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Marketing Death
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Book Synopsis Marketing Death by : Cheris Shun-ching Chan
Download or read book Marketing Death written by Cheris Shun-ching Chan and published by OUP USA. This book was released on 2012-03-22 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Marketing Death is the first book to offer a penetrating sociological analysis of the emergence of a life insurance market outside of the Euro-American context. Drawing on rich ethnographic data, it documents the processes and micro-politics through which local cultures shape the way a market is formed and, hence, sheds light on the dynamics through which modern capitalist enterprises are diffused to regions with different cultural traditions."--Publisher's description.
Book Synopsis Marketing Myths that are Killing Business by : Kevin J. Clancy
Download or read book Marketing Myths that are Killing Business written by Kevin J. Clancy and published by McGraw Hill Professional. This book was released on 1995 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a brash and brilliant style, two of the world's most renowned marketing consultants open reader's eyes to 170 myths that are killing products, services and brands. They steer readers toward radical change that will snatch them from the jaws of death wish marketing. Illustrations.
Book Synopsis Welcome to the Creative Age by : Mark Earls
Download or read book Welcome to the Creative Age written by Mark Earls and published by John Wiley & Sons. This book was released on 2003-01-03 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book chronicles the dawn of the age of creativity in business, when new ideas and practices based on creativity will drastically change the way we do business. Starting with an overview of the age of marketing, the book winds its way through the past and the present to show us the future of business, backed up with insights from sociology and psychology.
Book Synopsis We Are All the Same Age Now by : David Allison
Download or read book We Are All the Same Age Now written by David Allison and published by Lioncrest Publishing. This book was released on 2018-08-09 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Never before has mankind changed so much so fast-but we still rely on outdated demographic stereotypes to understand groups of people and target audiences. Now there's a better way to discover what matters to the people you are trying to motivate: a brand-new big-data tool that will change audience profiling for everything-forever. In We Are All the Same Age Now, David Allison, creator of Valuegraphics, explains how you can increase efficiency, create strategies that are eight times more effective, decrease internal politics around decisions, and be better equipped for disruption. He explains what Valuegraphics can do and offers the data samples and tools you need to get started using Valuegraphics immediately. He also shares how to make powerful values-based decisions throughout your organization and how to take your insights further. It's time to change the way you see the world-and motivate more people more often-by embracing the power of Valuegraphics.
Book Synopsis Reverse Psychology Marketing by : I. Sinha
Download or read book Reverse Psychology Marketing written by I. Sinha and published by Springer. This book was released on 2006-11-22 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Supplementing ideas and insights with numerous engaging and topical anecdotes, this book explores the radical and distinctive concept and approach of Reverse Psychology Marketing. It will show you how to understand and connect with current changes and evolving trends occurring in the field of marketing.
Book Synopsis Death of a Marketer by : Andrea Fryrear
Download or read book Death of a Marketer written by Andrea Fryrear and published by Corsac Publishing. This book was released on 1917-02-24 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is in critical condition. Hurled into the twenty-first century amidst a storm of digital disruption, it has since focused solely on surviving in a hostile climate. But mere survival is no longer a mark of fitness. Audiences demand excellence. And marketing excellence requires agility. Using a detailed historical lens, Death of a Marketer charts a course toward marketing's Agile future.
Book Synopsis The Death of Content As King by : Jon Hinderliter
Download or read book The Death of Content As King written by Jon Hinderliter and published by . This book was released on 2020-12-17 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Death of Content as King is a methodically researched guide that helps you embrace data, not as the new king, but as the voice and vote.
Download or read book Marketing for Ceos written by Ben Legg and published by . This book was released on 2016-04-11 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adknowledge Group CEO Ben Legg, a veteran of McKinsey, Coca-Cola and Google and one of the sharpest, most innovative minds in digital marketing, delivers a smart, irreverent manifesto sure to put the fear of God into most Chief Marketing Officers! Marketing for CEOs may be compact in length, but it's long on ideas and informed opinions about what works and doesn't work in today's digital marketing world. What works:Directly linking marketing activities to the creation of shareholder value, customer lifetime value, an iterative creative process where lots of ultra-targeted ads are created and tested in real time, systematically ferreting out inefficiency, testing your CMO to see if he or she has the digital marketing chops to get the job done. What doesn't work:Most CMOs, CEOs who ignore their role as "brand stewards", using customer data in ways that are creepy or invasive, and CMO/ Chief Information Officer turf wars, among other things. Marketing for CEOs is packed with insights from one of the leading intellects in the ever-changing world of digital marketing and branding. Whether you're in the C-suite or just aspire to be one day, if you want to know how the digital marketing revolution will shape the future, read this book. If you want to know how to run a lean marketing operation that runs smoothly and outsources wisely, read this book. If you want to know how to hire the perfect CMO for your organization-or if the one you have is actually pretty good-start reading. And if you're a Chief Marketing Officer, read it before your CEO does. The job you save might be your own.
Book Synopsis Top Five Regrets of the Dying by : Bronnie Ware
Download or read book Top Five Regrets of the Dying written by Bronnie Ware and published by Hay House, Inc. This book was released on 2019-08-13 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revised edition of the best-selling memoir that has been read by over a million people worldwide with translations in 29 languages. After too many years of unfulfilling work, Bronnie Ware began searching for a job with heart. Despite having no formal qualifications or previous experience in the field, she found herself working in palliative care. During the time she spent tending to those who were dying, Bronnie's life was transformed. Later, she wrote an Internet blog post, outlining the most common regrets that the people she had cared for had expressed. The post gained so much momentum that it was viewed by more than three million readers worldwide in its first year. At the request of many, Bronnie subsequently wrote a book, The Top Five Regrets of the Dying, to share her story. Bronnie has had a colourful and diverse life. By applying the lessons of those nearing their death to her own life, she developed an understanding that it is possible for everyone, if we make the right choices, to die with peace of mind. In this revised edition of the best-selling memoir that has been read by over a million people worldwide, with translations in 29 languages, Bronnie expresses how significant these regrets are and how we can positively address these issues while we still have the time. The Top Five Regrets of the Dying gives hope for a better world. It is a courageous, life-changing book that will leave you feeling more compassionate and inspired to live the life you are truly here to live.
Book Synopsis Ways of Life in the Late Modernity by : Helena Kubátová
Download or read book Ways of Life in the Late Modernity written by Helena Kubátová and published by Univerzita Palackého v Olomouci. This book was released on 2016-12-31 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of this monograph is to show the contexts in which ways of life are conducted in late modernity, the dimensions of life in late modernity we can identify and how we can descibe and understand them. The fundamental starting point of the monograph is the thesis that late modernity is characterized, amongst other factors, by large number of life forms and ways of life. The monograph is introduced with a chapter entitled Ways of Life in Late Modernity, in which the author attempts to define the concepts of way of life, lifestyle and life architecture, to outline different theoretical approaches to understanding way of life, and to define some characteristics of late modern ways of life. The monograph is further divided into three parts.
Author :Nikolas Allen Publisher :Createspace Independent Publishing Platform ISBN 13 :9781490468563 Total Pages :0 pages Book Rating :4.4/5 (685 download)
Book Synopsis Death to the Starving Artist by : Nikolas Allen
Download or read book Death to the Starving Artist written by Nikolas Allen and published by Createspace Independent Publishing Platform. This book was released on 2013-06-29 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "With Death To The Starving Artist - Art Marketing Strategies for a Killer Creative Career, Nikolas Allen aims to educate, encourage and inspire ambitious artists with ideas, insights, and resources that will empower them to succeed in their creative field. ... Allen guides readers through his proprietary model of using the Right Tools to reach the Right Audience with the Right Message"--Amazon.com.
Book Synopsis Death & Co Welcome Home by : Alex Day
Download or read book Death & Co Welcome Home written by Alex Day and published by National Geographic Books. This book was released on 2021-11-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: JAMES BEARD AWARD NOMINEE • The ultimate guide to choosing ingredients, developing your palate, mixing drinks, and leveling up your home cocktail game—with more than 600 recipes—from the bestselling team behind Death & Co: Modern Classic Cocktails and James Beard Book of the Year Cocktail Codex: Fundamentals, Formulas, Evolutions “The mad geniuses behind Death & Co have elevated cocktail creation to punk-rock artistry. This dazzling book brings their brilliance home.”—Aisha Tyler IACP AWARD FINALIST • ONE OF THE BEST COCKTAIL BOOKS OF THE YEAR: Minneapolist Star Tribune, Slate Imagine you’re a rookie bartender and this is your handbook. Your training begins with a boot camp of sorts, where you follow the same path a Death & Co bartender would to discover your own palate and preferences, learn how to select ingredients, understand what makes a great cocktail work, and mix drinks like an old pro. Then it’s time to invite your friends over to show off the batched and ready-to-pour mixtures you stored in the freezer so you could enjoy your guests instead of making drinks all night. More than 600 recipes anchor the book, including classics, low-ABV and nonalcoholic cocktails, and hundreds of signature creations developed by the Death & Co teams in New York, Los Angeles, and Denver. With hundreds of evocative photographs and illustrations, this comprehensive, visually arresting manual is destined to break new ground in home bars across the world—and make your next get-together the invite of the year.
Book Synopsis Death by Meeting by : Patrick M. Lencioni
Download or read book Death by Meeting written by Patrick M. Lencioni and published by John Wiley & Sons. This book was released on 2010-06-03 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: A straightforward framework for creating engaging and exciting business meetings Casey McDaniel had never been so nervous in his life. In just ten minutes, The Meeting, as it would forever be known, would begin. Casey had every reason to believe that his performance over the next two hours would determine the fate of his career, his financial future, and the company he had built from scratch. “How could my life have unraveled so quickly?” he wondered. In his latest page-turning work of business fiction, best-selling author Patrick Lencioni provides readers with another powerful and thought-provoking book, this one centered around a cure for the most painful yet underestimated problem of modern business: bad meetings. And what he suggests is both simple and revolutionary. Casey McDaniel, the founder and CEO of Yip Software, is in the midst of a problem he created, but one he doesn’t know how to solve. And he doesn’t know where or who to turn to for advice. His staff can’t help him; they’re as dumbfounded as he is by their tortuous meetings. Then an unlikely advisor, Will Peterson, enters Casey’s world. When he proposes an unconventional, even radical, approach to solving the meeting problem, Casey is just desperate enough to listen. As in his other books, Lencioni provides a framework for his groundbreaking model, and makes it applicable to the real world. Death by Meeting is nothing short of a blueprint for leaders who want to eliminate waste and frustration among their teams and create environments of engagement and passion.
Book Synopsis Death in a Consumer Culture by : Susan Dobscha
Download or read book Death in a Consumer Culture written by Susan Dobscha and published by Routledge. This book was released on 2015-12-22 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: Death has never been more visible to consumers. From life insurance to burial plots to estate planning, we are constantly reminded of consumer choices to be made with our mortality in mind. Religious beliefs in the afterlife (or their absence) impact everyday consumption activities. Death in a Consumer Culture presents the broadest array of research on the topic of death and consumer behaviour across disciplinary boundaries. Organised into five sections covering: The Death Industry; Death Rituals; Death and Consumption; Death and the Body; and Alternate Endings, the book explores topics from celebrity death tourism, pet and online memorialization; family history research, to alternatives to traditional corpse disposal methods and patient-assisted suicide. Work from scholars in history, religious studies, sociology, psychology, anthropology, and cultural studies sits alongside research in marketing and consumer culture. From eastern and western perspectives, spanning social groups and demographic categories, all explore the ubiquity of death as a physical, emotional, cultural, social, and cosmological inevitability. Offering a richly unique anthology on this challenging topic, this book will be of interest to researchers working at the intersections of consumer culture, marketing and mortality.
Book Synopsis The Sociology of Economic Life by : Mark Granovetter
Download or read book The Sociology of Economic Life written by Mark Granovetter and published by Routledge. This book was released on 2018-04-17 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book incorporates classic and contemporary readings in economic sociology and related disciplines to provide students with a broad understanding of the many dimensions of economic life. It discusses Max Weber's key concepts in economics and sociology.
Download or read book Death on Demand written by Carolyn Hart and published by Crimeline. This book was released on 2010-03-03 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: WHO COULD PLOT A MURDER BETTER THAN A MYSTERY WRITER? At Annie Laurance’s Death On Demand bookstore on Broward’s Rock Island, South Carolina, murder most foul suddenly isn’t confined to the well-stocked shelves. Author Elliot Morgan’s abrupt demise during a weekly gathering of famous mystery writers called the Sunday Night Regulars is proof positive that a bloody sword is sometimes mightier than a brilliant pen. With Annie is the unenviable position of primary police suspect, the pretty young mystery maven and her wealthy paramour, Max Darling, embark on an investigation into a classic locked-room mystery with high stakes. For failing to unmask a brutal and ingenious killer could mean prison for Ms. Laurance. While success could mean her death. “Irresistible! [Carolyn] Hart drops big names from the mystery world like murderers drop clues and Annie and Max are the most endearing new pair of sleuths since Tommy and Tuppence!” – Nancy Pickard
Book Synopsis Death by Deception by : Tracy Gardner
Download or read book Death by Deception written by Tracy Gardner and published by Tule Publishing. This book was released on 2025-02-17 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Join the Shepherd sisters in solving a mystery…before it’s too late! This artful cozy mystery is perfect for fans of Krista Davis and Joanne Fluke. Savanna Shepherd is a former art authenticator―someone who can tell a forgery from the real thing. She’s got a talent for spotting secrets hiding in plain sight. After being fired and dumped in the same terrible day, Savanna moves back to her idyllic hometown on the banks of Lake Michigan. At least she’s close to her sisters again, and she’s enjoying her new job as a grade school art teacher. Savanna even rediscovers her creative soul when an old family friend hires her to paint a mural. But when a cozy book club meeting ends with a possible murder, and then dangerous incidents occur in and around the friend’s mansion, Savanna’s sharp eye is put to the test. With a little help from her sisters―and from Aidan, the intriguing town doctor―will she be able to figure out what’s wrong with this picture? *Previously titled Out Of The Picture.
