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Marketing And Preventive Health Care Interdisciplinary And Interorganizational Perspectives
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Book Synopsis Marketing and Preventive Health Care: Interdisciplinary and Interorganizational Perspectives by : Philip D. Cooper
Download or read book Marketing and Preventive Health Care: Interdisciplinary and Interorganizational Perspectives written by Philip D. Cooper and published by Marketing Classics Press. This book was released on 2011-10-15 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing and Preventive Health Care by : Philip D. Cooper
Download or read book Marketing and Preventive Health Care written by Philip D. Cooper and published by . This book was released on 1978-01-01 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Health Care Marketing by : Philip D. Cooper
Download or read book Health Care Marketing written by Philip D. Cooper and published by Jones & Bartlett Learning. This book was released on 1994 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: Health Care Marketing: A Foundation for Managed Quality builds on tradition and delivers the very latest answers to the whats, whys, and hows of making effective marketing a reality in your health care organization. Included are journal articles, book chapters, scholarly papers, editorials, research reports, and case studies, all gathered here in a single timely and comprehensive source.
Book Synopsis Readings in Modern Marketing by : John A. Quelch
Download or read book Readings in Modern Marketing written by John A. Quelch and published by Chinese University Press. This book was released on 2006 with total page 772 pages. Available in PDF, EPUB and Kindle. Book excerpt: Readings in Modern Marketing is a collection of Professor Quelch's highly-praised scholarly articles previously published in leading business journals. Topics covered include marketing and business strategy, managing product lines, pricing, managing the point of sales, global marketing, building global brands, marketing and the new technologies, marketing and society, and so forth. Readings in Modern Marketing offers important theories as well as practical, insightful tactics. It is an indispensable source of reference.
Book Synopsis Administration in Mental Health by :
Download or read book Administration in Mental Health written by and published by . This book was released on 1982 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Innovations in Hospital Marketing by : William J. Winston
Download or read book Innovations in Hospital Marketing written by William J. Winston and published by Psychology Press. This book was released on 1984 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: This groundbreaking volume explores every facet of marketing for hospitals. Experienced practitioners and marketing educators show you how to improve your current program with tips and insights that would normally take years to acquire!
Book Synopsis Current Catalog by : National Library of Medicine (U.S.)
Download or read book Current Catalog written by National Library of Medicine (U.S.) and published by . This book was released on 1979 with total page 1116 pages. Available in PDF, EPUB and Kindle. Book excerpt: First multi-year cumulation covers six years: 1965-70.
Book Synopsis Marketing Health Behavior by : L.W. Frederiksen
Download or read book Marketing Health Behavior written by L.W. Frederiksen and published by Springer Science & Business Media. This book was released on 2013-11-11 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a book that grew out of frustration. The frustration was rooted in our failed attempts to help people modify health-related behavior. From a behavioral medicine perspective, it was readily apparent to us that there were many things people could do to improve their health. Some of these were preventive behaviors, whereas others were much more therapeutic or rehabilitative in nature. Put another way, there were specific well-known behavioral strategies that people could use to maintain or regain their good health. Yet despite our good intentions, enthusiasm, and considerable efforts, something was wrong. People dropped out of therapy or failed to follow behavioral prescriptions. Workshops and clinics were half-empty. If people would attend workshops or follow therapeutic programs, their health would benefit. Yet in our experience and in the experience of most of our colleagues, compliance to treatment programs was a major problem. Faced with such a situation, it is easy to blame the victim-in this case the client. It is common to hear therapists talk of poorly motivated clients, complain that people are just not interested in improving their health, or even speculate about people's self-destructive tendencies. Although this may be comforting to the thera pist, it does very little to solve the problem. What was needed was an approach to improve adherence to therapeutic programs rather than comforting excuses for their failure. It is in this context that we became exposed to the area of social marketing.
Book Synopsis Hospital-based Ambulatory Care by : Seth B. Goldsmith
Download or read book Hospital-based Ambulatory Care written by Seth B. Goldsmith and published by Jones & Bartlett Learning. This book was released on 1995 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference by : Vinay Kothari
Download or read book Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference written by Vinay Kothari and published by Springer. This book was released on 2015-05-13 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1982 Academy of Marketing Science (AMS) Annual Conference held in Las Vegas, Nevada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, industrial marketing, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Book Synopsis Health planning reports subject index by : United States. Health Resources Administration
Download or read book Health planning reports subject index written by United States. Health Resources Administration and published by . This book was released on 1979 with total page 590 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Health Planning Reports: Subject index. 4 v by : United States. Health Resources Administration
Download or read book Health Planning Reports: Subject index. 4 v written by United States. Health Resources Administration and published by . This book was released on 1978 with total page 724 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Scientific Directory and Annual Bibliography by : National Institutes of Health (U.S.)
Download or read book Scientific Directory and Annual Bibliography written by National Institutes of Health (U.S.) and published by . This book was released on 1979 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Each issue lists papers published during the preceding year.
Book Synopsis Public & Nonprofit Marketing by : Christopher H. Lovelock
Download or read book Public & Nonprofit Marketing written by Christopher H. Lovelock and published by Course Technology. This book was released on 1990 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Health planning reports subject index by : United States. Health Resources Administration
Download or read book Health planning reports subject index written by United States. Health Resources Administration and published by . This book was released on 1979 with total page 712 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Monograph written by and published by . This book was released on 1981 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Public and Nonprofit Marketing by : Christopher H. Lovelock
Download or read book Public and Nonprofit Marketing written by Christopher H. Lovelock and published by . This book was released on 1984 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt:
