Marketing For Dummies Whs Travel Edition

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Marketing For Dummies, WHS Travel Edition

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Author : Ruth Mortimer
Publisher : John Wiley and Sons
ISBN 13 : 111997464X
Total Pages : 297 pages
Book Rating : 4.1/5 (199 download)

Book Synopsis Marketing For Dummies, WHS Travel Edition by : Ruth Mortimer

Download or read book Marketing For Dummies, WHS Travel Edition written by Ruth Mortimer and published by John Wiley and Sons. This book was released on 2011-03-23 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Smart marketing techniques to get your business noticed Packed with practical advice from a team of industry experts, this readable guide features all the latest tools and techniques to help you connect with new customers and retain existing ones. From choosing the right strategy and preparing a marketing plan, to igniting your imagination and producing compelling advertising, you'll be creating a buzz and increasing profits in no time. Plan your marketing strategy and maximise your success – make use of a wide range of resources to research your customers, competitors and market, position your business and prepare a powerful marketing plan Create successful advertising and promotions – explore your options for cost-effective advertising, produce press and print ads, design signs and posters and create ads for TV, radio and online Expand online with the latest e-marketing tools – spread your message with viral marketing, make the most of search engines, get mobile with your marketing and harness the power of social networking Connect with your customers – create a brand identity, design eye-catching packaging, price your products to maximise your sales and provide first-class customer service Open the book and find: Up to date information on all the latest marketing innovations Clear guidance to help you plan your strategy Advice on making the seven Ps work for you Tools and techniques to maximise your marketing impact Information on using direct marketing and PR Guidance to help you stay on the right side of the UK data laws Top tips for saving money in marketing Learn to: Research your market and find out what your customers really want Choose the right marketing strategy for your business Prepare a practical marketing plan Use the latest marketing tools and techniques

Marketing For Dummies, WHS Travel Edition

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Author : Ruth Mortimer
Publisher : For Dummies
ISBN 13 : 9781119974352
Total Pages : 0 pages
Book Rating : 4.9/5 (743 download)

Book Synopsis Marketing For Dummies, WHS Travel Edition by : Ruth Mortimer

Download or read book Marketing For Dummies, WHS Travel Edition written by Ruth Mortimer and published by For Dummies. This book was released on 2011-10-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Smart marketing techniques to get your business noticed Packed with practical advice from a team of industry experts, this readable guide features all the latest tools and techniques to help you connect with new customers and retain existing ones. From choosing the right strategy and preparing a marketing plan, to igniting your imagination and producing compelling advertising, you'll be creating a buzz and increasing profits in no time. Plan your marketing strategy and maximise your success – make use of a wide range of resources to research your customers, competitors and market, position your business and prepare a powerful marketing plan Create successful advertising and promotions – explore your options for cost-effective advertising, produce press and print ads, design signs and posters and create ads for TV, radio and online Expand online with the latest e-marketing tools – spread your message with viral marketing, make the most of search engines, get mobile with your marketing and harness the power of social networking Connect with your customers – create a brand identity, design eye-catching packaging, price your products to maximise your sales and provide first-class customer service Open the book and find: Up to date information on all the latest marketing innovations Clear guidance to help you plan your strategy Advice on making the seven Ps work for you Tools and techniques to maximise your marketing impact Information on using direct marketing and PR Guidance to help you stay on the right side of the UK data laws Top tips for saving money in marketing Learn to: Research your market and find out what your customers really want Choose the right marketing strategy for your business Prepare a practical marketing plan Use the latest marketing tools and techniques

Marketing For Dummies

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Author : Jeanette Maw McMurtry
Publisher : John Wiley & Sons
ISBN 13 : 1119894875
Total Pages : 407 pages
Book Rating : 4.1/5 (198 download)

Book Synopsis Marketing For Dummies by : Jeanette Maw McMurtry

Download or read book Marketing For Dummies written by Jeanette Maw McMurtry and published by John Wiley & Sons. This book was released on 2022-11-08 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pump up your business with the latest, greatest marketing techniques In a post-pandemic, up or down economy, it’s harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not only competes in a challenging market, but wins. This updated edition of Marketing for Dummies will walk you through the latest marketing technologies and methods, including customer experience, retargeting, digital engagement across all channels and devices, organic and paid SEO, Google ads, social media campaigns and posts, influencer and content marketing, and so much more. You’ll discover what works, what doesn’t, and what is best for your business and budget. Learn the marketing and sales strategies that work in any economy Discover how to engage customers with trust and enthusiasm Understand post-pandemic changes in consumer attitudes Discover new tools and technologies for finding customers and inspiring loyalty Adapt your brand, pricing, and sales approach to make your business more valuable Avoid common marketing mistakes and learn how to measure the impact of your efforts For small to mid-size business owners and marketing professionals, Marketing For Dummies lets you harness the latest ideas to drive traffic, boost sales, and move your business forward.

Marketing For Dummies

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Author : Alexander Hiam
Publisher : John Wiley & Sons
ISBN 13 : 111888065X
Total Pages : 384 pages
Book Rating : 4.1/5 (188 download)

Book Synopsis Marketing For Dummies by : Alexander Hiam

Download or read book Marketing For Dummies written by Alexander Hiam and published by John Wiley & Sons. This book was released on 2014-04-11 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the latest marketing tools and trends Marketing strategies are evolving faster than ever before, and mastering the latest and greatest strategies are essential to getting results. This updated edition of the classic marketing bestseller includes new and revised material, with full coverage of the latest marketing trends and how to effectively apply them to your business. Whether it's boosting your baseline marketing skills, figuring out social media, developing a comprehensive Internet marketing strategy, or getting expert tips on effective local marketing techniques, Marketing for Dummies, 4th Edition has everything you need in one easy-to-use and accessible guide. Effective marketing is about knowing your customers and giving them what they want, when they want it. The latest marketing research tells us that every customer interaction is an opportunity to grow your business and your bottom line, which is why you need a results-oriented marketing plan. With this updated, practical, and savvy guide to marketing strategies that work, you can apply the skills you already have more efficiently than ever before Marketing For Dummies, 4th Edition gives you the structure and practical advice you need to get the most out of every marketing initiative and, ultimately, grow your business. Maximize the lifetime value of your customers Connect web marketing strategies to real world traffic and sales Implement local sourcing to boost local and regional marketing initiatives Focus your online marketing strategy to target only qualified buyers Before you waste any more time with ineffective and potentially costly marketing missteps, let Marketing For Dummies, 4th Edition establish viable marketing strategies that will help your business succeed.

Strategic Marketing in Practice 2007-2008

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Author : Ashok Ranchhod
Publisher : Routledge
ISBN 13 : 0750684585
Total Pages : 346 pages
Book Rating : 4.7/5 (56 download)

Book Synopsis Strategic Marketing in Practice 2007-2008 by : Ashok Ranchhod

Download or read book Strategic Marketing in Practice 2007-2008 written by Ashok Ranchhod and published by Routledge. This book was released on 2007 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time. * Written specially for the Strtegic Marketing in Practice module by the Senior Examiner * The only coursebook fully endorsed by CIM * Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam

CIM Coursebook 07/08 Strategic Marketing in Practice

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Author : Ashok Ranchhod
Publisher : Routledge
ISBN 13 : 1136419918
Total Pages : 346 pages
Book Rating : 4.1/5 (364 download)

Book Synopsis CIM Coursebook 07/08 Strategic Marketing in Practice by : Ashok Ranchhod

Download or read book CIM Coursebook 07/08 Strategic Marketing in Practice written by Ashok Ranchhod and published by Routledge. This book was released on 2012-09-10 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.

Marketing Strategy and Competitive Positioning, 7th Edition

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Author : Prof Graham Hooley
Publisher : Pearson UK
ISBN 13 : 129227655X
Total Pages : 1031 pages
Book Rating : 4.2/5 (922 download)

Book Synopsis Marketing Strategy and Competitive Positioning, 7th Edition by : Prof Graham Hooley

Download or read book Marketing Strategy and Competitive Positioning, 7th Edition written by Prof Graham Hooley and published by Pearson UK. This book was released on 2020-01-09 with total page 1031 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Strategy and Competitive Positioning 6e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage. The book is primarily about creating and sustaining superior performance in the marketplace. It focuses on the two central issues in marketing strategy formulation – the identification of target markets and the creation of a differential advantage. In doing that, it recognises the emergence of new potential target markets born of the recession and increased concern for climate change; and it examines ways in which firms can differentiate their offerings through the recognition of environmental and social concerns. The book is ideal for undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management.

Small Business Marketing For Dummies

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Author : Barbara Findlay Schenck
Publisher : John Wiley & Sons
ISBN 13 : 1118054458
Total Pages : 386 pages
Book Rating : 4.1/5 (18 download)

Book Synopsis Small Business Marketing For Dummies by : Barbara Findlay Schenck

Download or read book Small Business Marketing For Dummies written by Barbara Findlay Schenck and published by John Wiley & Sons. This book was released on 2011-03-04 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Having your own business isn’t the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today’s competitive environment, strategic marketing is essential. Small Business Marketing For Dummies, Second Edition is updated from the original version that won rave reviews and inspired thousands of small businesses on their way to becoming big businesses. Updates include more information on online marketing, a whole new section on getting and keeping customers, new cost-effective, fast-acting ideas for instant impact, and more. The book covers: Marketing basics that prepare you to rev up your business and jumpstart your marketing program Information to help you define your business position and brand Advice on bringing in professionals A quick-reference guide to mass media and a glossary of advertising jargon How-tos for creating print and broadcast ads that work Ideas for getting the word out without advertising, including information on direct mail, brochures, publicity, promotions, and more Ten steps to follow to build your own easy-to-assemble marketing plan With pages of ideas for low-cost, high-impact marketing from author Barbara Findlay Schenck, a marketing consultant with more than 20 years experience with clients ranging from small businesses to Fortune 500 companies, Small Business Marketing For Dummies, Second Edition helps you reach and keep new customers. Whether you’re running a home office, a small firm, a family business, a nonprofit organization, or a retail operation, you’ll discover how to: Custom design your own marketing program Create effective marketing messages Produce marketing communications that work No matter what field you’re in, Small Business Marketing For Dummies, 2nd Edition will help you make your dreams come true. If you buy it, read it, and implement some of the marketing strategies discussed, customers will come.

Inside Magazine Publishing

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Author : David Stam
Publisher : Routledge
ISBN 13 : 1317817133
Total Pages : 291 pages
Book Rating : 4.3/5 (178 download)

Book Synopsis Inside Magazine Publishing by : David Stam

Download or read book Inside Magazine Publishing written by David Stam and published by Routledge. This book was released on 2014-03-05 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inside Magazine Publishing is an engaging and practically-focused textbook exploring all aspects of the contemporary magazine industry. Editors David Stam and Andrew Scott present a detailed analysis of the key elements of the magazine business today with both a look back to the past and a projection of the future. The role of digital and new media platforms and their effect on all aspects of publishing is explored in detail. The book features a broad range of case studies, written by industry experts, providing readers with accessible examples of key issues in magazine publishing. Additional micro essays also expertly apply theory to practice, and the book is further supported by a companion website (www.insidemagazinepublishing.com). Subject areas covered include: UK magazine publishing today changing business models originating and managing creative content magazine writing and design circulation sales and advertising distribution and marketing the magazine in the digital age. There are useful appendices on printing, paper selection and legal matters as well as a detailed glossary. Inside Magazine Publishing provides a comprehensive overview of magazine publishing for students and all those wishing to understand this dynamic and complex industry.

Tourism in China

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Author : Chris Ryan
Publisher : Routledge
ISBN 13 : 1135851778
Total Pages : 297 pages
Book Rating : 4.1/5 (358 download)

Book Synopsis Tourism in China by : Chris Ryan

Download or read book Tourism in China written by Chris Ryan and published by Routledge. This book was released on 2009-01-13 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: China is forecast to be the primary tourist destination and tourist-generating country by 2020. However, much of the writing on tourism in China has come from people within the English academic world who are not involved in the issues related to Chinese tourism development. This book provides a voice to Chinese mainland academic researchers and examines the nature of tourism research and tourism development in China. Contributors, many of whom are based in China and are immersed in the daily issues of teaching, researching and planning tourism development within China, discuss issues related to resource use, destination image and community participation with case studies that combine conceptual frameworks and practical issues. This authoritative text on tourism in China will be of interest to scholars and students of tourism throughout the world.

Leading Travel and Tourism Retail

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Author : Sacha Zackariya
Publisher : Kogan Page Publishers
ISBN 13 : 139860951X
Total Pages : 273 pages
Book Rating : 4.3/5 (986 download)

Book Synopsis Leading Travel and Tourism Retail by : Sacha Zackariya

Download or read book Leading Travel and Tourism Retail written by Sacha Zackariya and published by Kogan Page Publishers. This book was released on 2023-04-03 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Deepen your understanding of how to adapt to international travellers' different needs and backgrounds. Harness the burgeoning levels of tourism and learn everything you need to engage travellers with your business and spending money. The modern traveller is complex, even more so in a post-pandemic world. International consumers are in search of memorable experiences that make them feel special and, ideally, share those experiences with others and bring those feelings home with them. While wanting to be more adventurous, they also want to make their trip safe and special while minimizing their impact on the environment. Leading Travel and Tourism Retail is an invaluable guide for any professional involved in the world of retail, including consumer brands, retailers, hospitality, landlords, politicians, airports, transportation and technology groups. Engaging and accessible, this book covers everything from assessing the competitive market situation to product adaptation, ESG, human talent management, accessing funding, political considerations, and the role of technology and data. It offers a unique glimpse behind the inner workings of some of the best-known brands in the world across airports, shopping malls, and city centre locations. Delivering invaluable insight through fascinating interviews from high-profile leaders, including the President of LVMH Retail Asia, the CEO of Harrods, the President of CHANEL Perfumes & Cosmetics worldwide, this is a must-have book for those who want to drive profits. LIST OF INTERVIEWS Sir Tony Blair, former British Prime Minister, UK Pierre-Hugues Schmit, Chief Commercial & Operations Officer at Vinci Airports Group, France Ravi Thakran, Group Chairman of LVMH Asia, Singapore Michael Ward, Managing Director of Harrods, UK Jacques Stern, CEO of Global Blue, Switzerland Vasiliki Petrou, CEO of Unilever Prestige, UK Andrea d'Avack, President of the CHANEL Foundation, France Pallak Seth, CEO of PDS Apparel Manufacturing, India Louis de Bourgoing, International Chairman of WHSmith, UK Jose-Antonio Lasanta, CEO of Prosegur Cash, Spain Dan Cockerell, former Vice President of Disney's Magic Kingdom, USA Tine Arentsen Willumsen, CEO of Above & Beyond Group, Founder of The Diversity Council, Denmark Paul Samuels, Executive Vice President of AEG Entertainment Group, UK Hugo Brady, Vice President of AEG Entertainment Group, UK Malik Fernando, Director of Dilmah Tea, MJF Hotels and Holdings, Sri Lanka Jonathan Chippindale, CEO of Holition Technologies, UK Ben Zifkin, President of Hubba, Canada Desirée Bollier, Chair and Chief Merchant of Value Retail, UK Stewart Wingate, CEO of London Gatwick Airport, UK Craig Robins, Founder and Owner of Miami Design District Development, USA Taylor Safford, President and CEO of Pier 39, San Francisco, USA Frances O'Grady, Secretary General of the Trades Union Congress, UK Christine Comaford, business and leadership coach Baroness Nicky Morgan former Secretary of State for Digital, Culture, Media, and Sport, UK Professor Ian Woodward at INSEAD, Singapore Professor Steve Jarding, Harvard University, USA Lesley Batchelor OBE, Director General of The Institute for Export & International Trade, UK Jason Holt, Chair of the Apprenticeship Ambassador Network, Chairman of Holts Group, UK Julia Simpson, President & CEO of World Travel & Tourism Council (WTTC)

Marketing

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Author :
Publisher :
ISBN 13 :
Total Pages : 1008 pages
Book Rating : 4.:/5 ( download)

Book Synopsis Marketing by :

Download or read book Marketing written by and published by . This book was released on 1985 with total page 1008 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Planning and Budgeting for the Agile Enterprise

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Author : Richard Barrett
Publisher : Elsevier
ISBN 13 : 0080547494
Total Pages : 245 pages
Book Rating : 4.0/5 (85 download)

Book Synopsis Planning and Budgeting for the Agile Enterprise by : Richard Barrett

Download or read book Planning and Budgeting for the Agile Enterprise written by Richard Barrett and published by Elsevier. This book was released on 2007-07-11 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Planning and budgeting is one of the hottest topics in accounting; global spending on budgeting software is booming and is predicted to continue to grow throughout this decade. It's big business. This book focuses on 'Driver-Based' budgeting (ie using external and internal non-financial drivers to predict live item expenses). The book shows the benefits that Driver-Based Budgeting brings and as such is a 'tool kit for change'. Case studies and worked examples are used throughout to ensure understanding, as well as checklists on implementation issues. • Transform the process of implementing new budgeting software with Driver-Based Budgeting • Shows how organizations can slash the time and cost involved in preparing their annual budget • Accountants learn how to manage uncertainty and quickly assess the impact of both internal and external changes

Brand Management

Author : Michael Beverland
Publisher : SAGE Publications Limited
ISBN 13 : 1529678951
Total Pages : 522 pages
Book Rating : 4.5/5 (296 download)

Book Synopsis Brand Management by : Michael Beverland

Download or read book Brand Management written by Michael Beverland and published by SAGE Publications Limited. This book was released on 2024-03-23 with total page 522 pages. Available in PDF, EPUB and Kindle. Book excerpt: This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today. The latest edition continues to provide equal focus on theory and practice with all new case studies and examples from brands around the globe to help show the wide range and diversity of brands and consumers today. These include Glossier, Lovehoney, Whisper, Shinola Detroit, Trung Nguyen, Shatta Wale, Tony’s Chocolonely. Also included are updated research references and online resources, as well as a brand-new chapter on the creative aspects of branding from naming to logos and experiences. This textbook is essential reading for all students studying branding and brand management at university level. Michael Beverland is Professor of Brand Marketing at University of Sussex Business School. Pinar Cankurtaran is Assistant Professor of Brand Strategy at the Faculty of Industrial Design Engineering, Delft University of Technology.

The Direct to Consumer Playbook

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Author : Mike Stevens
Publisher : Kogan Page Publishers
ISBN 13 : 1398605433
Total Pages : 225 pages
Book Rating : 4.3/5 (986 download)

Book Synopsis The Direct to Consumer Playbook by : Mike Stevens

Download or read book The Direct to Consumer Playbook written by Mike Stevens and published by Kogan Page Publishers. This book was released on 2022-05-03 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build your DTC brand by learning from the best. As consumer buying habits continue to shift, more and more brands are turning their attention to e-commerce and selling direct. However, few manage to succeed at scale. Overcome the challenges of the ever-increasing cost of marketing, the demands of customer service, complicated logistical requirements and the perils of selecting the right technology by learning from the DTC pioneers who have got it right. Read the founding stories, strategies, failures and eventual success of DTC brands such as Huel, graze, Snag, tails.com, Who Gives a Crap, Casper, Lick, allplants, Bloom & Wild and more to discover: · How they got started, what worked then and what works now · The importance of building a community and how to use data · When to consider going multichannel · Why you need a bulletproof brand · Navigating funding, margins, growth, customer service and product development and more For the first time, the best in class of DTC share their playbooks so that you can understand and build on their successes.

World Heritage Sites

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Author : Takamitsu Jimura
Publisher : CABI
ISBN 13 : 1786392682
Total Pages : 189 pages
Book Rating : 4.7/5 (863 download)

Book Synopsis World Heritage Sites by : Takamitsu Jimura

Download or read book World Heritage Sites written by Takamitsu Jimura and published by CABI. This book was released on 2018-12-06 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: Heritage is a growing area of both tourism and study, with World Heritage Site designations increasing year-on-year. This book reviews the important interrelations between the industry, local communities and conservation work, bringing together the various opportunities and challenges for different destinations. World Heritage status is a strong marketing brand, and proper heritage management and effective conservation are vital, but this tourism must also be developed and managed appropriately if it is to benefit a site. As many sites are located in residential areas, their interaction with the local community must also be carefully considered. This book: - Reviews new areas of development such as Historic Urban Landscapes, Intangible Cultural Heritage, Memory of the World and Global Geoparks. - Includes global case studies to relate theory to practice. - Covers a worldwide industry of over 1,000 cultural and natural heritage sites. An important read for academics, researchers and students of heritage studies, cultural studies and tourism, this book is also a useful resource for professionals working in conservation, cultural and natural heritage management.

Investors Chronicle

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Author :
Publisher :
ISBN 13 :
Total Pages : 1438 pages
Book Rating : 4.:/5 ( download)

Book Synopsis Investors Chronicle by :

Download or read book Investors Chronicle written by and published by . This book was released on 1999 with total page 1438 pages. Available in PDF, EPUB and Kindle. Book excerpt: