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Marketing Ethics
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Book Synopsis The SAGE Handbook of Marketing Ethics by : Lynne Eagle
Download or read book The SAGE Handbook of Marketing Ethics written by Lynne Eagle and published by SAGE. This book was released on 2020-10-05 with total page 975 pages. Available in PDF, EPUB and Kindle. Book excerpt: The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. Marketing ethics has emerged in recent years as the key and collective concern within the ever-divergent fields of marketing and consumer research. This handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions. PART 1: Foundations of Marketing Ethics PART 2: Theoretical and Research Approaches to Marketing Ethics PART 3: Marketing Ethics and Social Issues PART 4: Issues in Consumer Ethics PART 5: Ethical Issues in Specific Sectors PART 6: Ethical Issues in the Marketing Mix PART 7: Concluding Comments and Reflections
Book Synopsis Ethics in Marketing by : Patrick E. Murphy
Download or read book Ethics in Marketing written by Patrick E. Murphy and published by Taylor & Francis. This book was released on 2016-12-13 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain. Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery and channel conflict that companies face across the world. A hallmark of this book is its international dimension along with high-profile case studies that represent situations in European, North American, Chinese, Indian and South American companies. Well known multinationals like Coca Cola, Facebook, VISA and Zara are featured. This second edition of Ethics in Marketing has been thoroughly updated and includes new international cases from globally recognized organizations on gift giving, sustainability, retail practices, multiculturalism, sweat shop labor and sports sponsorship. This unique case-book provides students with a global perspective on ethics in marketing and can be used in a free standing course on marketing ethics or marketing and society or it can be used as a supplement for other marketing classes.
Book Synopsis Marketing Ethics by : George G. Brenkert
Download or read book Marketing Ethics written by George G. Brenkert and published by Wiley-Blackwell. This book was released on 2008-03-03 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work addresses the ethical questions underlying major domains of marketing such as marketing research, distribution, advertising, and retailing.
Book Synopsis Marketing Ethics & Society by : Lynne Eagle
Download or read book Marketing Ethics & Society written by Lynne Eagle and published by SAGE. This book was released on 2015-09-15 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing’s impact range from fostering materialism and unsustainable consumption patterns through to the use of deception, stifling of innovation and lowering of quality, to name but a few. Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges. The book examines specific aspects of marketing activities, such as ethical considerations in relation to young consumers, potentially harmful products and criticism of the societal impact of medical, arts and tourism marketing activities. It then combines these with wider discussions of frameworks that enable marketers to respond to ethical challenges, supplemented by discussions of cross-cultural and international perspectives, consumer responses and ethical consumption movements as well as shifting historical perceptions of marketing ethics. The book is accompanied by a companion website including: PowerPoint slides and teaching notes per chapter, links to free SAGE journal articles and online videos selected per chapter by the authors, quizzes per chapter and links to further reading online.
Book Synopsis SAGE Brief Guide to Marketing Ethics by : SAGE Publications
Download or read book SAGE Brief Guide to Marketing Ethics written by SAGE Publications and published by SAGE. This book was released on 2012 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: With key terms and concepts related to marketing ethics presented in a short, easy-to-use format, this guide is an essential companion for marketing courses or as a reference for students and practitioners who would like to learn more about the basics of ethical marketing. The text is divided into four sections which contain important keywords that relate to those sections: Business Ethics, Ethics and the Marketing Mix, Ethics and the Promotional Mix, and Special Topics in Marketing Ethics. Each keyword entry is written by a scholar drawn from the fields of business and marketing ethics, and is a comprehensive essay on such crucial topics as ethical issues in pricing, green marketing, and deceptive advertising. Each essay includes a list of references and suggested readings for each article so that readers can find more information on those issues they are most interested in.
Book Synopsis Marketing Ethics by : Patrick E. Murphy
Download or read book Marketing Ethics written by Patrick E. Murphy and published by Prentice Hall. This book was released on 2006 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: For Marketing Ethics, Marketing and Society, and any Marketing course that covers ethical issues. Marketing Ethics recognizes the higher order obligations of marketing and provides a forum to discuss critical issues and incidents that raise questions about ethics in marketing.
Book Synopsis Ethics in Marketing and Communications by : M. McKinley
Download or read book Ethics in Marketing and Communications written by M. McKinley and published by Springer. This book was released on 2011-12-13 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes an international perspective on the topical issues of marketing ethics and ethical communications. The contributors are professors of business in various European institutions who bring their international background and experience to this body of work.
Book Synopsis Ethics and Business by : Kevin Gibson
Download or read book Ethics and Business written by Kevin Gibson and published by Cambridge University Press. This book was released on 2007-07-19 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: This undergraduate textbook captures the dynamic nature of business ethics in the era of globalization.
Book Synopsis Ethics, Social Responsibility and Sustainability in Marketing by : Ipek Altinbasak-Farina
Download or read book Ethics, Social Responsibility and Sustainability in Marketing written by Ipek Altinbasak-Farina and published by Springer. This book was released on 2019-07-03 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses the rising concept of 21st century societal marketing which entails that marketers should fulfill the needs of their target group in ways that enhance the well-being of a society as a whole. In the past, social responsibility and corporate ethics may not have been the key elements of corporate and business strategy. However, in the last decade the picture has changed dramatically. Consumers are more concerned about ethical issues and the effects of business activities on the environment and the society. The impact and importance of ethical consumerism is escalating. The consumers are more attentive and expect companies promote their ethical credentials in order to make them more accountable of their actions. This book also reveals how companies should realize that corporate social responsibility (CSR) is not an illustration of corporate altruism but a source of opportunity, and competitive advantage. Finding and following social initiatives as a part of the key business model is proved to be one of the competitive strengths in many instances. This book covers different issues related to ethics, social responsibility and sustainability in marketing and presents different cases and applications from different countries. Together with the best practices, each case and research is expected to shed light on how to improve the role of marketing in helping to the development and well-being of the society.
Book Synopsis Ethics in Advertising by : Wally Snyder
Download or read book Ethics in Advertising written by Wally Snyder and published by Routledge. This book was released on 2016-11-03 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices. With extensive research, and a variety of case studies, and expert opinions, it discusses why advertising ethics is important both to the consumer and the professional. The author presents the rules of ethical conduct recommended by the Institute for Advertising Ethics and demonstrates how these are applied in practice, examining why ethics is important; what the ethical dilemmas the industry faces are; and how to motivate better practices among professionals. The book uses real life stories of "native advertising," marketing to children, and diversity in advertising to show how professionals can be inspired to "do the right thing" for consumers and their companies. Readers will learn how they can solve ethical dilemmas to their personal satisfaction in the competitive work environment. This balanced perspective to the ethical issues that arise in the advertising industry is sure to resonate with students of advertising and marketing.
Book Synopsis Business and the Culture of Ethics by : Quentin Langley
Download or read book Business and the Culture of Ethics written by Quentin Langley and published by Business Expert Press. This book was released on 2020-09-18 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores business ethics as applied in a modern context including data management, corporate social responsibility, media ethics, and government ethics. Ethics are not the same as morals. They are contextual and apply to specific relationships. This work explores business ethics as applied in a modern context including data management, corporate social responsibility, media ethics, and government ethics. Drawing on the work of philosophers, the work is nonetheless contemporary and practical.
Download or read book Business Ethics written by Gael McDonald and published by Cambridge University Press. This book was released on 2014-10-29 with total page 483 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Ethics will equip students with the strategies necessary to analyse and improve the broad scope of business ethics today.
Book Synopsis Business Ethics by : Stephen M. Byars
Download or read book Business Ethics written by Stephen M. Byars and published by . This book was released on 2023-05-20 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Color print. Business Ethics is designed to meet the scope and sequence requirements of the single-semester business ethics course. This title includes innovative features designed to enhance student learning, including case studies, application scenarios, and links to video interviews with executives, all of which help instill in students a sense of ethical awareness and responsibility.
Download or read book Business Ethics written by J. S. Nelson and published by Oxford University Press. This book was released on 2022 with total page 545 pages. Available in PDF, EPUB and Kindle. Book excerpt: An authoritative and practical guide to business ethics, written in an accessible-question-and answer format In today's turbulent business climate, business ethics are more important than ever. Surveys of employees show that misconduct is on the rise. Cover stories reporting indictments, prosecutions, and penalties imposed for unethical business conduct appear almost daily. Legislatures pass requirements elevating the levels of punishment and their enforcement against corporations and individuals. Organizations face pressure to design and implement effective ethics and compliance programs. As a result, businesses and businesspeople are increasingly worried that their conduct might cross lines that put their wealth and reputations at risk. Business Ethics: What Everyone Needs to Know (R) explains what those lines are, how not to cross them, and what to do when they are crossed. Written for both businesspeople facing real-life dilemmas and students studying ethical questions, this succinct book uniquely surveys materials from moral philosophy, behavioral science, and corporate law, and shares practical advice. Experts J.S. Nelson and Lynn A. Stout cover a wide array of essential topics including the legal status of corporations, major ethical traps in modern business, negotiations, whistleblowing and liability, and best practices. Written in a short question-and-answer style, this resource provides engaging and readable introductions to the basic principles of business ethics, and an invaluable guide for dealing with ethical dilemmas.
Book Synopsis Markets, Ethics, and Business Ethics by : Steve Scalet
Download or read book Markets, Ethics, and Business Ethics written by Steve Scalet and published by . This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. -- Promotes a deeper understanding of markets, corporate responsibility and business ethics Markets, Ethics, and Business Ethics provides an introductory discussion on basic, challenging concepts of business ethics: markets, property rights, law, and corporations.This title presents a balance of institutional perspectives and the concrete decisions people make within those institutions. The text studies the rules and incentives of a business system as well as the ethical decisions that people confront within their roles as consumers, investors, managers, owners, employees, and citizens.
Book Synopsis For Business Ethics by : Campbell Jones
Download or read book For Business Ethics written by Campbell Jones and published by Routledge. This book was released on 2005-08-03 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book deals with the traditional material of ethics in business, as well as introducing and surveying some of the most interesting developments in critical ethical theory which have not yet been introduced to the mainstream. I.
Book Synopsis Business Ethics and Care in Organizations by : Marianna Fotaki
Download or read book Business Ethics and Care in Organizations written by Marianna Fotaki and published by Routledge. This book was released on 2019-12-06 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Care is a human ability we all need for growing and flourishing. It implies considering the needs and interests of others, and the quality of how we relate to each other is often defined by care. While the value of care in private life is widely recognized, its role in the public sphere is contested and subject to political debates. In work organizations, instrumentality frequently overrides considerations for colleagues’ and co-workers’ well-being, while relationships are often sacrificed in the service of performance and meeting organizational targets. The questions this volume attempts to address concerns the organizational conditions that make care flourish and how a caring organization functions in practice. Specifically, we examine what it means to care for each other and what enhances caring behaviours in organizations. The volume ultimately focuses on how caring relations can contribute to making organizations better places. In this perspective, care involves the recognition of, and the limitations of, work as a key aspect of personal and social identity. Because care exceeds the sphere of individual intimacy, the book will also centre on the necessity for building caring institutions through a political process that considers the needs, contributions, and prospects of many different actors. This book aims to contribute to academic discussions on care in organizations, care work, business and organizational ethics, diversity, caring leadership, well-being in organizations, and research ethics. Managers, consultants, policy-makers, and students will find reflections about the goodness of care in organizations, and guidance about the ethical and practical difficulties of pursuing the project of building caring organizations.
