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Author : Patrick Esser
Publisher :
ISBN 13 :
Total Pages : 30 pages
Book Rating : 4.:/5 (92 download)
Download or read book Marketing Compatible, Yet Differentiated Products written by Patrick Esser and published by . This book was released on 1988 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Simon P. Anderson
Publisher : MIT Press
ISBN 13 : 9780262011280
Total Pages : 454 pages
Book Rating : 4.0/5 (112 download)
Download or read book Discrete Choice Theory of Product Differentiation written by Simon P. Anderson and published by MIT Press. This book was released on 1992 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The discrete choice approach provides an ideal framework for describing the demands for differentiated products and can be used for studying most product differentiation models in the literature. By introducing extra dimensions of product heterogeneity, the framework also provides richer models of firm location and product selection."--BOOK JACKET.
Author : Jeroen L.G. Binken
Publisher : Jeroen L.G. Binken
ISBN 13 : 905892260X
Total Pages : 195 pages
Book Rating : 4.0/5 (589 download)
Download or read book System Markets, Indirect Network Effects in Action or Inaction? written by Jeroen L.G. Binken and published by Jeroen L.G. Binken. This book was released on 2010-10-01 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Hubert GATIGNON
Publisher : Springer
ISBN 13 : 1137572647
Total Pages : 388 pages
Book Rating : 4.1/5 (375 download)
Download or read book Making Innovation Last: Volume 2 written by Hubert GATIGNON and published by Springer. This book was released on 2015-11-02 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Making Innovation Last considers the long term success of a firm. Authored by a trio of top international scholars who present pioneering new work on what it takes to create long term growth, the book examines the internal conditions that are likely to encourage sustainable innovation, as well as what a culture of innovation should look like.
Author : Hans Werner Gottinger
Publisher : Routledge
ISBN 13 : 113447282X
Total Pages : 246 pages
Book Rating : 4.1/5 (344 download)
Download or read book Economies of Network Industries written by Hans Werner Gottinger and published by Routledge. This book was released on 2003-03-20 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: An examination of different types of network industries such as railways, telecommunications and new media, and the economics thereof. An accent on history makes this book stand apart from others in this area.
Author : Richard L. Carson
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (16 download)
Download or read book Product Differentiation and Demand Elasticity written by Richard L. Carson and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This paper argues that product differentiation is compatible with perfect competition under free entry and exit and small firm size relative to size of market. Despite Chamberlin's view, monopolistic competitors are price takers, even though each firm's product has no perfect substitute. There is a difference between perfect competition with product homogeneity and perfect competition with differentiated products, however. Advertising can pay off with differentiated products because products have separate identities--and price depends on quality--even though firms are price takers for any given quality. A differentiated oligopoly may resemble monopolistic competition a la Chamberlin in some ways.
Author : Hagen K.C. Pfeiffer
Publisher : Springer Science & Business Media
ISBN 13 : 3642515592
Total Pages : 270 pages
Book Rating : 4.6/5 (425 download)
Download or read book The Diffusion of Electronic Data Interchange written by Hagen K.C. Pfeiffer and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book documents the research I conducted on the subject of Electronic Data Inter change during my time at the Institute of Business Informatics, University of Berne, Switzerland. In this effort I enjoyed a great deal of help from numerous others, in cluding professional colleagues, interview partners, and members of my family. Even though I cannot possibly mention them all, I would like to express my sincere gratitude for their selfless support. Above all, I am grateful to Prof. Dr. Gerhard Knolmayer who contributed to the book both in its formative stages and throughout its development. He has been an unwavering source of encouragement during the many difficult stages of the investigation and I greatly benefitted from our discussions of the subject matter. Moreover, he was ex tremely generous with his time in carefully reviewing all the five chapters. The fmancial support for this book came from the Hasler Foundation in Berne. I wish to thank the Foundation, and especially its Managing Director, Dr. P.A. Jaeger, for funding the empirical part of the research project. Likewise, I am grateful to the Uni versity of Berne for providing me with the necessary computer and other resources. The Institute of Business Informatics should be commended particularly for its very stim ulating work environment.
Author : William A. Jackson
Publisher : Routledge
ISBN 13 : 1317385632
Total Pages : 192 pages
Book Rating : 4.3/5 (173 download)
Download or read book Markets written by William A. Jackson and published by Routledge. This book was released on 2019-04-18 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Defining markets has never been an easy task. Despite their importance for economic theory and practice, they are hard to pin down as a concept and economists have tended to adopt simplified axiomatic models or rely on piecemeal case studies. This book argues that an extended range of theory, social as well as economic, can provide a better foundation for the portrayal of markets. The book first looks at the definition of markets, their inadequate treatment in orthodox economic theory, and their historical background in the pre-capitalist and capitalist eras. It then assesses various alternatives to orthodox theory, categorised as social/cultural, structural, functional and ethical approaches. Among the alternatives considered are institutionalist accounts, Marxian views, network models, performativity arguments, field theories, Austrian views and ethical notions of fair trade. A key finding of the book is that these diverse approaches, valuable as they are, could present a more effective challenge to orthodoxy if they were less disparate. Possibilities are investigated for a more unified theoretical alternative to orthodoxy. Unlike most studies of markets, this book adopts a fully interdisciplinary viewpoint expressed in accessible, non-technical language. Ideas are brought together from heterodox economics, social theory, critical realism, as well as other social sciences such as sociology, anthropology and geography. Anybody seeking a broad critical survey of the theoretical analysis of markets will find this book useful and it will be of great interest to economists, social scientists, students and policy-makers.
Author : Robert C. Hain
Publisher :
ISBN 13 :
Total Pages : 44 pages
Book Rating : 4.:/5 (91 download)
Download or read book An Operational Theory for Marketing Differentiated Products written by Robert C. Hain and published by . This book was released on 1965 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gregory Werden
Publisher :
ISBN 13 :
Total Pages : 42 pages
Book Rating : 4.F/5 ( download)
Download or read book Simulation as an Alternative to Structural Merger Policy in Differentiated Products Industries written by Gregory Werden and published by . This book was released on 1995 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert S. Schlossberg
Publisher : American Bar Association
ISBN 13 : 9781604420463
Total Pages : 1228 pages
Book Rating : 4.4/5 (24 download)
Download or read book Mergers and Acquisitions written by Robert S. Schlossberg and published by American Bar Association. This book was released on 2008 with total page 1228 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Adrian Mackay
Publisher : Routledge
ISBN 13 : 1136401717
Total Pages : 388 pages
Book Rating : 4.1/5 (364 download)
Download or read book Fundamentals and Practice of Marketing written by Adrian Mackay and published by Routledge. This book was released on 2012-05-04 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fourth edition of this seminal text retains the clarity and simplicity of its predecessors in communicating the basic themes and principles of contemporary marketing. 'The Fundamentals and Practice of Marketing' has been substantially revised to take into account recent developments in the field - most particularly the changes wrought by new technology. It now follows a new structure and includes: * New chapters on: direct marketing, public relations; integrated marketing planning; wholesale and retail operations; relationship marketing; * Material on: services marketing, e-commerce, ethics and social responsibility, B2B marketing and external marketing environment * A range of new examples The book is accompanied by online resources for tutors which include: guidance notes on teaching methods for each chapter, case studies with suggested solutions and approaches, questions for discussion, and OHP masters.
Author : Jack Trout
Publisher : Wiley
ISBN 13 : 9780471028925
Total Pages : 0 pages
Book Rating : 4.0/5 (289 download)
Download or read book Differentiate or Die written by Jack Trout and published by Wiley. This book was released on 2001-10-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Any damn fool can put on a deal, but it takes genius, faith, and perseverance to create a brand."-David Ogilvy In today's ultra-competitive world, the average supermarket has 40,000 brand items on its shelves. Car shoppers can wander through the showrooms of over twenty automobile makers. For marketers, differentiating products today is more challenging than at any time in history yet it remains at the heart of successful marketing. More importantly, it remains the key to a company's survival. In Differentiate or Die, bestselling author Jack Trout doesn't beat around the bush. He takes marketers to task for taking the easy route too often, employing high-tech razzle-dazzle and sleight of hand when they should be working to discover and market their product's uniquely valuable qualities. He examines successful differentiation initiatives from giants like Dell Computer, Southwest Airlines, and Wal-Mart to smaller success stories like Streit's Matzoh and Connecticut's tiny Trinity College to determine why some marketers succeed at differentiating themselves while others struggle and fail. More than just a collection of marketing success stories, however, Differentiate or Die is an in-depth exploration of today's most successful differentiation strategies. It explains what these strategies are, where and when they should be applied, and how they can help you carve out your own image in a crowded marketplace. Marketing executives in all types of organizations, regardless of size, can learn how to achieve product differentiation through strategies including: * Revisiting the U.S.P. Rosser Reeves's classic unique selling proposition approach, updated for today's marketplace * Positioning Understanding how the mind works in the differentiating process * Owning an Idea Techniques to seize a differentiating idea, dramatize it, and make it your own * Competition How to use differentiating ideas against your competitors in the marketplace Consumers today are faced with an explosion of choices. In this environment, distinctive product attributes are quickly copied by competitors, perceived by consumers to be minimal, or both. Still, those who fail to differentiate their product or service in the mind of the consumer won't stand a chance. Differentiate or Die outlines the many ways you can achieve differentiation. It also warns how difficult it is to achieve differentiation by being creative, cheap, customer oriented, or quality driven things that your competitors can do as well. Praise for Differentiate or Die "Another great book by the king of positioning!"-John Schnatter, CEO, Papa John's International "Differentiate or Die differentiates itself on the groaning marketing bookshelf with its lucid prose, its clear vision of the future marketplace . . . and its sensible solutions for surviving the frenzied competition we're sure to find there."-Dan Rather, CBS News "What I like about Differentiate or Die is the book's emphasis on the power of logic, simplicity, and clarity-getting to the essence of a problem. In Silicon Valley, attributes like that can make the difference between having lunch and being lunch."-Scott McNealy, CEO, Sun Microsystems, Inc. "Trout and Rivkin marvelously illustrate that differentiation is the cornerstone of successful marketing." -Philip Kotler, S.C. Johnson Distinguished Professor of International Marketing, Kellogg Graduate School of Management, Northwestern University "We've built our business by being first-and executing best. Jack Trout and Steve Rivkin are doing the same, delivering the timely, powerful insights that will drive tomorrow's marketing strategies. A must read for anyone looking to win in an unforgiving competitive marketplace."-Mike Ruettgers, CEO, EMC Corporation "Dotcom executives must learn the lessons of Differentiate or Die. If they don't, I pity their investors."-Aaron Cohen, CEO, Concrete Media; Co-Founder, Bolt.com
Download or read book Computerworld written by and published by . This book was released on 1983-12-12 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network.
Author : Steven P. Schnaars
Publisher : Simon and Schuster
ISBN 13 : 0684831910
Total Pages : 244 pages
Book Rating : 4.6/5 (848 download)
Download or read book Marketing Strategy written by Steven P. Schnaars and published by Simon and Schuster. This book was released on 1998 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: The essential marketing text for business students and professionals--updated and revised to accommodate rapid changes in the business world. First issued in 1991, Steven Schnaars's text combines a centrist approach to basic theory with real-world business examples. In clear and focused language, Schnaar focuses on the three Cs--customers, competition, and changing market trends.
Author : C.J. Jepma
Publisher : Springer Science & Business Media
ISBN 13 : 940114687X
Total Pages : 241 pages
Book Rating : 4.4/5 (11 download)
Download or read book On the Compatibility of Flexible Instruments written by C.J. Jepma and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume is on the flexibility mechanisms of the Kyoto Protocol and summarises the main fmdings of a two day workshop on 'Dealing with Carbon Credits after Kyoto', organised by ETC and the JIN foundation (both from the Netherlands) in Callantsoog, the Netherlands, on 28-29 May 1998. The workshop was one of the fIrst meetings held on the flexibility mechanisms after the Kyoto Protocol had been accepted at the Third Conference of the Parties (CoP3) in Kyoto, Japan, in December 1997. During the workshop it became clear that during the stage of translating the Protocol provisions on the flexibility mechanisms (notably Articles 6, 12 and 17) into concrete action, there are still many questions on how to interpret the scope and meaning of the Protocol text precisely. Indeed, various issues need to be elaborated on before a full assessment of the future practical work - the start of CDM and JI projects and possibly international emissions trading - can be made. Several issues were addressed at the workshop: e. g. how and via which procedures to determine the net abatement of particular CDMIJI projects; who is liable for non compliance in international emissions trading; is there a need for credit sharing formulae; can incentives be provided for early action, etc.
Author : Michael Showell
Publisher : CRC Press
ISBN 13 : 1420028715
Total Pages : 548 pages
Book Rating : 4.4/5 (2 download)
Download or read book Handbook of Detergents, Part D written by Michael Showell and published by CRC Press. This book was released on 2016-04-19 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beyond use in the consumer markets, detergents affect applications ranging from automotive lubricants to remediation techniques for oil spills and other environmental contaminants, paper and textile processing, and the formulation of paints, inks, and colorants. Faced with many challenges and choices, formulators must choose the composition of dete
