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Author :
Publisher :
ISBN 13 :
Total Pages : 160 pages
Book Rating : 4.3/5 (97 download)
Download or read book Marketing Doctoral Dissertation Abstracts written by and published by . This book was released on 1981 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 424 pages
Book Rating : 4.:/5 (3 download)
Download or read book Resources in education written by and published by . This book was released on 1986-09 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ben M. Enis
Publisher : Marketing Classics Press
ISBN 13 : 1613113382
Total Pages : 287 pages
Book Rating : 4.6/5 (131 download)
Download or read book Review of Marketing 1981 written by Ben M. Enis and published by Marketing Classics Press. This book was released on 2012-03-15 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Russell W. Belk
Publisher : Edward Elgar Publishing
ISBN 13 : 1847204120
Total Pages : 609 pages
Book Rating : 4.8/5 (472 download)
Download or read book Handbook of Qualitative Research Methods in Marketing written by Russell W. Belk and published by Edward Elgar Publishing. This book was released on 2007 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: A rare and much needed compilation of some thought-provoking papers in the area of qualitative research in marketing, this book is a must have for anyone pursuing the discipline of marketing research, scholars intent on the pursuit of qualitative inquiry as well as practising professionals looking for innovative approaches to research. Global Business Review Belk has compiled an exhaustive collection of contributions from scholars and practitioners throughout North America and Europe. . . . This extremely informative volume spans the full array of qualitative research areas. . . . Highly recommended. S.D. Clark, Choice The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods in marketing by Sidney Levy and continue with detailed discussions of current thought and practice in: research paradigms such as grounded theory and semiotics research contexts such as advertising and brands data collection methods such as projectives and netnography data analysis methods such as metaphoric and visual analyses presentation topics such as videography and reflexivity applications such as ZMET applied to Broadway plays and depth interviews with executives special issues such as multi-sited ethnography and research on sensitive topics. Authors include leading scholars and practitioners from North America and Europe. They draw on a wealth of experience using well-established as well as emerging qualitative research methods. The result is a thorough, timely, and useful Handbook that will educate, inspire, and serve as standard reference for marketing academics and practitioners alike.
Author : Public Affairs Information Service
Publisher :
ISBN 13 :
Total Pages : 1458 pages
Book Rating : 4.:/5 (321 download)
Download or read book Bulletin of the Public Affairs Information Service written by Public Affairs Information Service and published by . This book was released on 1983 with total page 1458 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mary E. Lassanyi
Publisher :
ISBN 13 :
Total Pages : 564 pages
Book Rating : 4.X/5 (1 download)
Download or read book Japan's Agricultural Market and Trade, 1979-March 1987 written by Mary E. Lassanyi and published by . This book was released on 1987 with total page 564 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mary E. Lassanyi
Publisher :
ISBN 13 :
Total Pages : 34 pages
Book Rating : 4.:/5 (319 download)
Download or read book Mexico and Its Developing Agricultural Market, 1979-March 1987 written by Mary E. Lassanyi and published by . This book was released on 1987 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard O. Young
Publisher : Routledge
ISBN 13 : 1317417178
Total Pages : 481 pages
Book Rating : 4.3/5 (174 download)
Download or read book Persuasive Communication written by Richard O. Young and published by Routledge. This book was released on 2016-07-15 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: This updated and expanded edition of Persuasive Communication offers a comprehensive introduction to persuasion and real-world decision making. Drawing on empirical research from social psychology, neuroscience, business communication research, cognitive science, and behavioral economics, Young reveals the thought processes of many different audiences—from investors to CEOs—to help students better understand why audiences make the decisions they make and how to influence them. The book covers a broad range of communication techniques, richly illustrated with compelling examples, including resumes, speeches, and slide presentations, to help students recognize persuasive methods that do, and do not, work. A detailed analysis of the emotions and biases that go into decision making arms students with perceptive insights into human behavior and helps them apply this understanding with various decision-making aids. Students will learn how to impact potential employers, clients, and other audiences essential to their success. This book will prove fascinating to many, and especially useful for students of persuasion, rhetoric, and business communication.
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ISBN 13 :
Total Pages : 596 pages
Book Rating : 4.:/5 (318 download)
Download or read book JMR, Journal of Marketing Research written by and published by . This book was released on 1999 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Van Mayros
Publisher : Chilton Book Company
ISBN 13 :
Total Pages : 506 pages
Book Rating : 4.:/5 (319 download)
Download or read book Business Information written by Van Mayros and published by Chilton Book Company. This book was released on 1983 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 1280 pages
Book Rating : 4.F/5 ( download)
Download or read book Book Publishers Directory written by and published by . This book was released on 1983 with total page 1280 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Publisher :
ISBN 13 :
Total Pages : 218 pages
Book Rating : 4.3/5 ( download)
Download or read book Doctoral Dissertations on Asia written by and published by . This book was released on 1991 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : J.C. Smart
Publisher : Springer Science & Business Media
ISBN 13 : 1402024568
Total Pages : 565 pages
Book Rating : 4.4/5 (2 download)
Download or read book Higher Education: Handbook of Theory and Research written by J.C. Smart and published by Springer Science & Business Media. This book was released on 2006-01-18 with total page 565 pages. Available in PDF, EPUB and Kindle. Book excerpt: Published annually since 1985, the Handbook series provides a compendium of thorough and integrative literature reviews on a diverse array of topics of interest to the higher education scholarly and policy communities. Each chapter provides a comprehensive review of research findings on a selected topic, critiques the research literature in terms of its conceptual and methodological rigor, and sets forth an agenda for future research intended to advance knowledge on the chosen topic. The Handbook focuses on twelve general areas that encompass the salient dimensions of scholarly and policy inquiries undertaken in the international higher education community. Each annual volume contains manuscripts on such diverse topics as research on college students and faculty, governance and planning, advances in research methodology, economics and finance, and curriculum and instruction. The series is fortunate to have attracted annual contributions from distinguished scholars throughout the world. It encompasses: Comprehensive reviews of contemporary and emerging issues in postsecondary education - Hundreds of citations in a wide range of scholarly journals, including all leading journals of higher education and many other social science and professional journals - An indispensable resource for administrators, researchers and policymakers - Published annually since 1985.
Author :
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ISBN 13 :
Total Pages : 1680 pages
Book Rating : 4.3/5 (91 download)
Download or read book Subject Guide to Books in Print written by and published by . This book was released on 1984 with total page 1680 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 912 pages
Book Rating : 4.3/5 (91 download)
Download or read book Associations' Publications in Print written by and published by . This book was released on 1984 with total page 912 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1981- in 2 v.: v.1, Subject index; v.2, Title index, Publisher/title index, Association name index, Acronym index, Key to publishers' and distributors' abbreviations.
Author : Richard O. Young
Publisher : Taylor & Francis
ISBN 13 : 1136911898
Total Pages : 417 pages
Book Rating : 4.1/5 (369 download)
Download or read book How Audiences Decide written by Richard O. Young and published by Taylor & Francis. This book was released on 2011-03 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: How Audiences Decide: A Cognitive Approach to Business Communication is a comprehensive introduction to persuasive communication in the context of business. It summarizes relevant theories and findings from the fields of cognitive science, social cognition, leadership, team cognition, psycholinguistics, and behavioral economics. By illuminating the thought processes of many different audiences, from consumers to Wall Street analysts to CEOs, it helps communicators better understand why audiences make the decisions they make and how to influence them. The book covers a broad range of communication techniques—including those concerning persuasive speaking and writing, interviews and group meetings, content and style, typography and nonverbal behaviors, charts and images, rational arguments and emotional appeals—and examines the empirical evidence supporting each of them.
Author : Indiana University. Libraries
Publisher :
ISBN 13 :
Total Pages : 1200 pages
Book Rating : 4.3/5 ( download)
Download or read book Indiana University Libraries, Bloomington Serials Holdings, 1985 written by Indiana University. Libraries and published by . This book was released on 1985 with total page 1200 pages. Available in PDF, EPUB and Kindle. Book excerpt:
