Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Marketing Des Produits De Sante
Download Marketing Des Produits De Sante full books in PDF, epub, and Kindle. Read online Marketing Des Produits De Sante ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Book Synopsis Marketing des produits de santé by : Marie-Paule Serre
Download or read book Marketing des produits de santé written by Marie-Paule Serre and published by . This book was released on 2008 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: Le marché des produits de santé, en particulier du médicament, s'est considérablement transformé sous l'effet du progrès scientifique, de la contrainte financière de l'assurance maladie et pour satisfaire la demande de bien-être des consommateurs (compléments alimentaires, produits dermo-cosmétiques...). Cette évolution pèse à la fois sur la stratégie marketing des entreprises, sur les règles de fixation des prix, sur la communication, la distribution... Ce livre de référence traite des spécificités du marketing des produits de santé et des particularités du marché français : Qu'entend-on par produits de santé ? Quelles sont les règles qui encadrent leur commercialisation ? Quels sont les profils des consommateurs, producteurs, distributeurs et prescripteurs de produits de santé ? Quelles sont les stratégies marketing adaptées au secteur ? Voici quelques-unes des questions auxquelles répond cet ouvrage. Ce livre s'adresse aux responsables marketing, communication, stratégie des laboratoires pharmaceutiques, aux pharmaciens, aux responsables de la grande distribution et de la vente en ligne. Il constitue en outre un excellent support de cours pour les étudiants.
Book Synopsis The Development of Scientific Marketing in the Twentieth Century by : Jean-Paul Gaudilliere
Download or read book The Development of Scientific Marketing in the Twentieth Century written by Jean-Paul Gaudilliere and published by Routledge. This book was released on 2015-10-06 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.
Book Synopsis Pharmaceutical and Medical Device Safety by : Sonia Macleod
Download or read book Pharmaceutical and Medical Device Safety written by Sonia Macleod and published by Bloomsbury Publishing. This book was released on 2019-02-21 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines how regulatory and liability mechanisms have impacted upon product safety decisions in the pharmaceutical and medical devices sectors in Europe, the USA and beyond since the 1950s. Thirty-five case studies illustrate the interplay between the regulatory regimes and litigation. Observations from medical practice have been the overwhelming means of identifying post-marketing safety issues. Drug and device safety decisions have increasingly been taken by public regulators and companies within the framework of the comprehensive regulatory structure that has developed since the 1960s. In general, product liability cases have not identified or defined safety issues, and function merely as compensation mechanisms. This is unsurprising as the thresholds for these two systems differ considerably; regulatory action can be triggered by the possibility that a product might be harmful, whereas establishing liability in litigation requires proving that the product was actually harmful. As litigation normally post-dates regulatory implementation, the 'private enforcement' of public law has generally not occurred in these sectors. This has profound implications for the design of sectoral regulatory and liability regimes, including associated features such as extended liability law, class actions and contingency fees. This book forms a major contribution to the academic debate on the comparative utility of regulatory and liability systems, on public versus private enforcement, and on mechanisms of behaviour control.
Book Synopsis Pharmaceutical, Biotechnology, and Chemical Inventions by : Duncan Geoffrey Bucknell
Download or read book Pharmaceutical, Biotechnology, and Chemical Inventions written by Duncan Geoffrey Bucknell and published by Oxford University Press, USA. This book was released on 2011 with total page 2534 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focuses on: Australia, Canada, China, India, Japan, the United States, Europe, France, Germany, Italy, the Netherlands, and the United Kingdom.
Book Synopsis International Regulation of Natural Health Products by : John R. Harrison
Download or read book International Regulation of Natural Health Products written by John R. Harrison and published by Universal-Publishers. This book was released on 2008 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reviews natural health product laws and regulations for Canada's primary natural health products (NHP) trading partners, namely, Australia, China, France, Germany, Hong Kong, India, USA, United Kingdom, and the European Union and compare them to Canada's natural health product regulations. The study was also undertaken to identify priority areas where policy research should be focussed and then propose strategies to address these selected policy research areas. The Canadian NHP definition was used to compare similar classes of products for these other countries. Further, the major components of the Canadian regulatory framework for NHPs that were used for research purposes were the following: Product Licensing including Standards of Evidence, Site Licensing, Good Manufacturing Practices and Adverse Reaction Reporting. Tables of regulatory information were prepared for each country, providing sections for certain aspects of the Canadian NHP regulatory framework and including the main governmental regulatory authority for each country. This work reveals a fast-paced change and revision of national and international regulations for NHPs such as herbals, vitamins, minerals and homeopathic medicines. Many changes in the European countries were precipitated by the implementation of European Union Directives. Canada's major trading partner, the United States, classifies some NHPs as dietary substances, while other NHPs are under the U.S. FDA's control as non-prescription medicine and homeopathic medicines which are classified as drugs. In the United States, dietary substances require little regulatory scrutiny yet the regulatory environment in the United States is moving toward a more regulated system. Strategies for prioritizing policy research needs in the area of international regulations of Natural Health Products (NHPs) were developed. The priority areas for policy research fell into two main categories: the safety of the products being manufactured and sold to Canadians and processes to facilitate trade between countries. The overall aim for trade development should be to look for methods and means of further harmonization with trading partners and to develop Mutual Recognition Agreements (MRAs).
Download or read book Marketing in Europe written by and published by . This book was released on 1978 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Introduction to Market Access for Pharmaceuticals by : Mondher Toumi
Download or read book Introduction to Market Access for Pharmaceuticals written by Mondher Toumi and published by CRC Press. This book was released on 2017-01-12 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market access is the fourth hurdle in the drug development process and the primary driver for global income of any new drug. Without a strategy in place for pricing, showing value for effectiveness and an understanding of the target purchasers’ needs, the drug will fail to reach its intended market value. Introduction to Market Access for Pharmaceuticals is based on an accredited course in this area, taken from the European Market Access University Diploma (EMAUD), and is affiliated with Aix Marseille University. Key Features: The first guide to market access for pharmaceuticals based on tested teaching materials Addresses both pharmaceutical and vaccine products Includes case studies and scenarios Covers market access consdierations for Western Europe, the USA, Japan and China Explains the impact the changing healthcare market will have on your product
Book Synopsis GABAB Receptor by : Giancarlo Colombo
Download or read book GABAB Receptor written by Giancarlo Colombo and published by Springer Nature. This book was released on with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing Libraries in a Web 2.0 World by : Dinesh K. Gupta
Download or read book Marketing Libraries in a Web 2.0 World written by Dinesh K. Gupta and published by Walter de Gruyter. This book was released on 2011 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.
Book Synopsis Pharmaceutical Market Access in Developed Markets by : Güvenç Koçkaya
Download or read book Pharmaceutical Market Access in Developed Markets written by Güvenç Koçkaya and published by SEEd. This book was released on 2018-01-22 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market access is the process by which a pharmaceutical company gets its product available on the market after having obtained a marketing authorization from a regulatory agency and by which the product becomes available for all patients for whom it is indicated as per its marketing authorization. It covers a group of activities intended to provide access to the appropriate medicine for the appropriate group of patients at the appropriate price (in most countries). Market Access may also be seen as activities that support the management of potential barriers, such as non-optimal price and reimbursement levels, the restriction of the scope of prescribing for the drug or complicated prescription writing or funding procedures. Since there are cultural differences among countries, any Market Access strategy needs to be culturally sensitive. Pharmaceutical Market Access in emerging markets has been extensively discussed in our previous book, published in 2016. The present book focuses on developed markets with the goal of helping students, academics, industry personnel, government workers, and decision makers understand the environment in developed markets.
Book Synopsis Fallacies in Medicine and Health by : Louise Cummings
Download or read book Fallacies in Medicine and Health written by Louise Cummings and published by Springer Nature. This book was released on 2020-02-29 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook examines the ways in which arguments may be used and abused in medicine and health. The central claim is that a group of arguments known as the informal fallacies – including slippery slope arguments, fear appeal, and the argument from ignorance – undertake considerable work in medical and health contexts, and that they can in fact be rationally warranted ways of understanding complex topics, contrary to the views of many earlier philosophers and logicians. Modern medicine and healthcare require lay people to engage with increasingly complex decisions in areas such as immunization, lifestyle and dietary choices, and health screening. Many of the so-called fallacies of reasoning can also be viewed as cognitive heuristics or short-cuts which help individuals make decisions in these contexts. Using features such as learning objectives, case studies and end-of-unit questions, this textbook examines topical issues and debates in all areas of medicine and health, including antibiotic use and resistance, genetic engineering, euthanasia, addiction to prescription opioids, and the legalization of cannabis. It will be useful to students of critical thinking, reasoning, logic, argumentation, rhetoric, communication, health humanities, philosophy and linguistics.
Book Synopsis Medical Devices by : Christa Altenstetter
Download or read book Medical Devices written by Christa Altenstetter and published by Transaction Publishers. This book was released on 2011-12-31 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Medical devices are the bread and butter from which health care and clinical research are derived. Such devices are used for patient care, genetic testing, clinical trials, and experimental clinical investigations. Without medical devices, there is no clinical research or patient care. Without life-adjusting devices, there are no medical procedures or surgery. Without life-saving and life-maintaining devices, there is no improvement in well-being and quality of life. Without innovative medical devices and experimentation, there can be no medical progress or patient safety. Medical devices and medical technology are used to create or support many different products and medical-surgical procedures. This volume on the regulation of medical devices in the European Union, with a focus on France, tackles a topic of interdisciplinary interest and significance for policymakers in countries around the globe. The EU regulatory regime is one of three global regional regimes, and medical products manufactured in EU countries are sold worldwide. As countries confront an aging population on a global scale, with associated increases in chronic diseases, physical handicaps, and multi-morbidity, there will inevitably be an increase in the demand for health services and, concomitantly, the use of medical devices in medical and surgical procedures. This will be the case regardless of whether services are delivered in hospitals, doctors' offices, or at home. The associated risks of a particular device will be the same whatever the country of origin for the device, or where the need occurs. Revolutionary medical advances increase diagnostic capabilities, but they increase the potential of harm and risks to patients. Medical technologies and devices are used ethically most of the time; yet they have the potential for unethical use when scientific medicine is elevated over human life and death. Assumptions that are taken for granted can be dangerous to a patient's health. That is why our understanding of appropriate and effective regulation of medical devices is significant to all people on all continents.
Book Synopsis Qualité de vie liée a l'état de santé: critère d'évaluation by : Olivier Chassagny
Download or read book Qualité de vie liée a l'état de santé: critère d'évaluation written by Olivier Chassagny and published by Springer Science & Business Media. This book was released on 2002-10-02 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Après plusieurs décennies de recherche, le critère "qualité de vie liée à l'état de santé" est probablement à la croisée des chemins dans le domaine de l'évaluation thérapeutique. Il s'intègre dans le cadre plus large des "Patient-Reported Outcomes". En effet, l'évaluation par le patient lui-même de l'efficacité et de la tolérance des médicaments dans un nombre croissant de pathologies, notamment chroniques, apparaît essentielle. L'introduction précise et justifie les situations et pathologies dans lesquelles la mesure de la qualité de vie apporte une information qui ne peut être mesurée correctement par les critères d'évaluation habituels cliniques, biologiques ou physiologiques. La première partie du livre, rapporte l'état de la science quant à la définition et au développement des questionnaires de qualité de vie et des "Patient-Reported Outcomes". Elle précise les nécessités de l'adaptation culturelle et de la validation psychométrique des questionnaires dans le cadre d'essais cliniques internationaux. Elle rapporte les recommandations pratiques d'un groupe de travail multidisciplinaire (ERIQA, European Regulatory Issues on Quality of Life Assessment) sur la mesure de ces critères dans les essais cliniques. L'application de ces concepts est illustrée dans le domaine de la pathologie rhumatologique, par une revue des questionnaires génériques et spécifiques disponibles. La deuxième partie confronte les arguments des acteurs impliqués dans l'enregistrement du médicament: industriel, et représentants des Agences française et européenne (AFSSAPS, EMEA), et de la FDA américaine. Elle permet de mieux cerner les conditions dans lesquelles les autorités d'enregistrement peuvent accepter les études de qualité de vie. La lecture du livre laisse entrevoir, dès maintenant, une place centrale du patient dans les prises de décision thérapeutique. En dépit de leur approche parfois différente, tous les auteurs du livre emploient un même mot: celui de rigueur (méthodologique, logistique, d'analyse et d'interprétation). C'est à cette exigence que le critère qualité de vie gardera toute sa crédibilité scientifique.
Book Synopsis Global atlas of medical devices 2022 by : World Health Organization
Download or read book Global atlas of medical devices 2022 written by World Health Organization and published by World Health Organization. This book was released on 2022-11-24 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Jacques Ellul and the Technological Society in the 21st Century by : Helena M. Jerónimo
Download or read book Jacques Ellul and the Technological Society in the 21st Century written by Helena M. Jerónimo and published by Springer Science & Business Media. This book was released on 2013-07-08 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume rethinks the work of Jacques Ellul (1912-1994) on the centenary of his birth, by presenting an overview of the current debates based on Ellul's insights. As one of the most significant twentieth-century thinkers about technology, Ellul was among the first thinkers to realize the importance of topics such as globalization, terrorism, communication technologies and ecology, and study them from a technological perspective. The book is divided into three sections. The first discusses Ellul’s diagnosis of modern society, and addresses the reception of his work on the technological society, the notion of efficiency, the process of symbolization/de-symbolization, and ecology. The second analyzes communicational and cultural problems, as well as threats and trends in early twenty-first century societies. Many of the issues Ellul saw as crucial – such as energy, propaganda, applied life sciences and communication – continue to be so. In fact they have grown exponentially, on a global scale, producing new forms of risk. Essays in the final section examine the duality of reason and revelation. They pursue an understanding of Ellul in terms of the depth of experience and the traditions of human knowledge, which is to say, on the one hand, the experience of the human being as contained in the rationalist, sociological and philosophical traditions. On the other hand there are the transcendent roots of human existence, as well as “revealed knowledge,” in the mystical and religious traditions. The meeting of these two traditions enables us to look at Ellul’s work as a whole, but above all it opens up a space for examining religious life in the technological society.
Book Synopsis Well-being In Later Life by : Linda J. Garcia
Download or read book Well-being In Later Life written by Linda J. Garcia and published by Taylor & Francis. This book was released on 2022-12-30 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advancing the notion of connected autonomy, and highlighting the importance of interdisciplinary research in the development of this novel concept, this volume explores the possibility of maintaining the freedom to make one’s own decisions in later life, while also remaining connected to others – as well as to things, services, places and events. Through a series of case studies, the book examines the importance of preserving self-determination as health, environmental and social circumstances render autonomy more difficult, showing that innovations in social interaction and technology have the capacity to enhance older persons’ connectedness to their environment, while at the same time, offering opportunities for self-governance. As such, it will appeal to scholars across the social sciences with interests in ageing and the life course, the sociology of science and technology and research methods.
Book Synopsis Certification and Collective Marks by : Jeffrey Belson
Download or read book Certification and Collective Marks written by Jeffrey Belson and published by Edward Elgar Publishing. This book was released on 2017-10-27 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Certification and Collective Marks is a thoroughly updated and augmented edition of Certification Marks, first published in 2002. This comprehensive study forms a wide-ranging inquiry, with comparisons of the certification and collective mark systems of the UK, EU and US, whilst also referring to other systems. In addition to the laws and policies impacting ownership and use of these marks, also addressed are their historical development, registration and protection, certifiers’ liability, legal and commercial significance, use in regulatory and technical standardization frameworks, and emergent sui generis forms of certification, namely ecolabels and electronic authentication marks in digital content. This publication is especially timely in light of the advent of the EU certification mark and the controversial EU proposals to extend the Geographical Indications system to include non-agri-food products.
