Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Marketing Decisions Under Uncertainty
Download Marketing Decisions Under Uncertainty full books in PDF, epub, and Kindle. Read online Marketing Decisions Under Uncertainty ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Book Synopsis Marketing Decisions Under Uncertainty by : Dung Nguyen
Download or read book Marketing Decisions Under Uncertainty written by Dung Nguyen and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Remarkable advance in quantitative marketing research in the last two decades, incorporating applied microeconomic theories, operations research and management applications, has brought the field of marketing alongside with finance, accounting and productionto within an executive'sreach for a sophisticatedtoolbox for decision making in an increasingly competitive and complex business environment. A quick look at Marketing, a recently published book edited by Eliashberg and Lilien would indicate even to the casual reader the extent of such methodological progress made by marketing scholars. Even in such an impressive and nearly exhaustive collection oftopics, with the notable exception pointed out by the editors of applicationsofthe scanner data, and in spite of the reference to it, an important omission is related to the issues ofmarketing decisions under conditions ofuncertainty. It is fairly obvious to the marketing executive and academician alike to recognize the important role uncertaintyplays in marketingdecisions such as pricing, promotion, advertising, sales force management, and others. The major purpose of this study is to address certain major marketing decision variables within the general context of an uncertain environment. While there have been significant progresses in analyzing marketing behaviors in a stochastic environment,the sourcesscatteramong differentmanagementandmarketingjoumals; and to the extent that these issues are addressed at all, they have aimed mainly at each separate, specifictopic at a time. Thus, our effort to bring these studies together in the same framework should facilitate our in-depth analysis of these important phenomena.
Book Synopsis Decision Making Under Uncertainty by : Mykel J. Kochenderfer
Download or read book Decision Making Under Uncertainty written by Mykel J. Kochenderfer and published by MIT Press. This book was released on 2015-07-24 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: An introduction to decision making under uncertainty from a computational perspective, covering both theory and applications ranging from speech recognition to airborne collision avoidance. Many important problems involve decision making under uncertainty—that is, choosing actions based on often imperfect observations, with unknown outcomes. Designers of automated decision support systems must take into account the various sources of uncertainty while balancing the multiple objectives of the system. This book provides an introduction to the challenges of decision making under uncertainty from a computational perspective. It presents both the theory behind decision making models and algorithms and a collection of example applications that range from speech recognition to aircraft collision avoidance. Focusing on two methods for designing decision agents, planning and reinforcement learning, the book covers probabilistic models, introducing Bayesian networks as a graphical model that captures probabilistic relationships between variables; utility theory as a framework for understanding optimal decision making under uncertainty; Markov decision processes as a method for modeling sequential problems; model uncertainty; state uncertainty; and cooperative decision making involving multiple interacting agents. A series of applications shows how the theoretical concepts can be applied to systems for attribute-based person search, speech applications, collision avoidance, and unmanned aircraft persistent surveillance. Decision Making Under Uncertainty unifies research from different communities using consistent notation, and is accessible to students and researchers across engineering disciplines who have some prior exposure to probability theory and calculus. It can be used as a text for advanced undergraduate and graduate students in fields including computer science, aerospace and electrical engineering, and management science. It will also be a valuable professional reference for researchers in a variety of disciplines.
Book Synopsis Investment under Uncertainty by : Robert K. Dixit
Download or read book Investment under Uncertainty written by Robert K. Dixit and published by Princeton University Press. This book was released on 2012-07-14 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: How should firms decide whether and when to invest in new capital equipment, additions to their workforce, or the development of new products? Why have traditional economic models of investment failed to explain the behavior of investment spending in the United States and other countries? In this book, Avinash Dixit and Robert Pindyck provide the first detailed exposition of a new theoretical approach to the capital investment decisions of firms, stressing the irreversibility of most investment decisions, and the ongoing uncertainty of the economic environment in which these decisions are made. In so doing, they answer important questions about investment decisions and the behavior of investment spending. This new approach to investment recognizes the option value of waiting for better (but never complete) information. It exploits an analogy with the theory of options in financial markets, which permits a much richer dynamic framework than was possible with the traditional theory of investment. The authors present the new theory in a clear and systematic way, and consolidate, synthesize, and extend the various strands of research that have come out of the theory. Their book shows the importance of the theory for understanding investment behavior of firms; develops the implications of this theory for industry dynamics and for government policy concerning investment; and shows how the theory can be applied to specific industries and to a wide variety of business problems.
Book Synopsis Completing the Forecast by : National Research Council
Download or read book Completing the Forecast written by National Research Council and published by National Academies Press. This book was released on 2006-10-09 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: Uncertainty is a fundamental characteristic of weather, seasonal climate, and hydrological prediction, and no forecast is complete without a description of its uncertainty. Effective communication of uncertainty helps people better understand the likelihood of a particular event and improves their ability to make decisions based on the forecast. Nonetheless, for decades, users of these forecasts have been conditioned to receive incomplete information about uncertainty. They have become used to single-valued (deterministic) forecasts (e.g., "the high temperature will be 70 degrees Farenheit 9 days from now") and applied their own experience in determining how much confidence to place in the forecast. Most forecast products from the public and private sectors, including those from the National Oceanographic and Atmospheric Administration's National Weather Service, continue this deterministic legacy. Fortunately, the National Weather Service and others in the prediction community have recognized the need to view uncertainty as a fundamental part of forecasts. By partnering with other segments of the community to understand user needs, generate relevant and rich informational products, and utilize effective communication vehicles, the National Weather Service can take a leading role in the transition to widespread, effective incorporation of uncertainty information into predictions. "Completing the Forecast" makes recommendations to the National Weather Service and the broader prediction community on how to make this transition.
Book Synopsis Uncertainty and Behaviour by : Melanie E. Kreye
Download or read book Uncertainty and Behaviour written by Melanie E. Kreye and published by Routledge. This book was released on 2016-04-14 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Uncertainty affects us in our everyday lives, and in a wide range of situations but how do individuals and indeed organisations respond to uncertainty and how does it impact their decision-making and actions? Based on the latest developments in academic research, the author offers solid advice on how to manage uncertainty in every-day life, bringing a new perspective to these issues and extrapolating this to offer implications for an organisational and managerial context. The author brings this emerging area of research to a wider audience by: Tying together insights from various fields including psychology, engineering, business and management. Creating a framework for usefully applying the research concepts in every-day life. Extrapolating insights from the psychology of individual decision makers to the organisational context and managerial decision-making. Creating highly applicable and impactful recommendations for how managers, organisations, and every day people can understand and manage uncertainty in their life. The book is divided into two main parts. Part I deals with the behaviour of individuals facing uncertainty and includes accessible explanations and examples of every-day applications, while Part II deals with behaviour in organisations facing uncertainty, where insights from Part I are combined and related to the organisational and work context to explore how, for example, (mis)-perceptions and decision-making biases impact managerial life. This is a must read for both managers and those who are seeking to better understand their own behaviour and management approach.
Book Synopsis Uncertainty Advantage by : Gary S. Lynch
Download or read book Uncertainty Advantage written by Gary S. Lynch and published by Archway Publishing. This book was released on 2017-01-12 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Risk and uncertainty may sound scary, but todays best business leaders are navigating both to gain strategic advantage over competitorsand you can, too. This guide for business leaders examines risk and opportunity through the lens of some of the worlds most respected visionaries, including Howard Schultz, Andy Grove, Peter Huntsman, John Krafcik, Peter Leibinger, Doug Hepper, and many more. These visionaries looked beyond financial performance to see opportunitiesand they did so by understanding uncertainty. Then, they decisively acted to create measurable results that coincided with the future they envisioned. Find out how they did it, and learn how to: identify, define, and convert uncertainty into value; become more opportunistic when facing uncertainty; develop the skill to spot where advantages are likely to emerge; and create an environment where managers and leaders complement each other. Filled with case studies on companies such as Hyundai, Starbucks, Roche, and Intel, this guide delivers proven ways to create value and leverage uncertainty. It is the culmination of a decade of research and interaction with dozens of companies and growth leaders who prove that pursuing a market driven strategy to navigating uncertainty will gain measurable market advantage.
Book Synopsis Decision Making Under Uncertainty by : David E. Bell
Download or read book Decision Making Under Uncertainty written by David E. Bell and published by Thomson South-Western. This book was released on 1995 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: These authors draw on nearly 50 years of combined teaching and consulting experience to give readers a straightforward yet systematic approach for making estimates about the likelihood and consequences of future events -- and then using those assessments to arrive at sound decisions. The book's real-world cases, supplemented with expository text and spreadsheets, help readers master such techniques as decision trees and simulation, such concepts as probability, the value of information, and strategic gaming; and such applications as inventory stocking problems, bidding situations, and negotiating.
Book Synopsis Effectual Entrepreneurship by : Stuart Read
Download or read book Effectual Entrepreneurship written by Stuart Read and published by Taylor & Francis. This book was released on 2016-09-19 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: What are you waiting for? Whether you’re dreaming about starting a business, learning about entrepreneurship or on the brink of creating a new opportunity right now, don’t wait. Open this updated bestseller. Inside you’ll find everything you need, including: a new and popular way to learn about and to practice entrepreneurship. new practical exercises, questions and activities for each step in your process. specific principles derived from the methods of expert entrepreneurs. over seventy updated case briefs of entrepreneurs across industries, locations and time. new applications to social entrepreneurship, technology and to large enterprises. plentiful connections to current and foundational research in the field (Research Roots) brand new chapter on "The Ask" - strategies for initiating the process of co-creating with partners data that will challenge conventional entrepreneurship wisdom a broader perspective on the science of entrepreneurship In this vibrant updated edition, you will find these ideas presented in the concise, modular, graphical form made popular in the first edition, perfect for those learning to be entrepreneurs or those already in the thick of things. If you want to learn about entrepreneurship in a way that emphasizes action, this new edition is vital reading. If you have already launched your entrepreneurial career and are looking for new perspectives, take the effectual entrepreneurship challenge! this book is for you. If you feel that you are no longer creating anything novel or valuable in your day job, and you’re wondering how to change things, this book is for you. Anyone using entrepreneurship to create the change they want to see in the world will find a wealth of thought-provoking material, expert advice and practical techniques in these pages and on the accompanying website: www.effectuation.org So, what are you waiting for?
Book Synopsis Quantitative Techniques for Managerial Decisions by : U. K. Srivastava
Download or read book Quantitative Techniques for Managerial Decisions written by U. K. Srivastava and published by New Age International. This book was released on 1989 with total page 962 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Book Is Designed To Serve As A Text For Management, Economics, Accountancy (Chartered And Cost Accountancy), And Commerce Students. The Book Covers Concepts, Illustrations And Problems In Statistics And Operations Research. Part I Deals With Statistical Techniques For Decision Making. Part Ii Studies Various Operations Research Techniques For Managerial Decisions.The Book Contains Illustrations And Problems, Drawn Extensively From Various Functional Areas Of Management, Viz., Production, Finance, Marketing And Personnel, Which Are Designed To Understand Real Life Decision Making Situations. In Order To Make The Book Self-Contained, All Relevant Mathematical Concepts And Their Applications Have Been Included. To Enhance The Understanding Of The Subject Matter By The Students Belonging To Different Disciplines, The Approach Adopted In This Book, Both In Statistics And Operations Research, Is Conceptional Rather Than Mathematical. Hence Complicated Mathematical Proofs Have Been Avoided.This Book Would Be An Ideal Reference To Executives, Computer Professionals, Industrial Engineers, Economic Planners And Social Scientists. The Other Books By The Same Authors Are: Operations Research For Management And Business Statistics.
Book Synopsis Profiting From Uncertainty by : Paul Schoemaker
Download or read book Profiting From Uncertainty written by Paul Schoemaker and published by Simon and Schuster. This book was released on 2012-12-25 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: What manager is not anxious about the future? We live in a white-knuckled age of rapid technological change and global instability. But uncertainty is not the enemy, says management expert Paul J. H. Schoemaker. It is where the greatest opportunities are. To unlock these opportunities, however, requires a very different approach to strategy and implementation. In this pioneering book, Dr. Schoemaker presents a systematic approach that combines concepts such as scenario planning, options thinking, and dynamic monitoring to create novel strategies for profiting from ambiguity. Building on his experience with more than one hundred consulting projects in fields ranging from health care to manufacturing, from utilities to financial services, Schoemaker shows how major corporations throughout the world have used his pathbreaking methodology to prepare for an uncertain future and profit from it. In this first comprehensive approach to the subject, Schoemaker shows the reader (1) how to develop and analyze multiple industry scenarios, (2) craft nimble strategies with just the right amount of flexibility, (3) implement them using an options approach, and (4) make real-time adjustments through dynamic monitoring. As a leading academic thinker and practitioner, the author draws on the frontiers of decision science, organization theory, strategy, and cognitive psychology to integrate the most practical contributions these various fields have made to navigating uncertainty. More than any other capability, skill in seizing initiatives in shifting, unpredictable circumstances is the key to success. Profiting from Uncertainty provides a road map to do just that. This book was first published in 2002, well ahead of the mega turmoil that befell the world in 2008 and beyond. The methods and tools described here have been used by many companies and are even more relevant today than when originally published. You can’t do without them.
Book Synopsis Handbook of Research on Decision-Making Techniques in Financial Marketing by : Dinçer, Hasan
Download or read book Handbook of Research on Decision-Making Techniques in Financial Marketing written by Dinçer, Hasan and published by IGI Global. This book was released on 2019-12-27 with total page 646 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer needs and demands are constantly changing. Because of this, marketing science and finance have their own concepts and theoretical backgrounds for evaluating consumer-related challenges. However, examining the function of finance with a marketing discipline can help to better understand internal management processes and compete in today’s market. The Handbook of Research on Decision-Making Techniques in Financial Marketing is a collection of innovative research that integrates financial and marketing functions to make better sense of the workplace environment and business-related challenges. Different financial challenges are taken into consideration while many of them are based on marketing theories such as agency theory, product life cycle, and optimal consumer experience. While highlighting topics including behavioral financing, corporate ethics, and Islamic banking, this book is ideally designed for financiers, marketers, financial analysts, marketing strategists, researchers, policymakers, government officials, academicians, students, and industry professionals.
Book Synopsis The Success Equation by : Michael J. Mauboussin
Download or read book The Success Equation written by Michael J. Mauboussin and published by Harvard Business Press. This book was released on 2012 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this provocative book, Michael Mauboussin offers the structure needed to analyze the relative importance of skill and luck, offering concrete suggestions for making these insights work to your advantage by making better decisions.
Book Synopsis Managerial Decisions Under Uncertainty by : Bruce F. Baird
Download or read book Managerial Decisions Under Uncertainty written by Bruce F. Baird and published by John Wiley & Sons. This book was released on 1991-01-16 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to improve decision-making skills in realistic situations and do it in a reasonably nonmathematical fashion. Develops practical techniques for deciding upon the best strategies in a variety of situations. Provides methods for reducing complex problems to easily-drawn decision diagrams (trees), supported by real-world examples. Includes detailed cases that employ the methods described in the text. Each chapter contains illustrative examples and exercises.
Book Synopsis Uncertainty in the Electric Power Industry by : Christoph Weber
Download or read book Uncertainty in the Electric Power Industry written by Christoph Weber and published by Springer Science & Business Media. This book was released on 2005 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Around the world, liberalization and privatization in the electricity industry have lead to increased competition among utilities. At the same time, utilities are now exposed more than ever to risk and uncertainties, which they cannot pass on to their customers through price increases as in a regulated environment. Especially electricity-generating companies have to face volatile wholesale prices, fuel price uncertainty, limited long-term hedging possibilities and huge, to a large extent, sunk investments. In this context, Uncertainty in the Electric Power Industry: Methods and Models for Decision Support aims at an integrative view on the decision problems that power companies have to tackle. It systematically examines the uncertainties power companies are facing and develops models to describe them – including an innovative approach combining fundamental and finance models for price modeling. The optimization of generation and trading portfolios under uncertainty is discussed with particular focus on CHP and is linked to risk management. Here the concept of integral earnings at risk is developed to provide a theoretically sound combination of value at risk and profit at risk approaches, adapted to real market structures and market liquidity. Also methods for supporting long-term investment decisions are presented: technology assessment based on experience curves and operation simulation for fuel cells and a real options approach with endogenous electricity prices.
Book Synopsis Marketing Strategy Decision Making by : Jessica J. Hoppner
Download or read book Marketing Strategy Decision Making written by Jessica J. Hoppner and published by . This book was released on 2010 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Risk, Uncertainty and Profit by : Frank H. Knight
Download or read book Risk, Uncertainty and Profit written by Frank H. Knight and published by Cosimo, Inc.. This book was released on 2006-11-01 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: A timeless classic of economic theory that remains fascinating and pertinent today, this is Frank Knight's famous explanation of why perfect competition cannot eliminate profits, the important differences between "risk" and "uncertainty," and the vital role of the entrepreneur in profitmaking. Based on Knight's PhD dissertation, this 1921 work, balancing theory with fact to come to stunning insights, is a distinct pleasure to read. FRANK H. KNIGHT (1885-1972) is considered by some the greatest American scholar of economics of the 20th century. An economics professor at the University of Chicago from 1927 until 1955, he was one of the founders of the Chicago school of economics, which influenced Milton Friedman and George Stigler.
Book Synopsis Marketing Decision Making and Decision Support by : Gerrit H. van Bruggen
Download or read book Marketing Decision Making and Decision Support written by Gerrit H. van Bruggen and published by Now Publishers Inc. This book was released on 2010 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Decision Making and Decision Support addresses the topic of marketing management support systems (MMSS), which are computer-enabled devices that help marketers to make better decisions.
