Vladimir Lʹvovich Kvint and published by Fordham Univ Press. This book was released on 2004 with total page 732 pages. Available in PDF, EPUB and Kindle. Book excerpt: A compendium of the work of Vladimir L. Kvint, Global Emerging Market in Transition: Articles, Forecasts, and Studies is an essential guide to understanding the intricacies behind global trends and emerging markets. Starting with the explanations and definitions of global trends, classifications of different perspectives of emerging markets, and the general understanding of the nature of modern global emerging markets, Professor Kvint moves the reader through the current emerging markets in Europe, Central Asia, and Latin America, providing analyses and forecasts. He then presents an in-depth analysis of today's largest emerging market-Russia. Professor Kvint stresses the importance of Russia's move from a communist command system to a free-market economy, and how this will affect the business community politically, socially, and economically.
Download or read book Global Latinas written by L. Casanova and published by Springer. This book was released on 2009-02-27 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: Foreign Direct Investment from emerging economies reached $130 billion in 2005, the highest level ever recorded. The number of multinationals from emerging economies in the global Fortune 500 has increased from 19 in 1990 to 47 in 2005, with about ten of them coming from Latin America. This book focuses on understanding this new phenomenon.
Book Synopsis Global Marketing by : Carlyle Farrell
Download or read book Global Marketing written by Carlyle Farrell and published by SAGE. This book was released on 2015-09-10 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new textbook introduces students to the essential concepts, theories and perspectives of Global Marketing and these are supported by real-world case studies from North America, Europe and the emerging markets of China, India and Latin America. These emerging markets are given balanced coverage alongside developed markets and the text also includes a dedicated chapter on emerging markets multinationals. Practical in its orientation, the text equips students with the tools needed to make strategic marketing decisions and find solutions in a global business environment. Key features include: A full-colour text design with photos to help bring the content to life and enhance students′ learning ′Spotlight on Research’ and ‘Expand Your Knowledge’, introducing students to some of the seminal scholarly research undertaken in the field ′Real World Challenges’ offering additional engaging practice-led examples to Case Studies in chapters and providing a scenario for students to analyse and reflect upon via questions A companion website (https://study.sagepub.com/farrell) offering a range of instructor and student support materials including PowerPoint slides, a testbank for instructors and quizzes for students
