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Marketing In And For A Sustainable Society
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Book Synopsis Marketing In and For a Sustainable Society by : Naresh K. Malhotra
Download or read book Marketing In and For a Sustainable Society written by Naresh K. Malhotra and published by Emerald Group Publishing. This book was released on 2016-07-05 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: This special issue, featuring contributions from top scholars including former editors of top journals in marketing, will assemble a set of current, comprehensive review articles written by distinguished experts on the state-of-the-art of marketing research and future prospects in the transition towards sustainable society.
Book Synopsis Fostering Sustainable Behavior by : Doug McKenzie-Mohr
Download or read book Fostering Sustainable Behavior written by Doug McKenzie-Mohr and published by New Society Publishers. This book was released on 2011-02-01 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: The highly acclaimed manual for changing everyday habits-now in an all-newthird edition! We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. To create a sustainable future, we must not only change our own actions, we must educate and encourage those around us to change theirs. If one individual recycles his plastic containers, the impact is minimal. But if an entire community recycles, enormous amounts of resources are saved. How then do we go about transforming people's good intentions into action? Fostering Sustainable Behavior explains how the field of community-based social marketing has emerged as an effective tool for encouraging positive social change. This completely revised and updated third edition contains a wealth of new research, behavior change tools, and case studies. Learn how to: target unsustainable behaviors, and identify the barriers to change understand various commitment strategies communicate effective messages enhance motivation and invite participation. The strategies introduced in this ground-breaking manual are an invaluable resource for anyone interested in promoting sustainable behavior, including environmental conservation, recycling and waste reduction, water and energyefficiency and alternative transportation.
Book Synopsis Sustainability Marketing by : Frank-Martin Belz
Download or read book Sustainability Marketing written by Frank-Martin Belz and published by John Wiley & Sons. This book was released on 2012-10-29 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new and extended Second Edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability-oriented vision of marketing for the twenty-first century. Adopting a a consumer marketing focus, it emphasises integrating sustainability principles into both marketing theory and the practical decision making of marketing managers. The book shows how the complexities of sustainability issues can be addressed by marketers through a systematic step-by-step approach. The steps involve an analysis of socio-environmental priorities to complement conventional consumer research; an integration of social, ethical and environmental values into marketing strategy development; a new consumer-oriented sustainability marketing mix to replace the outmoded and producer-oriented '4Ps'; and finally an analysis of how marketing can go beyond responding to social change to contribute to a transformation to a more sustainable society. Without taking such steps, marketing will continue to drive global crises linked to climate change, poverty, food shortages, oil depletion and species extinction, instead of helping to tackle them. A comprehensive package of supplementary materials for this text is available at www.wiley.com/college/belz. View the authors blog at: www.sustainability-marketing.com
Book Synopsis Sustainable Marketing by : Donald A. Fuller
Download or read book Sustainable Marketing written by Donald A. Fuller and published by SAGE Publications. This book was released on 1999-02-02 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainable Marketing is structured around the traditional "4Ps" of marketing and explains how marketing mix decisions can and do influence environmental outcomes. Throughout the book, Donald A. Fuller advocates the conversion of consumption systems to a sustainable paradigm that represents a circular use of resources, not the linear approach (materials >products >consumption >disposal) that leads to the pollution of ecosystems. The book′s running theme is that marketers can reinvent strategy and craft "win-win-win" solutions, where customers win (obtaining genuine benefits), organizations win (achieving financial objectives), and ecosystems win (ecosystem functioning is preserved or enhanced). The theme is vividly illustrated by 49 in-text exhibits of successful corporate environmental initiatives.
Book Synopsis The Power of the Periphery by : Peder Anker
Download or read book The Power of the Periphery written by Peder Anker and published by Cambridge University Press. This book was released on 2020-05-28 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines how Norway has positioned itself as an alternative, environmentally-sound nation in a world filled with tension and instability.
Download or read book Greener Products written by Al Iannuzzi and published by CRC Press. This book was released on 2016-04-19 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the global demand for natural and organic products continues to grow, making and marketing greener products is becoming an imperative. The old stereotype of green products’ sub-par performance has been shattered as large multinational corporations prove that you can develop and win in the marketplace with a naturals-based product platform. And the pull for sustainably minded products is not limited to consumer marketing—business-to-business marketing of greener products has also increased due to customer demand from all business sectors. The Case for Greener Products Making a compelling business case for why companies must provide greener, more sustainable products, Greener Products: The Making and Marketing of Sustainable Brands shares best practices for the design and marketing of greener products. The book examines ecosystem and regulatory pressures as well as market pressures from customers—consumers, business customers, and government purchasers—who have created a demand on manufacturers to bring more sustainable brands to market. How Are Greener Products Made? Through case studies of green design from companies such as GE (EcomaginationTM), Timberland (Green Index®), Philips, Apple Inc., Seventh Generation, Procter & Gamble, BASF, and others, the author explores initiatives in areas ranging from product design, sustainable sourcing, and packaging to energy efficiency, recycling, and end-of-life management. A contribution from guest author James A. Fava, one of the leading thinkers and practitioners in developing greener products, presents a toolbox of environmental management systems, programs, and tools for the development of greener products. Three Keys to Successful Green Marketing Campaigns Providing the backbone for the author’s analysis of green marketing, a contribution from guest authors Lee Ann Head, Karen Barnes, and Suzanne Shelton of the Shelton Group analyzes market trend data and helps marketers understand their customers and what moves them. The author then looks more closely at drivers for green marketing, outlining three keys for successful green marketing campaigns and using them to evaluate the approaches of several leading companies. He also offers advice on how to avoid "greenwashing," create successful cause-marketing partnerships, and use eco-labels wisely. Throughout the book, the author shares best practices and lessons learned from leaders in the field across various industry sectors. Written by the senior director of product stewardship for Johnson & Johnson, this timely book offers real-world experience, valuable insights, and practical tools for the effective design and marketing of greener products. The Best Days of Green Marketing Are Still Ahead See what Al Iannuzzi has to say about making and marketing greener products in an interview at Greenbiz.com.
Book Synopsis Sustainable Enterprise by : Mark Peterson
Download or read book Sustainable Enterprise written by Mark Peterson and published by SAGE. This book was released on 2012-10-08 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title goes beyond the internal firm strategies of micromarketing and the 'four Ps' to take a broader perspective focused on the interconnectedness of markets, marketing, and society.
Book Synopsis Envisioning a Sustainable Society by : Lester W. Milbrath
Download or read book Envisioning a Sustainable Society written by Lester W. Milbrath and published by State University of New York Press. This book was released on 1989-11-01 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: The evidence is increasingly persuasive. We are changing the way our planet's physical systems work—irrevocably. These changes are global and interconnected and unavoidable. They are upon us already, making it virtually impossible for any modern society to continue its present trajectory of growth. This book provides a penetrating analysis of how we have come to this point, of why science and technology will fail to solve these problems, and of how we as a society must change in order to avoid ecological catastrophe. The scope is broad, the urgency of the message is impossible to ignore.
Book Synopsis Sustainable Businesses in Developing Economies by : Rajagopal
Download or read book Sustainable Businesses in Developing Economies written by Rajagopal and published by Springer Nature. This book was released on 2020-10-26 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trends in cleaner business decisions have resulted in sustainable business models involving society, stakeholders, and consumers. Sustainable choices of companies create competitive differentiations that enable consumers to weigh social values and shift loyalties in the competitive marketplace. This book focuses on sustainability as the pivot of marketing and argues that commitment to sustainability in business not only equips companies to have greater social impact but also inspires an emotional response in consumers that aids companies in growing their image, brands, and socio-political reputations. Exploring topics such as the circular economy, sustainable logistics, eco-innovation, conscious consumption, and social entrepreneurship, the chapters discuss sustainable practices in emerging markets and co-creation between corporations and consumers. This book offers researchers innovative concepts on sustainable business modelling.
Book Synopsis Social and Sustainability Marketing by : Jishnu Bhattacharyya
Download or read book Social and Sustainability Marketing written by Jishnu Bhattacharyya and published by CRC Press. This book was released on 2021-09-26 with total page 945 pages. Available in PDF, EPUB and Kindle. Book excerpt: "... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship to help the reader understand the challenges with illustrations from insightful cases both from emerging and developed economies. This compilation should be essential reading for the discerning student of sustainable consumption and production." -- Professor Pierre McDonagh, Associate Editor, Journal of Macromarketing (USA); Professor of Critical Marketing & Society, University of Bath, UK Experts in the field of economics, management science, and particularly in the marketing domain have always been interested in and acknowledged the importance of sustaining profitable businesses while incorporating societal and environmental concerns; however, the level of existing literature and availability of teaching cases reflect a dearth of real case studies, especially those focused on marketing for social good. This book of actual case studies will address that need. In addition, this book is important and timely in providing a case book for instructors (those in both industry and academia) to help them in teaching and training the next generation of leaders through corporate training and universities. Currently, marketing for social good is increasingly becoming a part of most curriculums under the umbrella of different titles, such as social marketing, green marketing, and sustainability marketing. The relevance of these studies is increasing across the globe. This book is composed of long and short real cases with varying complexity in different sectors. This case book will also cover some review articles for an overview of the recent developments in the study area. With these case studies, collections of questions, teaching materials, and real-life marketing scenarios, this book offers a unique source of knowledge to marketing professionals, students, and educators across the world. The main objective of this case book is to understand the applicability of marketing science (marketing for social good context, such as social marketing and sustainability marketing) in internet marketing related to e-buying behavior and e-WOM. In addition, it illustrates the various types of existing marketing practices that are relevant from both theoretical and practical points of view in this electronic era, as well as discussing other non-electronic marketing practices and focusing on consumer buying behavior. As a result, marketing managers can treat their customers according to their desired value. This book particularly explores the possibilities and advantages created by social marketing and sustainability marketing through the presentation of thorough review articles and case studies. This case book helps corporate training centers and universities with compact teaching reference materials in their relevant courses.
Book Synopsis The Butterfly Effect in Competitive Markets by : . Rajagopal
Download or read book The Butterfly Effect in Competitive Markets written by . Rajagopal and published by Springer. This book was released on 2015-03-04 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. It covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing the business in all its dimensions.
Book Synopsis Sustainable Marketing by : Diane Martin
Download or read book Sustainable Marketing written by Diane Martin and published by . This book was released on 2013-11-01 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: For courses in Sustainable Marketing or as a supplement to marketing courses that include sustainability as a focus. A lasting approach to marketing. As the engine that drives the global economy, marketing leaves an enormous footprint on the environment and society. To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable-and lucrative-sustainable marketing strategies.
Book Synopsis Social Marketing to Protect the Environment by : Doug McKenzie-Mohr
Download or read book Social Marketing to Protect the Environment written by Doug McKenzie-Mohr and published by SAGE Publications. This book was released on 2011-05-11 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social marketing takes key marketing principles and applies them to campaigns and efforts to influence social action. In Social Marketing to Protect the Environment, the focus turns to the environment, and how social marketing can be successful to change environmental behaviour. The text begins with a definition of the Social Marketing Model and includes a discussion of various tools that can be used to develop social marketing strategies. It then moves into sections on Residential-Related Behaviours and Commercial-Related Behaviours. These sections follow a consistent format and: - Describe a variety of environmental issues - Give examples of the numerous changes in behaviours and/or practices that would contribute to reducing the problem - Provide mini-cases that illustrate the successful use of social marketing principles along with tools to influence this behaviour in similar situations - Review what worked and what could have been improved. A final section provides future directions and recommendations.
Book Synopsis The Palgrave Handbook of Corporate Social Responsibility by :
Download or read book The Palgrave Handbook of Corporate Social Responsibility written by and published by . This book was released on 2019 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Environment and Society by : Stewart Barr
Download or read book Environment and Society written by Stewart Barr and published by Routledge. This book was released on 2016-04-29 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Environment and Society explores ways to promote the behavioural shifts necessary for creating a 'sustainable society'. Through a critical approach to the links between sustainability, policy and citizen engagement, the book argues that sustainability policy needs to move towards a positive perspective, utilizing the well-known techniques of segmentation and social marketing. Such 'mainstreaming' of sustainable lifestyles is likely to be the only effective means of engaging the majority of citizens in the environmental debate, given the major influence of the consumer society on individual aspirations and beliefs. Comprised of three substantive elements, Environment and Society explores the context for behaviour change policy, the approaches adopted by politicians and academic researchers, and the application of such approaches using empirical data from two major research projects. The book is richly illustrated using both theoretical and empirical data and provides an excellent companion to all researchers interested in sustainable lifestyles.
Book Synopsis Sustainable Marketing by : Michelle Carvill
Download or read book Sustainable Marketing written by Michelle Carvill and published by Bloomsbury Publishing. This book was released on 2021-01-21 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shortlisted for the Business Book Awards 2022 In the modern age of authenticity and transparency, consumers are no longer content with brands that are dismissive of, or even apathetic to, sustainability. Brands are now expected to convey understanding and concern when it comes to matters such as climate change, carbon footprints and employee welfare. Most importantly of all, they must be genuinely committed to these standpoints – remaining consistent and proactive in their principles. With the rise of more conscious consumers and the belief-driven buyer, organizations ignore sustainability and the spirit of 'doing good' at their own peril. From three marketing experts with decades of experience between them, Sustainable Marketing delivers the new benchmark for modern marketing. This book clarifies the importance of the sustainable approach before providing a comprehensive guide to implementing, driving and maintaining these practices in any organization. A must-read for any business leader or marketing executive, this is a unique and fascinating blend of academic research and practical case studies that will kick-start and inspire sustainable initiatives.
Book Synopsis Sustainable Marketing of Cultural and Heritage Tourism by : Deepak Chhabra
Download or read book Sustainable Marketing of Cultural and Heritage Tourism written by Deepak Chhabra and published by Routledge. This book was released on 2010-04-19 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book first explains the dynamics of cultural heritage with its authenticity underpinnings, marketing, and tourism, and proposes a strategic praxis drawn from core sustainable principles.
