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Author : Drayton Bird
Publisher : Ediciones Díaz de Santos
ISBN 13 : 9788487189746
Total Pages : 408 pages
Book Rating : 4.1/5 (897 download)
Download or read book Marketing directo con sentido común written by Drayton Bird and published by Ediciones Díaz de Santos. This book was released on 1991 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ian Dewar
Publisher : B. T. Batsford Limited
ISBN 13 : 9780713485325
Total Pages : 144 pages
Book Rating : 4.4/5 (853 download)
Download or read book 20 Ways to Succeed in Direct Marketing written by Ian Dewar and published by B. T. Batsford Limited. This book was released on 1999-04-01 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Edward L. Nash
Publisher : McGraw Hill Professional
ISBN 13 : 9780071352871
Total Pages : 650 pages
Book Rating : 4.3/5 (528 download)
Download or read book Direct Marketing: Strategy, Planning, Execution written by Edward L. Nash and published by McGraw Hill Professional. This book was released on 2000-02-11 with total page 650 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thoroughly revised and updated, this direct marketing reference now includes in-depth information on Internet marketing, increased coverage of telemarketing, database marketing, infomercials and alternative media.
Author : Fouad Sabry
Publisher : One Billion Knowledgeable
ISBN 13 :
Total Pages : 417 pages
Book Rating : 4.:/5 (661 download)
Download or read book Marketing written by Fouad Sabry and published by One Billion Knowledgeable. This book was released on 2024-02-11 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: Qué es el marketing El proceso de deleitar y retener a los clientes es de lo que se trata el marketing. Uno de los aspectos más importantes de la gestión empresarial y el comercio es la presencia de este componente. Cómo se beneficiará (I) Insights y validaciones sobre los siguientes temas: Capítulo 1: Marketing Capítulo 2: Ventas Capítulo 3: Investigación de mercados Capítulo 4: Distribución (marketing) Capítulo 5: Segmentación de mercado Capítulo 6: Investigación de mercado Capítulo 7: Diferenciación de producto Capítulo 8: Marketing mix Capítulo 9: Gestión de marketing Capítulo 10: Marketing masivo Capítulo 11: Marketing empresarial Capítulo 12: Segmentación-targeting -posicionamiento Capítulo 13: Público objetivo Capítulo 14: Producto principal Capítulo 15: Segmentación del mercado industrial Capítulo 16: Mercado análisis Capítulo 17: Marketing global Capítulo 18: Posicionamiento (marketing) Capítulo 19: Historia del marketing Capítulo 20: Mercado objetivo Capítulo 21: Planificación de productos (II) Respondiendo las principales preguntas del público sobre marketing. (III) Ejemplos del mundo real para el uso del marketing en muchos campos. Para quién es este libro Profesionales, estudiantes de pregrado y posgrado, entusiastas, aficionados y aquellos que quieran ir más allá del conocimiento básico. o información para cualquier tipo de Marketing.
Author : Gary Armstrong
Publisher : Pearson Educación
ISBN 13 : 9789702604006
Total Pages : 686 pages
Book Rating : 4.6/5 (4 download)
Download or read book Marketing written by Gary Armstrong and published by Pearson Educación. This book was released on 2003 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
Author : Steven Dworman
Publisher : Steven Dworman Enterprises, Incorporated
ISBN 13 : 9780972643801
Total Pages : 0 pages
Book Rating : 4.6/5 (438 download)
Download or read book $12 Billion of Inside Marketing Secrets written by Steven Dworman and published by Steven Dworman Enterprises, Incorporated. This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: 20th Anniversary of Infomercials Marked By Tell-All Book of Industry Secrets. Whether you love them or hate them, they've become an integral part of our television experience. They've told us everything we ever wanted to know about slicing, dicing, slimming, and toning. From BluBlocker sunglasses to the Psychic Friends Network, they've managed to capture our interest and our dollars for the last twenty years while introducing us to innovative products and some entertaining personalities . . . But wait, there's more! In Steven Dworman's new book $12 Billion of Inside Marketing Secrets Discovered Through Direct Response Television Sales, the entrepreneurs behind this truly American phenomenon reveal the successes and failures that made direct response television what it is today. Written in an interview format, the book presents the personal experiences of twenty-three of the industry's leaders in their own words. "This invaluable information has never been publicly shared before, " states author Steven Dworman. "But what is truly extraordinary is the entrepreneurs personal story of starting with nothing and building $100 million dollar and up businesses!" The passion of each of these individuals comes through clearly in the interviews, whether its for the product, the marketing process, or for free enterprise generally. The story of Jay Kordich, whose Juiceman infomercial was the culmination of a very personal 40 year mission to promote the value of juicing, is truly inspiring. Readers looking for technical information will not be disappointed. Candid conversations reveal each insider's personal successes and failures while passing along tips and tricks of the trade. In a particularly interesting section of his interview, Tony Robbins shares his experience with a specific focus group and breaks down the lessons learned. Although the book primarily focuses on network and cable TV infomercials, Marjorie Poore's interview outlines the more subtle methods used by public broadcasting for product tie-ins. The book concludes with an interview with Bill Guthy and Greg Renker of industry heavy-hitter Guthy-Renker. Currently marketing the Proactiv skin care line, Principal Secret, Personal Power and Windsor Pilates, made their garage business into a $1 billion per year concern solely through direct response marketing. The interview includes their strategy for success, and offers their view of the future of direct response television. Author biography: In the burgeoning field of infomercials, Steve Dworman has emerged as the industry expert. In 1991 he began publishing "The Infomercial Marketing Report," a monthly subscription newsletter read in over 20 countries worldwide. He also published with Adweek Magazines, "Adweek's Direct Response Television Sourcebook." Having produced and run his own direct response television campaigns, Dworman learned all aspects of the industry. He has consulted with Fortune 500 companies such as Procter & Gamble, Estee Lauder, Mattel, Avon, Apple Computer, Microsoft, and many others. He's been quoted by over 3,000 news sources including: Wall Street Journal, Los Angeles Times, The Economist, The New York Times, CNN, The Washington Post, The Chicago Tribune to name just a few. He has a key eye for picking products and was responsible for many huge successes in the industry such as Total Gym, which grossed close to $1 billion in sales. Dworman served served as President and Founder of DMMO, the Digital Media Marketing Organization with members such as, Eastman Kodak, Technicolor, Warner Home Media, Sony Digital, and JVC amongst many other leading companies. In 2001 he wrote & directed a feature film entitled, Divorce: the Musical. The film was featured on CNN, and in a front-page story in The Los Angeles Times. He created a series of Health Book infomercials with Hugh Downs that grossed over $300 million utilizing the info contained within this book.
Author :
Publisher : Editorial Elearning, S.L.
ISBN 13 :
Total Pages : pages
Book Rating : 4./5 ( download)
Download or read book written by and published by Editorial Elearning, S.L.. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Roman Keilhacker
Publisher : diplom.de
ISBN 13 : 383242413X
Total Pages : 91 pages
Book Rating : 4.8/5 (324 download)
Download or read book A comparison of the main Direct Marketing Media and their future prospects in the age of the new millennium written by Roman Keilhacker and published by diplom.de. This book was released on 2000-06-09 with total page 91 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Abstract: This liberal translation of the famous Victor Hugo quote applies to direct marketing as it exists today. Only 20 years ago, direct marketing was considered a speciality employed by book publishers, record clubs or magazine publishers seeking subscriptions. Meanwhile direct marketing has become a marketing tool utilised by more than half the U.S. Fortune 500 companies. Realising the growing importance of direct marketing in addition to traditional advertising, major advertising agencies such as Young & Rubican (Y&R) and Doyle Dane Bernbach (DDB) purchased the most famous specialised agencies in this field and worked with them to bring both general and direct marketing clients the combined expertise of both disciplines. Due to direct marketing s success it is now the basis for various subdisciplines. Database marketing, relationship marketing, one-to-one marketing, integrated marketing, and others all offer interesting extensions and variations of direct marketing s basic techniques. More and more companies, in Europe and the United States, are using direct marketing as one part of their overall marketing mix. But even with enormous advances in analytical and computer capabilities, many direct marketing attempts fail to achieve their potential or, worse, fail to work at all due to a misunderstanding of their advantages and disadvantages. Therefore the aim of this thesis will be to examine the characteristics of direct mail, outbound telemarketing and online direct marketing, and to explore their specific advantages & disadvantages in order to enable their effective utilisation in todays' business world. At the beginning of this thesis direct marketing s evolution and development over time will be analysed. The thesis continues with a description of these three direct marketing media and an evaluation of their respective advantages and disadvantages under the headings of communication, privacy, design and media. These four categories have been chosen, because they are the most important elements for the future of successful direct marketing. After analysing the current situation the future prospects of the three direct marketing media will be demonstrated by examining how their various characteristics fit into the future. Finally a case study was conducted to determine to which degree the analysed arguments were applicable. This is examined in the case of Roba Baumann GmbH, a wholesaler which produces children s [...]
Author : Maxwell Sackheim
Publisher : Towers Club
ISBN 13 : 9780930668112
Total Pages : 225 pages
Book Rating : 4.6/5 (681 download)
Download or read book Maxwell Sackheim's Billion Dollar Marketing Concepts and Applications written by Maxwell Sackheim and published by Towers Club. This book was released on 1995 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Denny Hatch
Publisher : McGraw Hill Professional
ISBN 13 : 9780844203492
Total Pages : 374 pages
Book Rating : 4.2/5 (34 download)
Download or read book 2,239 Tested Secrets for Direct Marketing Success: The Pros Tell You Their Time-Proven Secrets written by Denny Hatch and published by McGraw Hill Professional. This book was released on 1999-02 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite its long and profitable history, no one has assembled a single collection of all the basic secrets (or rules) of direct marketing. Until now. In these pages Denny Hatch and Don Jackson blitz you with the secrets, rules, and wisdom of nearly 200 of the great masters: from Claude Hopkins, David Ogilvy, and Max Sackheim to such modern greats as Jay Abraham, Dick Benson, Malcolm Decker, Bob Doscher, John J. Fleider, Jerry Gould, Bob Hacker, Dick Hodgson, Cecil Hoge, Sr., Bill Jayme, Ted Kikoler, Jim Kobs, Herschell Gordon Lewis, Malcolm McCluskey, Don Nicholas, J. Peterman, Max Ross, Jim Rutz, Emily Soell, Lew Smith, Bob Stone, Joan Throckmorton, and John Yeck.
Author : Francisco Campos Freire
Publisher : Springer
ISBN 13 : 3319460684
Total Pages : 514 pages
Book Rating : 4.3/5 (194 download)
Download or read book Media and Metamedia Management written by Francisco Campos Freire and published by Springer. This book was released on 2016-11-21 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media and Metamedia Management has contributions from seven prestigious experts, who offer their expertise and the view from their vantage point on communication, journalism, advertising, audiovisual, and corporate, political, and digital communication, paying special attention to the role of new technologies, the Internet and social networks, also from an ethics and legal dimension. A total of 118 authors belonging to 31 universities from Spain, Portugal, England and Ecuador have contributed to this book edited, coordinated and introduced by professors Francisco Campos-Freire and Xosé López-García, from the University of Santiago de Compostela, José Rúas-Araújo, from the University of Vigo, and Valentín A. Martínez-Fernández, from the University of A Coruña. Readers may also enjoy 66 articles, grouped into diverse chapters, on Journalism and cyberjournalism, audiovisual sector and media economy, corporate and institutional communication, and new media and metamedia.
Author : Denison Hatch
Publisher : McGraw-Hill Companies
ISBN 13 : 9780844230078
Total Pages : 0 pages
Book Rating : 4.2/5 (3 download)
Download or read book 2,239 Tested Secrets for Direct Marketing Success written by Denison Hatch and published by McGraw-Hill Companies. This book was released on 1998 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every discipline--from brain surgery to auto making to marketing--is based on the work of those who have gone before. You study their tests, capitalize on their successes, and learn from their failures. In short, every art, science, and industry has a set of canons, caveats, codes, constants, considerations, codicils, constraints, criteria, and customs that have been developed over time. And so it is with direct marketing. To listen to some self-appointed marketing gurus who have recently "discovered" the discipline, you would think direct marketing is relatively new to the marketing scene. Nothing could be further from the truth. Aside from the fact that direct marketing is more than 400 years old (the first book catalogs were printed in Venice in the 1500s), it has been a hallmark of 20th-century commerce because it is the one knowable way of building a business. Direct marketing is the business of acquiring customers and donors and getting to know them--keeping track of their transactions and then continuing to delight them by serving their current needs, creating new wants, and, above all, persuading them to act . . . to respond to a proposition. Despite its long and profitable history, no one has assembled a single collection of all the basic secrets (or rules) of direct marketing. Until now. In these pages Denny Hatch and Don Jackson blitz you with the secrets, rules, and wisdom of nearly 200 of the great masters: from Claude Hopkins, David Ogilvy, and Max Sackheim to such modern greats as Jay Abraham, Dick Benson, Malcolm Decker, Bob Doscher, John J. Fleider, Jerry Gould, Bob Hacker, Dick Hodgson, Cecil Hoge Sr., Bill Jayme, Ted Kikoler, Jim Kobs, Herschell Gordon Lewis, Malcolm McCluskey, Don Nicholas, J. Peterman, Max Ross, Jim Rutz, Emily Soell, Lew Smith, Bob Stone, Joan Throckmorton, and John Yeck. So . . . what is this book's proposition? Simply that you can have, at your fingertips, the individual and collective wisdom of the greatest practitioners of this century about: Creative, Copy, Math, Space Ads, Direct Mail, Production, Management, Strategy, Lists, Testing, Offers, Fulfillment, Back-End Operations, Lead Generation, and (of course!) much, much more!
Author : Juan Jacinto Muñoz-Rengel
Publisher : John Wiley & Sons
ISBN 13 : 1509551425
Total Pages : 159 pages
Book Rating : 4.5/5 (95 download)
Download or read book A History of Lying written by Juan Jacinto Muñoz-Rengel and published by John Wiley & Sons. This book was released on 2022-08-31 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wherever there is life, there are lies. Slick-suited politicians lie on the podium, ready to tell voters what they want to hear. Cheating lovers, swindling businessmen, double-crossing villains – all liars. But nature lies too – the cheetah crouching in the tall grass waiting to pounce, its spots and straw-coloured fur blending in with its surroundings, the chameleon with its adaptable skin, the octopus hiding in its cave. Juan Jacinto Muñoz-Rengel uncovers the slippery history of lies, some dark and elusive, others thunderous and dazzling. From primeval forests to modern politics, he explores the uncomfortable truths of our white lies, fudged facts and blatant deceptions. For centuries, philosophers, writers and poets have grappled with the paradox of what’s fact and what’s fiction. So who can we really believe? Our friends? Our partners? Our leaders? Can we even trust ourselves? Truly, this is the only book in which the abundance of lies on its pages is a sign of success. Or maybe it isn’t. Who can really tell?
Author : Andrés Aljure
Publisher : Editorial UOC
ISBN 13 : 8490644152
Total Pages : 174 pages
Book Rating : 4.4/5 (96 download)
Download or read book El plan estratégico de comunicación written by Andrés Aljure and published by Editorial UOC. This book was released on 2016-05-13 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Toda organización, sea pública, privada, mixta u ONG, requiere de la interacción con “públicos” de diferente índole para lograr sus objetivos. Esa interacción es en esencia un proceso permanente de comunicación que, como tal, requiere ser gestionado. La forma de estructurar dicha gestión con lógica, coherencia, propósito y efectividad es a través del diseño, la elaboración y la implementación de planes estratégicos de comunicación (PEC). Este libro ofrece una completa contextualización del para qué gestionar la comunicación, así como consideraciones, ejemplos y recomendaciones de orden técnico y gerencial para hacerlo. A través de este, también se accede a un método concreto y estructurado que, descrito paso a paso, de manera práctica y específica, provee herramientas plenamente aplicables y presenta lo que usted debe tener en cuenta para diseñar y elaborar un PEC de forma apropiada.
Author : Yamikani Ndasauka
Publisher : Taylor & Francis
ISBN 13 : 1003849881
Total Pages : 251 pages
Book Rating : 4.0/5 (38 download)
Download or read book COVID-19 and Psychological Distress in Africa written by Yamikani Ndasauka and published by Taylor & Francis. This book was released on 2023-12-22 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely book draws on unique African experiences to explore the intersection between mental health and African communitarianism in the context of COVID-19, giving voice to the perspectives of vulnerable populations facing pre-existing challenges such as depression, anxiety, and stress. Advancing knowledge and contributing to the global debate about the effects of the pandemic on the psychological well-being of African people, chapters critique the role of media, information, misinformation, and disinformation during this period on individual- and community-based mental health. Using a holistic approach, the book highlights the need to prioritise the localising of mental health systems and clinical services to provide a better standard of care and comprehensive, context-specific mental health interventions that consider the heterogeneity within and between African regions. The book demonstrates through nuanced evidence and analysis that communitarian perspectives allow African societies to balance collective solidarity with individual well-being to benefit overall mental health. Ultimately drawing on communal values and localised knowledge to cultivate resilience to fight the psychosocial impacts of COVID-19 in Africa, the book will be of interest to scholars, postgraduate students and researchers exploring psychology, philosophy of mental health, and public health policy more broadly, as well as and cultural studies and the sociology of pandemics.
Author : Jeffrey Dobkin
Publisher : Danielle Adams Pub
ISBN 13 : 9780964287969
Total Pages : 385 pages
Book Rating : 4.2/5 (879 download)
Download or read book Successful, Low-cost Direct Marketing Methods written by Jeffrey Dobkin and published by Danielle Adams Pub. This book was released on 2007-04-01 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cuts through theoretical and gives practical, useful direct marketing know-how. A Great Reference Tool - and an unbelievable marketing resource to make the phone ring. No theory, no history, no fluff. Over 400 pages jam-packed with thousands of in-depth tips, tricks and techniques to make your marketing 5x, 10x, 20 times more effective AND LOWER your costs. Learn how to create effective low-cost campaigns easily. Find and test markets at almost no cost. Learn the inside secrets of direct marketing. A step by step reference manual for launching or marketing a product nationwide without phone calls. Features: The One Evening Marketing Plan, and the execution of your PR plan the next day. Learn: the most effective places to advertise. Revealed: Inside secrets of direct mail - exact instructions on how to create successful packages (with samples and examples). Tips on selecting an agency or doing it yourself. Almost 100 pages on getting FREE PR. Incredible, useful and easy reading in Jeff's conversational style of writing.
Author : Paul Lambert
Publisher : Bloomsbury Publishing
ISBN 13 : 1526521946
Total Pages : 488 pages
Book Rating : 4.5/5 (265 download)
Download or read book The Right to be Forgotten written by Paul Lambert and published by Bloomsbury Publishing. This book was released on 2022-06-30 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: Longlisted for the 2022 Inner Temple Main Book Prize The Right to be Forgotten is one of the most publicised areas of the GDPR and has received massive worldwide publicity following judicial and legal developments in Europe. Individual data regulators have increased powers and importance in dealing with RtbF rights for individuals, and it is more important than ever for them to be up to date. The new, second edition, is fully updated to include: - the increasing importance of the role of RtbF in relation to media content (newspapers and television media in particular). - the evolving jurisprudence in terms of RtbF generally, especially in light of increased understanding of the GDPR RtbF and the landmark Google Spain RtbF case. - the recent Google France case. - the potential for group actions, class actions, and litigation funding, in relation to RtbF issues This title is included in Bloomsbury Professional's Intellectual Property and IT online service.
