Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Download Marketing Costs And Management Decisions full books in PDF, epub, and Kindle. Read online Marketing Costs And Management Decisions ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Author : John S. Bull
Publisher :
ISBN 13 :
Total Pages : 328 pages
Book Rating : 4.:/5 (1 download)
Download or read book Marketing Costs and Management Decisions written by John S. Bull and published by . This book was released on 1952 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robin Cooper
Publisher :
ISBN 13 :
Total Pages : 7 pages
Book Rating : 4.:/5 (756 download)
Download or read book Measure Costs Right written by Robin Cooper and published by . This book was released on 1988 with total page 7 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Rajagopal
Publisher : IGI Global
ISBN 13 : 1466640952
Total Pages : 274 pages
Book Rating : 4.4/5 (666 download)
Download or read book Marketing Decision Making and the Management of Pricing written by Rajagopal and published by IGI Global. This book was released on 2013-05-31 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides the latest research studies, market analysis, and best practices utilized in emerging markets to gain competitive advantage and market leadership"--Provided by publisher.
Author : George Foster
Publisher :
ISBN 13 :
Total Pages : 56 pages
Book Rating : 4.0/5 ( download)
Download or read book Marketing, Cost Management and Management Accounting written by George Foster and published by . This book was released on 1994 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Harper W. Boyd
Publisher :
ISBN 13 :
Total Pages : 628 pages
Book Rating : 4.0/5 ( download)
Download or read book Marketing Management written by Harper W. Boyd and published by . This book was released on 2002 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text has been developed in response to changing customer & curriculum needs. Many instructors are looking for a concise text for this course, one that offers a solid core for the course but allows time to add other topics, materials, etc.
Author : Hermann Simon
Publisher : Springer
ISBN 13 : 3319994565
Total Pages : 569 pages
Book Rating : 4.3/5 (199 download)
Download or read book Price Management written by Hermann Simon and published by Springer. This book was released on 2018-12-11 with total page 569 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, the world’s foremost experts on pricing integrate theoretical rigor and practical application to present a comprehensive resource that covers all areas of the field. This volume brings together quantitative and qualitative approaches and highlights the most current innovations in theory and practice. Going beyond the traditional constraints of “price theory” and “price policy,” the authors coined the term “price management” to represent a holistic approach to pricing strategy and tactical implementation. They remind us that the Ancient Romans used one word, pretium, to mean both price and value. This is the fundamental philosophy that drives successful price management where producer and customer meet. Featuring dozens of examples and case studies drawn from their extensive research, consulting, and teaching around the world, Simon and Fassnacht cover all aspects of pricing following the price management process with its four phases: strategy, analysis, decision, and implementation. Thereby, the authors take into account the nuances across industry sectors, including consumer goods, industrial products, services, and trade/distribution. In particular, they address the implications of technological advancements, such as the Internet and new measurement and sensor technologies that have led to a wealth of price management innovations, such as flat rates, freemium, pay-per-use, or pay-what-you-want. They also address the emergence of new price metrics, Big Data applications, two-sided price systems, negative prices, and the sharing economy, as well as emerging payment systems such as bitcoin. The result is a “bible” for leaders who recognize that price is not only a means to drive profit in the short term, but a tool to generate sustained growth in shareholder value over the longer term, and a primer for researchers, instructors, and students alike. Praise for Price Management “This book is truly state of the art and the most comprehensive work in price management.” - Prof. Philip Kotler, Kellogg School of Management, Northwestern University “This very important book builds an outstanding bridge between science and practice.“ - Kasper Rorsted, CEO, Adidas “This book provides practical guidelines on value creation, communication and management, which is an imperative for businesses to survive in the coming era of uncertainty.” - Dr. Chang-Gyu Hwang, Chairman and CEO, KT Corporation (Korea Telecom)
Author : Daniel Marburger
Publisher : Business Expert Press
ISBN 13 : 1606495135
Total Pages : 98 pages
Book Rating : 4.6/5 (64 download)
Download or read book Economic Decision Making Using Cost Data written by Daniel Marburger and published by Business Expert Press. This book was released on 2013-08-01 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: A firm maximizes profits if each decision adds more to the firm’s revenue than to its costs. Although the concept sounds rather simple, it is difficult to do in practice. To ease this difficulty, the authors are giving you the inside knowledge to “economic theory.” This book will help you understand economic theory and much more to accurately infer changes in revenues that may be associated with a decision. And since economic theory suggests that the costs reported by accountants rarely reflect the true cost associated with the decision, this book will help you understand how to assess the changes in revenues and costs. Demand and price sensitivity analysis allow you to infer revenue changes, and this book helps you reconcile the economic theory of cost with common accounting practices so the differences can be reconciled and better decisions can be made.
Author : John Mullins
Publisher : McGraw-Hill Higher Education
ISBN 13 : 0077769473
Total Pages : 570 pages
Book Rating : 4.0/5 (777 download)
Download or read book Marketing Management written by John Mullins and published by McGraw-Hill Higher Education. This book was released on 2012-01-31 with total page 570 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Patel Bhavesh M
Publisher : Allied Publishers
ISBN 13 : 9788170236993
Total Pages : 584 pages
Book Rating : 4.2/5 (369 download)
Download or read book Cost Accounting for Management Decisions written by Patel Bhavesh M and published by Allied Publishers. This book was released on 1997 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John Walker Mullins
Publisher :
ISBN 13 :
Total Pages : 548 pages
Book Rating : 4.3/5 ( download)
Download or read book Marketing Management written by John Walker Mullins and published by . This book was released on 2005 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text has been developed in response to changing customer & curriculum needs. Many instructors are looking for a concise text for this course, one that offers a solid core for the course but allows time to add other topics, materials, etc.
Author : Gerrit Harm van Bruggen
Publisher :
ISBN 13 : 9781601983695
Total Pages : 126 pages
Book Rating : 4.9/5 (836 download)
Download or read book Marketing Decision Making and Decision Support written by Gerrit Harm van Bruggen and published by . This book was released on 2010 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing management support systems (MMSS) are computer-enabled devices that help marketers to make better decisions. Marketing processes can be quite complex, involving large numbers of variables and mostly outcomes are the results of the actions of many different stakeholders (e.g., the company itself, its customers, its competitors). Moreover, a large number of interdependencies exist between the relevant variables and the outcomes of marketing actions are subject to major uncertainties. Given the complexities of the market place, marketing management support systems are useful tools to help the marketing decision makers carry out their jobs. Marketing management support systems can only be effective when they are optimally geared towards their users. We, therefore, deal with decision making in marketing (which generates the need for marketing management support systems). We discuss how marketing decisions are made, how they should be made, and the relative roles of analytical versus intuitive cognitive processes in marketing decision-making. We also discuss the match between marketing problem-solving modes and the various types of marketing management support systems. Finally we discuss how the impact of MMSS can be improved. This is important, given the current under-utilization of MMSS in practice. We discuss the conditions for the successful implementation and effective use of marketing management support systems. The issue ends with a discussion of the opportunities and challenges for marketing management support systems as we foresee them.
Author : Thomas N. Ingram
Publisher : M.E. Sharpe
ISBN 13 : 0765633574
Total Pages : 426 pages
Book Rating : 4.7/5 (656 download)
Download or read book Sales Management written by Thomas N. Ingram and published by M.E. Sharpe. This book was released on 2012-01-31 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated throughout with new vignettes, boxes, cases, and more, this classic text blends the most recent sales management research with real-life best practices of leading sales organizations. The text focuses on the importance of employing different sales strategies for different consumer groups, and on integrating corporate, business, marketing, and sales strategies. It equips students with a strong foundation in current trends and issues, and equips them with the skills needed for the 21st century. Updates for this edition include: --New Opening Vignettes provide recent examples of leading sales organizations. --New Sales Management in the 21st Century boxes include new sales executives and personal comments. --New Ethical Dilemma boxes give students the opportunity to address important ethical issues, many as role-play exercises. --New and revised chapter cases with related sales management role-playing activities. --New and revised techniques in the Developing Sales Management Knowledge and Developing Sales Management Skills activities. --New or expanded coverage of social networking in recruiting and selecting; virtual sales training; promoting ethical behavior in sales organizations; compensation of sales managers; and how to optimize the use of sales contests. An instructor's manual with learning objectives, a test bank, PowerPoint presentation materials, and more is available online to adopters.
Author : Hugh Coombs
Publisher : SAGE
ISBN 13 : 9781853963834
Total Pages : 366 pages
Book Rating : 4.9/5 (638 download)
Download or read book Management Accounting written by Hugh Coombs and published by SAGE. This book was released on 2005-08-27 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: By adopting a new approach to helping students understand how management accounting contributes to decisions in a variety of organizational contexts, this textbook sets out clear explanations of practical management accounting techniques - in the context of the application of these techniques to decisions. Uniquely, the book examines the analytical and critical issues that often influence decision makers operating within private and public sector organizations. It is supported by case studies of varying complexity that will allow students to work at their own level and also includes summaries.
Author : Thomas V. Bonoma
Publisher : Simon and Schuster
ISBN 13 : 0029037204
Total Pages : 552 pages
Book Rating : 4.0/5 (29 download)
Download or read book Managing Marketing written by Thomas V. Bonoma and published by Simon and Schuster. This book was released on 1984 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sam R. Goodman
Publisher :
ISBN 13 :
Total Pages : 272 pages
Book Rating : 4.3/5 (512 download)
Download or read book Financial Analysis for Marketing Decisions written by Sam R. Goodman and published by . This book was released on 1972 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Bob Brobst
Publisher : HarperCollins Publishers
ISBN 13 :
Total Pages : 174 pages
Book Rating : 4.3/5 (9 download)
Download or read book Marketing Simulation written by Bob Brobst and published by HarperCollins Publishers. This book was released on 1983 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael Schiff
Publisher : Inst of Management Accountants
ISBN 13 : 9780866412353
Total Pages : 71 pages
Book Rating : 4.4/5 (123 download)
Download or read book Marketing Cost Analysis for Performance Measurement and Decision Support written by Michael Schiff and published by Inst of Management Accountants. This book was released on 1994 with total page 71 pages. Available in PDF, EPUB and Kindle. Book excerpt:
