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Marketing Higher Education To Mexican Americans
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Book Synopsis Marketing Higher Education to Mexican-Americans by : Cynthia Gale Coiner
Download or read book Marketing Higher Education to Mexican-Americans written by Cynthia Gale Coiner and published by . This book was released on 1990 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this study, a comprehensive set of successful marketing strategies and tactics for the recruitment of Mexican-Americans into four-year colleges and universities was identified. A taxonomy of findings ranging from very successful to not successful was developed.
Book Synopsis Hispanic Women/Latina Leaders Overcoming Barriers in Higher Education by : Indira Barrón, Daisy
Download or read book Hispanic Women/Latina Leaders Overcoming Barriers in Higher Education written by Indira Barrón, Daisy and published by IGI Global. This book was released on 2020-12-18 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Though the percentage of Hispanics in universities continues to grow, few Hispanic women/Latinas advance into leadership positions; instead, many are constrained by a glass ceiling. Therefore, the voices and experiences of those that have overcome these barriers in higher education are pivotal stories to be told. Ranging from the perceptions of these women’s journeys to leadership, to an understanding of the barriers they encounter, to the question of their access to the resources they need, each factor is a critical component to understanding Hispanic women/Latinas in the higher education atmosphere. Comprehensive research in this area is needed to explore the themes of identity in terms of racial/ethic identification, social perception, and gender, along with systemic themes on the institutional level regarding the recruitment, retention, and promotion of a diverse higher education administration. Hispanic Women/Latina Leaders Overcoming Barriers in Higher Education explores the recruitment, promotion, retention process, and the barriers and resilience needed for Hispanic women/Latinas in higher education leadership roles. The chapters use data collected via a qualitative, phenomenological research study including open-ended interviews, field notes, biographical questionnaires, and a researcher’s reflective journal. While covering topics surrounding these women’s experiences such as identity themes, self-identification, institutional shortcomings, and valuable support systems, this book is ideally intended for Latina educators, informing legislators, educational officials, and higher education administrators along with practitioners, researchers, academicians, and students interested in institutional equality, female empowerment, and Hispanic women/Latinas’ journey in higher education.
Download or read book Resources in Education written by and published by . This book was released on 2001 with total page 764 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Mexican American in Higher Education by : Frank Angel
Download or read book The Mexican American in Higher Education written by Frank Angel and published by . This book was released on 1969 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Magic Key by : Ruth Enid Zambrana
Download or read book The Magic Key written by Ruth Enid Zambrana and published by University of Texas Press. This book was released on 2015-10-15 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mexican Americans comprise the largest subgroup of Latina/os, and their path to education can be a difficult one. Yet just as this group is often marginalized, so are their stories, and relatively few studies have chronicled the educational trajectory of Mexican American men and women. In this interdisciplinary collection, editors Zambrana and Hurtado have brought together research studies that reveal new ways to understand how and why members of this subgroup have succeeded and how the facilitators of success in higher education have changed or remained the same. The Magic Key’s four sections explain the context of Mexican American higher education issues, provide conceptual understandings, explore contemporary college experiences, and offer implications for educational policy and future practices. Using historical and contemporary data as well as new conceptual apparatuses, the authors in this collection create a comparative, nuanced approach that brings Mexican Americans’ lived experiences into the dominant discourse of social science and education. This diverse set of studies presents both quantitative and qualitative data by gender to examine trends of generations of Mexican American college students, provides information on perceptions of welcoming university climates, and proffers insights on emergent issues in the field of higher education for this population. Professors and students across disciplines will find this volume indispensable for its insights on the Mexican American educational experience, both past and present.
Book Synopsis Hispanic Marketing by : Felipe Korzenny
Download or read book Hispanic Marketing written by Felipe Korzenny and published by Routledge. This book was released on 2012-06-25 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about strategic thinking in Hispanic marketing. The size and economic importance of the Hispanic market in the US are attracting enormous attention. The buying power of the US Hispanic market is now larger than the GDP of the entire country of Mexico, and it is the second largest Hispanic market in the world. Businesses and institutions have launched major initiatives to reach this important segment. Yet, the number of qualified individuals who understand the market is small; and many of those already catering to the market still struggle to learn about its intricacies. This book is a cultural approach to Hispanic marketing. Each of the chapters describes and explains the cultural principles of Latino marketing. Recent case studies help marketers relate to the material pragmatically. The book integrates concepts and practical examples and provides critical guidance to discern between alternative courses of action. This book is not about repeating well-known statistics, but about the Hispanic market as a cultural target. It takes a profound look at the values, beliefs, and emotions of US Hispanics, which impact consumer behaviour. Each of the chapters has been the subject of public presentations and lectures to marketing professionals. It is their positive reactions as well as the authors’ dedication to Hispanic consumers which motivated this book. Chapter 1: The Role of Culture in Cross-Cultural Marketing Chapter 2: Characteristics of the Hispanic Market Chapter 3: What Makes Hispanics “Hispanic” Chapter 4: The Role of Language in Hispanic Marketing Chapter 5: The Processes of Enculturation, Acculturation, and Assimilation Chapter 6 Cultural Dimensions and Archetypes Chapter 7: Culturally Informed Strategy Based on Grounded Research Chapter 8: US. Hispanic Media Environment and Strategy Chapter 9: The Evolution of Hispanic Marketing Chapter 10: The Future
Book Synopsis Hispanic Marketing by : Felipe Korzenny
Download or read book Hispanic Marketing written by Felipe Korzenny and published by Routledge. This book was released on 2017-06-14 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hispanic Marketing: The Power of the New Latino Consumer focuses on using cultural insights to connect with Latino consumers. Now in its third edition, the book provides marketers with the skills necessary to perform useful Hispanic market analysis and thus develop effective integrated marketing communication strategies. Brought to you by three leaders in the field of Hispanic Marketing, this third edition now includes: twenty-seven new case studies which emphasize digital marketing applications theories and discussions on recent changes to Hispanic culture and society concepts of social identity, motivation, cognitive learning, acculturation, technology adaptation and the influence of word of mouth in relation to the Hispanic market a brand new companion website for course instructors with PowerPoint slides, videos, testbank questions and assignment examples Replete with marketing strategies that tap into the passion of Hispanic consumers, this book is the perfect companion for anyone specializing in Hispanic marketing who aims to build a meaningful connection between their brand and target markets.
Book Synopsis On Higher Education by : David Riesman
Download or read book On Higher Education written by David Riesman and published by Transaction Publishers. This book was released on with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: On Higher Education is about the consequences of the student revolt of the 1960's and the decline of faculty influence. This shift from emphasis on academic merit to student consumerism is one of two great reversals of direction in the history of American higher education. This is a book for those curious about our society and its institutions and for all who share a civic concern about the society's future.
Download or read book Recruiter Journal written by and published by . This book was released on 1993 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing Higher Education by : Paul Sergius Koku
Download or read book Marketing Higher Education written by Paul Sergius Koku and published by Taylor & Francis. This book was released on 2022-07-15 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive and accessible guide to marketing Higher Education institutions, discussing how universities are service providers and how education is a service, both of which need to be defined and marketed together. Unlike the current offering available on the subject, this book provides a uniquely applied approach, linking the theory of marketing practice to the Higher Education sector through real life case studies and examples. Each topic is covered in depth, including marketing segmentation, pricing, location, brand management, internationalization, and expansion. Overarchingly, the book considers how to develop and promote the university as a product and as a brand. Two case studies from real life universities in a broad range of locations are provided at the end of each chapter, alongside questions to aid understanding and application. Holistic and practical, Marketing Higher Education is an ideal guide for academics and students studying services marketing, Higher Education management and leadership, and marketing in the public sector. It will also be an invaluable resource for professionals working in Higher Education administration looking to develop their skills and understanding of marketing and brand building.
Book Synopsis The Mexican American Community College Experience by : Blanca Campa
Download or read book The Mexican American Community College Experience written by Blanca Campa and published by Rowman & Littlefield. This book was released on 2017-03-01 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Mexican American Community College Experience addresses the challenge ofeducating Mexican American students, the largest segment of the growing Latino population, in community colleges, the largest institutions in today’s landscape of higher education. It describes the cultivation of resilience in these students and how engaging, dynamic faculty help them succeed in their studies. This blending of psychology and education theory, with a critical twist, shows how faculty help students develop a foundation of resilience and a larger sense of purpose based on their unique knowledge, pedagogies, and culture, an area not traditionally addressed in curriculum and instruction. Creative teaching, resilience, and energetic student stories make this a celebration of Mexican American success at a major regional community college on the U.S – Mexico border.
Book Synopsis New Strategies in Higher Education Marketing by : James A Burns
Download or read book New Strategies in Higher Education Marketing written by James A Burns and published by Routledge. This book was released on 2012-10-12 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: With rising financial difficulties and declining enrollments, many colleges and universities are finding that they need new and better ways to present and promote themselves to potential students and the general public. New Strategies in Higher Education Marketing contains practical, “how-to” applications of marketing thought and theory for the higher education environment. Written by practitioners for practitioners, this valuable book offers new viewpoints, tools, and creative ways to solve potentially devastating problems through the implementation of marketing. Each chapter is application oriented and cases and situations common to most universities and colleges are discussed to illustrate marketing strategies and techniques to make them more easily understood and readily usable. New Strategies in Higher Education Marketing is divided into four sections: Strategy Research and Promotion Enrollment Services Development. It includes informative chapters on topics including perceptions and proper application of marketing in higher education; fund raising; public relations; coordination of intra-organizational efforts; techniques and methods of gathering information and data; and the challenge and management of student enrollment. Directors, presidents, vice-presidents, and others responsible for or interested in the marketing of a college or university will find a wealth of highly practical information in this book.
Book Synopsis Higher Education: Handbook of Theory and Research by : Michael B. Paulsen
Download or read book Higher Education: Handbook of Theory and Research written by Michael B. Paulsen and published by Springer. This book was released on 2019-04-02 with total page 670 pages. Available in PDF, EPUB and Kindle. Book excerpt: Published annually since 1985, the Handbook series provides a compendium of thorough and integrative literature reviews on a diverse array of topics of interest to the higher education scholarly and policy communities. Each chapter provides a comprehensive review of research findings on a selected topic, critiques the research literature in terms of its conceptual and methodological rigor and sets forth an agenda for future research intended to advance knowledge on the chosen topic. The Handbook focuses on a comprehensive set of central areas of study in higher education that encompasses the salient dimensions of scholarly and policy inquiries undertaken in the international higher education community. Each annual volume contains chapters on such diverse topics as research on college students and faculty, organization and administration, curriculum and instruction, policy, diversity issues, economics and finance, history and philosophy, community colleges, advances in research methodology and more. The series is fortunate to have attracted annual contributions from distinguished scholars throughout the world.
Book Synopsis Latinos at the Golden Gate by : Tomás F. Summers Sandoval Jr.
Download or read book Latinos at the Golden Gate written by Tomás F. Summers Sandoval Jr. and published by UNC Press Books. This book was released on 2013-08-01 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Born in an explosive boom and built through distinct economic networks, San Francisco has a cosmopolitan character that often masks the challenges migrants faced to create community in the city by the bay. Latin American migrants have been part of the city's story since its beginning. Charting the development of a hybrid Latino identity forged through struggle--latinidad--from the Gold Rush through the civil rights era, Tomas F. Summers Sandoval Jr. chronicles the rise of San Francisco's diverse community of Latin American migrants. This latinidad, Summers Sandoval shows, was formed and made visible on college campuses and in churches, neighborhoods, movements for change, youth groups, protests, the Spanish-language press, and business districts. Using diverse archival sources, Summers Sandoval gives readers a panoramic perspective on the transformation of a multinational, multigenerational population into a visible, cohesive, and diverse community that today is a major force for social and political activism and cultural production in California and beyond.
Author :United States. Congress. Senate. Committee on Labor and Human Resources. Subcommittee on Children, Family, Drugs and Alcoholism Publisher : ISBN 13 :9780160391453 Total Pages :452 pages Book Rating :4.3/5 (914 download)
Book Synopsis Child Support Assurance Act of 1992 by : United States. Congress. Senate. Committee on Labor and Human Resources. Subcommittee on Children, Family, Drugs and Alcoholism
Download or read book Child Support Assurance Act of 1992 written by United States. Congress. Senate. Committee on Labor and Human Resources. Subcommittee on Children, Family, Drugs and Alcoholism and published by . This book was released on 1992 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Selling Higher Education: Marketing and Advertising America's Colleges and Universities by : Eric J. Anctil
Download or read book Selling Higher Education: Marketing and Advertising America's Colleges and Universities written by Eric J. Anctil and published by Jossey-Bass. This book was released on 2008-09-16 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Confronting an era marked by dwindling support and increased competition, it is incumbent on administrators and higher education leaders at colleges and universities to broadcast who they are, what they do, and what makes them valuable. In his direct, unvarnished review of marketing higher education, Eric J. Anctil offers a critical call to action for institutions who wish to continue and thrive in the business of higher education. Topics covered include: Market Driven Versus Mission Driven Persuasion and Choice Marketing and Advertising Higher Education Marketing and Advertising the Intangible Market Differentiation Recommendations for Selling Higher Education To be viable in the modern era, today's colleges and universities must strike a balance among delivering sound academic programs, conducting and promoting research, and engaging with the community as social institutions and places of higher learning -- while also meeting the contemporary challenges of running large organizations with dwindling public support and greater competition from the for-profit education sector. Colleges and universities that are not only aware of this environment but also are savvy in the changing marketplace increase their changes of establishing distinction among their peers. Strong institutional identity requires clearly recognizing one's organizational strengths, effectively communicating how one is different in a crowded marketplace, and building collaborative partnerships both internally and externally to promote greater awareness and recognition among key stakeholders. Strategic marketing enables one to move from being simply driven by the market to being savvy about it. This monograph is an invaluable guide to that process. This is the second issue in the 34th volume of the Jossey-Bass series ASHE Higher Education Report. Each monograph in the series is the definitive analysis of a tough higher education problem, based on thorough research of pertinent literature and institutional experiences. Topics are identified by a national survey. Noted practitioners and scholars are then commissioned to write the reports, with experts providing critical reviews of each manuscript before publication.
Book Synopsis Dissertation Abstracts International by :
Download or read book Dissertation Abstracts International written by and published by . This book was released on 2005 with total page 690 pages. Available in PDF, EPUB and Kindle. Book excerpt:
