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Marketing Express
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Book Synopsis Marketing Express by : John L. Mariotti
Download or read book Marketing Express written by John L. Mariotti and published by Capstone. This book was released on 2006-05-19 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing express is the fast-track route to mastering all aspects of marketing. It introduces and explains all the key techniques successful marketers use, from CRM to brand management, and from failsafe planning to making the most of technology. It is illustrated with examples and lessons from some of the worlds most successful businesses, including Sony, Sephora, Apple, Zara, Henkel, Best Buy and Wal*Mart, and ideas from experts like C.K. Prahalad, Theodore Levitt, Philip Kotler, David Aaker, Al Ries and Jack Trout. It includes a glossary of key concepts, a comprehensive resources guide and a fast, easy-to-read summary of "ten steps to making it work." Marketing express gets straight to the essentials so you can read up and act...fast.
Book Synopsis Sales Promotion by : David Horchover
Download or read book Sales Promotion written by David Horchover and published by Capstone. This book was released on 2002-04-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fast track route to mastering all aspects of sales promotion Covers all the key techniques for successful sales promotion, from understanding your customers to budget setting, and from promotional law to managing international promotions Examples and lessons from some of the world's most successful businesses, including Autobytel.com, and Pepsi Includes a glossary of key concepts and a comprehensive resources guide ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers. ExpressExec is organised into ten core subject areas making it easy to find the information you need: 01 Innovation 02 Enterprise 03 Strategy 04 Marketing 05 Finance 06 Operations and Technology 07 Organizations 08 Leading 09 People 10 Life and Work ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.
Book Synopsis English for Marketing and Advertising by : Sylee Gore
Download or read book English for Marketing and Advertising written by Sylee Gore and published by Oxford University Press, USA. This book was released on 2007 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: An expanding series of short, specialist English courses for different professions, work skills, and industries.
Download or read book Marketing Research Report written by and published by . This book was released on 1952 with total page 1112 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The SAGE Handbook of Marketing Ethics by : Lynne Eagle
Download or read book The SAGE Handbook of Marketing Ethics written by Lynne Eagle and published by SAGE. This book was released on 2020-10-05 with total page 975 pages. Available in PDF, EPUB and Kindle. Book excerpt: The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. Marketing ethics has emerged in recent years as the key and collective concern within the ever-divergent fields of marketing and consumer research. This handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions. PART 1: Foundations of Marketing Ethics PART 2: Theoretical and Research Approaches to Marketing Ethics PART 3: Marketing Ethics and Social Issues PART 4: Issues in Consumer Ethics PART 5: Ethical Issues in Specific Sectors PART 6: Ethical Issues in the Marketing Mix PART 7: Concluding Comments and Reflections
Book Synopsis Marketing Express by : William M. Pride
Download or read book Marketing Express written by William M. Pride and published by . This book was released on 2011 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Miscellaneous Pamphlets on Marketing by :
Download or read book Miscellaneous Pamphlets on Marketing written by and published by . This book was released on 1926 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Dependable Highways written by and published by . This book was released on 1917 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis ANNUAL REPORTS OF THE DEPARTMENT OF AGRICULTURE FOR THE YEAR ENDEDJUNE 30, 1919. by :
Download or read book ANNUAL REPORTS OF THE DEPARTMENT OF AGRICULTURE FOR THE YEAR ENDEDJUNE 30, 1919. written by and published by . This book was released on 1920 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Customer Engagement Marketing by : Robert W. Palmatier
Download or read book Customer Engagement Marketing written by Robert W. Palmatier and published by Springer. This book was released on 2017-08-29 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies. Responding to the rapidly changing business landscape where consumers are more connected, accessible, and informed than ever before, many firms are investing in customer engagement marketing. The book will appeal to academics, practitioners, consultants, and managers looking to improve customer engagement.
Download or read book G.K.'s Weekly written by and published by . This book was released on 1927 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing Express by : John L. Mariotti
Download or read book Marketing Express written by John L. Mariotti and published by Capstone. This book was released on 2002-04-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fast track route to mastering all aspects of marketing Covers all the key techniques for successful marketing, from CRM to brand management, and from failsafe planning to making the most of global opportunities Examples and lessons from some of the world's most successful businesses, including Sony, Volkswagen and Wal-Mart, and ideas from the smartest thinkers, including Regis McKenna and Philip Kotler Includes a glossary of key concepts and a comprehensive resources guide ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers. ExpressExec is organised into ten core subject areas making it easy to find the information you need: 01 Innovation 02 Enterprise 03 Strategy 04 Marketing 05 Finance 06 Operations and Technology 07 Organizations 08 Leading 09 People 10 Life and Work ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.
Download or read book The American Economic Review written by and published by . This book was released on 1916 with total page 1070 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes papers and proceedings of the annual meeting of the American Economic Association. Covers all areas of economic research.
Book Synopsis Proceedings of the ... Annual Meeting by : American Association of Farmers' Institute Workers
Download or read book Proceedings of the ... Annual Meeting written by American Association of Farmers' Institute Workers and published by . This book was released on 1897 with total page 790 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Direct Marketing written by and published by . This book was released on 1985 with total page 778 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Journal of Public Policy and Marketing by : Thomas C. Kinnear
Download or read book Journal of Public Policy and Marketing written by Thomas C. Kinnear and published by American Marketing Association. This book was released on 1984-05 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Florida, an Advancing State, 1907-1917-1927 by : Florida. Department of Agriculture
Download or read book Florida, an Advancing State, 1907-1917-1927 written by Florida. Department of Agriculture and published by . This book was released on 1928 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: