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Author : Robert Dow Buzzell
Publisher :
ISBN 13 :
Total Pages : 85 pages
Book Rating : 4.:/5 (154 download)
Download or read book Marketing Costs in Industrial Business written by Robert Dow Buzzell and published by . This book was released on 1976 with total page 85 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert Dow Buzzell
Publisher :
ISBN 13 :
Total Pages : 60 pages
Book Rating : 4.3/5 (512 download)
Download or read book Industrial Marketing Costs written by Robert Dow Buzzell and published by . This book was released on 1976 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert Dow Buzzell
Publisher :
ISBN 13 :
Total Pages : 85 pages
Book Rating : 4.:/5 (47 download)
Download or read book Marketing Costs in Industrial Businesses written by Robert Dow Buzzell and published by . This book was released on 1976 with total page 85 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert Dow Buzzell
Publisher :
ISBN 13 :
Total Pages : 40 pages
Book Rating : 4.4/5 (91 download)
Download or read book Marketing Costs in Consumer Goods Industries written by Robert Dow Buzzell and published by . This book was released on 1976 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : American Management Association
Publisher :
ISBN 13 :
Total Pages : 48 pages
Book Rating : 4.:/5 (31 download)
Download or read book Industrial Marketing written by American Management Association and published by . This book was released on 1939 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael D. Hutt
Publisher : Chicago ; Montréal : The Dryden Press
ISBN 13 :
Total Pages : 504 pages
Book Rating : 4.3/5 (91 download)
Download or read book Industrial Marketing Management written by Michael D. Hutt and published by Chicago ; Montréal : The Dryden Press. This book was released on 1981 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: Good,No Highlights,No Markup,all pages are intact, Slight Shelfwear,may have the corners slightly dented, may have slight color changes/slightly damaged spine.
Author : Claudio A. Saavedra
Publisher : Springer
ISBN 13 : 3319306103
Total Pages : 440 pages
Book Rating : 4.3/5 (193 download)
Download or read book The Marketing Challenge for Industrial Companies written by Claudio A. Saavedra and published by Springer. This book was released on 2016-04-29 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each into practice. It identifies important distinctions in terms of product functionality, market research concepts and techniques, market segmentation, pricing, sales force and product launch. Furthermore, it reviews significant variations concerning other issues such as branding, distribution, product development and the organizational structure of the commercial department. Each chapter features both authoritative, novel concepts suited for global application and hands-on protocols. By presenting these concepts and their implementation, this book is the first of its kind in the field to help practitioners avoid using consumer-marketing techniques that could in fact be inappropriate for and detrimental to an industrial company strategy.
Author : Carl Jarvis
Publisher : Lulu.com
ISBN 13 : 9781326996536
Total Pages : 137 pages
Book Rating : 4.9/5 (965 download)
Download or read book Marketing for Manufacturers written by Carl Jarvis and published by Lulu.com. This book was released on 2017 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is your small to mid-size manufacturing business the best-kept secret in the market? Are you looking for a series of powerful marketing breakthroughs to change all that? If so, 'Marketing for Manufacturers' is written specifically for you. If you're interested in winning new orders, want new customers, more sales, proven marketing methods, and learning how to avoid numerous costly marketing pitfalls and mistakes, reading 'Marketing for Manufacturers' will give you a series of actionable marketing strategies you can implement in your manufacturing business today! Since 1999, Senior Marketing Advisor, Carl Jarvis, has specialised in advising SME manufacturing businesses, like yours, with increasing your sales and revenues, maximising your profitability, reducing your marketing costs, increasing your customers, developing more cost-effective sales and marketing approaches, and strengthening your business development activities. This book will show you how!
Author : Frederick E. Webster
Publisher : *Ronald Press
ISBN 13 :
Total Pages : 352 pages
Book Rating : 4.3/5 (512 download)
Download or read book Industrial Marketing Strategy written by Frederick E. Webster and published by *Ronald Press. This book was released on 1984-08-10 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: A reader-friendly, manager?s goal-oriented guide to marketing in the 21st century In today?s customer-oriented world, marketing principles are more important than ever for managers to understand and implement in their business strategy. The recent rise of outsourcing, strategic alliances, globalization, and e-commerce, as well as the failures of dot-com fool?s gold and fuzzy accounting, means the application of these principles, as always, is changing. This completely revised and updated edition repositions marketing as the process of defining, developing, and delivering customer value. Offering specific guidelines on creating a customer-focused, market-driven company, Market-Driven Management also includes new chapters on branding, marketing strategy implementation, sales force deployment, and value delivery.
Author :
Publisher :
ISBN 13 :
Total Pages : 504 pages
Book Rating : 4.E/5 ( download)
Download or read book Industrial Marketing Management written by and published by . This book was released on 1994 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Klaus Backhaus
Publisher : Springer
ISBN 13 :
Total Pages : 392 pages
Book Rating : 4.3/5 (512 download)
Download or read book Industrial Marketing written by Klaus Backhaus and published by Springer. This book was released on 1986 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Frederick E. Webster
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 304 pages
Book Rating : 4.:/5 (321 download)
Download or read book Industrial Marketing Strategy written by Frederick E. Webster and published by John Wiley & Sons. This book was released on 1979 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Develop customer-focused, market-driven strategies for today's competitive marketplace. . . Industrial Marketing Strategy Widely regarded as a classic text in the field, Industrial Marketing Strategy, Third Edition shows you, as a practicing manager, how to develop the marketing strategies your business needs to succeed in a rapidly evolving global marketplace. This important book covers: The basic concepts of customer analysis, buying behavior, buyer-seller relationships, market segmentation and targeting, and positioning Proven, concrete, strategic management techniques-rather than a rote enumeration of the functions and institutions of industrial marketing Guidelines for implementing the value proposition through distribution and marketing communications The role of marketing in the broader context of business and corporate-level strategic planning Special sections on product development, national account management, customer service, information technology, and price signaling
Author : Richard E Plank
Publisher : Routledge
ISBN 13 : 1000156826
Total Pages : 314 pages
Book Rating : 4.0/5 (1 download)
Download or read book Fundamentals of Business Marketing Research written by Richard E Plank and published by Routledge. This book was released on 2020-07-24 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get a thorough review of vital research issues! Fundamentals of Business Marketing Research examines recent industrial/business research, evaluates its current effectiveness, and offers suggestions for future use. This unique book includes and is based on “Business Marketing: A Twenty Year Review,” a thorough study of industrial/business research from 1978-1997 with critical commentary from a distinguished panel of business academics and the response of the study's authors. The combination of critiques, insights, and viewpoints will challenge you to think beyond the traditional role of B2B marketing into a future that's anything but business as usual. Through an unusual format that gives you access to critical academic analysis, Fundamentals of Business Marketing Research presents a comprehensive review of vital research areas, including marketing to businesses/institutions/governments; buyer-seller relationships; computer use for business marketing; industrial segmentation; channel management and development; physical distribution; advertising; and public relations. The book’s give-and-take is equally focused on areas that have traditionally received a larger share of the research effort (organizational buyer behavior, business marketing strategy and planning, industrial selling and sales management) and those that have taken a back seat in terms of research attention (computers and ethical business marketing). The original study, its criticisms, and the authors’ subsequent assessment spotlight major themes, individual contributions, and future trends in major topic areas, including: business marketing strategy organizational buying behavior and purchasing management business marketing research methodology products/services pricing management issues distribution/logistics and supply chain management promotion Fundamentals of Business Marketing Research is equally effective as a practical guide for professionals and researchers, and as an academic text for doctoral studies.
Author : Janet Driscoll Miller
Publisher : John Wiley & Sons
ISBN 13 : 1119701244
Total Pages : 256 pages
Book Rating : 4.1/5 (197 download)
Download or read book Data-First Marketing written by Janet Driscoll Miller and published by John Wiley & Sons. This book was released on 2020-08-21 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Supercharge your marketing strategy with data analytics In Data-First Marketing: How to Compete & Win in the Age of Analytics, distinguished authors Miller and Lim demystify the application of data analytics to marketing in any size business. Digital transformation has created a widening gap between what the CEO and business expect marketing to do and what the CMO and the marketing organization actually deliver. The key to unlocking the true value of marketing is data – from actual buyer behavior to targeting info on social media platforms to marketing’s own campaign metrics. Data is the next big battlefield for not just marketers, but also for the business because the judicious application of data analytics will create competitive advantage in the Age of Analytics. Miller and Lim show marketers where to start by leveraging their decades of experience to lay out a step-by-step process to help businesses transform into data-first marketing organizations. The book includes a self-assessment which will help to place your organization on the Data-First Marketing Maturity Model and serve as a guide for which steps you might need to focus on to complete your own transformation. Data-First Marketing: How to Compete & Win in the Age of Analytics should be used by CMOs and heads of marketing to institute a data-first approach throughout the marketing organization. Marketing staffers can pick up practical tips for incorporating data in their daily tasks using the Data-First Marketing Campaign Framework. And CEOs or anyone in the C-suite can use this book to see what is possible and then help their marketing teams to use data analytics to increase pipeline, revenue, customer loyalty – anything that drives business growth.
Download or read book INDUSTRIAL MARKETING MANAGEMENT written by and published by . This book was released on 1977 with total page 556 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael H. Morris
Publisher : SAGE
ISBN 13 : 0803959648
Total Pages : 563 pages
Book Rating : 4.8/5 (39 download)
Download or read book Business-to-Business Marketing written by Michael H. Morris and published by SAGE. This book was released on 2001-03-29 with total page 563 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thoroughly updated, this much anticipated new edition provides students with a comprehensive, state-of-the-art view of business to business marketing. With a focus on strategic thinking and acting, the authors examine the distinct challenges of the business-to-business marketplace. These include: faster product and service development; shortened product life cycles; new processes for selling, distribution, and customer service; an increase in entrepreneurial firms; and the need to create and sustain long-term customer relationships.
Author : American Management Association
Publisher :
ISBN 13 :
Total Pages : 68 pages
Book Rating : 4.4/5 (91 download)
Download or read book Consumer and Industrial Marketing Series written by American Management Association and published by . This book was released on 1957 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt:
