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Author : Ben M. Enis
Publisher : Allyn & Bacon
ISBN 13 : 9780205113798
Total Pages : 544 pages
Book Rating : 4.1/5 (137 download)
Download or read book Marketing Classics written by Ben M. Enis and published by Allyn & Bacon. This book was released on 1988-01-01 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ben M. Enis
Publisher :
ISBN 13 :
Total Pages : 500 pages
Book Rating : 4.3/5 (512 download)
Download or read book Marketing Classics; a Selection of Influential Articles written by Ben M. Enis and published by . This book was released on 1969 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Stephen Brown
Publisher : SAGE
ISBN 13 : 9781412902663
Total Pages : 276 pages
Book Rating : 4.9/5 (26 download)
Download or read book Writing Marketing written by Stephen Brown and published by SAGE. This book was released on 2005-09-15 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is a very diverse discipline, dealing with everything from the costs of globalization to the benefits of money-back guarantees. However, there is one thing that all marketing academics share. They are writers. They publish or perish. Their careers are advanced, and their reputations are enhanced, by the written word. Despite its importance, writing is rarely discussed, much less written about, by marketing scholars. It is one of the least understood, yet most significant, academic competencies. It is a competency in need of careful study. Writing Marketing is the first such study. It offers a detailed reading of five renowned marketing writers, ranging from Ted Levitt to Morris Holbrook, and draws lessons that can be adopted, with profit, by everyone else. Although it is not a `how to' book – there are no lengthy lists of dos and don’ts – Writing Marketing reveals that the `rules' of good writing are good for nothing. Written by Stephen Brown, whose own writing skills are much commented upon, Writing Marketing is insightful, illuminating and iconoclastic. It is a must read for every marketing academic, irrespective of their methodological inclinations or philosophical preferences.
Author : Ben M. Enis
Publisher : Allyn & Bacon
ISBN 13 : 9780205159888
Total Pages : 612 pages
Book Rating : 4.1/5 (598 download)
Download or read book Marketing Classics written by Ben M. Enis and published by Allyn & Bacon. This book was released on 1995 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt: This 25th-anniversary-edition of Marketing Classics represents a culmination of the most important articles published in the field. Each article has been selected for the contribution it has made, and the impact it has had in bringing a new way of thinking into marketing theory and practice. Eleven new articles have been added in such topical areas as marketing ethics, global marketing strategy, service quality and technology diffusion. Articles of enduring interest by noted marketing minds like Wroe Anderson, George Katona, Theodore Levitt, George Day, John Howard, Frederick Webster Jr, Sidney J. Levy, Jagdish Sheth and Philip Kotler are retained. The articles are divided into four parts: Marketing Philosophy; Buyer and Market Behaviour; Marketing Strategy; and Competitive Marketing Programmes.
Author : Michael R. Oppenheim
Publisher : Routledge
ISBN 13 : 113518559X
Total Pages : 367 pages
Book Rating : 4.1/5 (351 download)
Download or read book Marketing Information written by Michael R. Oppenheim and published by Routledge. This book was released on 2013-10-31 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: Help your patrons create effective marketing research plans with this sourcebook! Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. Experts in the field offer a guided tour of the signposts and landmarks in the world of marketing information—highlighting the most important features. This extensive guide serves as a strategic bibliography, covering over 200 printed books and serials, subscription databases, and free Web sites. Marketing Information contains several useful features, including: basic bibliographic descriptions with publisher location, frequency, format, price, and URL contact information for each source listed special text boxes with practical tips, techniques, and short cuts an alphabetical listing of all source titles an index to subjects and sources Unlike some research guides that recommend only esoteric and expensive resources, this book offers a well-balanced mix of the 'readily available' and the costly and/or not widely available, so that researchers who lack immediate access to a large university business research collection still has a core of accessible materials that can be found in a public library or on the Web. This book will help you provide top-notch service to clients such as: marketing instructors in developing assignments and other curricula which incorporate a business information literacy component students whose assignments require library or other research to identify and use key marketing information tools entrepreneurs and self-employed business people writing marketing plans, business plans, loan applications, and feasibility plans marketers who wish to consult and/or incorporate standard secondary sources in their marketing plans or research projects experienced market researchers who need relevant secondary sources as a preliminary step to surveys, questionnaires, and focus groups reference librarians who advise these groups in academic, public, or corporate library settings collection development librarians selecting material for public, academic, and special libraries Marketing Information is a practical tool for marketers and for those studying to be marketers. The authors are seasoned academic business librarians who have helped doctoral candidates, faculty researchers, MBA and undergraduate students, marketing professionals, entrepreneurs, and business managers all find the right information. Now, in this resource, they come together to help you!
Author : Theodore Levitt
Publisher : Harvard Business Press
ISBN 13 : 1422126013
Total Pages : 99 pages
Book Rating : 4.4/5 (221 download)
Download or read book Marketing Myopia written by Theodore Levitt and published by Harvard Business Press. This book was released on 2008 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: What business is your company really in? That's a question all executives should all ask before demand for their firm's products or services dwindles. In Marketing Myopia, Theodore Levitt offers examples of companies that became obsolete because they misunderstood what business they were in and thus what their customers wanted. He identifies the four widespread myths that put companies at risk of obsolescence and explains how business leaders can shift their attention to customers' real needs instead.
Author : Michael Dawson
Publisher : University of Illinois Press
ISBN 13 : 9780252028090
Total Pages : 228 pages
Book Rating : 4.0/5 (28 download)
Download or read book The Consumer Trap written by Michael Dawson and published by University of Illinois Press. This book was released on 2003 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Michael Dawson provides a step-by-step account of how the corporate marketing behemoth works and grows. Using first-hand evidence, he shows how big business marketing campaigns penetrate and alter the lives of ordinary Americans."--BOOK JACKET.
Author : David Collins
Publisher : Routledge
ISBN 13 : 1136295151
Total Pages : 430 pages
Book Rating : 4.1/5 (362 download)
Download or read book Management Fads and Buzzwords written by David Collins and published by Routledge. This book was released on 2013-10-11 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: Around 5,000 business and management titles are published every year, and increasingly, their preferred mode of presentation is centred on the creation and marketing of buzzwords and fads. This book argues that these management fads and buzzwords deflect critical inquiry and limit useful action because they present a 'ready made' view of the world, which rejects the benefits of theoretical analysis and reflection. Topics covered include: * the 'guru industry' * 'excellence' * business process re-engineering * empowerment * culture * knowledge work * globalization. 'Unpacking' the 'guru industry' and analyzing the fads and buzzwords, this book provides a 'critical-practical' analysis, designed to allow readers to locate, understand and critique management fashion.
Author : Camelia Florela Voinea
Publisher : John Wiley & Sons
ISBN 13 : 1118833155
Total Pages : 352 pages
Book Rating : 4.1/5 (188 download)
Download or read book Political Attitudes written by Camelia Florela Voinea and published by John Wiley & Sons. This book was released on 2016-06-13 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political Science has traditionally employed empirical research and analytical resources to understand, explain and predict political phenomena. One of the long-standing criticisms against empirical modeling targets the static perspective provided by the model-invariant paradigm. In political science research, this issue has a particular relevance since political phenomena prove sophisticated degrees of context-dependency whose complexity could be hardly captured by traditional approaches. To cope with the complexity challenge, a new modeling paradigm was needed. This book is concerned with this challenge. Moreover, the book aims to reveal the power of computational modeling of political attitudes to reinforce the political methodology in facing two fundamental challenges: political culture modeling and polity modeling. The book argues that an artificial polity model as a powerful research instrument could hardly be effective without the political attitude and, by extension, the political culture computational and simulation modeling theory, experiments and practice. This book: Summarizes the state of the art in computational modeling of political attitudes, with illustrations and examples featured throughout. Explores the different approaches to computational modeling and how the complexity requirements of political science should determine the direction of research and evaluation methods. Addresses the newly emerging discipline of computational political science. Discusses modeling paradigms, agent-based modeling and simulation, and complexity-based modeling. Discusses model classes in the fundamental areas of voting behavior and decision-making, collective action, ideology and partisanship, emergence of social uprisings and civil conflict, international relations, allocation of public resources, polity and institutional function, operation, development and reform, political attitude formation and change in democratic societies. This book is ideal for students who need a conceptual and operational description of the political attitude computational modeling phases, goals and outcomes in order to understand how political attitudes could be computationally modeled and simulated. Researchers, Governmental and international policy experts will also benefit from this book.
Author : Jacob Dahl Rendtorff
Publisher : Copenhagen Business School Press DK
ISBN 13 : 9788763002202
Total Pages : 532 pages
Book Rating : 4.0/5 (22 download)
Download or read book Responsibility, Ethics and Legitimacy of Corporations written by Jacob Dahl Rendtorff and published by Copenhagen Business School Press DK. This book was released on 2009 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business ethics, corporate social responsibility, corporate citizenship, values-driven management, corporate governance, and ethical leadership are necessary horizons for the legitimacy of corporations in the process of globalization. Based on hermeneutics and institutional analysis, this book discusses the place of values in corporations and the role of ethics in management. With the theories of business ethics as a starting point, it is possible to propose a vision of the good citizen corporation. The book presents theories, concepts of responsibility for stakeholder justice, and basic ethical principles of respect for autonomy, dignity, integrity, and vulnerability. This is the foundation for an analysis of the ethical relations to internal and external constituencies of the firm, i.e. shareholders, owners, investors, management, employees, consumers, and local community. The interaction with the environment is further analyzed with a focus on ethical principles as the basis for sustainability. This investigation culminates with the conceptualization of the firm as a collective and institutional moral agent. The content also includes analysis of concrete political developments in the US, Europe, and the United Nations. Finally, the book provides a framework for a new corporate strategy based on global business ethics.
Author : Lynn R. Kahle
Publisher : Psychology Press
ISBN 13 : 1317780825
Total Pages : 448 pages
Book Rating : 4.3/5 (177 download)
Download or read book Values, Lifestyles, and Psychographics written by Lynn R. Kahle and published by Psychology Press. This book was released on 2014-03-05 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book showcases papers presented at the annual Advertising and Consumer Psychology Conference. The contributors -- active scholars with both practitioner and academic backgrounds -- share an interest in the general area of psychographics, values, and lifestyle in advertising. The interdisciplinary and international mix of authors bring a diverse perspective to this volume, which is divided into four nonorthogonal sections. The first section deals with theoretical and conceptual issues in advertising research, while the second section presents chapters devoted to improving methodology. The final two sections illustrate how value, lifestyle, and psychographic research have been used to understand differences among people. The first of these final two sections emphasizes differences among people at different times (commonly called trend research), and the second emphasizes differences among people across national boundaries. Collectively, these chapters illustrate how practical state-of-the-art research in values, lifestyles, and psychographics can be. Thoughtful consideration of values, lifestyles, and psychographics as they are manifested in quality research can improve advertising and marketing practice, and can help the business community deliver products and services that are more in line with consumers' needs.
Author : Baporikar, Neeta
Publisher : IGI Global
ISBN 13 : 1522551166
Total Pages : 436 pages
Book Rating : 4.5/5 (225 download)
Download or read book Knowledge Integration Strategies for Entrepreneurship and Sustainability written by Baporikar, Neeta and published by IGI Global. This book was released on 2017-12-01 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information is considered essential in every business model. Effective usage of this information to direct goals and drive missions can lead to successful enterprises. Knowledge Integration Strategies for Entrepreneurship and Sustainability is a critical reference source that expounds upon the critical methods in which new information is integrated into existing models for starting new companies and the ways in which these models interact and affect each other. Featuring coverage on a broad range of topics, such as tacit knowledge utilization, knowledge retention in small and medium-sized enterprises (SMEs), and knowledge dynamics in supply chain management, this book is geared toward academicians, researchers, and students seeking current research on the effect of information management in the interdisciplinary world of business creation as well as enterprise stability and longevity.
Author : Sumit Kundu
Publisher : Springer
ISBN 13 : 1137565616
Total Pages : 265 pages
Book Rating : 4.1/5 (375 download)
Download or read book Human Capital and Innovation written by Sumit Kundu and published by Springer. This book was released on 2016-11-15 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second title in the Palgrave Studies in Global Human Capital Management series, this book explores how human capital contributes to innovation within the context of an inter-connected and globalized world. Investigating globalization as a phenomenon reflected within increasing cross-border flows of goods, services, know-how and talent, Human Capital and Innovation: Examining the Role of Globalization illustrates various facets of innovation at individual, team and organizational level. It highlights the influence of new economic realities, such as technological advances and the rise of emerging economies, on human capital and innovation.
Author : Maureen Daly Goggin
Publisher : Routledge
ISBN 13 : 1135658501
Total Pages : 312 pages
Book Rating : 4.1/5 (356 download)
Download or read book Authoring A Discipline written by Maureen Daly Goggin and published by Routledge. This book was released on 2000-05-01 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Authoring a Discipline traces the post-World War II emergence of rhetoric and composition as a discipline within departments of English in institutions of higher education in the United States. Goggin brings to light both the evolution of this discipline and many of the key individuals involved in its development. Drawing on archival and oral evidence, this history offers a comprehensive and systematic investigation of scholarly journals, the editors who directed them, and the authors who contributed to them, demonstrating the influence that publications and participants have had in the emergence of rhetoric and composition as an independent field of study. Goggin considers the complex struggles in which scholars and teachers engaged to stake ground and to construct a professional and disciplinary identity. She identifies major debates and controversies that ignited as the discipline emerged and analyzes how the editors and contributors to the major scholarly journals helped to shape, and in turn were shaped by, the field of rhetoric and composition. She also coins a new term--discipliniographer--to describe those who write the field through authoring and authorizing work, thus creating the social and political contexts in which the discipline emerged. The research presented here demonstrates clearly how disciplines are social products, born of political struggles for both intellectual and material spaces.
Author : Arne Holzhausen
Publisher : Springer Science & Business Media
ISBN 13 : 366211285X
Total Pages : 447 pages
Book Rating : 4.6/5 (621 download)
Download or read book Can Japan Globalize? written by Arne Holzhausen and published by Springer Science & Business Media. This book was released on 2013-06-29 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt: Japan's deepest recession since the Second World War has come to an end in 2000. Yet, the task of reforming Japan is far from completed. The current political drift has brought deregulation to a premature end putting the still vulnerable recovery at risk. What structural changes have already taken place? What important reforms have to be undertaken in the future? The contributions of the book shed light on the transitional path of the Japanese system amid rapid globalization. Can Japan Globalize? covers a broad range of areas from macro- and micro-economic structures to political and social relations.
Author : Marsha Kinder
Publisher : Duke University Press
ISBN 13 : 9780822323716
Total Pages : 356 pages
Book Rating : 4.3/5 (237 download)
Download or read book Kids' Media Culture written by Marsha Kinder and published by Duke University Press. This book was released on 1999 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of feminist cultural studies essays on children's television.
Author : Library of Congress. Copyright Office
Publisher : Copyright Office, Library of Congress
ISBN 13 :
Total Pages : 1938 pages
Book Rating : 4.F/5 ( download)
Download or read book Catalog of Copyright Entries. Third Series written by Library of Congress. Copyright Office and published by Copyright Office, Library of Congress. This book was released on 1973 with total page 1938 pages. Available in PDF, EPUB and Kindle. Book excerpt:
