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Author : Robert D. Hisrich
Publisher :
ISBN 13 :
Total Pages : 448 pages
Book Rating : 4.4/5 (91 download)
Download or read book Marketing Decisions for New and Mature Products written by Robert D. Hisrich and published by . This book was released on 1984 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert D. Hisrich
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 544 pages
Book Rating : 4.4/5 (91 download)
Download or read book Marketing Decisions for New and Mature Products written by Robert D. Hisrich and published by Prentice Hall. This book was released on 1991 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: A pragmatic how-to text designed for product planning courses, presenting a total picture of the marketing process, problems inherent in promoting products and the decision-making involved. This edition features a new emphasis on developing a marketing plan for the entire life of a product.
Author : Hisrich
Publisher :
ISBN 13 : 9780130113344
Total Pages : pages
Book Rating : 4.1/5 (133 download)
Download or read book Marketing Decisions: New Mature Products written by Hisrich and published by . This book was released on 2005-01-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert D. Hisrich
Publisher :
ISBN 13 : 9780675221832
Total Pages : 106 pages
Book Rating : 4.2/5 (218 download)
Download or read book Marketing Decisions for New and Mature Products written by Robert D. Hisrich and published by . This book was released on 1991 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Hisrich
Publisher : Macmillan College
ISBN 13 : 9780023550898
Total Pages : pages
Book Rating : 4.5/5 (58 download)
Download or read book Marketing Decisions for New and Mature Products written by Hisrich and published by Macmillan College. This book was released on 1995-08 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Lawrence J. Gitman
Publisher :
ISBN 13 :
Total Pages : 1455 pages
Book Rating : 4./5 ( download)
Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2024-09-16 with total page 1455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Author : Peter S.H. Leeflang
Publisher : Springer Science & Business Media
ISBN 13 : 146154050X
Total Pages : 642 pages
Book Rating : 4.4/5 (615 download)
Download or read book Building Models for Marketing Decisions written by Peter S.H. Leeflang and published by Springer Science & Business Media. This book was released on 2013-06-29 with total page 642 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about marketing models and the process of model building. Our primary focus is on models that can be used by managers to support marketing decisions. It has long been known that simple models usually outperform judgments in predicting outcomes in a wide variety of contexts. For example, models of judgments tend to provide better forecasts of the outcomes than the judgments themselves (because the model eliminates the noise in judgments). And since judgments never fully reflect the complexities of the many forces that influence outcomes, it is easy to see why models of actual outcomes should be very attractive to (marketing) decision makers. Thus, appropriately constructed models can provide insights about structural relations between marketing variables. Since models explicate the relations, both the process of model building and the model that ultimately results can improve the quality of marketing decisions. Managers often use rules of thumb for decisions. For example, a brand manager will have defined a specific set of alternative brands as the competitive set within a product category. Usually this set is based on perceived similarities in brand characteristics, advertising messages, etc. If a new marketing initiative occurs for one of the other brands, the brand manager will have a strong inclination to react. The reaction is partly based on the manager's desire to maintain some competitive parity in the mar keting variables.
Author :
Publisher : Macmillan Education AU
ISBN 13 : 9780732952129
Total Pages : 572 pages
Book Rating : 4.9/5 (521 download)
Download or read book Marketing written by and published by Macmillan Education AU. This book was released on 1998 with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Marketing: Managerial Foundations" provides students with a sound understanding of marketing theory and practice, and does so in an Australian and New Zealand context. It is an introductory text that goes beyond the prescriptive approach. It seeks to meet the needs of a discipline that is now accepted as a fundamental aspect of business and one which needs and deserves an academic base of context, concept and application. No theoretical stone is left unturned as good practice is supported by essential theoretical frameworks. Students will find more discussion of the various arguments that provide views on the foundations and application of marketing. Concepts such as relationship marketing are traced and explored. The book provides a strong foundation for the study of marketing and is essential reading for the newcomer to marketing as well as being a valuable reference for the marketing professional.
Author : Martin L. Bell
Publisher :
ISBN 13 :
Total Pages : 984 pages
Book Rating : 4.3/5 (512 download)
Download or read book Marketing: Concepts and Strategy written by Martin L. Bell and published by . This book was released on 1972 with total page 984 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Isobel Doole
Publisher : Routledge
ISBN 13 : 075068013X
Total Pages : 320 pages
Book Rating : 4.7/5 (56 download)
Download or read book Strategic Marketing Decisions written by Isobel Doole and published by Routledge. This book was released on 2006-06 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reviewed by CIM, this course book is part of the "Elsevier/Butterworth-Heinemann's 2006-07 CIM Coursebook" series.
Author : David W. Stewart
Publisher : Springer
ISBN 13 : 303015565X
Total Pages : 257 pages
Book Rating : 4.0/5 (31 download)
Download or read book Financial Dimensions of Marketing Decisions written by David W. Stewart and published by Springer. This book was released on 2019-05-04 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about linking marketing activities and outcomes to the financial performance of the organization. The theme of the book is that the marketing function must justify its activities and use of resources in terms of its financial contributions to the firm. More specifically, the book focuses on how marketing activities generate cash flow, growth, and other financial benefits for the organization. This perspective provides a framework for long-term investments for purposes of evaluating and ranking the funding of proposed projects.
Author : Bill Dodds
Publisher : University Press of America
ISBN 13 : 9780761826316
Total Pages : 356 pages
Book Rating : 4.8/5 (263 download)
Download or read book Managing Customer Value written by Bill Dodds and published by University Press of America. This book was released on 2003 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing the right combination of product quality, customer service and price is good business. Unless a business does something that creates value for their customer, then the chances of business success are nil.
Author : Richard Earle
Publisher : CRC Press
ISBN 13 : 9780849312090
Total Pages : 402 pages
Book Rating : 4.3/5 (12 download)
Download or read book Food Product Development written by Richard Earle and published by CRC Press. This book was released on 2001-10-09 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product development, from refining an established product range to developing completely new products, is the lifeblood of the food industry. It is, however, a process fraught with risk, often ending in failure. What are the keys to making the process a success? Based on a wealth of experience gathered over 40 years, Food Product Development provides the answers. After an introductory chapter, the first half of the book considers the four core elements of product development: the overall business strategy which directs product development, the various steps in the product development process itself, the knowledge required to fuel the process and, last but not least, keeping product development focused on consumer needs and aspirations. The second part of the book looks at managing the product development process in practice with four case studies of successful product launches. It also discusses how to evaluate and improve the process to make future product innovation more successful. Filled with examples and practical suggestions, and written by a distinguished team with unrivalled academic and industry expertise, Food Product Development will be an essential guide for R & D and product development staff, and all managers concerned with this key issue throughout the food industry. Mary D. Earle and Richard L. Earle are both Professors Emeritus in Massey University, New Zealand. Mary Earle is a pioneer in product development research, and both she and her husband have worked with industry on numerous product development projects. Allan M. Anderson is Chief Executive of the New Zealand Dairy Research Institute, the central R & D organisation for the New Zealand dairy industry, and has extensive experience of managing successful product development projects.
Author : G. Chryssochoidis
Publisher : Springer
ISBN 13 : 0230508995
Total Pages : 264 pages
Book Rating : 4.2/5 (35 download)
Download or read book Rolling Out New Products Across International Markets written by G. Chryssochoidis and published by Springer. This book was released on 2003-11-25 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Launching a new product into numerous countries is a major challenge for managers, particularly those who operate in industries with rapid technological change and high internationalization environments. This book focuses on the time dimension of international product launches using case studies from Japanese, US and UK firms such as Panasonic, Sony, Motorola and Nortel. Based upon empirical information the book provides insights into theory and better practice in this area.
Author : Glen L. Urban
Publisher : Pearson
ISBN 13 :
Total Pages : 746 pages
Book Rating : 4.:/5 (321 download)
Download or read book Design and Marketing of New Products written by Glen L. Urban and published by Pearson. This book was released on 1993 with total page 746 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete and practical, how-to exploration of each step in the strategy, opportunity identification, design, testing, launch, and profit-management stages of new-product development. Revision of over 75% of the book ... offers a managerial focus - with an emphasis on understanding the issues and solving the problems by implementing a variety if state-of-the-art methods and perspectives ... integrates marketing, R&D, production engineering, and financial aspects of new product design and marketing ... uses real-world examples to illustrate issues and solutions.
Author : John B. Ford
Publisher : Springer
ISBN 13 : 3319130846
Total Pages : 560 pages
Book Rating : 4.3/5 (191 download)
Download or read book Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference written by John B. Ford and published by Springer. This book was released on 2015-02-05 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1998 Academy of Marketing Science (AMS) Annual Conference held in Norfolk, Virginia. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, entrepreneurial marketing, international marketing, advertising, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : Jeffrey B. Beegle
Publisher :
ISBN 13 :
Total Pages : 78 pages
Book Rating : 4.:/5 (141 download)
Download or read book Marketing Strategy for Mature Product Management written by Jeffrey B. Beegle and published by . This book was released on 1984 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt:
