Marketing In Brazil

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Advertising and Consumption

Author : Everardo Rocha
Publisher : Routledge
ISBN 13 : 1000467481
Total Pages : 165 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Advertising and Consumption by : Everardo Rocha

Download or read book Advertising and Consumption written by Everardo Rocha and published by Routledge. This book was released on 2021-11-22 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book argues for the study of consumption and its relationship with media images, particularly advertising, from a cultural perspective. Focused on Brazil, it draws on decades of research by the author and engages with theory and concepts from a range of classic anthropological works. The chapters examine how advertising professionals view their craft, the resistance to capitalism amongst native Brazilians, images of women and their bodies in magazines, and the case of the first soccer player to become a national media celebrity. Rocha supports the study of consumption as a classification system that materializes culture and creates relations between people and goods. The book presents advertising as a mode of magical thinking that mediates the passage from the machine-driven sphere of production to the humanized sphere of consumption, converting meaningless impersonal things into goods that have name, origin, identity and purpose. It will be of interest to anthropologists, sociologists and others working on advertising, marketing, communications, and consumer research.

Coffee Consumption and Industry Strategies in Brazil

Author : Luciana Florêncio de Almeida
Publisher : Woodhead Publishing
ISBN 13 : 0128147229
Total Pages : 398 pages
Book Rating : 4.1/5 (281 download)

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Book Synopsis Coffee Consumption and Industry Strategies in Brazil by : Luciana Florêncio de Almeida

Download or read book Coffee Consumption and Industry Strategies in Brazil written by Luciana Florêncio de Almeida and published by Woodhead Publishing. This book was released on 2019-09-13 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: Coffee Consumption and Industry Strategies in Brazil, the latest release in the Consumer Science and Strategic Marketing series, provides an overview of the coffee sector, focusing on marketing strategies, consumer behavior, and strategies for transforming coffee consumption, production and retailing. The book presents the importance of an academician-practitioner perspective to bridge the gap between scholars and managers, and between business schools and the entrepreneurial world. Appropriate for researchers in the fields of food retail and producing, food marketing, consumer behavior, consumer science, agribusiness marketing and strategy, food industry strategy, undergraduate and post-graduate students studying marketing, consumer behavior, strategy, agribusiness marketing and strategy, practitioners in the food industry, marketing managers, and marketing and strategy consultants, this book is a must-read for those contributing to the coffee industry. - Presents strategies for transforming coffee consumption, production and retailing - Addresses market outlook, factors and trends - Outlines coffee industry strategies through business cases that highlight innovative practices - Discuss and present the certification role in the coffee producing strategy and retailing - The coffee waves and the specialty coffee impact in the consumption and at the retail level - Studies the role of retail and the consumer - Includes questions and exercises based on case studies and concepts

Brazilian Derivatives and Securities

Author : Marcos C. S. Carreira
Publisher : Springer
ISBN 13 : 113747727X
Total Pages : 328 pages
Book Rating : 4.1/5 (374 download)

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Book Synopsis Brazilian Derivatives and Securities by : Marcos C. S. Carreira

Download or read book Brazilian Derivatives and Securities written by Marcos C. S. Carreira and published by Springer. This book was released on 2016-07-11 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Brazilian financial markets operate in a very different way to G7 markets. Key differences include onshore and offshore markets, exponential rates, business days day-counts, and price formation from the futures markets (instead of the cash markets). This book provides a quantitative, applied guide to the offshore and onshore Brazilian markets, with a focus on the financial instruments unique to the region. It offers a comprehensive introduction to the key financial 'archaeology' in the Brazil context, exploring interest rates, FX and inflation and key differences from G7 market finance. It explores the core industry investment banking business in detail, from FX to interest rates and cash and inflation. Finally it introduces the region's unique financial instruments, as well as their pricing and risk management needs. Covering both introductory and complex topics, this book provides existing practitioners in Brazil, as well as those interested in becoming involved in these markets, everything they need to understand the market dynamics, risks, pricing and calibration of curves for all products currently available.

Brazil's Revolution in Commerce

Author : James P. Woodard
Publisher : UNC Press Books
ISBN 13 : 146965637X
Total Pages : 543 pages
Book Rating : 4.4/5 (696 download)

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Book Synopsis Brazil's Revolution in Commerce by : James P. Woodard

Download or read book Brazil's Revolution in Commerce written by James P. Woodard and published by UNC Press Books. This book was released on 2020-03-03 with total page 543 pages. Available in PDF, EPUB and Kindle. Book excerpt: James P. Woodard's history of consumer capitalism in Brazil, today the world's fifth most populous country, is at once magisterial, intimate, and penetrating enough to serve as a history of modern Brazil itself. It tells how a new economic outlook took hold over the course of the twentieth century, a time when the United States became Brazil's most important trading partner and the tastemaker of its better-heeled citizens. In a cultural entangling with the United States, Brazilians saw Chevrolets and Fords replace horse-drawn carriages, railroads lose to a mania for cheap automobile roads, and the fabric of everyday existence rewoven as commerce reached into the deepest spheres of family life. The United States loomed large in this economic transformation, but American consumer culture was not merely imposed on Brazilians. By the seventies, many elements once thought of as American had slipped their exotic traces and become Brazilian, and this process illuminates how the culture of consumer capitalism became a more genuinely transnational and globalized phenomenon. This commercial and cultural turn is the great untold story of Brazil's twentieth century, and one key to its twenty-first.

The Luxury Market in Brazil

Author : C. Diniz
Publisher : Springer
ISBN 13 : 113743256X
Total Pages : 195 pages
Book Rating : 4.1/5 (374 download)

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Book Synopsis The Luxury Market in Brazil by : C. Diniz

Download or read book The Luxury Market in Brazil written by C. Diniz and published by Springer. This book was released on 2014-06-12 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Luxury Market in Brazil provides a holistic and practitioners approach to luxury marketing in Brazil. The book analyses the key challenges and opportunities facing luxury brands, while providing an insight into the skills and competencies to develop and implement effective luxury marketing strategies that are specific to the market in question.

Ethical Business Cultures in Emerging Markets

Author : Alexandre Ardichvili
Publisher : Cambridge University Press
ISBN 13 : 1107104920
Total Pages : 343 pages
Book Rating : 4.1/5 (71 download)

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Book Synopsis Ethical Business Cultures in Emerging Markets by : Alexandre Ardichvili

Download or read book Ethical Business Cultures in Emerging Markets written by Alexandre Ardichvili and published by Cambridge University Press. This book was released on 2017-10-26 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study examines the intersection of human resource development and human resource management with ethical business cultures in developing economies, and addresses issues faced daily by practitioners in these countries. It is ideal for scholars, researchers and students in business ethics, management, human resource management and development, and organization studies.

Innovation in Brazil

Author : Elisabeth B. Reynolds
Publisher : Routledge
ISBN 13 : 0429626886
Total Pages : 351 pages
Book Rating : 4.4/5 (296 download)

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Book Synopsis Innovation in Brazil by : Elisabeth B. Reynolds

Download or read book Innovation in Brazil written by Elisabeth B. Reynolds and published by Routledge. This book was released on 2019-03-15 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the early 2000s, state-led and innovation-focused strategies have characterized the approach to development pursued in countries around the world, such as China, India, and South Korea. Brazil, the largest and most industrialized economy in Latin America, demonstrates both the opportunities and challenges of this approach. Over the course of nearly 20 years, the Brazilian government enacted various policies and programs designed to strengthen the country’s capacity to innovate. It increased spending on science and technology, encouraged greater collaboration between industry and universities, and fostered the creation of new institutions whose primary aim was to facilitate greater private research and development (R&D) spending. In this book, the editors unite a diverse array of empirical contributions around a few key themes, including public policies, institutions and innovation ecosystems, and firms and industries, that collectively make the case for a new, forward-looking innovation agenda aimed at addressing persistent challenges and exploiting emerging opportunities in Brazil. Its conclusions offer valuable lessons for other developing and emerging economies seeking to accelerate innovation and growth in the modern age. With its interdisciplinary and wide-ranging contribution to the study of innovation, as well as attention to broader policy implications, this book will appeal to scholars and professionals alike.

Language and the Market

Author : Gerlinde Mautner
Publisher : Palgrave Macmillan
ISBN 13 : 9780230210608
Total Pages : 0 pages
Book Rating : 4.2/5 (16 download)

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Book Synopsis Language and the Market by : Gerlinde Mautner

Download or read book Language and the Market written by Gerlinde Mautner and published by Palgrave Macmillan. This book was released on 2010-04-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market forces are widely acknowledged to be at the heart of globalizing forces, and any consideration of how globalization affects language and vice versa requires an in-depth examination of the relationship between languages and markets. Despite this, the disciplines of sociolinguistics and applied linguistics have an uneasy relationship with markets. The hegemony of market processes and their negative outcomes has, it could be argued, become a commonsense assumption in the academic treatment of the subject. The aim of the current volume is to challenge this assumption. The book takes the market as its common starting point, and examines, in a large number of individual contributions, the sociolinguistic inputs and fall-out from market processes, using a variety of different methodological approaches and various contexts and case studies. These cases range from a call centre in India to an industrial development agency in the Irish-speaking Gaeltacht, with genres ranging from Sámi rap music to corporate mission statements. The book is intentionally interdisciplinary, including perspectives from management and economics, media and communications studies, applied linguistics, sociolinguistics, ethnography, and cultural studies.

Brazilian Bulletin

Author :
Publisher :
ISBN 13 :
Total Pages : 572 pages
Book Rating : 4.A/5 ( download)

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Book Synopsis Brazilian Bulletin by :

Download or read book Brazilian Bulletin written by and published by . This book was released on 1951 with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Brazil on the Rise

Author : Larry Rohter
Publisher : Macmillan
ISBN 13 : 0230120733
Total Pages : 305 pages
Book Rating : 4.2/5 (31 download)

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Book Synopsis Brazil on the Rise by : Larry Rohter

Download or read book Brazil on the Rise written by Larry Rohter and published by Macmillan. This book was released on 2012-02-28 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fabled country with a reputation for danger, romance and intrigue, Brazil has transformed itself in the past decade. This title, written by the go-to journalist on Brazil, intimately portrays a country of contradictions, a country of passion and above all a country of immense power.

Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy

Author : Carvalho, Luísa Cagica
Publisher : IGI Global
ISBN 13 : 1522563083
Total Pages : 635 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy by : Carvalho, Luísa Cagica

Download or read book Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy written by Carvalho, Luísa Cagica and published by IGI Global. This book was released on 2018-10-26 with total page 635 pages. Available in PDF, EPUB and Kindle. Book excerpt: The digital economy is a driver of change, innovation, and competitiveness for international businesses and organizations. Because of this, it is important to highlight emergent and innovative aspects of marketing strategies and entrepreneurial approaches to overcome the challenges of the digital world. The Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy provides innovative insights into the key developments and new trends associated with online challenges and opportunities. The content within this publication represents research encompassing corporate social responsibility, economic policy, and female entrepreneurship, and it is a vital reference source for policymakers, managers, entrepreneurs, graduate-level business students, researchers, and academicians seeking coverage on topics centered on conceptual, technological, and design issues related to digital developments in the economy.

Marketing for Tourism, Hospitality & Events

Author : Simon Hudson
Publisher : SAGE
ISBN 13 : 1526414376
Total Pages : 385 pages
Book Rating : 4.5/5 (264 download)

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Book Synopsis Marketing for Tourism, Hospitality & Events by : Simon Hudson

Download or read book Marketing for Tourism, Hospitality & Events written by Simon Hudson and published by SAGE. This book was released on 2017-05-27 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Framed within basic marketing principles, Marketing for Tourism, Hospitality & Events highlights the global shift in tourism demographics today, placing a particular emphasis on the role of digital technology and its impact on travel products and services. Covering developments across a broad range of topics such as contemporary tourism marketing, understanding today′s consumer, and the importance of public relations and personal selling, key industry changes are captured throughout the text. ′Lessons from a Marketing Guru′ feature personal insights from real world practitioners, and ′Digital Spotlights′ highlight the ways in which social media and the Internet have transformed tourism, hospitality and events the world over. These features are further enhanced by ′Marketing in Action′ case-studies in each chapter that highlight the international realities of tourism, hospitality and events marketing in practice. These include: Spiritual Tourism in Tamil Nadu, India Social media listening at Marriott’s headquarters in Hong Kong The Deer Hunt Festival in Winneba, Ghana Music-themed hotels in Prague, Amsterdam, Berlin and Mexico The promotion of Hawaii through film and television Dark Tourism in Vietnam The book is complemented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, an instructor manual, a test bank of multiple choice questions and author-curated video links to make the examples in each chapter come to life. Ideal for undergraduate and postgraduate students looking for an introductory text to marketing for tourism, hospitality and events.

Brazil

Author : Mr.Antonio Spilimbergo
Publisher : International Monetary Fund
ISBN 13 : 1484339746
Total Pages : 382 pages
Book Rating : 4.4/5 (843 download)

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Book Synopsis Brazil by : Mr.Antonio Spilimbergo

Download or read book Brazil written by Mr.Antonio Spilimbergo and published by International Monetary Fund. This book was released on 2019-03-14 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brazil is at crossroads, emerging slowly from a historic recession that was preceded by a huge economic boom. Reasons for the historic bust following a boom are manifold. Policy mistakes were an important contributory factor, and included the pursuit of countercyclical policies, introduced to deal with the effects of the global financial crisis, beyond the point where they were helpful. More fundamentally, it reflects longstanding structural weaknesses plaguing the economy, that also help explain Brazil’s uninspiring growth performance over the past four decades.

Tourism and Hospitality Marketing

Author : Simon Hudson
Publisher : SAGE
ISBN 13 : 1849204888
Total Pages : 490 pages
Book Rating : 4.8/5 (492 download)

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Book Synopsis Tourism and Hospitality Marketing by : Simon Hudson

Download or read book Tourism and Hospitality Marketing written by Simon Hudson and published by SAGE. This book was released on 2009-05-12 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer. Chapters are packed with pedagogical features that will help readers consolidate their learning, including: - Chapter objectives - Key terms - Discussion questions and exercises - Links to useful websites - Profiles of successful individuals and organizations Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.

Brazil

Author : Brazil. Ministério das Relações Exteriores
Publisher :
ISBN 13 :
Total Pages : 416 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Brazil by : Brazil. Ministério das Relações Exteriores

Download or read book Brazil written by Brazil. Ministério das Relações Exteriores and published by . This book was released on 1939 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Innovative Strategies for Implementing FinTech in Banking

Author : Albastaki, Yousif Abdullatif
Publisher : IGI Global
ISBN 13 : 1799832597
Total Pages : 367 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Innovative Strategies for Implementing FinTech in Banking by : Albastaki, Yousif Abdullatif

Download or read book Innovative Strategies for Implementing FinTech in Banking written by Albastaki, Yousif Abdullatif and published by IGI Global. This book was released on 2020-08-28 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: FinTech is encouraging various new practices, such as diminishing the use of cash in different countries, increasing rate of mobile payments, and introducing new algorithms for high-frequency trading across national boundaries. It is paving the way for new technologies emerging in the information technology scene that allow financial service firms to automate existing business processes and offer new products, including crowdfunding or peer-to-peer insurance. These new products cater to hybrid client interaction and customer self-services, changing the ecosystem by increasing outsourcing for focused specialization by resizing and leading to new ecosystems and new regulations for encouraging FinTech. However, such new ecosystems are also accompanied by new challenges. Innovative Strategies for Implementing FinTech in Banking provides emerging research exploring the theoretical and practical aspects of technology inclusion in the financial sector and applications within global financing. It provides a clear direction for the effective implementation of FinTech initiatives/programs for improving banking financial processes, financial organizational learning, and performance excellence. Featuring coverage on a broad range of topics such as artificial intelligence, social financing, and customer satisfaction, this book encourages the management of the financial industry to take a proactive attitude toward FinTech, resulting in a better decision-making capability that will support financial organizations in their journey towards becoming FinTech-based organizations. As such, this book is ideally designed for financial analysts, finance managers, finance administrators, banking professionals, IT consultants, researchers, academics, students, and practitio

Feeding the City

Author : Richard Graham
Publisher : University of Texas Press
ISBN 13 : 0292779062
Total Pages : 352 pages
Book Rating : 4.2/5 (927 download)

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Book Synopsis Feeding the City by : Richard Graham

Download or read book Feeding the City written by Richard Graham and published by University of Texas Press. This book was released on 2010-09-24 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: On the eastern coast of Brazil, facing westward across a wide magnificent bay, lies Salvador, a major city in the Americas at the end of the eighteenth century. Those who distributed and sold food, from the poorest street vendors to the most prosperous traders—black and white, male and female, slave and free, Brazilian, Portuguese, and African—were connected in tangled ways to each other and to practically everyone else in the city, and are the subjects of this book. Food traders formed the city's most dynamic social component during the late eighteenth and early nineteenth centuries, constantly negotiating their social place. The boatmen who brought food to the city from across the bay decisively influenced the outcome of the war for Brazilian independence from Portugal by supplying the insurgents and not the colonial army. Richard Graham here shows for the first time that, far from being a city sharply and principally divided into two groups—the rich and powerful or the hapless poor or enslaved—Salvador had a population that included a great many who lived in between and moved up and down. The day-to-day behavior of those engaged in food marketing leads to questions about the government's role in regulating the economy and thus to notions of justice and equity, questions that directly affected both food traders and the wider consuming public. Their voices significantly shaped the debate still going on between those who support economic liberalization and those who resist it.