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Author : Susanne Häcker
Publisher :
ISBN 13 : 9783867460736
Total Pages : 80 pages
Book Rating : 4.4/5 (67 download)
Download or read book Marketing du tourisme durable - Marketingstrategien für sanften Tourismus written by Susanne Häcker and published by . This book was released on 1998 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Xavier Font
Publisher : Routledge
ISBN 13 : 1351361317
Total Pages : 273 pages
Book Rating : 4.3/5 (513 download)
Download or read book Marketing for Sustainable Tourism written by Xavier Font and published by Routledge. This book was released on 2019-12-13 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism marketing has typically been seen as exploitative and fuelling hedonistic consumerism. Sustainability marketing can, however, use marketing skills and techniques to good purpose, by understanding market needs, designing more sustainable products and identifying more persuasive methods of communication to bring behavioural change. This book summarises the latest research on the theories, methods and results of marketing that seeks to make tourist destinations better places to live in, and better places to visit. It shares evidence on the motivations, mechanisms and barriers that businesses encounter, and on successes in changing consumer behaviour and pursuing sustainability goals. Particular attention is given to the methodologies of sustainable tourism marketing, to the subject’s breadth and complexity, and to its many innovations. Further research is called for to fully understand what contextual aspects influence these pro-sustainability interventions to achieve which outcomes in other settings, in order to validate some of the exploratory studies discussed, and establish the feasibility of scaling up pilot studies for more general use. This book was originally published as a special issue of the Journal of Sustainable Tourism.
Author : Martina Dirschl
Publisher : GRIN Verlag
ISBN 13 : 3346135047
Total Pages : 93 pages
Book Rating : 4.3/5 (461 download)
Download or read book Incorporating the Principles of Sustainable Tourism into the Strategic Marketing System written by Martina Dirschl and published by GRIN Verlag. This book was released on 2020-03-23 with total page 93 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2008 in the subject Tourism - Miscellaneous, grade: 1,0, Heilbronn University, language: English, abstract: Tourism is often considered a welcome source of economic development providing employment opportunities, producing means of earning foreign exchange, and stimulating the local economy. The tourism sector is more complex than economic activity alone, since the social, political, technical and ecological environments also have a strong influence on it and vice versa. “Conventional” mass tourism is associated with numerous negative effects, such as environmental destruction and loss of cultural heritage. For this reason, some of the terms that have surfaced over the last decade are “sustainable” tourism and “alternative” tourism. The increasing awareness of consumers about Corporate Social Responsibility and environmental issues has brought forward a new target group named the “morally conscious tourist". Destinations and especially international corporations alike advertise with these terms as a means to differentiate themselves, reaching out for this new, emerging customer segment. However, sustainability should not merely be a marketing ploy to reach new customers or to perform “greenwashing” in order to appear more environmentally friendly. In fact, it is a complex and difficult task to achieve the implementation of sustainable business practices and to develop sustainable tourism products. It is exactly this challenge the research paper will focus on by analyzing how to incorporate the principles of sustainability into the marketing system of tourism businesses or destinations. An exploratory as well as descriptive research design based on external and internal secondary data is used in order to obtain information that can answer the research question. The first aspect to be studied in this research paper is the development of tourism and the tourism industry with regards to the emergence of mass tourism, as well as the criticisms of tourism that have arisen throughout the past and started the ongoing discussion about sustainable tourism. Further, the principles of sustainability and sustainable tourism will be explained and considered critically. Secondly, the aspects that need to be integrated into the marketing concept will be identified on the basis of the strategic marketing system developed by Lewis and Chambers (1989). The findings will provide the basis for analyzing the marketing strategy of Tourism Queensland in the subsequent section. Finally, a conclusion will be drawn on the findings.
Author : Alan Fyall
Publisher : Goodfellow Publishers Ltd
ISBN 13 : 190688496X
Total Pages : 354 pages
Book Rating : 4.9/5 (68 download)
Download or read book Marketing Innovations for Sustainable Destinations written by Alan Fyall and published by Goodfellow Publishers Ltd. This book was released on 2009-09-06 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of groundbreaking and stimulating chapters that explore innovative marketing operations, interactions and experiences, illustrating how each contributes to the sustainable development of destinations.
Author : Anukrati Sharma
Publisher :
ISBN 13 : 9781786394309
Total Pages : pages
Book Rating : 4.3/5 (943 download)
Download or read book Sustainable Destination Branding and Marketing written by Anukrati Sharma and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: "Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. It blends tourism and marketing strategies with practical, innovative information technology solutions and a psychological perspective, providing illustrative case studies and examples to aid understanding. Addressing opportunities and challenges across the field, it also reviews how different types of tourism such as community based, accessible, film, agricultural and cultural-heritage tourism entail unique issues for development. Competition between destinations has led to a real need for different strategies in order to differentiate the tourism product. This book: - Uniquely covers both marketing and branding of a destination from a sustainability perspective; - Considers the role of emotions and experiences when advertising a destination; - Brings together a set of global authors to provide a varied and universally applicable approach to the subject. A thought-provoking read for anyone interested in questions of sustainability in destinations, this book provides an invaluable resource for researchers of tourism, marketing and international development studies as well as destination managers"--
Author : Gérard Tocquer
Publisher : Montréal : G. Morin
ISBN 13 : 9782891052344
Total Pages : 303 pages
Book Rating : 4.0/5 (523 download)
Download or read book Marketing du tourisme written by Gérard Tocquer and published by Montréal : G. Morin. This book was released on 1987-01-01 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Bournemouth University. International Centre for Tourism & Hospitality Research (Bournemouth).
Publisher :
ISBN 13 :
Total Pages : 216 pages
Book Rating : 4.:/5 (78 download)
Download or read book Marketing innovations for sustainable destinations written by Bournemouth University. International Centre for Tourism & Hospitality Research (Bournemouth). and published by . This book was released on 2009 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gérard Seguin
Publisher :
ISBN 13 : 9782100497713
Total Pages : 197 pages
Book Rating : 4.4/5 (977 download)
Download or read book Marketing du tourisme durable written by Gérard Seguin and published by . This book was released on 2010 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: Le tourisme est un des moteurs de l'économie mondiale et le développement durable un des enjeux majeurs à prendre en compte pour son développement. Pour devenir durable, le marketing du tourisme doit désormais intégrer trois dimensions que sont l'environnement, l'économie et le social. Illustré de nombreux cas réels, cet ouvrage présente la démarche indispensable à la mise en place d'une stratégie de développement du tourisme durable, et en particulier : les bases, les définitions et les jalons du tourisme durable ; les marchés, les études, le cahier des charges et le cadre logique d'un projet d'éco-tourisme ; une boîte à outils pour mettre en oeuvre le mix marketing, le plan d'actions, les outils de contrôle et de suivi ; les stratégies de développement du tourisme durable (cadre institutionnel et légal, dispositifs d'aide). Les professionnels de la filière touristique et les acteurs du développement local y trouveront une gamme complète de méthodes et d'outils spécifiques, ainsi que toutes les informations techniques sur les ressources et les partenariats qui peuvent faciliter le développement de projets de tourisme durable.
Author : David J. Parkin
Publisher : Berghahn Books
ISBN 13 : 9781571818980
Total Pages : 344 pages
Book Rating : 4.8/5 (189 download)
Download or read book The Politics of Cultural Performance written by David J. Parkin and published by Berghahn Books. This book was released on 1996 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: For beginning students and lay readers, introduces the basics of psychoanalytic and behaviorist psychology by examining the systems of eight major practitioners and theorists. Highlights how the psychodynamic and behavioristic schools complement each other in psychological paradigms, experimental perspectives, and mental structures. The last, posthumously published, book by Keehn (psychology, York University, Canada). Annotation copyright by Book News, Inc., Portland, OR
Author : Helmut Staubmann
Publisher : Springer
ISBN 13 : 331962377X
Total Pages : 285 pages
Book Rating : 4.3/5 (196 download)
Download or read book Rationality in the Social Sciences written by Helmut Staubmann and published by Springer. This book was released on 2017-11-30 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents for the first time a collection of historically important papers written on the concept of rationality in the social sciences. In 1939-40, the famed Austrian economist Joseph A. Schumpeter and the famous sociologist Talcott Parsons convened a faculty seminar at Harvard University on the topic of rationality. The first part includes their essays as well as papers by the Austrian phenomenologist Alfred Schütz, the sociologist Wilbert Moore, and the economist Rainer Schickele. Several younger economists and sociologists with bright futures also participated, including Alex Gerschenkron, John Dunlop, Paul M. Sweezy, and Wassily W. Leontief, who was later awarded the Nobel Prize for developing input-output analysis. The second part presents essays and commentaries written by today’s internationally noted social scientists and addressing the topic of rationality in social action from a broad range of perspectives. The book’s third and final part shares the recently discovered correspondence between the seminar principals regarding the original but failed plan to publish its proceedings. It also includes letters, not previously published, between Richard Grathoff, Walter M. Sprondel and Talcott Parsons on the rationality seminar and the exchanges between Parsons and Schütz.
Author : Talcott Parsons
Publisher : LIT Verlag Münster
ISBN 13 : 3643907788
Total Pages : 317 pages
Book Rating : 4.6/5 (439 download)
Download or read book Values of American Society written by Talcott Parsons and published by LIT Verlag Münster. This book was released on 2016 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: The material in Values of American Society remains the principal resource for understanding Parsons' conception of value systems. His treatment of value systems has been much debated, although poorly understood, in considerable part because Parsons never published his full conception, developed only in these manuscripts. They continue to hold interest for social scientists, both for their carefully developed analytical scheme and for the resulting discussion of American culture and society. (Series: Studies in the Theory of Action, Vol. 3) [Subject: Sociology, American Studies]Ã?Â?Ã?Â?
Author : Jonathan Hill
Publisher : Routledge
ISBN 13 : 1134704038
Total Pages : 163 pages
Book Rating : 4.1/5 (347 download)
Download or read book Occupying Architecture written by Jonathan Hill and published by Routledge. This book was released on 2005-07-28 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: Occupying Architecture proposes a complete re-working of the relations between design and experience to transform the practices of the architect as well as ways of seeing and using architecture.
Author : Georg Simmel
Publisher : Routledge
ISBN 13 : 0415926696
Total Pages : 200 pages
Book Rating : 4.4/5 (159 download)
Download or read book Rembrandt written by Georg Simmel and published by Routledge. This book was released on 2005 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2005. Routledge is an imprint of Taylor & Francis, an informa company.
Author : Paul O'Neill
Publisher :
ISBN 13 : 9789078088516
Total Pages : 421 pages
Book Rating : 4.0/5 (885 download)
Download or read book Locating the Producers written by Paul O'Neill and published by . This book was released on 2011 with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt: Too many public art projects result in short-term, temporary interventions, often connected with an exhibition, biennial or event. "Locating the Producers" investigates how and why more longer-term, durational and accumulative projects have began to emerge in response to a single place. This dynamic and extensive publication provides the first in-depth examination of exemplary curatorial projects.
Author : Di Michael A. Giovine
Publisher : Lexington Books
ISBN 13 : 0739114352
Total Pages : 542 pages
Book Rating : 4.7/5 (391 download)
Download or read book The Heritage-scape written by Di Michael A. Giovine and published by Lexington Books. This book was released on 2009 with total page 542 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores how the mere designation of World Heritage sites can achieve UNESCO's goal of creating lasting worldwide peace. Drawing on ethnography, policy analysis, and a sophisticated fusion of anthropological theories, Di Giovine convincingly reveals the existence of a global heritage-scape and provides a detailed yet expansive look at the politics and processes, histories and structures, and the rituals and symbolisms of the interrelated phenomena of tourism, historic preservation, and UNESCO's World Heritage Convention.
Author : Robert Frederick Foster
Publisher :
ISBN 13 :
Total Pages : 952 pages
Book Rating : 4.A/5 ( download)
Download or read book Foster's Complete Hoyle written by Robert Frederick Foster and published by . This book was released on 1909 with total page 952 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Bendix, Regina
Publisher : Universitätsverlag Göttingen
ISBN 13 : 3863951220
Total Pages : 422 pages
Book Rating : 4.8/5 (639 download)
Download or read book Heritage Regimes and the State written by Bendix, Regina and published by Universitätsverlag Göttingen. This book was released on 2013-07-02 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: What happens when UNESCO heritage conventions are ratified by a state? How do UNESCO’s global efforts interact with preexisting local, regional and state efforts to conserve or promote culture? What new institutions emerge to address the mandate? The contributors to this volume focus on the work of translation and interpretation that ensues once heritage conventions are ratified and implemented. With seventeen case studies from Europe, Africa, the Caribbean and China, the volume provides comparative evidence for the divergent heritage regimes generated in states that differ in history and political organization. The cases illustrate how UNESCO’s aspiration to honor and celebrate cultural diversity diversifies itself. The very effort to adopt a global heritage regime forces myriad adaptations to particular state and interstate modalities of building and managing heritage.
