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Marketing Essentials For Independent Lodgings
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Book Synopsis Marketing Essentials for Independent Lodgings by : Pamela Lanier
Download or read book Marketing Essentials for Independent Lodgings written by Pamela Lanier and published by Business Expert Press. This book was released on 2017-07-03 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing a small, independently owned lodging business can be difficult. Marketing Essentials for Independent Lodgings outlines how to get a business’s name out there, attract consumers, and navigate the dicey world of social media and an online presence. Descriptions of traveler demographics, how to get the word out about a property, and how to make a property unique are all talked about at length. The goal of this book is to help small lodgings flourish, and it does so by including lists of actions that can be taken this week, this month, or this year to help positively impact the bottom line. Also included is a specific marketing outline that can be adapted to an individual business, giving business owners a timeline and plan they can follow.
Book Synopsis Marketing Essentials in Hospitality and Tourism by : Stowe Shoemaker
Download or read book Marketing Essentials in Hospitality and Tourism written by Stowe Shoemaker and published by Prentice Hall. This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: No further information has been provided for this title.
Book Synopsis Hospitality Digital Marketing Essentials by : Holly Zoba
Download or read book Hospitality Digital Marketing Essentials written by Holly Zoba and published by . This book was released on 2024-09 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Hotel Sales and Revenue Management Book 2.0 by : Carol Verret
Download or read book Hotel Sales and Revenue Management Book 2.0 written by Carol Verret and published by iUniverse. This book was released on 2008 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hotel Sales and Revenue Management Book 2.0 reflects the changes that Web 2.0 has brought to the hotel industry. Web 2.0 represents a seismic shift in how hotel sales, marketers and revenue managers perform their jobs-separating those that will be average and those that will be awesome! The travel and hospitality industry has had an intricate relationship with the internet since the advent of the Online Travel Agencies such as Expedia, Travelocity, etc. Far more than most industries, the impacting Web 2.0 has been swift and become embedded in the fabric of how the hotel industry conducts business. Do the basics still matter? Yes, but the basics have morphed into a new dynamic driven by changes in the buying habits of customers that increasingly use the internet and social media to make their choices. This shift applies to all segments-from the leisure traveler to the sophisticated meeting planner professionals. Understanding this shift, its evolution and applying the new basics, this book provides a handbook for succeeding in a Web 2.0 world. It is an exciting way and creative approach to hotel sales and revenue management!
Book Synopsis A Profile of the Hospitality Industry, Second Edition by : Betsy Bender Stringam
Download or read book A Profile of the Hospitality Industry, Second Edition written by Betsy Bender Stringam and published by Business Expert Press. This book was released on 2020-08-04 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book tells the history, organizational structure, and management strategies of the hospitality industry. The hospitality industry is a unique and diverse industry. This book tells the history, organizational structure, and management strategies of the hospitality industry. Traditionally an entrepreneurial business, the hospitality industry today includes organizations ranging from small independent cafes and inns to large multinational corporations. The author highlights key hotel, restaurant, and casino companies, and explains the concepts of franchising, consortia, and management contracts. The book divulges how the hospitality product is different from other industries: part service and part product, produced and consumed simultaneously, and the role of the customer as part of the service process. The book explains how perishable inventory and labor intensity affect hotels, restaurants, and casinos. The author also reviews policies that promote or restrict tourism and travel, guest and employee safety, labor regulations, food safety laws, and requirements for accommodations for customers with disabilities. This text explains key strategic management decisions of the hospitality industry. The author projects how global expansion and sustainability efforts are shaping the industry, but also warns of the ongoing threats of pandemics and terrorism to travel.
Book Synopsis Marine Tourism, Climate Change, and Resilience in the Caribbean, Volume II by : Kreg Ettenger
Download or read book Marine Tourism, Climate Change, and Resilience in the Caribbean, Volume II written by Kreg Ettenger and published by Business Expert Press. This book was released on 2017-11-21 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the nations of the Caribbean respond to the emerging effects of climate change and prepare for those to come, tourism has the potential to either worsen or mitigate these impacts. In this book we look specifically at marine recreation and how its various sectors—ranging from surfing, diving and sport fishing, to yachting and cruise ships—are coping with and preparing for climate change in the Caribbean. Through essays and case studies by scientists, business leaders, government and NGO staff, and others, we show that tourism could lead the way in reducing human-induced climate impacts, protecting and restoring crucial ecosystems and habitats, and building sustainable futures for the people of the Caribbean and beyond.
Download or read book Astrotourism written by Michael Marlin and published by Business Expert Press. This book was released on 2021-06-15 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the growth of the astrotourism, identifies star seeker trends, how the stars have shaped civilizations, and the budding space tourism industry. In the span of a single lifetime, light pollution from Artificial Light At Night (ALAN) has severed our connection with the stars that we’ve had since the dawn of time. With the nocturnal biosphere significantly altered, light’s anthropogenic influence has compelled millions of people to seek out the last remaining dark skies. This book explores the growth of the astrotourism, identifies star seeker trends, how the stars have shaped civilizations, and the budding space tourism industry. Learn ways to develop a destination, find customers, and our relationship with the night sky. Meteor storms, eclipses, auroras, and other celestial phenomena have lured travelers for years and here the author expands the field of astrotourism with the inclusion of astronomical clocks, megaliths, and sundials, which track the movement of the stars.
Book Synopsis Marine Tourism, Climate Change, and Resiliency in the Caribbean, Volume I by : Kreg Ettenger
Download or read book Marine Tourism, Climate Change, and Resiliency in the Caribbean, Volume I written by Kreg Ettenger and published by Business Expert Press. This book was released on 2017-05-23 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the nations of the Caribbean respond to and prepare for climate change, tourism has the potential to both worsen and mitigate these effects. In this book we look at marine tourism and its connection with ocean health, fisheries, and critical ecosystems, including coral reefs. We consider the role that marine protected areas can play in preserving reefs and other ecosystems, leading to greater resilience in the face of climate change. Finally, we look at how the tourism industry is responding to the threat of climate change, using its economic and social capital to foster positive change in the Caribbean and other parts of the world. While the situation is clearly urgent, we hope this volume provides readers with some optimism, as well as tangible ideas for using tourism to help mitigate the impending effects of climate change on marine ecosystems and economies.
Book Synopsis Overtourism by : Helene von Magius Møgelhø
Download or read book Overtourism written by Helene von Magius Møgelhø and published by Business Expert Press. This book was released on 2021-06-09 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Overtourism examines the increasingly important role of destination management and effective stakeholder engagement in order to maximize the economic contribution of tourism while avoiding the potential pitfalls of overtourism. Rapid growth in international tourism has led to the emergence of the overtourism phenomenon. It is a situation where high tourist numbers start to cause tensions with local residents and communities owing to what they consider to be negative impacts on their quality of life including overcrowding, congestion, housing shortages, and changes in the retail sector. Overtourism can occur in any type of destination be it urban or rural in a developed or developing country. The author does not consider a global reduction in international travel as a likely long-term solution to addressing overtourism. Rather, destinations should prepare for continuous growth in both international tourist arrivals and domestic tourism in the longer term. Overtourism can often be reversed or averted through effective destination management. This requires engaging with key stakeholders and the local community to ensure that the local residents’ quality of life is preserved while at the same time delivering a high-quality experience for visitors. The coronavirus pandemic has provided destinations with an opportunity to reflect and decide how they want to recover and become more resilient and sustainable in the long term.
Book Synopsis Enhancing Joy in Travel by : Virginia Murphy-Berman
Download or read book Enhancing Joy in Travel written by Virginia Murphy-Berman and published by Business Expert Press. This book was released on 2021-06-15 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do so many people love to travel, but sometimes come away unhappy and disappointed in their trips? What can people in the travel industry do to prevent such discontent and promote optimal travel experiences? As a clinical psychologist and an avid traveler, I wanted to write a book that offers fresh perspectives on these questions. Readers will learn a new way of thinking about the nature of travel and about solutions to common travel problems. Strategies informed by psychological theory and research that travel providers can use to enhance their clients’ positive travel encounters are given. Questions explored include: How do travelers’ personalities impact travel satisfaction? Why can seeking perfection in travel and trying to keep up with the often-unrealistic depictions of travel on social media undermine travel joy? What can be done to overcome travel fatigue and boredom? How can travelers prepare for trips in ways that spark excitement and receptivity for what is to come? And what can enhance the enjoyment trips give travelers long after their trips are over? This book is a must read for those in the hospitality and travel industry (both students and professionals) and general readers who want to better understand the complexities of the psychology of travel. It will serve as an invaluable guide to all who would like to learn what it means to travel well.
Download or read book Hospitality written by Chris Sheppardson and published by Business Expert Press. This book was released on 2021-01-20 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an introduction to one of the fast-developing core pillars in business, sustainability, as well as how it is closely tied into the concept of service. Much has changed during the Covid-19 pandemic; we are seeing companies redefine their value propositions with leaders, once again, returning to core basics and beginning to lead through strong pillars. The new emerging generations are demanding and expecting more. The bar has been raised and the challenge for all leaders is to meet this. There are new leaders emerging with strong visions of the future. As difficult as 2020 has been, we could well be sitting on the brink of a new age in both sustainability and in service. Out of the dark times could come a lot of good but it will require new styles of leadership to what has be seen over the last 20 years.
Book Synopsis Healthy Vines, Pure Wines by : Pamela Lanier
Download or read book Healthy Vines, Pure Wines written by Pamela Lanier and published by Business Expert Press. This book was released on 2021-06-10 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Healthy Vines, Pure Wines serves as a guide, which derives its information from real-world sources to share green practices in sustainable viticulture in a practical way. Including a how-to on treating vineyard issues organically, a look at how climate change is affecting viticulture, and a special focus on women in the field, this handbook maintains a forward focus. Also included are 16 case studies on successful organic, biodynamic, and sustainable wineries from the San Francisco North Bay Region, focusing on how what each has done can be replicated.
Book Synopsis A Time of Change in Hospitality Leadership by : Chris Sheppardson
Download or read book A Time of Change in Hospitality Leadership written by Chris Sheppardson and published by Business Expert Press. This book was released on 2020-10-16 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an introduction to the challenge of modern leadership. Leadership has changed from the traditional perspective to be one which is far broader based, with more expected and asked. Leaders today need to consider their stakeholders, their employees, the communities and society in which they operate, the environment, culture, and trends. The world has changed so much in the last ten years and many are lagging behind in their understanding. At the same time, we are about to witness a change in generations and the question arises as to whether industry is ready to empower and pass on the baton of leadership? The main goals are to help students to understand what will be asked of them as they become leaders. It is aimed to challenge perceptions, thinking, and knowledge. Also, it aims to prepare students to identify how leadership has changed people’s lives and help develop critical thinking about the role of leaders in business and in society.
Book Synopsis Hospitality Sales and Marketing by : James R. Abbey
Download or read book Hospitality Sales and Marketing written by James R. Abbey and published by . This book was released on 2014 with total page 619 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Hotel Sales And Marketing Plan by : Janell Ravenhorst
Download or read book Hotel Sales And Marketing Plan written by Janell Ravenhorst and published by . This book was released on 2021-05-17 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you're running a unique small hotel business or have years of experience managing large-scale hotel groups, there is never a bad time to step back and reevaluate your strategy for hospitality marketing. Before anything else, your hospitality marketing strategy has to start with understanding your audience. What type of traveler are you hoping to capture the attention of? Marketing to international travelers requires a different strategy than placing the focus on locals. Knowing who you're targeting your marketing toward can help you identify a clearer objective, resulting in stronger strategies to increase hotel revenue. Developing workable marketing strategies for your hotel business is a challenge, but we have seven strategies you can start utilizing to drive more guests to your hotel and encourage direct bookings.
Book Synopsis Marketing in the Hospitality Industry by : Ronald A. Nykiel
Download or read book Marketing in the Hospitality Industry written by Ronald A. Nykiel and published by Educational Inst of the Amer Hotel. This book was released on 2003-01-01 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Hospitality Marketing Management by : Robert D. Reid
Download or read book Hospitality Marketing Management written by Robert D. Reid and published by John Wiley and Sons. This book was released on 2009-02-09 with total page 673 pages. Available in PDF, EPUB and Kindle. Book excerpt: Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitality Marketing Management, Fifth Edition is a comprehensive, core marketing text. This popular textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory. It provides readers with the tools they need to successfully execute marketing campaigns for a hospitality business, no matter what their specialty.
