Leading Travel And Tourism Retail

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Leading Travel and Tourism Retail

Author : Sacha Zackariya
Publisher : Kogan Page Publishers
ISBN 13 : 139860951X
Total Pages : 273 pages
Book Rating : 4.3/5 (986 download)

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Book Synopsis Leading Travel and Tourism Retail by : Sacha Zackariya

Download or read book Leading Travel and Tourism Retail written by Sacha Zackariya and published by Kogan Page Publishers. This book was released on 2023-04-03 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Deepen your understanding of how to adapt to international travellers' different needs and backgrounds. Harness the burgeoning levels of tourism and learn everything you need to engage travellers with your business and spending money. The modern traveller is complex, even more so in a post-pandemic world. International consumers are in search of memorable experiences that make them feel special and, ideally, share those experiences with others and bring those feelings home with them. While wanting to be more adventurous, they also want to make their trip safe and special while minimizing their impact on the environment. Leading Travel and Tourism Retail is an invaluable guide for any professional involved in the world of retail, including consumer brands, retailers, hospitality, landlords, politicians, airports, transportation and technology groups. Engaging and accessible, this book covers everything from assessing the competitive market situation to product adaptation, ESG, human talent management, accessing funding, political considerations, and the role of technology and data. It offers a unique glimpse behind the inner workings of some of the best-known brands in the world across airports, shopping malls, and city centre locations. Delivering invaluable insight through fascinating interviews from high-profile leaders, including the President of LVMH Retail Asia, the CEO of Harrods, the President of CHANEL Perfumes & Cosmetics worldwide, this is a must-have book for those who want to drive profits. LIST OF INTERVIEWS Sir Tony Blair, former British Prime Minister, UK Pierre-Hugues Schmit, Chief Commercial & Operations Officer at Vinci Airports Group, France Ravi Thakran, Group Chairman of LVMH Asia, Singapore Michael Ward, Managing Director of Harrods, UK Jacques Stern, CEO of Global Blue, Switzerland Vasiliki Petrou, CEO of Unilever Prestige, UK Andrea d'Avack, President of the CHANEL Foundation, France Pallak Seth, CEO of PDS Apparel Manufacturing, India Louis de Bourgoing, International Chairman of WHSmith, UK Jose-Antonio Lasanta, CEO of Prosegur Cash, Spain Dan Cockerell, former Vice President of Disney's Magic Kingdom, USA Tine Arentsen Willumsen, CEO of Above & Beyond Group, Founder of The Diversity Council, Denmark Paul Samuels, Executive Vice President of AEG Entertainment Group, UK Hugo Brady, Vice President of AEG Entertainment Group, UK Malik Fernando, Director of Dilmah Tea, MJF Hotels and Holdings, Sri Lanka Jonathan Chippindale, CEO of Holition Technologies, UK Ben Zifkin, President of Hubba, Canada Desirée Bollier, Chair and Chief Merchant of Value Retail, UK Stewart Wingate, CEO of London Gatwick Airport, UK Craig Robins, Founder and Owner of Miami Design District Development, USA Taylor Safford, President and CEO of Pier 39, San Francisco, USA Frances O'Grady, Secretary General of the Trades Union Congress, UK Christine Comaford, business and leadership coach Baroness Nicky Morgan former Secretary of State for Digital, Culture, Media, and Sport, UK Professor Ian Woodward at INSEAD, Singapore Professor Steve Jarding, Harvard University, USA Lesley Batchelor OBE, Director General of The Institute for Export & International Trade, UK Jason Holt, Chair of the Apprenticeship Ambassador Network, Chairman of Holts Group, UK Julia Simpson, President & CEO of World Travel & Tourism Council (WTTC)

Markup Economics

Author : Fouad Sabry
Publisher : One Billion Knowledgeable
ISBN 13 :
Total Pages : 275 pages
Book Rating : 4.:/5 (661 download)

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Book Synopsis Markup Economics by : Fouad Sabry

Download or read book Markup Economics written by Fouad Sabry and published by One Billion Knowledgeable. This book was released on 2024-02-04 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is Markup Economics The difference between the selling price of a product or service and the cost of producing that product or service is known as the markup. When represented as a percentage of the total cost, it is frequently used. Additionally, in order to generate a profit and cover the expenses that are associated with running a business, a markup is added to the total cost that is incurred by the producer of a product or service. A product's total cost is the sum of all of its expenses, both fixed and variable, that are incurred during the manufacturing and distribution processes. In addition to being expressed as a fixed sum, markup can also be expressed as a percentage of the total cost or selling price. The difference between the wholesale price and the retail price is typically used to compute the retail markup, which is then expressed as a percentage of the wholesale price. Additional approaches are also utilized. How you will benefit (I) Insights, and validations about the following topics: Chapter 1: Markup (business) Chapter 2: Cost accounting Chapter 3: Wholesaling Chapter 4: Retail Chapter 5: Price Chapter 6: Sales promotion Chapter 7: Pricing Chapter 8: Revenue Chapter 9: Cost-plus pricing Chapter 10: Cost of goods sold Chapter 11: Variety store Chapter 12: List price Chapter 13: Net income Chapter 14: Profit margin Chapter 15: Drop shipping Chapter 16: Gross margin Chapter 17: Contribution margin Chapter 18: Merchant account Chapter 19: Pricing strategies Chapter 20: Everyday low price Chapter 21: Invoice price (II) Answering the public top questions about markup economics. (III) Real world examples for the usage of markup economics in many fields. Who this book is for Professionals, undergraduate and graduate students, enthusiasts, hobbyists, and those who want to go beyond basic knowledge or information for any kind of Markup Economics.

Market Research

Author : Fouad Sabry
Publisher : One Billion Knowledgeable
ISBN 13 :
Total Pages : 363 pages
Book Rating : 4.:/5 (661 download)

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Book Synopsis Market Research by : Fouad Sabry

Download or read book Market Research written by Fouad Sabry and published by One Billion Knowledgeable. This book was released on 2024-01-25 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is Market Research Research on the market is a systematic attempt to obtain knowledge on target markets and customers; begin by gaining an understanding of who these customers and target markets are. Both a significant component of corporate strategy and a significant influence in ensuring continued competitiveness, it is an essential component. Research on the market is helpful in determining and analyzing the requirements of the market, as well as the size of the market and the competition. Both qualitative and quantitative methods are used in its methodology. Some examples of qualitative methods are ethnography, focus groups, and in-depth interviews. Quantitative methods include customer surveys and analysis of secondary data. How you will benefit (I) Insights, and validations about the following topics: Chapter 1: Market research Chapter 2: Customer relationship management Chapter 3: Marketing Chapter 4: Retail Chapter 5: Marketing research Chapter 6: Positioning (marketing) Chapter 7: Market segmentation Chapter 8: Marketing strategy Chapter 9: Neuromarketing Chapter 10: Psychographics Chapter 11: Segmenting-targeting-positioning Chapter 12: Target audience Chapter 13: Market analysis Chapter 14: Currency Chapter 15: Digital marketing Chapter 16: Micromarketing Chapter 17: Target market Chapter 18: Shopper marketing Chapter 19: Marketing and artificial intelligence Chapter 20: Marketing automation Chapter 21: Psychographic segmentation (II) Answering the public top questions about market research. (III) Real world examples for the usage of market research in many fields. Who this book is for Professionals, undergraduate and graduate students, enthusiasts, hobbyists, and those who want to go beyond basic knowledge or information for any kind of Market Research.

Mass Market

Author : Fouad Sabry
Publisher : One Billion Knowledgeable
ISBN 13 :
Total Pages : 435 pages
Book Rating : 4.:/5 (661 download)

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Book Synopsis Mass Market by : Fouad Sabry

Download or read book Mass Market written by Fouad Sabry and published by One Billion Knowledgeable. This book was released on 2024-01-22 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is Mass Market When referring to a market for items that are produced on a huge scale for a significant number of end consumers, the phrase "mass market" is used by the industry. One key distinction between the mass market and the niche market is that the mass market is characterized by its concentration on consumers who come from a diverse range of backgrounds and who do not have any discernible preferences or expectations within a huge market segment. Businesses have traditionally used a range of media, such as radio, television, newspapers, and the internet, to communicate with the general public in order to reach out to the mass market with advertising messages. How you will benefit (I) Insights, and validations about the following topics: Chapter 1: Mass market Chapter 2: Marketing Chapter 3: Shopping Chapter 4: Retail Chapter 5: Distribution (marketing) Chapter 6: Pricing Chapter 7: Market segmentation Chapter 8: Brand management Chapter 9: Mass marketing Chapter 10: Luxury goods Chapter 11: Target audience Chapter 12: Product line extension Chapter 13: Media market Chapter 14: Premium pricing Chapter 15: Micromarketing Chapter 16: History of marketing Chapter 17: Target market Chapter 18: Shopper marketing Chapter 19: Brand Chapter 20: Icon brand Chapter 21: Retail format (II) Answering the public top questions about mass market. (III) Real world examples for the usage of mass market in many fields. Who this book is for Professionals, undergraduate and graduate students, enthusiasts, hobbyists, and those who want to go beyond basic knowledge or information for any kind of Mass Market.

The Frequent Traveler's Guide

Author : Alexander Anolik
Publisher : SphinxLegal
ISBN 13 : 1572485027
Total Pages : 314 pages
Book Rating : 4.5/5 (724 download)

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Book Synopsis The Frequent Traveler's Guide by : Alexander Anolik

Download or read book The Frequent Traveler's Guide written by Alexander Anolik and published by SphinxLegal. This book was released on 2005 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents a guide to smart traveling, including expert advice and tips on airlines, hotels, rental cars, group tours, and more.

How U.S. Retail, Travel, and Hospitality Industries Can Attract Affluent Chinese Tourists

Author : Pierre Gervois
Publisher :
ISBN 13 :
Total Pages : 19 pages
Book Rating : 4.:/5 (847 download)

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Book Synopsis How U.S. Retail, Travel, and Hospitality Industries Can Attract Affluent Chinese Tourists by : Pierre Gervois

Download or read book How U.S. Retail, Travel, and Hospitality Industries Can Attract Affluent Chinese Tourists written by Pierre Gervois and published by . This book was released on 2012 with total page 19 pages. Available in PDF, EPUB and Kindle. Book excerpt: Affluent Chinese tourists are arriving in the United States, spend big, and can contribute to create millions of U.S. jobs. This book explains what U.S. companies must do to get a share of this growing business. Written by Pierre Gervois, the leading expert in marketing to the affluent Chinese tourists.

Social Media in Travel, Tourism and Hospitality

Author : Evangelos Christou
Publisher : Routledge
ISBN 13 : 131705380X
Total Pages : 338 pages
Book Rating : 4.3/5 (17 download)

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Book Synopsis Social Media in Travel, Tourism and Hospitality by : Evangelos Christou

Download or read book Social Media in Travel, Tourism and Hospitality written by Evangelos Christou and published by Routledge. This book was released on 2016-04-01 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management. Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, chapters include applications and case studies in various travel, tourism and leisure sectors.

The 'Made in Germany' Champion Brands

Author : Ugesh A. Joseph
Publisher : Routledge
ISBN 13 : 1317025024
Total Pages : 385 pages
Book Rating : 4.3/5 (17 download)

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Book Synopsis The 'Made in Germany' Champion Brands by : Ugesh A. Joseph

Download or read book The 'Made in Germany' Champion Brands written by Ugesh A. Joseph and published by Routledge. This book was released on 2016-03-09 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Germany’s economic miracle is a widely-known phenomenon, and the world-leading, innovative products and services associated with German companies are something that others seek to imitate. In The ’Made in Germany’Â’ Champion Brands, Ugesh A. Joseph provides an extensively researched, insightful look at over 200 of Germany’s best brands to see what they stand for, what has made them what they are today, and what might be transferable. The way Germany is branded as a nation carries across into the branding of its companies and services, particularly the global superstar brands - truly world-class in size, performance and reputation. Just as important are the medium-sized and small enterprises, known as the 'Mittelstand'. These innovative and successful enterprises from a wide range of industries and product / service categories are amongst the World market leaders in their own niche and play a huge part in making Germany what it is today. The book also focuses on German industrial entrepreneurship and a selection of innovative and emergent stars. All these companies are supported and encouraged by a sophisticated infrastructure of facilitators, influencers and enhancers - the research, industry, trade and standards organizations, the fairs and exhibitions and all the social and cultural factors that influence, enhance and add positive value to the country's image. Professionals or academics interested in business; entrepreneurship; branding and marketing; product or service development; international trade and business development policy, will find fascinating insights in this book; while those with an interest in Germany from emerging industrial economies will learn something of the secrets of German success.

Tourism in Russia

Author : Frederic Dimanche
Publisher : Emerald Group Publishing
ISBN 13 : 1785603426
Total Pages : 445 pages
Book Rating : 4.7/5 (856 download)

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Book Synopsis Tourism in Russia by : Frederic Dimanche

Download or read book Tourism in Russia written by Frederic Dimanche and published by Emerald Group Publishing. This book was released on 2015-09-09 with total page 445 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses tourism as a system, provides essentials of tourism management and marketing, discusses planning and impact management, and proposes strategies and recommendations to improve Russia as an international destination.

The Business of Retail Travel

Author :
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (22 download)

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Book Synopsis The Business of Retail Travel by :

Download or read book The Business of Retail Travel written by and published by . This book was released on 1987 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Travel Industry

Author : Chuck Y. Gee
Publisher : Wiley
ISBN 13 : 9780471287742
Total Pages : 0 pages
Book Rating : 4.2/5 (877 download)

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Book Synopsis The Travel Industry by : Chuck Y. Gee

Download or read book The Travel Industry written by Chuck Y. Gee and published by Wiley. This book was released on 1997-01-31 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Travel Industry Third Edition What makes a positive visitor experience? Authors Chuck Y. Gee, Ph.D., DPS (Hon.), James C. Makens, Ph.D., and Dexter J.L. Choy, Ph.D. assert that public policies--local, regional, and even global--play a vital role in defining the quality of a visitor's experience. The savvy hospitality and travel professional will not only understand these influences, but know how to shape them. The Travel Industry helps the student achieve both goals. This innovative third edition focuses on topics of a more global nature, such as concepts of trade barriers as impediments to promoting international travel and tourism. Specific illustrations are offered on how government policies, including diplomatic recognition, will affect tourism trade relationships. The third edition also covers current U.S. policies and reciprocal acts to promote tourism exchanges with other countries, as well as a special section on the amusement, entertainment, and retail product aspects of tourism. Other highlights of the third edition include: * the impact of technology on travel distribution systems * ticketless travel leading to a redefining of the role of tomorrow's travel agents * expanded text on land transportation, including discussions on NAFTA's effect on rail travel * information on tourist business enterprises * technology and the international hotel business. To enhance student learning, every chapter of The Travel Industry offers study objectives, key terms, illustrations, industry vignettes, a summary, discussion questions, and suggested assignments.

Travel and Tourism

Author : Sarah James
Publisher : Career FAQs
ISBN 13 : 1921106379
Total Pages : 178 pages
Book Rating : 4.9/5 (211 download)

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Book Synopsis Travel and Tourism by : Sarah James

Download or read book Travel and Tourism written by Sarah James and published by Career FAQs. This book was released on 2006 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides an unbiased overview of the many possibilities available in this industry by providing stories from a wide range of people working in it.

CTH - Special Interest Tourism

Author : BPP Learning Media
Publisher : BPP Learning Media
ISBN 13 : 0751794481
Total Pages : 277 pages
Book Rating : 4.7/5 (517 download)

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Book Synopsis CTH - Special Interest Tourism by : BPP Learning Media

Download or read book CTH - Special Interest Tourism written by BPP Learning Media and published by BPP Learning Media. This book was released on 2011-07-01 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: BPP Learning Media is proud to be the official publisher for CTH. Our CTH Study Guides provide the perfect tailor-made learning resource for the CTH examinations and are also a useful source of reference and information for those planning a career in the hospitality and tourism industries.

Handbook of Research on International Travel Agency and Tour Operation Management

Author : Chand Dhiman, Mohinder
Publisher : IGI Global
ISBN 13 : 1522584358
Total Pages : 393 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Handbook of Research on International Travel Agency and Tour Operation Management by : Chand Dhiman, Mohinder

Download or read book Handbook of Research on International Travel Agency and Tour Operation Management written by Chand Dhiman, Mohinder and published by IGI Global. This book was released on 2019-05-31 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: Changes within the travel industry, such as globalization, consumerism, and advancements in technology, have transformed travel agencies into highly competitive businesses. To remain successful, new business approaches and models must be created in the global tourism and hospitality industry. Travel companies continue to expand their businesses in different countries and seek to collaborate with international entrepreneurs, developing the need for cross-cultural strategies and policies. As travel agencies flourish, identifying these business practices is necessary for these organizations to obtain a competitive management model at the global level. The Handbook of Research on International Travel Agency and Tour Operation Management gathers the latest methodologies, tools, models, and theories regarding tourism development and sustainability into one comprehensive reference source in order to promote, manage, and maximize the profitability potential of travel agencies and tour operation services. Featuring research on topics such as e-marketing, medical tourism, and online travel, this book provides travel agents, managers, industry professionals, researchers, academics, and students with the necessary resources to effectively develop and implement organizational strategies and models.

Tourism Management

Author : Clare Inkson
Publisher : SAGE
ISBN 13 : 1529786134
Total Pages : 587 pages
Book Rating : 4.5/5 (297 download)

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Book Synopsis Tourism Management by : Clare Inkson

Download or read book Tourism Management written by Clare Inkson and published by SAGE. This book was released on 2022-09-14 with total page 587 pages. Available in PDF, EPUB and Kindle. Book excerpt: This introductory text provides readers with a robust understanding of tourism and its industries, including how destinations are developed, marketed and managed, and how tourism impacts communities, environments and economies. The authors discuss the critical issues affecting 21st century tourism, such as sustainability, the climate crisis, globalisation, community, technology, the environment and the sharing economy. The text has been fully updated in light of the Covid-19 pandemic and its notable, and in some cases lasting, impacts on the tourism industry. The text features new mini-case studies (snapshots) and international case studies from countries around the globe including USA, Saudi Arabia, India, China, New Zealand, Australia, Namibia and the UK. It discusses the latest trends in transport, hospitality, attractions and the travel trade and includes examples from major tourism companies including Trip.com, TUI and Airbnb. The book is suitable for students who are starting their tourism studies as part of their college or university education. Clare Inkson is a Senior Lecturer in Tourism and Course Leader of BA Tourism with Business at the University of Westminster, London. Lynn Minnaert is the Academic Director and Clinical Associate Professor at New York University’s Jonathan M. Tisch Center for Hospitality and Tourism.

International Cases in Tourism Management

Author : Susan Horner
Publisher : Routledge
ISBN 13 : 0750655143
Total Pages : 410 pages
Book Rating : 4.7/5 (56 download)

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Book Synopsis International Cases in Tourism Management by : Susan Horner

Download or read book International Cases in Tourism Management written by Susan Horner and published by Routledge. This book was released on 2004 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over 30 cases from the tourism industry examined in depth - an essential resource for tutors and students.

Cambridge IGCSE Travel and Tourism

Author : John D. Smith
Publisher : Cambridge University Press
ISBN 13 : 0521149223
Total Pages : 266 pages
Book Rating : 4.5/5 (211 download)

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Book Synopsis Cambridge IGCSE Travel and Tourism by : John D. Smith

Download or read book Cambridge IGCSE Travel and Tourism written by John D. Smith and published by Cambridge University Press. This book was released on 2012-06-29 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Endorsed by University of Cambridge International Examinations. Cambridge IGCSE Travel and Tourism has been written specifically for the Cambridge IGCSE Travel and Tourism syllabus. Sections have been split into units, each dealing with a particular topic, and are cross-referenced to other units wherever appropriate. This new title contains a wide variety of activities and questions to check and facilitate students' understanding, as well as case studies and illustrative examples encouraging subject-based knowledge and a truly international approach.