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Author :
Publisher :
ISBN 13 :
Total Pages : 24 pages
Book Rating : 4.3/5 (121 download)
Download or read book Marketing in Brazil written by and published by . This book was released on 1985 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Everardo Rocha
Publisher : Routledge
ISBN 13 : 1000467481
Total Pages : 165 pages
Book Rating : 4.0/5 (4 download)
Download or read book Advertising and Consumption written by Everardo Rocha and published by Routledge. This book was released on 2021-11-22 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book argues for the study of consumption and its relationship with media images, particularly advertising, from a cultural perspective. Focused on Brazil, it draws on decades of research by the author and engages with theory and concepts from a range of classic anthropological works. The chapters examine how advertising professionals view their craft, the resistance to capitalism amongst native Brazilians, images of women and their bodies in magazines, and the case of the first soccer player to become a national media celebrity. Rocha supports the study of consumption as a classification system that materializes culture and creates relations between people and goods. The book presents advertising as a mode of magical thinking that mediates the passage from the machine-driven sphere of production to the humanized sphere of consumption, converting meaningless impersonal things into goods that have name, origin, identity and purpose. It will be of interest to anthropologists, sociologists and others working on advertising, marketing, communications, and consumer research.
Author : Larry Garges
Publisher :
ISBN 13 :
Total Pages : 24 pages
Book Rating : 4.3/5 (121 download)
Download or read book Marketing in Brazil written by Larry Garges and published by . This book was released on 1981 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Brazil, Country Marketing Plan written by and published by . This book was released on 1991 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kenneth N. Hynes
Publisher :
ISBN 13 :
Total Pages : 28 pages
Book Rating : 4.:/5 (319 download)
Download or read book Marketing in Brazil written by Kenneth N. Hynes and published by . This book was released on 1977 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : C. Diniz
Publisher : Springer
ISBN 13 : 113743256X
Total Pages : 195 pages
Book Rating : 4.1/5 (374 download)
Download or read book The Luxury Market in Brazil written by C. Diniz and published by Springer. This book was released on 2014-06-12 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Luxury Market in Brazil provides a holistic and practitioners approach to luxury marketing in Brazil. The book analyses the key challenges and opportunities facing luxury brands, while providing an insight into the skills and competencies to develop and implement effective luxury marketing strategies that are specific to the market in question.
Author : United States. International Trade Administration
Publisher :
ISBN 13 :
Total Pages : 49 pages
Book Rating : 4.:/5 (612 download)
Download or read book Marketing in Brazil written by United States. International Trade Administration and published by . This book was released on 1985 with total page 49 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Andrea Curaca Malito
Publisher :
ISBN 13 :
Total Pages : 44 pages
Book Rating : 4.A/5 ( download)
Download or read book Marketing in Brazil written by Andrea Curaca Malito and published by . This book was released on 1989 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : États-Unis. Department of Commerce
Publisher :
ISBN 13 :
Total Pages : 30 pages
Book Rating : 4.:/5 (535 download)
Download or read book Marketing in Brazil written by États-Unis. Department of Commerce and published by . This book was released on 1992 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Luciana Florêncio de Almeida
Publisher : Woodhead Publishing
ISBN 13 : 0128147229
Total Pages : 398 pages
Book Rating : 4.1/5 (281 download)
Download or read book Coffee Consumption and Industry Strategies in Brazil written by Luciana Florêncio de Almeida and published by Woodhead Publishing. This book was released on 2019-09-13 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: Coffee Consumption and Industry Strategies in Brazil, the latest release in the Consumer Science and Strategic Marketing series, provides an overview of the coffee sector, focusing on marketing strategies, consumer behavior, and strategies for transforming coffee consumption, production and retailing. The book presents the importance of an academician-practitioner perspective to bridge the gap between scholars and managers, and between business schools and the entrepreneurial world. Appropriate for researchers in the fields of food retail and producing, food marketing, consumer behavior, consumer science, agribusiness marketing and strategy, food industry strategy, undergraduate and post-graduate students studying marketing, consumer behavior, strategy, agribusiness marketing and strategy, practitioners in the food industry, marketing managers, and marketing and strategy consultants, this book is a must-read for those contributing to the coffee industry. - Presents strategies for transforming coffee consumption, production and retailing - Addresses market outlook, factors and trends - Outlines coffee industry strategies through business cases that highlight innovative practices - Discuss and present the certification role in the coffee producing strategy and retailing - The coffee waves and the specialty coffee impact in the consumption and at the retail level - Studies the role of retail and the consumer - Includes questions and exercises based on case studies and concepts
Author : Larry Garges
Publisher :
ISBN 13 :
Total Pages : 20 pages
Book Rating : 4.:/5 (85 download)
Download or read book Marketing in Brazil written by Larry Garges and published by . This book was released on 1981 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : U.S. Dept. of Commerce. International Trade Administration
Publisher :
ISBN 13 :
Total Pages : 49 pages
Book Rating : 4.:/5 (612 download)
Download or read book Marketing in Brazil written by U.S. Dept. of Commerce. International Trade Administration and published by . This book was released on 1989 with total page 49 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 23 pages
Book Rating : 4.:/5 (861 download)
Download or read book Marketing in Brazil written by and published by . This book was released on 1975 with total page 23 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Leonardo Liberman
Publisher : Palgrave MacMillan
ISBN 13 :
Total Pages : 240 pages
Book Rating : 4.:/5 (318 download)
Download or read book Internationalization, Innovation and Sustainability of MNCs in Latin America written by Leonardo Liberman and published by Palgrave MacMillan. This book was released on 2013-11-08 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: As global and regional integration move forward, firms must be innovative and sustainable when setting up operations in new countries and markets. The AIB-LAT book series presents research findings and theoretical developments in international business, with special emphasis on studies focusing on internationalization, innovation and sustainability in Latin America – three increasingly interconnected and important issues for firms around the world. Latin America continues to gather business and academic attention as the region plays a growing role in the global economy. The chapters of this volume will further readers' understanding of how business enterprises from and in Latin America strive to create and implement sustainable and innovative solutions while developing their international operations by presenting research findings from top scholars working in the region.
Author : James P. Woodard
Publisher : UNC Press Books
ISBN 13 : 146965637X
Total Pages : 543 pages
Book Rating : 4.4/5 (696 download)
Download or read book Brazil's Revolution in Commerce written by James P. Woodard and published by UNC Press Books. This book was released on 2020-03-03 with total page 543 pages. Available in PDF, EPUB and Kindle. Book excerpt: James P. Woodard's history of consumer capitalism in Brazil, today the world's fifth most populous country, is at once magisterial, intimate, and penetrating enough to serve as a history of modern Brazil itself. It tells how a new economic outlook took hold over the course of the twentieth century, a time when the United States became Brazil's most important trading partner and the tastemaker of its better-heeled citizens. In a cultural entangling with the United States, Brazilians saw Chevrolets and Fords replace horse-drawn carriages, railroads lose to a mania for cheap automobile roads, and the fabric of everyday existence rewoven as commerce reached into the deepest spheres of family life. The United States loomed large in this economic transformation, but American consumer culture was not merely imposed on Brazilians. By the seventies, many elements once thought of as American had slipped their exotic traces and become Brazilian, and this process illuminates how the culture of consumer capitalism became a more genuinely transnational and globalized phenomenon. This commercial and cultural turn is the great untold story of Brazil's twentieth century, and one key to its twenty-first.
Author : Kristina Erikson
Publisher : Diplomica Verlag
ISBN 13 : 3836682737
Total Pages : 119 pages
Book Rating : 4.8/5 (366 download)
Download or read book Entering the Brazilian Market: A Guide for LEAN Consultants written by Kristina Erikson and published by Diplomica Verlag. This book was released on 2009-11 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt: Especially during the last two decades consulting companies established themselves in the international marketplace. In times of globalization particularly emerging economies, such as Brazil, are experiencing an upward trend and join the global players. The term LEAN consulting became frequently used in this context and plays a major role in the Brazilian consulting market nowadays. This study develops recommendations for the market entry of management consulting companies into the Brazilian market. The implication of the term Lean in the context of the consulting business and its future potential in Brazil is examined, supported by an evaluation of the target market. The outcome of the theoretical part is then being compared with empirical findings which are conducted via a Delphi Study. The empirial part clearly identifies that the most promising strategy for doing business in Brazil is intensive networking and new ventures should enter the market only with professional support from Brazilian partners who are more familiar with the peculiarities of the market. These and other interesting facts are delivered at the end of the study, providing a guide for new potential consulting businesses that want to enter the Brazilian LEAN market.
Author : Marianne C. Gioia
Publisher :
ISBN 13 :
Total Pages : 165 pages
Book Rating : 4.:/5 (659 download)
Download or read book United States Marketing Techniques in Brazil written by Marianne C. Gioia and published by . This book was released on 1979 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt:
