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Author : Christine L. Kluge
Publisher :
ISBN 13 :
Total Pages : 158 pages
Book Rating : 4.:/5 (81 download)
Download or read book Marketing Clothing to Older Women written by Christine L. Kluge and published by . This book was released on 1982 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Marian Hayes Moore
Publisher :
ISBN 13 :
Total Pages : 386 pages
Book Rating : 4.:/5 (69 download)
Download or read book The Clothing Market of Older Women written by Marian Hayes Moore and published by . This book was released on 1968 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert S. Menchin
Publisher : iUniverse
ISBN 13 : 0595094759
Total Pages : 290 pages
Book Rating : 4.5/5 (95 download)
Download or read book The Mature Market written by Robert S. Menchin and published by iUniverse. This book was released on 2000 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Mature Market provides the guidance needed to tap the lucrative senior market and attract the formidable spending power of mature customers. It contains ideas and information to help fine tune marketing strategy and improve advertising results on products and services targeted to seniors. The book segments the over-50 population into target markets defined by usage and lifestyle — the young-old in their 50's, the active seniors in their 60's and early 70's, and the elderly 75 and over.In addition, The Mature Market is a single-volume sourcebook with charts, tables, lists of senior publications and mailing list sources, and other practical and timely information to help win the 62 million senior consumers.
Author : Suzanne Shipley
Publisher :
ISBN 13 :
Total Pages : 268 pages
Book Rating : 4.3/5 (129 download)
Download or read book A Comparative Study of Older Women's Preferences in Clothing and the Selection Provided in the Retail Market written by Suzanne Shipley and published by . This book was released on 1961 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Varda Muhlbauer
Publisher : Springer
ISBN 13 : 3319093061
Total Pages : 182 pages
Book Rating : 4.3/5 (19 download)
Download or read book Women and Aging written by Varda Muhlbauer and published by Springer. This book was released on 2014-10-20 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: These are paradoxical times to be an older woman. As individual older women take the stage as role models in the arts and the public sphere, female elders as a group are marginalized as dependent, declining and unimportant. Women and Aging surveys the evolving sociopolitical landscape in an era still struggling with gender and age discrimination. This insightful volume recasts familiar concepts such as social roles, appearance, health, sexuality and transition through the related lenses of empowerment/restraint and quality of life/well-being for a deeper understanding of the disparities that exist both with men and within their own gender. Two especially relevant questions emerge from this framework: how women over 60 are contributing to the current climate of societal change and how these positive developments can improve the lives of older women as a whole. Featured topics analyze the wider implications of older women's experiences as family members, sensual and sexual beings, drivers of economies and members of a diverse population worldwide: Older women, power and the body. Older women, economic power and consumerism. The impact of multiple roles on older women: Strain or enrichment? Older women, leadership and encore careers. Sexuality in older women: Desirability and desire. Lesbians over 60: Newer every day. Clinical interventions to empower older women. A significant advance in femi nist research, Women and Aging brings path-breaking perspectives to scholars in women’s studies, gerontology, psychology, sociology, social work and human development, whether they study women who have overcome barriers or those who need support in changing the rules.
Author : D. Stroud
Publisher : Springer
ISBN 13 : 023037820X
Total Pages : 175 pages
Book Rating : 4.2/5 (33 download)
Download or read book Marketing to the Ageing Consumer written by D. Stroud and published by Springer. This book was released on 2012-12-14 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.
Author : Bill Novelli
Publisher : St. Martin's Griffin
ISBN 13 : 1429932244
Total Pages : 256 pages
Book Rating : 4.4/5 (299 download)
Download or read book Fifty Plus written by Bill Novelli and published by St. Martin's Griffin. This book was released on 2010-07-01 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a groundbreaking call to arms, Fifty Plus takes an important look at the seventy-eight million strong American baby boomer revolution. From age 50+ on up, Americans are now refusing to rock away their retirement and are actively changing the face of aging in America. The Boomers are no strangers to the gym, voting booth, online investing sites, or even management of their 401(k)s. They're joining an already on the go group of Americans 50+ who are leaving their mark. Bill Novelli, CEO of AARP, knows firsthand that 50+ Americans are actively seizing the day by: Transforming health care by demanding quality care, lower pharmaceutical costs, and engaging in healthy lifestyles and preventive care Creating a secure retirement by advance personal finance planning and working on Social Security solvency for all Revolutionizing the workplace to benefit not only Boomers but their colleagues Building livable communities with improved housing, transportation, and services, allowing all Americans to age in place Developing innovative and affordable products and services to add value to 50+ live Advocating for causes that will create a lasting legacy so we can leave the world a better place By igniting a 21st century revolution to make a better, stronger America, Bill Novelli knows, if you're 50+: The best is yet to come.
Author : Adeline Mildred Hoffman
Publisher :
ISBN 13 :
Total Pages : 40 pages
Book Rating : 4.3/5 (91 download)
Download or read book Social Science Aspects of Clothing for Older Women written by Adeline Mildred Hoffman and published by . This book was released on 1977 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : CLAUDE R. MARTIN, JR.
Publisher :
ISBN 13 :
Total Pages : 21 pages
Book Rating : 4.L/5 ( download)
Download or read book THE ELDERLY FASHION CONSUMER: A FORGOTTEN MARKET written by CLAUDE R. MARTIN, JR. and published by . This book was released on 1971 with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Myles Ethan Lascity
Publisher : Bloomsbury Publishing
ISBN 13 : 1350112267
Total Pages : 288 pages
Book Rating : 4.3/5 (51 download)
Download or read book Communicating Fashion written by Myles Ethan Lascity and published by Bloomsbury Publishing. This book was released on 2021-03-25 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: How did you decide what to wear today? Did you base your selection on comfort or style? Did you want to blend in or stand out - or was it just the cleanest outfit available? We each make these decisions every day, reflecting how we view ourselves and impacting how others see us. Our choices matter - not just to us personally, but also to the magazine editors, brand ambassadors and trend forecasters who make a living by selling to us. Communicating Fashion introduces key concepts from the intersecting worlds of fashion and communication studies to connect how we all use clothing to express ourselves and how media systems support that process. In doing so, Myles Ethan Lascity explores social, cultural and ethical issues through the work of fashion journalism, brand promotions and the growing role of online influencers as well as the impact of film, television and art on self-image and expression. Key topics: - Advertising, Branding and Fashion Retail - Clothing, Art and Cultural Significance - Clothing as Group and Cultural Norms - Clothing, Identity and Interpersonal Communication - Fashion News and Tastemaking - Fashion, Social Media and Influencers - Meaning within the Fashion System - On-screen Clothing
Author : S Ashdown
Publisher : Elsevier
ISBN 13 : 1845692586
Total Pages : 407 pages
Book Rating : 4.8/5 (456 download)
Download or read book Sizing in Clothing written by S Ashdown and published by Elsevier. This book was released on 2007-04-11 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: The basic concepts behind sizing systems currently used in the manufacture of ready-to-wear garments were originally developed in the 19th century. These systems are frequently based on outdated anthropometric data, they lack standard labelling, and they generally do not accommodate the wide variations of body sizes and proportions that exist in the population. However, major technological improvements have made new population data available worldwide, with the potential to affect the future of sizing in many ways. New developments in computer-aided design and sophisticated mathematical and statistical methods of categorizing different body shapes can also contribute to the development of more effective sizing systems. This important book provides a critical appreciation of the key technological and scientific developments in sizing and their application.The first chapter in the book discusses the history of sizing systems and how this has affected the mass production of ready-to-wear clothing. Chapters two and three review methods for constructing new and adapting existing sizing systems, and the standardisation of national and international sizing systems. Marketing and fit models are reviewed in chapter four whilst chapter five presents an analysis of the grading process used to create size sets. Chapters six and seven discuss fit and sizing strategies in relation to function, and the communication of sizing. Mass customization and a discussion of material properties and their affect on sizing are addressed in chapters eight and nine. Military sizing and the aesthetics of sizing are detailed in chapters ten and eleven. The final chapter reviews the impact on sizing of production systems and specifications.Written by an international team of contributors, this book is an essential reference to researchers, designers, students and manufacturers in the clothing and fashion industry. - Provides a critical appreciation of key technological and scientific developments in sizing and their application - Discusses how developments in sizing affect the mass production of ready to wear clothing - Reviews methods of constructing new and adapting existing sizing systems
Author : Jon M. Hawes
Publisher : Springer
ISBN 13 : 3319170554
Total Pages : 714 pages
Book Rating : 4.3/5 (191 download)
Download or read book Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference written by Jon M. Hawes and published by Springer. This book was released on 2015-05-12 with total page 714 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1989 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : Plunkett Research, Ltd
Publisher : Plunkett Research, Ltd.
ISBN 13 : 1593921101
Total Pages : 508 pages
Book Rating : 4.5/5 (939 download)
Download or read book Plunkett's Apparel & Textiles Industry Almanac 2008 written by Plunkett Research, Ltd and published by Plunkett Research, Ltd.. This book was released on 2008-04 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers the trends in apparel and textile supply chains, manufacturing, design, women's fashions, men's fashions, children's fashions, shoes, accessories, retailing, distribution, technologies and fabrics of many types. This work contains more than thousand contacts for business and industry leaders, industry associations, and Internet sites.
Author : Plunkett Research Ltd
Publisher : Plunkett Research, Ltd.
ISBN 13 : 1593920822
Total Pages : 508 pages
Book Rating : 4.5/5 (939 download)
Download or read book Plunkett's Apparel & Textiles Industry Almanac 2007: Apparel & Textiles Industry Market Research, Statistics, Trends & Leading Companies written by Plunkett Research Ltd and published by Plunkett Research, Ltd.. This book was released on 2007-04 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt: The apparel and textiles industry involves complex relationships that are constantly evolving. This book covers different trends in apparel and textile supply chains, manufacturing, design, women's fashions, men's fashions, children's fashions, shoes, accessories, retailing, distribution, technologies and fabrics of all types.
Author : Julia Twigg
Publisher : A&C Black
ISBN 13 : 1472520122
Total Pages : 185 pages
Book Rating : 4.4/5 (725 download)
Download or read book Fashion and Age written by Julia Twigg and published by A&C Black. This book was released on 2013-12-26 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Throughout history certain forms and styles of dress have been deemed appropriate - or more significantly, inappropriate - for people as they age. Older women in particular have long been subject to social pressure to tone down, to adopt self-effacing, covered-up styles. But increasingly there are signs of change, as older women aspire to younger, more mainstream, styles, and retailers realize the potential of the 'grey market'. Fashion and Age is the first study to systematically explore the links between clothing and age, drawing on fashion theory and cultural gerontology to examine the changing ways in which age is imagined, experienced and understood in modern culture through the medium of dress. Clothes lie between the body and its social expression, and the book explores the significance of embodiment in dress and in the cultural constitution of age. Drawing on the views of older women, journalists and fashion editors, and clothing designers and retailers, it aims to widen the agenda of fashion studies to encompass the everyday dress of the majority, shifting the debate about age away from its current preoccupation with dependency, towards a fuller account of the lived experience of age. Fashion and Age will be of great interest to students of fashion, material culture, sociology, sociology of age, history of dress and to clothing designers.
Author : Yuwa Wong
Publisher : John Wiley & Sons
ISBN 13 : 0470822074
Total Pages : 177 pages
Book Rating : 4.4/5 (78 download)
Download or read book The Glittering Silver Market: The Rise of the Elderly Consumers in Asia written by Yuwa Wong and published by John Wiley & Sons. This book was released on 2007 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Yuwa Hendrick-Wong analyses how a convergence of increasing longevity, improving health status and compression of morbidity, and more flexible arrangement in the labour market will fundamentally alter how the elderly populations live and work in Asia.
Author : Olga Gurova
Publisher : Routledge
ISBN 13 : 1135020302
Total Pages : 200 pages
Book Rating : 4.1/5 (35 download)
Download or read book Fashion and the Consumer Revolution in Contemporary Russia written by Olga Gurova and published by Routledge. This book was released on 2014-10-24 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores how clothing consumption has changed in Russia in the past 20 years as capitalism has grown in a postsocialist state, bringing with it a "consumer revolution." It shows how there has been and continues to be a massive change in the fashion retail market and how ideal lifestyles portrayed in glossy magazines and other media have contributed to the consumer revolution, as have shifts in the social structure and everyday life. Overall, the book, which includes the findings of extensive original research, including in-depth interviews with consumers, relates changes in fashion and retail to changing outlooks, identities, and ideologies in Russia more generally. The mentioned changes are also linked to the theoretical concept of fashion formed in postsocialist society.
