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Marketing For Higher Awards
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Book Synopsis Marketing for Higher Awards by : Dave Needham
Download or read book Marketing for Higher Awards written by Dave Needham and published by Heinemann Educational Publishers. This book was released on 1999 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on the contemporary research and the latest in business thinking, this book offfers an introductory marketing text for students on BTEC HNC/HND courses and for those working towards other higher level professional and academic marketing awards.
Book Synopsis Business for Higher Awards by : David Needham
Download or read book Business for Higher Awards written by David Needham and published by Heinemann. This book was released on 1999 with total page 710 pages. Available in PDF, EPUB and Kindle. Book excerpt: This student text offers full coverage of the core units for Business HNC/D, reinforcing the theory with case studies and activities to develop students' knowledge and understanding.
Book Synopsis Cost Management by : Leslie G. Eldenburg
Download or read book Cost Management written by Leslie G. Eldenburg and published by John Wiley & Sons. This book was released on 2016-03-28 with total page 948 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cost Management: Measuring, Monitoring, and Motivating Performance, Third Canadian Edition was written to help students learn to appropriately apply cost accounting methods in a variety of organizational settings. To achieve this goal, students must also develop professional competencies, such as strategic/critical thinking, risk analysis, decision making, ethical reasoning and communication. This is in line with the CPA curriculum and the content of this edition and the problem materials is mapped to the CPA. Many students fail to recognize the assumptions, limitations, behavioural implications, and qualitative factors that influence managerial decision making. The textbook is written in an engaging step-by-step style that is accessible to students. The authors are proactive about addressing the challenges that instructors and students face in their teaching and learning endeavors. They utilize features such as realistic examples, real ethical dilemmas, self-study problems and unique problem material structured to encourage students to think about accounting problems and problem-solving more complexly.
Book Synopsis Principles of Integrated Marketing Communications by : Lawrence Ang
Download or read book Principles of Integrated Marketing Communications written by Lawrence Ang and published by Cambridge University Press. This book was released on 2021-02-23 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing in the digital age poses major challenges for traditional and established practices of communication. To help readers meet these challenges Principles of Integrated Marketing Communications: An Evidence-based Approach provides a comprehensive foundation to the principles and practices of integrated marketing communications (IMC). It examines a variety of traditional and digital channels used by professionals to create wide-reaching and effective campaigns that are adapted for the aims of their organisations. This edition has been thoroughly revised and each chapter includes: case studies of significant and award-winning campaigns from both Australian and international brands that illustrate the application of explored concepts; discussion and case study questions that enable readers to critically evaluate concepts and campaigns; a managerial application section that illustrates how concepts can be applied effectively in a real situation; a 'further thinking' section that expands knowledge of advanced concepts and challenges readers to think more broadly about IMC.
Download or read book Iron Trade Review written by and published by . This book was released on 1926 with total page 916 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Dairy Record written by and published by . This book was released on 1915 with total page 1506 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis 2015 Writer's Market by : Robert Lee Brewer
Download or read book 2015 Writer's Market written by Robert Lee Brewer and published by Penguin. This book was released on 2014-08-05 with total page 1436 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most trusted guide to getting published! Want to get published and paid for your writing? Let the 2015 Writer's Market guide you through the process with thousands of publishing opportunities for writers, including listings for book publishers, consumer and trade magazines, contests and awards, and literary agents. These listings include contact and submission information to help writers get their work published. Beyond the listings, you'll find all-new editorial material devoted to the business and promotion of writing, including advice on pitching to agents and editors, managing your freelance business, and building a readership. This edition also includes the ever popular--and updated--pay-rate chart, plus dozens of articles and essays like these: • Kate Meadows, freelance writer and editor, shares seven habits of financially savvy writers. • Carol Tice, professional writer, teaches you how to build your writing career with social media. • Dana W. Todd, public relations professional, explains how to successfully pitch you and your work like a PR pro. You also gain access to: • Lists of professional writing organizations • Sample query letters • A free digital download of Writer's Yearbook featuring the 100 Best Markets Finally, NEW TO THIS YEAR'S EDITION is an exclusive webinar "How to Find More Success Freelancing," taught by Robert Lee Brewer, editor of Writer's Market. It takes a lot more than flawless writing to be a freelance writer. This hour-long webinar will help you to increase your chances of success. You'll learn the current freelance landscape, how to find freelance opportunities, how to secure assignments, negotiating strategies, and more. Whether the goal is to publish a book, write a magazine article, or freelance for local businesses, this webinar is for writers looking to find more success with their freelancing and ultimately make more money. "Every writer needs a toolbox filled with craft, a drop of talent, and hope. Successful writers know they must add the Writer's Market. You should too." -Barbara O'Neal, author of The All You Can Dream Buffet, 7-time RITA award-winner, and RWA Hall of Fame member "The business of writing is unnecessarily intimidating. Editors want good writing, so why can it be so hard to get published. Writer's Market helps make sense of that big question, offering the kind of straight-shooting advice writers needs. I bought my first copy over a decade ago and still feel grateful that I was able to send my first submissions without embarrassing myself. Writer's Market is an invaluable tool that I find myself recommending again and again." -Erica Wright, author of the novel The Red Chameleon and poetry collection Instructions for Killing the Jackal, as well as Senior Editor for Guernica Magazine
Download or read book Western Farmer written by and published by . This book was released on 1925 with total page 890 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Farmers' Review written by and published by . This book was released on 1894 with total page 844 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis EBOOK: Services Marketing: Integrating Customer Focus Across the Firm by : Alan Wilson
Download or read book EBOOK: Services Marketing: Integrating Customer Focus Across the Firm written by Alan Wilson and published by McGraw Hill. This book was released on 2012-06-16 with total page 587 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Second European Edition of Services Marketing: Integrating Customer Focus Across the Firm by Wilson, Zeithaml, Bitner and Gremler uniquely focuses on the development of customer relationships through quality service. Reflecting the increasing importance of the service economy, Services Marketing is the only text that put the customer's experience of services at the centre of its approach. The core theories, concepts and frameworks are retained, and specifically the gaps model, a popular feature of the book. The text moves from the foundations of services marketing before introducing the gaps model and demonstrating its application to services marketing. In the second edition, the book takes on more European and International contexts to reflect the needs of courses, lecturers and students. The second edition builds on the wealth of European and International examples, cases, and research in the first edition, offering more integration of European content. It has also be fully updated with the latest research to ensure that it continues to be seen as the text covering the very latest services marketing thinking. In addition, the cases section has been thoroughly examined and revised to offer a range of new case studies with a European and global focus. The online resources have also been fully revised and updated providing an excellent package of support for lecturers and students.
Book Synopsis The Definitive Guide to Entertainment Marketing by : Al Lieberman
Download or read book The Definitive Guide to Entertainment Marketing written by Al Lieberman and published by FT Press. This book was released on 2013-07-02 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entertainment Marketing NOW: Every Platform, Technology, and Opportunity Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and more Reflects powerful trends ranging from smartphones to globalization Demonstrates breakthrough strategies integrating advertising, promotion, PR, and online content distribution By industry insiders with decades of experience as leaders and consultants Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever–and it’s changing at breakneck speed. Now, two leading practitioners show how to transform content into profits today and tomorrow...any content, on any platform, in any market, worldwide. You’ll master innovative new ways to grab consumers’ attention and wallets fast...make your experiences wannasee, haftasee, mustsee...drive more value through social platforms, mobile technologies, and integrated marketing strategies...overcome challenges ranging from bad buzz to piracy...fully leverage licensing, merchandising, and sponsorships...and successfully market all forms of entertainment.
Download or read book Trends written by and published by . This book was released on 1988 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Higher Education in Market-Oriented Socialist Vietnam by : Phan Le Ha
Download or read book Higher Education in Market-Oriented Socialist Vietnam written by Phan Le Ha and published by Springer Nature. This book was released on 2020-09-01 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book inspects higher education reform in market-oriented socialist Vietnam, with a focus on newness narratives and enquiry. Engaging in dialogic conversations with global and regional forces and exploring convergences in the domains of policy, curriculum, research, pedagogy, and society, chapter authors analyse ideologies that have entered Vietnam’s educational landscape. Chapters include discussions of post-Soviet legacies, socialist thought, privatization, neoliberalism, global rankings, academic freedom, autonomy, and elitism, as well as the actors, discourses and practices through which they manifest. In so doing, authors’ commentaries juxtapose phenomena in Vietnam with other national contexts such as the Philippines, Brunei Darussalam, Japan, Australia, and Trinidad and Tobago.
Book Synopsis Marketing Excellence by : Hugh Burkitt
Download or read book Marketing Excellence written by Hugh Burkitt and published by John Wiley & Sons. This book was released on 2007-01-30 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is all about ideas. And Marketing Excellence is about good ideas made great. The companies it features have been selected because they are winners – both literally and commercially. Literally in that they have received Marketing Society Awards for their work in Britain; commercially in that these efforts have resulted in measurable market success. They come from a diverse range of markets; it’s likely that some operate in yours. Written by two marketing thought leaders and featuring insights from a host of industry experts who have judged the Awards in recent years, here is a collection of brands and companies that are doing things right. From ketchup to cosmetics, it offers today’s most revealing, readable and above all relevant lessons in Marketing Excellence.
Download or read book Code of Federal Regulations written by and published by . This book was released on 1980 with total page 652 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Commerce Reports by : United States. Bureau of Foreign and Domestic Commerce
Download or read book Commerce Reports written by United States. Bureau of Foreign and Domestic Commerce and published by . This book was released on 1937 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Iron Trade Review written by and published by . This book was released on 1923 with total page 1632 pages. Available in PDF, EPUB and Kindle. Book excerpt:
