Marketing Et Services

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Marketing Services and Resources in Information Organizations

Author : Zhixian George Yi
Publisher : Chandos Publishing
ISBN 13 : 0081008147
Total Pages : 155 pages
Book Rating : 4.0/5 (81 download)

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Book Synopsis Marketing Services and Resources in Information Organizations by : Zhixian George Yi

Download or read book Marketing Services and Resources in Information Organizations written by Zhixian George Yi and published by Chandos Publishing. This book was released on 2017-09-20 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the rapid development of information and communication technology and increasingly intense competition with other organizations, information organizations face a pressing need to market their unique services and resources and reach their user bases in the digital age. Marketing Services and Resources in Information Organizations explores a variety of important and useful topics in information organisations based on the author's marketing courses and his empirical studies on Australian academic librarians' perceptions of marketing services and resources. This book provides an introduction to marketing, the marketing process, and marketing concepts, research, mix and branding, and much more. Readers will learn strategic marketing planning, implementation, and evaluation, effective techniques for promoting services and resources, and effective social media and Web 2.0 tools used to promote services and resources. Marketing Services and Resources in Information Organizations is survey-based, theoretical and practical. The advanced statistical techniques used in this book distinguish the findings from other survey research products in the marketing field, and will be useful to practitioners when they consider their own marketing strategies. This book provides administrators, practitioners, instructors, and students at all levels with effective marketing techniques, approaches, and strategies as it looks at marketing from multiple perspectives. Dr. Zhixian (George) Yi is a Leadership Specialization Coordinator and Ph.D. supervisor in the School of Information Studies at Charles Sturt University, Australia. He received a doctorate in information and library sciences and a PhD minor in educational leadership from Texas Woman's University, and he was awarded his master's degree in information science from Southern Connecticut State University. In 2009, he was awarded the Eugene Garfield Doctoral Dissertation Fellowship from Beta Phi Mu, the International Library and Information Studies Honor Society. He was selected for inclusion into Who's Who in America in 2010. - Examines effective marketing techniques, approaches and strategies - Studies marketing from multiple perspectives - Empirical-based, theoretical, and practical - Systematic and comprehensive

Marketing Your Services

Author : Anthony O. Putman
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.3/5 (97 download)

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Book Synopsis Marketing Your Services by : Anthony O. Putman

Download or read book Marketing Your Services written by Anthony O. Putman and published by John Wiley & Sons. This book was released on 1990-05-28 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Your Services You may be one of the best doctors, consultants, accountants, caterers, or investment advisors around, but when it comes to marketing your service, you may also be the first one to admit, "I don’t know what to do." Now, here’s a book that shows you, step by step, how to market your services—painlessly, confidently, profitably. Marketing Your Services shows you: How to define and promote your services to the right market How to differentiate your business from other similar businesses How to price and package your services How to turn qualified prospects into customers and build long-term relationships with clients "This is the best book I have seen about Marketing—making your mark in a way that hits the mark. You will be provoked, persuaded, and pleased by this guidebook for painless marketing mastery." —Chip R. Bell Author, Service Wisdom "Simply put, this is the most useful book on marketing for service firms I know of. It is also the best written. Read it." —Clay Carr Author, Front-Line Customer Service "An excellent guide to the marketing maze for any small business that wants to get a firm handle on just what service they provide, and learn how to enjoy making money doing it." —Martin T. Cannon Director, Paper Product Development The Procter & Gamble Company

Handbook of Services Marketing and Management

Author : Teresa Swartz
Publisher : SAGE
ISBN 13 : 9780761916123
Total Pages : 538 pages
Book Rating : 4.9/5 (161 download)

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Book Synopsis Handbook of Services Marketing and Management by : Teresa Swartz

Download or read book Handbook of Services Marketing and Management written by Teresa Swartz and published by SAGE. This book was released on 2000 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a comprehensive, practical and theoretical guide to the latest thinking in the foundations of services. The authors present contributions from the world''s leading experts on services marketing and management.'

Services Marketing and Management

Author : Audrey Gilmore
Publisher : SAGE
ISBN 13 : 9780761941583
Total Pages : 228 pages
Book Rating : 4.9/5 (415 download)

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Book Synopsis Services Marketing and Management by : Audrey Gilmore

Download or read book Services Marketing and Management written by Audrey Gilmore and published by SAGE. This book was released on 2003-06-02 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text provides an overview of the characteristics and underlying principles of delivering services in today's marketplace, and places these issues in the context of the frameworks and activities of various types of organization, such as financial services, tourism, charities and museums.

Marketing Et Services

Author : Jean-Claude Dufour
Publisher : Presses Université Laval
ISBN 13 : 9782763775234
Total Pages : 604 pages
Book Rating : 4.7/5 (752 download)

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Book Synopsis Marketing Et Services by : Jean-Claude Dufour

Download or read book Marketing Et Services written by Jean-Claude Dufour and published by Presses Université Laval. This book was released on 1997 with total page 604 pages. Available in PDF, EPUB and Kindle. Book excerpt:

A Dictionary of Marketing

Author : Charles Doyle
Publisher : Oxford University Press, USA
ISBN 13 : 0199590230
Total Pages : 450 pages
Book Rating : 4.1/5 (995 download)

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Book Synopsis A Dictionary of Marketing by : Charles Doyle

Download or read book A Dictionary of Marketing written by Charles Doyle and published by Oxford University Press, USA. This book was released on 2011-03-24 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers traditional marketing techniques and theories alongside the latest concepts, and acknowledges the increased importance of marketing in the customer-oriented environment.

Professional Services Marketing

Author : Mike Schultz
Publisher : John Wiley & Sons
ISBN 13 : 1118604342
Total Pages : 373 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis Professional Services Marketing by : Mike Schultz

Download or read book Professional Services Marketing written by Mike Schultz and published by John Wiley & Sons. This book was released on 2013-06-04 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its Second Edition, covers five key areas that are critical for firms that want to grow and become more profitable: creating a marketing and growth strategy; establishing a brand and reputation; implementing a marketing communications program; executing lead generation strategies; and developing business by winning new clients. You will also read real-world case studies that illustrate major points, as well as quotes and stories from well-respected professionals in the industry. The Second Edition features new research and updates throughout, including new chapters on social media and online marketing, as well as new case studies and interviews Authors Mike Schultz and John E. Doerr are the coauthors of the Wall Street Journal and Inc. Magazine bestseller Rainmaking Conversations and Professional Services Marketing; Lee W. Frederiksen is coauthor of Online Marketing for Professional Services Will be widely promoted via multiple online routes and direct mail marketing Firms of any size can use this proven approach to marketing and client development to attract new clients and grow their professional service businesses.

EBK: Services Marketing: Integrating Customer Service Across the Firm 4e

Author : Alan Wilson
Publisher : McGraw Hill
ISBN 13 : 1526847817
Total Pages : 539 pages
Book Rating : 4.5/5 (268 download)

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Book Synopsis EBK: Services Marketing: Integrating Customer Service Across the Firm 4e by : Alan Wilson

Download or read book EBK: Services Marketing: Integrating Customer Service Across the Firm 4e written by Alan Wilson and published by McGraw Hill. This book was released on 2020-10-07 with total page 539 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful businesses recognize that the development of strong customer relationships through quality service (and services) as well as implementing service strategies for competitive advantage are key to their success. In its fourth European edition, Services Marketing: Integrating Customer Focus across the Firm provides full coverage of the foundations of services marketing, placing the distinctive Gaps model at the center of this approach. The new edition draws on the most recent research, and using up-todate and topical examples, the book focuses on the development of customer relationships through service, outlining the core concepts and theories in services marketing today. New and updated material in this new edition includes: • New content related to human resource strategies, including coverage of the role of robots and chatbots for delivering customer-focused services. • New coverage on listening to customers through research, big data, netnography and monitoring user-generated content. • Increased technology, social media and digital coverage throughout the text, including the delivery of services using mobile and digital platforms, as well as through the Internet of Things. • Brand new examples and case studies added from global and innovative companies including Turkish Airlines, Volvo, EasyJet and McDonalds. Available with McGraw-Hill’s Connect®, the well-established online learning platform, which features our award-winning adaptive reading experience as well as resources to help faculty and institutions improve student outcomes and course delivery efficiency.

Marketing IT Products and Services

Author : Jessica Keyes
Publisher : CRC Press
ISBN 13 : 143980320X
Total Pages : 336 pages
Book Rating : 4.4/5 (398 download)

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Book Synopsis Marketing IT Products and Services by : Jessica Keyes

Download or read book Marketing IT Products and Services written by Jessica Keyes and published by CRC Press. This book was released on 2009-09-14 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Characterized by lightning quick innovation, abrupt shifts in technology, and shorter lifecycles, the marketing of IT products and services presents a unique set of challenges and often requires IT managers and developers to get involved in the marketing process. Marketing IT Products and Services is written to help busy IT managers and marketing m

Creating and Marketing New Products and Services

Author : Rosanna Garcia
Publisher : CRC Press
ISBN 13 : 1482203618
Total Pages : 414 pages
Book Rating : 4.4/5 (822 download)

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Book Synopsis Creating and Marketing New Products and Services by : Rosanna Garcia

Download or read book Creating and Marketing New Products and Services written by Rosanna Garcia and published by CRC Press. This book was released on 2014-04-11 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook teaches the key business and marketing principles needed to successfully design and launch new products and services in an international marketplace. The book emphasizes marketing research techniques that can help firms identify the voice of the customer and incorporate these findings into their new product development process. It addresses the role of social networks in innovation, open innovation strategies, and international co-development efforts of new products and services.

Services Marketing

Author : Christopher Lovelock
Publisher : Pearson
ISBN 13 : 9780134123905
Total Pages : 0 pages
Book Rating : 4.1/5 (239 download)

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Book Synopsis Services Marketing by : Christopher Lovelock

Download or read book Services Marketing written by Christopher Lovelock and published by Pearson. This book was released on 2014-12-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: For undergraduate and graduate services marketing courses. The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing provides instructors with maximum flexibility in teaching while guiding students into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.

Marketing Services

Author : Leonard L. Berry
Publisher : Simon and Schuster
ISBN 13 : 0743267419
Total Pages : 232 pages
Book Rating : 4.7/5 (432 download)

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Book Synopsis Marketing Services by : Leonard L. Berry

Download or read book Marketing Services written by Leonard L. Berry and published by Simon and Schuster. This book was released on 2004-04-16 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excellent service is the foundation for services marketing, contend Leonard Berry and A. Parasuraman in this companion volume to Delivering Quality Service. Building on eight years of research, the authors develop a model for understanding the relationship between quality and marketing in services and offer dozens of practical insights into ways to improve services marketing. They argue that superior service cannot be manufactured in a factory, packaged, and delivered intact to customers. Though an innovative service concept may give a company an initial edge, superior quality is vital to sustaining success. Berry and Parasuraman show that inspired leadership, a customer-minded corporate culture, an excellent service-system design, and effective use of technology and information are crucial to superior service quality and services marketing. When a company's service is excellent, customers are more likely to perceive value in transactions, spread favorable word-of-mouth impressions, and respond positively to employee-cross-selling efforts. The authors point out that a service company that does relatively little pre-sales marketing but is truly dedicated to delivering excellent quality service will have greater marketing effectiveness, higher customer retention, and more sales to existing customers than a company that emphasizes pre-sale marketing but falls short during actual service delivery. The focus of any company, they insist, must be customer satisfaction through integration of service quality throughout the entire system. Filled with examples, stories, and insights from senior executives, Berry and Parasuraman's new framework for effective marketing services contains the key to high-performance services marketing.

Services Marketing Management

Author : Peter Mudie
Publisher : Routledge
ISBN 13 : 1136366784
Total Pages : 274 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Services Marketing Management by : Peter Mudie

Download or read book Services Marketing Management written by Peter Mudie and published by Routledge. This book was released on 2012-06-25 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Services Marketing Management builds on the success of the previous editions, formally entitled 'The Management and Marketing of Services', to provide an easily digestible approach to the service industry with a specific focus on the management and marketing elements. This new edition has been thoroughly revamped to include pedagogical features such as exercises and mini cases throughout the text to consolidate learning and make it more student friendly. New content has been incorporated to bring the subject matter thoroughly up to date, for example featuring more on the Internet, the inclusion of material on call centres in respect of service delivery and service encounter; additional material on customer relationship management (CRM); consideration of frontline employees and internal marketing; and a discussion of revenue management issues in managing demand and capacity. Particularly suitable for students on marketing, business and hospitality courses who require a good grounding in the principles of services marketing, the practical implications are shown clearly and effectively demonstrate how the principles are applied in the real world. A web based lecturer resource accompanies the text.

Service Management and Marketing

Author : Christian Grönroos
Publisher : Jossey-Bass
ISBN 13 :
Total Pages : 320 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Service Management and Marketing by : Christian Grönroos

Download or read book Service Management and Marketing written by Christian Grönroos and published by Jossey-Bass. This book was released on 1990 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gronroos (international and industrial marketing, Swedish School of Economics and Business Administration in Finland) examines the nature of market-oriented management and analyzes the impact that service- dominated competition has had and will continue to have on management thinking and decision making. He includes practical advice on how to cope with specific situations relative to the consumptive process. Annotation copyrighted by Book News, Inc., Portland, OR

The Best I. T. Sales and Marketing BOOK EVER! -

Author : Erick Simpson
Publisher : Intelligent Enterprise
ISBN 13 : 9780978894313
Total Pages : 474 pages
Book Rating : 4.8/5 (943 download)

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Book Synopsis The Best I. T. Sales and Marketing BOOK EVER! - by : Erick Simpson

Download or read book The Best I. T. Sales and Marketing BOOK EVER! - written by Erick Simpson and published by Intelligent Enterprise. This book was released on 2007 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: Simpson focuses squarely on one of the most challenging aspects of running a successful I.T. Drawing upon MSP University's experience in helping partners across the country transition to an annuity-based, proactive managed service delivery model, each phase of the I.T.

Marketing Your Services

Author : Rick Crandall
Publisher : McGraw Hill Professional
ISBN 13 : 9780071398718
Total Pages : 406 pages
Book Rating : 4.3/5 (987 download)

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Book Synopsis Marketing Your Services by : Rick Crandall

Download or read book Marketing Your Services written by Rick Crandall and published by McGraw Hill Professional. This book was released on 2003 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: To many people, marketing means personal selling or advertising, imposing oneself on others, and trying to get people to buy something they may not want. In this guide to marketing and building relationships with customers to achieve success, Rick Crandell debunks these myths.

The Management and Marketing of Services

Author : Peter Mudie
Publisher : Routledge
ISBN 13 : 0750635940
Total Pages : 315 pages
Book Rating : 4.7/5 (56 download)

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Book Synopsis The Management and Marketing of Services by : Peter Mudie

Download or read book The Management and Marketing of Services written by Peter Mudie and published by Routledge. This book was released on 1999 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: This 2nd edition provides a highly accessible perspective on the management and marketing services. In particular, service design and productivity are examined as well as more general topics such as implications for services in the future.