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Author : Gérard Tocquer
Publisher : Montréal : G. Morin
ISBN 13 : 9782891052344
Total Pages : 303 pages
Book Rating : 4.0/5 (523 download)
Download or read book Marketing du tourisme written by Gérard Tocquer and published by Montréal : G. Morin. This book was released on 1987-01-01 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Alan Fyall
Publisher : Routledge
ISBN 13 : 1317308794
Total Pages : 708 pages
Book Rating : 4.3/5 (173 download)
Download or read book Marketing for Tourism and Hospitality written by Alan Fyall and published by Routledge. This book was released on 2019-03-04 with total page 708 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences. Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally. A clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material provide students with an enjoyable and digestible resource that is both academically rigorous and practice-oriented, helping them prepare for day-to-day problems in the dynamic world of marketing. This contemporary, challenging and highly applied text is an indispensable resource for all students of tourism and hospitality degree programmes.
Author :
Publisher :
ISBN 13 :
Total Pages : 200 pages
Book Rating : 4.:/5 (6 download)
Download or read book Le Marketing, Facteur D'evolution Du Tourisme written by and published by . This book was released on 1972 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : International Association of Scientific Experts in Tourism. Congress
Publisher :
ISBN 13 :
Total Pages : 163 pages
Book Rating : 4.:/5 (648 download)
Download or read book Tourisme et marketing written by International Association of Scientific Experts in Tourism. Congress and published by . This book was released on 1973 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Québec (Province). Ministère du tourisme
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (11 download)
Download or read book Plan marketing 1989-1990 written by Québec (Province). Ministère du tourisme and published by . This book was released on 1989 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Cathy H.C. Hsu
Publisher : Routledge
ISBN 13 : 1136338152
Total Pages : 458 pages
Book Rating : 4.1/5 (363 download)
Download or read book The Routledge Handbook of Tourism Research written by Cathy H.C. Hsu and published by Routledge. This book was released on 2012-08-21 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Tourism Research is a compendium of some of the most relevant issues affecting tourism development today. The topics addressed in this book provide some new thinking for those involved in tourism research. This book takes the reader from the beginnings of tourism research to a discussion of emerging forms of tourism and selected examples of tourism development. The underlying theoretical dimensions are reviewed, analysed and discussed from a number of perspectives. This book brings together leading researchers, many of whom are members of the International Academy for the Study of Tourism, to discuss tourism today and its future. The works included in this volume are diverse, in terms of geographical context, research methodology, root discipline, and perspective. This book represents studies based in Europe, North America, Oceania, and Asia. Research methodologies include both quantitative and qualitative. Both macro and micro issues are discussed from the economic, psychological, sociological, political science, marketing, and other perspectives, which reflect the interdisciplinary nature of tourism studies. This book is divided into 6 sections. Section 1 considers the foundations for tourism research. Section 2 discusses the implications for destination management and section 3 discusses planning for tourism development. Section 4 covers human capital for tourism development. And finally, section 5 evaluates emerging forms of tourism and then section 6 offers insights into tourism evolution. It offers the reader a comprehensive synthesis of this field, conveying the latest thinking and research. The text will provide an invaluable resource for all those with an interest in tourism research. This is essential reading for students, researchers & academics of Tourism as well as those of related studies in particular Leisure, Hospitality & Development Studies.
Author : Jerome Piriou
Publisher : John Wiley & Sons
ISBN 13 : 1119618185
Total Pages : 256 pages
Book Rating : 4.1/5 (196 download)
Download or read book The Tourist Region written by Jerome Piriou and published by John Wiley & Sons. This book was released on 2019-04-29 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: In geography, a region is one of the most obscure and controversial scientific research objects. However, the tourism sector frequently uses the term, both in the communication of tourism destinations and in daily-life vocabulary, to characterize spatial practices that overtake the scale of a place. That said, a geographic concentration of place, equipment and accommodation does not equate to a tourist region. In order to define the tourist region, this book presents the common thoughts and interpretations of it, which have been advanced by geographers since the beginning of the 20th Century. The Tourist Region also examines stakeholders’ logics that are identified in the practices of a tourist destination in a regional dimension, and explores the tourist region as a territorial co-construction. Finally, this book analyzes multi-level regional networks of tourist places, built according to tourist mobilities. By presenting several measurement methods of the tourist region, this book explains the spatial practices of tourists and anticipates the actions for tourism professionals.
Author :
Publisher : Editions Bréal
ISBN 13 : 274952105X
Total Pages : 163 pages
Book Rating : 4.7/5 (495 download)
Download or read book written by and published by Editions Bréal. This book was released on with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Joëlle Rouanet-Laplace
Publisher : Editions Bréal
ISBN 13 : 2749525195
Total Pages : 163 pages
Book Rating : 4.7/5 (495 download)
Download or read book Les mots-clés du tourisme et de l'hôtellerie written by Joëlle Rouanet-Laplace and published by Editions Bréal. This book was released on 2008 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sélection de termes et expressions tirés du domaine du tourisme. Traduction anglaise suivie d'un exemple d'utilisation en anglais. Classement thématique. Ordre alphabétique à l'intérieur de chaque section. [SDM].
Author : Susanne Häcker
Publisher : diplom.de
ISBN 13 : 3832410627
Total Pages : 132 pages
Book Rating : 4.8/5 (324 download)
Download or read book Marketing du tourisme durable written by Susanne Häcker and published by diplom.de. This book was released on 1998-09-08 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Introduction: L’internationalisation dans le monde politique et économique entraîne une croissance énorme du tourisme international. Ce secteur est vraiment devenu un leader quant à son accroissement dans l’industrie mondiale. Les nouvelles technologies, la globalisation des marchés et une politique d’ouverture dans la plupart des pays favorisent le tourisme international. Le besoin de vacances est devenu une nécessité de base pour une grande partie de la population dans les pays développés. Grâce à un changement dans les motivations touristiques et à une coopération accrue avec des pays en voie de développement, les vacances long-courriers et exotiques deviennent instamment de plus en plus populaires. Un grand nombre de nouvelles destinations sont à la disposition des touristes internationaux. Face aux différences culturelles de plus en plus marquées entre les touristes et les habitants de la destination, des conflits peuvent se manifester davantage. Les flux touristiques non-contrôlés peuvent en outre provoquer des problèmes environnementaux. Par conséquent, la destination particulière et les entreprises touristiques doivent coopérer pour développer une stratégie de marketing désignée pour un tourisme durable. La notion du tourisme durable prend une place de plus en plus importante dans les sujets traités par de nombreux auteurs, qui étudient la qualité d’une destination ou d’un produit touristique et des stratégies marketing convenables. En pratique ces théories sur une stratégie marketing du tourisme durable ne sont pas encore adoptées par beaucoup de destinations et d’entreprises touristiques. Pourtant face à l’importance d’un contexte environnemental et culturel intact, une stratégie marketing appropriée est une absolue nécessité. Nous étudierons dans cet exposé la démarche stratégique pour un marketing du tourisme durable. Il s’agira donc dans notre exposé de savoir quels sont les moyens de marketing que peuvent utiliser les destinations et les entreprises touristiques pour garantir un développement durable. Définir une stratégie marketing exige connaître la demande et l’offre touristique. C’est ainsi que nous analyserons le marché touristique émetteur aussi bien que le marché touristique d’accueil. Nous choisirons deux pays exemplaires ayant les données de base pour un développement touristique durable. Le marché allemand des voyages est l’un des leaders sur les marchés touristiques émetteurs et les touristes allemands sont [...]
Author : Luc Boltanski
Publisher : John Wiley & Sons
ISBN 13 : 1509528741
Total Pages : 507 pages
Book Rating : 4.5/5 (95 download)
Download or read book Enrichment written by Luc Boltanski and published by John Wiley & Sons. This book was released on 2020-04-22 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a major new account of modern capitalism and of the ways in which value and wealth are created today. Boltanski and Esquerre argue that capitalism in the West has recently undergone a fundamental transformation characterized by de-industrialization, on the one hand, and, on the other, by the increased exploitation of certain resources that, while not entirely new, have taken on unprecedented importance. It is this new form of exploitation that has given rise to what they call the ‘enrichment economy’. The enrichment economy is based less on the production of new objects and more on the enrichment of things and places that already exist. It has grown out of a combination of many different activities and phenomena, all of which involve, in their varying ways, the exploitation of the past. The enrichment economy draws upon the trade in things that are intended above all for the wealthy, thus providing a supplementary source of enrichment for the wealthy people who deal in these things and exacerbating income inequality. As opportunities to profit from the exploitation of industrial labour began to diminish, capitalism shifted its focus to expand the range of things that could be exploited. This gave rise to a plurality of different forms for making things valuable – valuing objects in terms of their properties is only one such form. The form that plays a central role in the enrichment economy is what the authors call the ‘collection form’, which values objects based on the gap they fill in a collection. This valuation process relies on the creation of narratives which enrich commodities. This wide-ranging and highly original work makes a major contribution to our understanding of contemporary societies and of how capitalism is changing today. It will be of great value to students and scholars in sociology, political economy and cultural studies, as well as to anyone interested in the social and economic transformations shaping our world.
Author : Viviane Tauran-Jamelin
Publisher : Editions Bréal
ISBN 13 : 9782842919085
Total Pages : 260 pages
Book Rating : 4.9/5 (19 download)
Download or read book Marketing du tourisme written by Viviane Tauran-Jamelin and published by Editions Bréal. This book was released on 2002 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ce manuel offre un cours clair et synthétique, complété par de nombreux documents et cas concrets extraits de la presse.
Author : Luisa Andreu
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1443847070
Total Pages : 290 pages
Book Rating : 4.4/5 (438 download)
Download or read book Tourism Marketing written by Luisa Andreu and published by Cambridge Scholars Publishing. This book was released on 2013-02-22 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism Marketing: On Both Sides of the Counter is the fourth successful publication by the team that runs the bi-annual Advances in Tourism Marketing Conference, following its foundation by Prof. Metin Kozak. The current volume contains a selection of the best papers presented at the conference in Maribor, Slovenia, in September 2011. As that year’s conference title indicates, it comprises research important for tourism management, by focusing on tourist behaviour with relevance to managerial strategies and operational practices, as well as on business operations, vision and goals, and their impact on tourist experiences. Contributions are clearly arranged into five parts covering topical consumption issues: image, satisfaction, and social and environmental research results. The last two sections cover timely and managerially relevant contributions on tourism ITC, innovation and competitiveness research. The contributions reflect the vibrancy of ATMC and the high calibre of researchers the conference attracts. The book offers itself as a reader for researchers and students of tourism as well as a compelling update on topical research issues in tourism marketing.
Author : Joseph Kaswengi
Publisher : Springer Nature
ISBN 13 : 3030958094
Total Pages : 260 pages
Book Rating : 4.0/5 (39 download)
Download or read book Brand, Label, and Product Intelligence written by Joseph Kaswengi and published by Springer Nature. This book was released on 2022-03-28 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains the latest and most up-to-date research results from the fields of brands, labels and product, presented at the international colloquium COBLI 2021, held in Orleans, France. It covers a wide range of topics from the fields of economics, psychology, information technology and social sciences. In particular, the book deals with various areas of application such as consumer behavior in the omnichannel, the influence of the coronavirus pandemic on attitudes and customer behavior, franchising, origin labelling, transparency in the agri-food industry, tourism and the triptych of brand/label/product. The contributions are gathered under the following main topics: Consumer behavior and decisions, labeling strategy, brand market trends, branding of local brands, territorial impact on brand/label/product, theoretical and managerial research methods.
Author : Greg Richards
Publisher : Greg Richards
ISBN 13 :
Total Pages : 368 pages
Book Rating : 4.3/5 (555 download)
Download or read book Cultural Tourism in Europe written by Greg Richards and published by Greg Richards. This book was released on 1996 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Because few comparative data existed on European cultural tourism, when the European commission designated cultural tourism as a key area of tourism development in Europe, the European association for tourism and leisure education undertook a transnational study of European cultural tourism. The first five chapters address general themes (the scope and significance, the social context, the economic context and the political context of cultural tourism). The are followed by eleven chapters on individual countries from the European Union. Re-issued in 2005 in electronic format by ATLAS, the Association for Tourism and Leisure Education.
Author : Ahmet Bulent Ozturk
Publisher : Goodfellow Publishers Ltd
ISBN 13 : 1911635492
Total Pages : 240 pages
Book Rating : 4.9/5 (116 download)
Download or read book Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations written by Ahmet Bulent Ozturk and published by Goodfellow Publishers Ltd. This book was released on 2022-03-31 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital marketing and online social media platforms have become the cornerstones to the success of places and accommodation. This edited volume investigates the current status of digital marketing and social media utilization by both travellers and service providers and explores future digital marketing and social media research trends.
Author : World Tourism Organization
Publisher :
ISBN 13 :
Total Pages : 126 pages
Book Rating : 4.E/5 ( download)
Download or read book Avenir Des Organisations Nationales Du Tourisme written by World Tourism Organization and published by . This book was released on 1999 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt:
