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Marketing Apocalypse
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Download or read book Marketing Apocalypse written by Jim Bell and published by Routledge. This book was released on 2003-09-02 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century. Ranging from narratology to feminism, these suggestions are always enlightening, often provocative and occasionally outrageous. Maketing Apocalypse is required reading for anyone interested in the future of marketing.
Book Synopsis Marketing Apocalypse by : Stephen Brown
Download or read book Marketing Apocalypse written by Stephen Brown and published by Psychology Press. This book was released on 1996 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is marketing coming to an end? The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century.
Book Synopsis Global Media Apocalypse by : Jeff Lewis
Download or read book Global Media Apocalypse written by Jeff Lewis and published by Springer. This book was released on 2012-10-15 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: The modern world seems trapped between fantasies of infinite pleasure and the prospects of total global catastrophe. Global Media Apocalypse explores these contrary imaginings through an evolving cultural ecology of violence. Articulated through the global media, these apocalyptic fantasies express a profoundly human condition of crisis.
Book Synopsis Romancing the Market by : Stephen Brown
Download or read book Romancing the Market written by Stephen Brown and published by Routledge. This book was released on 2003-09-02 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Romancing the Market is a radical rethinking of marketing understanding. The book contains essays by an international selection of the most creative contemporary marketing scholars.
Book Synopsis APOCalypse 2500 GMÕs Campaign Guide & Bestiary by : J L Arnold
Download or read book APOCalypse 2500 GMÕs Campaign Guide & Bestiary written by J L Arnold and published by Lulu.com. This book was released on 2017-03-31 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: This GM's Campaign Guide & Bestiary contains essential tools for the game master, from reference tables to monsters. The game master's tools provide game mechanics quick reference, optional rules applications, and random generation of game elements such as weather, moon phase, and storm affects for adventures on paper or on the fly. The various NPC's, locations, and monsters are fully specked out in easy to read table format for instant game use. Many new possibilities for player characters, both species and vocation, are added and fully annotated in the bestiary section for easy use in character creation.
Book Synopsis Apocalypse Revisited: A Critical Study on End Times by : Melis Mulazimoglu Erkal
Download or read book Apocalypse Revisited: A Critical Study on End Times written by Melis Mulazimoglu Erkal and published by BRILL. This book was released on 2019-01-04 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: Apocalypse, Revisited: A Critical Study on End Times explores why and how Apocalypse has been revisited in myriad contexts from literature to history, religion to social life and media to popular culture.
Book Synopsis Qualitative Research in Marketing and Management by : Chris Hackley
Download or read book Qualitative Research in Marketing and Management written by Chris Hackley and published by Routledge. This book was released on 2019-12-09 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a practical and accessible, yet sophisticated introduction to interpretive methods for doing qualitative research projects and dissertations. Bringing together concepts of qualitative research from ethnography, phenomenology, critical discourse analysis, semiotics, literary analysis, postmodernism and poststructuralism this textbook offers an accessible and comprehensive introduction to the subject. Utilising a uniquely pragmatic approach, it bridges the gap between advanced, specialised books on research traditions with more general introductory business research books. This new edition has been fully updated to include new examples, explorations of the field, and an improved pedagogy with better exposition of key issues and concepts, as well as more schematics and diagrams to aid understanding. The first half of the book considers the practicalities of research and writing a research project, including the craft of academic writing, the critical literature review, the role of the independent research project as part of university courses, suggested projected structures, standards of academic scholarship, and the main techniques for gathering qualitative data. The book’s second half deals with abstract concepts and advanced theory by looking at key theoretical traditions that guide the interpretation of qualitative data. It is perfect for advanced undergraduate and postgraduate students of marketing, management, consumer behaviour and research methods. It will also be useful as a primer for practitioners in qualitative research.
Download or read book Marketing written by Chris Hackley and published by SAGE. This book was released on 2009-03-19 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: `I see this book as an important addition to the marketing literature. A weakness in critical approaches to marketing is that they are often not made easily accessible to undergraduate students. Chris Hackley has done a wonderful job in producing a rigorous text that remedies this situation and makes critical perspectives accessible to all′ - Professor Rob Lawson, University of Otago Does marketing really work for organizations, managers and citizens? How can marketing management be studied and practised critically? This key text introduces the essentials of critical thinking within the field of marketing in easy to read and understandable terms. Integrating critical perspectives with the topics of the typical marketing curriculum, Chris Hackley has produced an indispensable supporting text for upper level, undergraduate and postgraduate Marketing courses. A wide range of issues are covered including: - Historical origins and influences in marketing - Introduction to the concepts of Critical Theory - Marketing ‘orientation’ and the marketing ‘mix’ - Critique of marketing principles - Marketing and strategy - The role of research in marketing - Marketing and managerial ideology - Marketing ethics Each chapter includes Chapter Review questions, Case studies reflecting issues in the chapters, along with supporting case questions and reflections, as well as stimulating practical examples.
Book Synopsis Rethinking Marketing by : Douglas Brownlie
Download or read book Rethinking Marketing written by Douglas Brownlie and published by SAGE. This book was released on 1999-03-23 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: `This is an important text. It brings together critical reflections on the discipline's contribution in terms of theory, practice and pedagogy and as such is equally as insightful and challenging as some of its recent predecessors (eg Brown et al 1996; Brown and Turley 1997; Brown 1998). The book represents a useful point of departure for those setting off on their own critical journeys and, thus, it should be included on the reading lists of all those carrying out masters or doctoral research in marketing' - Journal of Marketing Management This book provides a challenging and stimulating coverage of a broad range of key issues in contemporary marketing - such as marketing philosophy, marketing ethics, the mar
Book Synopsis Media and the Apocalypse by : Kylo-Patrick R. Hart
Download or read book Media and the Apocalypse written by Kylo-Patrick R. Hart and published by Peter Lang. This book was released on 2009 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Responding to a plethora of media representing end times, this anthology of essays examines pop culture's fascination with end of the world or apocalyptic narratives. Essays discuss films and made-for-television movies - including Deep Impact, The Core, and The Day After Tomorrow - that feature primarily [hu]man-made catastrophes or natural catastrophes. These representations complement the large amount of mediated literature and films on religious perspectives of the apocalypse, the Left Behind series, and other films/books that deal with prophecy from the Book of Revelation in the Bible. This book will be useful in upper-level undergraduate/graduate courses addressing mass media, film and television studies, popular culture, rhetorical criticism, and special/advanced topics. In addition, the book will be of interest to scholars and students in disciplines including anthropology, history, psychology, sociology, and religious studies.
Book Synopsis ...But If a Zombie Apocalypse Did Occur by : Amy L. Thompson
Download or read book ...But If a Zombie Apocalypse Did Occur written by Amy L. Thompson and published by McFarland. This book was released on 2015-08-12 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: Part pop culture trope, part hypothetical cataclysm, the zombie apocalypse is rooted in modern literature, film and mythology. This collection of new essays considers the implications of this scientifically impossible (but perhaps imminent) event, examining real-world responses to pandemic contagion and civic chaos, as well as those from Hollywood and popular culture. The contributors discuss the zombie apocalypse as a metaphor for actual catastrophes and estimate the probabilities of human survival and behavior during an undead invasion.
Book Synopsis Relationship Marketing in Professional Services by : Aino Halinen
Download or read book Relationship Marketing in Professional Services written by Aino Halinen and published by Routledge. This book was released on 2012-11-12 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year 'fly on the wall' case study, Halinen explores the relationship between a Helsinki advertising agency and its international client.
Book Synopsis Marketing, Morality and the Natural Environment by : Andrew Crane
Download or read book Marketing, Morality and the Natural Environment written by Andrew Crane and published by Routledge. This book was released on 2002-01-04 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' understanding of the green marketing activities and processes that take part in their organisations.
Book Synopsis Advances in Advertising Research (Vol. VI) by : Peeter Verlegh
Download or read book Advances in Advertising Research (Vol. VI) written by Peeter Verlegh and published by Springer. This book was released on 2015-09-07 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle, and alternative advertising formats, renowned scholars from around the globe contribute state-of-the-art research on these issues in 30 chapters. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 13th International Conference in Advertising (ICORIA), which was held in Amsterdam (The Netherlands) in June 2014. The conference gathered around 150 participants from diverse countries from Europe, North-America, Asia, and Australia.
Book Synopsis Theory for the World to Come by : Matthew J. Wolf-Meyer
Download or read book Theory for the World to Come written by Matthew J. Wolf-Meyer and published by U of Minnesota Press. This book was released on 2019-04-15 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can social theories forge new paths into an uncertain future? The future has become increasingly difficult to imagine. We might be able to predict a few events, but imagining how looming disasters will coincide is simultaneously necessary and impossible. Drawing on speculative fiction and social theory, Theory for the World to Come is the beginning of a conversation about theories that move beyond nihilistic conceptions of the capitalism-caused Anthropocene and toward generative bodies of thought that provoke creative ways of thinking about the world ahead. Matthew J. Wolf-Meyer draws on such authors as Kim Stanley Robinson and Octavia Butler, and engages with afrofuturism, indigenous speculative fiction, and films from the 1970s and ’80s to help think differently about the future and its possibilities. Forerunners: Ideas First Short books of thought-in-process scholarship, where intense analysis, questioning, and speculation take the lead
Book Synopsis The Child in Post-Apocalyptic Cinema by : Debbie Olson
Download or read book The Child in Post-Apocalyptic Cinema written by Debbie Olson and published by Lexington Books. This book was released on 2015-03-06 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: The child in many post-apocalyptic films occupies a unique space within the narrative, a space that oscillates between death and destruction, faith and hope. The Child in Post-Apocalyptic Cinema interrogates notions of the child as a symbol of futurity and also loss. By exploring the ways children function discursively within a dystopian framework we may better understand how and why traditional notions of childhood are repeatedly tethered to sites of adult conflict and disaster, a connection that often functions to reaffirm the “rightness” of past systems of social order. This collection features critical articles that explore the role of the child character in post-apocalyptic cinema, including classic, recent, and international films, approached from a variety of theoretical, methodological, and cultural perspectives.
Book Synopsis Studying Management Critically by : Mats Alvesson
Download or read book Studying Management Critically written by Mats Alvesson and published by SAGE. This book was released on 2003-08-28 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: `An excellent source for graduate students, especially in the field of human resource development, who are exploring areas for future research of a critical nature′ - Adult Education Quarterly Drawing upon a range of influential contemporary movements in the social sciences, primarily upon critical traditions, such as the Critical Theory of the Frankfurt School, this text provides a wide ranging analysis of management and its various specialisms. The book offers critical understandings of key areas of management theory and practice such as accounting, strategic management, marketing, business ethics and environmental management. It also examines the relations between power and discursive practices in the modern corporation; the role of architecture as a repressive and emancipatory force in organizations; gender and organizations and critical methodology for organizational research. Key issues of power/knowledge relations across these areas are addressed and new agendas both for these fields and for management studies as a whole are introduced. Contributing authors include: Mats Alvesson, Gibson Burrell, David Cooper, Karen Dale, Stan Deetz, Linda Forbes, John Forester, John Jermier, David Levy, Joanne Martin, Glenn Morgan, Martin Parker, Mike Power, Richard Loughlin and Hugh Willmott
