Marketing Analytics Practitioner's Guide, The - Volume 4: Retail And Statistics

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Author :
Publisher : World Scientific
ISBN 13 : 9811275114
Total Pages : 300 pages
Book Rating : 4.8/5 (112 download)

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Book Synopsis Marketing Analytics Practitioner's Guide, The - Volume 4: Retail And Statistics by : Ashok Charan

Download or read book Marketing Analytics Practitioner's Guide, The - Volume 4: Retail And Statistics written by Ashok Charan and published by World Scientific. This book was released on 2023-09-13 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the use of analytics becomes increasingly important in today's business landscape, The Marketing Analytics Practitioner's Guide (MAPG) provides a thorough understanding of marketing management concepts and their practical applications, making it a valuable resource for professionals and students alike.The four-volume compendium of MAPG provides an in-depth look at marketing management concepts and their practical applications, equipping readers with the knowledge and skills needed to effectively inform daily marketing decisions and strategy development and implementation. It seamlessly blends the art and science of marketing, reflecting the discipline's evolution in the era of data analytics. Whether you're a seasoned marketer or new to the field, the MAPG is an essential guide for mastering the use of analytics in modern marketing practices.Volume IV is divided into two parts — Retail and Statistics for Marketing Analytics. Retail delves into the various aspects of retail tracking, sales and distribution, retail analytics, and category management.The chapter on retail tracking covers in detail the processes that make up a retail measurement service, including the metrics supported by the service, the key benefits of the service, and how the data is interpreted.The sales and distribution chapter covers five key managerial objectives — building distribution, targeting the right channels and chains, optimizing assortment, securing retailer support, and managing stocks in trade.The retail analytics chapter covers a range of diagnostic analytic tools used to extract insights from disaggregate outlet-level data.Category management offers a framework for retailers to manage their business and for suppliers to understand the dynamics of trade marketing.Statistics for Marketing Analytics covers basic statistics, sampling, and marketing mix modelling. It aims to equip readers with the statistical knowledge and tools necessary to analyse and interpret marketing data. The chapters in this part provide a comprehensive understanding of statistical methods and their applications in marketing analytics, including sampling techniques, probability distributions, hypothesis testing, and regression analysis.

Marketing Analytics Practitioner's Guide, The - Volume 3: Digital Marketing

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Author :
Publisher : World Scientific
ISBN 13 : 9811275106
Total Pages : 354 pages
Book Rating : 4.8/5 (112 download)

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Book Synopsis Marketing Analytics Practitioner's Guide, The - Volume 3: Digital Marketing by : Ashok Charan

Download or read book Marketing Analytics Practitioner's Guide, The - Volume 3: Digital Marketing written by Ashok Charan and published by World Scientific. This book was released on 2023-09-13 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the use of analytics becomes increasingly important in today's business landscape, The Marketing Analytics Practitioner's Guide (MAPG) provides a thorough understanding of marketing management concepts and their practical applications, making it a valuable resource for professionals and students alike.The four-volume compendium of MAPG provides an in-depth look at marketing management concepts and their practical applications, equipping readers with the knowledge and skills needed to effectively inform daily marketing decisions and strategy development and implementation. It seamlessly blends the art and science of marketing, reflecting the discipline's evolution in the era of data analytics. Whether you're a seasoned marketer or new to the field, the MAPG is an essential guide for mastering the use of analytics in modern marketing practices.Volume III is entirely dedicated to digital marketing. The first chapter, New Media, covers the impact of new media on the social, political and marketing landscape. It outlines the new rules and perspectives, leaving readers with a clear understanding of how they must adapt to succeed in the digital age.The Digital Marketing chapter covers a wide range of topics related to digital tools, techniques, processes, as well as the opportunities and challenges of digital marketing. A set of chapters on social media highlight best practices to adopt on each of the networks — Facebook, Twitter, Instagram, YouTube and LinkedIn.Search Engine Optimization (SEO) covers on-page and off-page optimization to increase inbound traffic and channel it through the digital marketing funnel. Web Analytics covers the processes that constitute a web analytics system and deals with the use of web analytics platforms such as Google Analytics to assess the effectiveness of digital marketing in attracting and converting prospects.Search Advertising covers advertising on search engines to draw prospects and lead them through the digital marketing funnel. It covers topics such as the Google auction, keyword strategies, and practices to improve the effectiveness of search advertising.The final chapter, Digital Execution, serves as a comprehensive guide to developing and executing digital marketing plans.

Marketing Analytics Practitioner's Guide, The - Volume 2: Product, Advertising, Packaging, Biometrics, Price And Promotion

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Author :
Publisher : World Scientific
ISBN 13 : 9811275092
Total Pages : 354 pages
Book Rating : 4.8/5 (112 download)

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Book Synopsis Marketing Analytics Practitioner's Guide, The - Volume 2: Product, Advertising, Packaging, Biometrics, Price And Promotion by : Ashok Charan

Download or read book Marketing Analytics Practitioner's Guide, The - Volume 2: Product, Advertising, Packaging, Biometrics, Price And Promotion written by Ashok Charan and published by World Scientific. This book was released on 2023-09-13 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the use of analytics becomes increasingly important in today's business landscape, The Marketing Analytics Practitioner's Guide (MAPG) provides a thorough understanding of marketing management concepts and their practical applications, making it a valuable resource for professionals and students alike.The four-volume compendium of MAPG provides an in-depth look at marketing management concepts and their practical applications, equipping readers with the knowledge and skills needed to effectively inform daily marketing decisions and strategy development and implementation. It seamlessly blends the art and science of marketing, reflecting the discipline's evolution in the era of data analytics. Whether you're a seasoned marketer or new to the field, the MAPG is an essential guide for mastering the use of analytics in modern marketing practices.Volume II, Parts III to V, is dedicated to Product, Advertising, Packaging, Biometrics, Price and Promotion. Part III focuses on the product development process, covering the analytic methods and procedures used to screen ideas, concepts, and products during development, launch, and post-launch.Part IV delves into advertising, packaging, and biometrics. The fundamentals, concepts, and core themes of advertising are covered in a chapter that explains how advertising works and what makes it effective and impactful. The chapter on Advertising Analytics focuses on audience engagement, both behavioural and attitudinal, and the analytic techniques and research processes used to test and track advertising.The chapter on packaging is devoted to the analytics and research techniques employed throughout the stages of packaging development and the chapter on biometrics covers biometric techniques and the relevant technologies, devices, metrics, and applications of these techniques that are useful to practitioners.Finally, Part V deals with price and promotion, covering a variety of pricing research methods and techniques for promotions evaluation. This will help the reader to gain an understanding of the importance and application of pricing and promotions in marketing strategy.

Marketing Analytics Practitioner's Guide, The - Volume 1: Brand And Consumer

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Author :
Publisher : World Scientific
ISBN 13 : 9811275084
Total Pages : 340 pages
Book Rating : 4.8/5 (112 download)

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Book Synopsis Marketing Analytics Practitioner's Guide, The - Volume 1: Brand And Consumer by : Ashok Charan

Download or read book Marketing Analytics Practitioner's Guide, The - Volume 1: Brand And Consumer written by Ashok Charan and published by World Scientific. This book was released on 2023-09-13 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the use of analytics becomes increasingly important in today's business landscape, The Marketing Analytics Practitioner's Guide (MAPG) provides a thorough understanding of marketing management concepts and their practical applications, making it a valuable resource for professionals and students alike.The four-volume compendium of MAPG provides an in-depth look at marketing management concepts and their practical applications, equipping readers with the knowledge and skills needed to effectively inform daily marketing decisions and strategy development and implementation. It seamlessly blends the art and science of marketing, reflecting the discipline's evolution in the era of data analytics. Whether you're a seasoned marketer or new to the field, the MAPG is an essential guide for mastering the use of analytics in modern marketing practices.Volume I is focused on Brand and Consumer. Part I of this volume is dedicated to understanding the concepts and methods of brand sensing and brand equity. It delves into the analytic techniques used to track and profile brand image, and explains the key components of brand equity, how to measure it, and what factors drive it. It provides readers with a comprehensive framework for measuring and understanding brand equity and the tools to pursue its growth.Part II of this volume focuses on understanding consumers through qualitative and quantitative research methods, segmentation, customer satisfaction, customer value management, consumer panels, consumer analytics and big data. The volume covers the analytic tools used to extract insights from consumer transactions, which are becoming increasingly important in today's data-driven world. It also covers the use of consumer analytics and big data specifically within consumer markets.

Marketing Analytics: A Practitioner's Guide To Marketing Analytics And Research Methods

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Author :
Publisher : World Scientific Publishing Company
ISBN 13 : 9814641383
Total Pages : 720 pages
Book Rating : 4.8/5 (146 download)

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Book Synopsis Marketing Analytics: A Practitioner's Guide To Marketing Analytics And Research Methods by : Ashok Charan

Download or read book Marketing Analytics: A Practitioner's Guide To Marketing Analytics And Research Methods written by Ashok Charan and published by World Scientific Publishing Company. This book was released on 2015-05-20 with total page 720 pages. Available in PDF, EPUB and Kindle. Book excerpt: The digital age has transformed the very nature of marketing. Armed with smartphones, tablets, PCs and smart TVs, consumers are increasingly hanging out on the internet. Cyberspace has changed the way they communicate, and the way they shop and buy. This fluid, de-centralized and multidirectional medium is changing the way brands engage with consumers.At the same time, technology and innovation, coupled with the explosion of business data, has fundamentally altered the manner we collect, process, analyse and disseminate market intelligence. The increased volume, variety and velocity of information enables marketers to respond with much greater speed, to changes in the marketplace. Market intelligence is timelier, less expensive, and more accurate and actionable.Anchored in this age of transformations, Marketing Analytics is a practitioner's guide to marketing management in the 21st century. The text devotes considerable attention to the way market analytic techniques and market research processes are being refined and re-engineered. Written by a marketing veteran, it is intended to guide marketers as they craft market strategies, and execute their day to day tasks.

Marketing Analytics Practitioner's Guide, the (in 4 Volumes)

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Author :
Publisher : World Scientific Publishing Company
ISBN 13 : 9789811279874
Total Pages : 0 pages
Book Rating : 4.2/5 (798 download)

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Book Synopsis Marketing Analytics Practitioner's Guide, the (in 4 Volumes) by : Ashok Charan

Download or read book Marketing Analytics Practitioner's Guide, the (in 4 Volumes) written by Ashok Charan and published by World Scientific Publishing Company. This book was released on 2023-10-13 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the use of analytics becomes increasingly important in today's business landscape, The Marketing Analytics Practitioner's Guide (MAPG) provides a thorough understanding of marketing management concepts and their practical applications, making it a valuable resource for professionals and students alike.The four-volume compendium of MAPG provides an in-depth look at marketing management concepts and their practical applications, equipping readers with the knowledge and skills needed to effectively inform daily marketing decisions and strategy development and implementation. It seamlessly blends the art and science of marketing, reflecting the discipline's evolution in the era of data analytics. Whether you're a seasoned marketer or new to the field, the MAPG is an essential guide for mastering the use of analytics in modern marketing practices.

Marketing Analytics

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118417305
Total Pages : 727 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis Marketing Analytics by : Wayne L. Winston

Download or read book Marketing Analytics written by Wayne L. Winston and published by John Wiley & Sons. This book was released on 2014-01-08 with total page 727 pages. Available in PDF, EPUB and Kindle. Book excerpt: Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data. This expert book offers the perfect solution. Written by data analysis expert Wayne L. Winston, this practical resource shows you how to tap a simple and cost-effective tool, Microsoft Excel, to solve specific business problems using powerful analytic techniques—and achieve optimum results. Practical exercises in each chapter help you apply and reinforce techniques as you learn. Shows you how to perform sophisticated business analyses using the cost-effective and widely available Microsoft Excel instead of expensive, proprietary analytical tools Reveals how to target and retain profitable customers and avoid high-risk customers Helps you forecast sales and improve response rates for marketing campaigns Explores how to optimize price points for products and services, optimize store layouts, and improve online advertising Covers social media, viral marketing, and how to exploit both effectively Improve your marketing results with Microsoft Excel and the invaluable techniques and ideas in Marketing Analytics: Data-Driven Techniques with Microsoft Excel.

A Practitioner's Guide to Business Analytics (PB)

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 0071807608
Total Pages : 289 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis A Practitioner's Guide to Business Analytics (PB) by : Randy Bartlett

Download or read book A Practitioner's Guide to Business Analytics (PB) written by Randy Bartlett and published by McGraw Hill Professional. This book was released on 2013-01-25 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gain the competitive edge with the smart use of business analytics In today’s volatile business environment, the strategic use of business analytics is more important than ever. A Practitioners Guide to Business Analytics helps you get the organizational commitment you need to get business analytics up and running in your company. It provides solutions for meeting the strategic challenges of applying analytics, such as: Integrating analytics into decision making, corporate culture, and business strategy Leading and organizing analytics within the corporation Applying statistical qualifications, statistical diagnostics, and statistical review Providing effective building blocks to support analytics—statistical software, data collection, and data management Randy Bartlett, Ph.D., is Chief Statistical Officer of the consulting company Blue Sigma Analytics. He currently works with Infosys, where he has helped build their new Business Analytics practice.

Big Data Analytics with Spark

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Author :
Publisher : Apress
ISBN 13 : 1484209648
Total Pages : 290 pages
Book Rating : 4.4/5 (842 download)

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Book Synopsis Big Data Analytics with Spark by : Mohammed Guller

Download or read book Big Data Analytics with Spark written by Mohammed Guller and published by Apress. This book was released on 2015-12-29 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Big Data Analytics with Spark is a step-by-step guide for learning Spark, which is an open-source fast and general-purpose cluster computing framework for large-scale data analysis. You will learn how to use Spark for different types of big data analytics projects, including batch, interactive, graph, and stream data analysis as well as machine learning. In addition, this book will help you become a much sought-after Spark expert. Spark is one of the hottest Big Data technologies. The amount of data generated today by devices, applications and users is exploding. Therefore, there is a critical need for tools that can analyze large-scale data and unlock value from it. Spark is a powerful technology that meets that need. You can, for example, use Spark to perform low latency computations through the use of efficient caching and iterative algorithms; leverage the features of its shell for easy and interactive Data analysis; employ its fast batch processing and low latency features to process your real time data streams and so on. As a result, adoption of Spark is rapidly growing and is replacing Hadoop MapReduce as the technology of choice for big data analytics. This book provides an introduction to Spark and related big-data technologies. It covers Spark core and its add-on libraries, including Spark SQL, Spark Streaming, GraphX, and MLlib. Big Data Analytics with Spark is therefore written for busy professionals who prefer learning a new technology from a consolidated source instead of spending countless hours on the Internet trying to pick bits and pieces from different sources. The book also provides a chapter on Scala, the hottest functional programming language, and the program that underlies Spark. You’ll learn the basics of functional programming in Scala, so that you can write Spark applications in it. What's more, Big Data Analytics with Spark provides an introduction to other big data technologies that are commonly used along with Spark, like Hive, Avro, Kafka and so on. So the book is self-sufficient; all the technologies that you need to know to use Spark are covered. The only thing that you are expected to know is programming in any language. There is a critical shortage of people with big data expertise, so companies are willing to pay top dollar for people with skills in areas like Spark and Scala. So reading this book and absorbing its principles will provide a boost—possibly a big boost—to your career.

Marketing Analytics

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Publisher :
ISBN 13 : 9789814632898
Total Pages : 602 pages
Book Rating : 4.6/5 (328 download)

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Book Synopsis Marketing Analytics by : Ashok Charan

Download or read book Marketing Analytics written by Ashok Charan and published by . This book was released on 2015 with total page 602 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Quantitative Value, + Web Site

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118328078
Total Pages : 293 pages
Book Rating : 4.1/5 (183 download)

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Book Synopsis Quantitative Value, + Web Site by : Wesley R. Gray

Download or read book Quantitative Value, + Web Site written by Wesley R. Gray and published by John Wiley & Sons. This book was released on 2012-12-26 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: A must-read book on the quantitative value investment strategy Warren Buffett and Ed Thorp represent two spectrums of investing: one value driven, one quantitative. Where they align is in their belief that the market is beatable. This book seeks to take the best aspects of value investing and quantitative investing as disciplines and apply them to a completely unique approach to stock selection. Such an approach has several advantages over pure value or pure quantitative investing. This new investing strategy framed by the book is known as quantitative value, a superior, market-beating method to investing in stocks. Quantitative Value provides practical insights into an investment strategy that links the fundamental value investing philosophy of Warren Buffett with the quantitative value approach of Ed Thorp. It skillfully combines the best of Buffett and Ed Thorp—weaving their investment philosophies into a winning, market-beating investment strategy. First book to outline quantitative value strategies as they are practiced by actual market practitioners of the discipline Melds the probabilities and statistics used by quants such as Ed Thorp with the fundamental approaches to value investing as practiced by Warren Buffett and other leading value investors A companion Website contains supplementary material that allows you to learn in a hands-on fashion long after closing the book If you're looking to make the most of your time in today's markets, look no further than Quantitative Value.

The Marketing Analytics Practitioner's Guide

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Author :
Publisher : World Scientific Publishing Company
ISBN 13 : 9789811274503
Total Pages : 0 pages
Book Rating : 4.2/5 (745 download)

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Book Synopsis The Marketing Analytics Practitioner's Guide by : Ashok Charan

Download or read book The Marketing Analytics Practitioner's Guide written by Ashok Charan and published by World Scientific Publishing Company. This book was released on 2023-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the use of analytics becomes increasingly important in today's business landscape, The Marketing Analytics Practitioner's Guide (MAPG) provides a thorough understanding of marketing management concepts and their practical applications, making it a valuable resource for professionals and students alike. The four-volume compendium of MAPG provides an in-depth look at marketing management concepts and their practical applications, equipping readers with the knowledge and skills needed to effectively inform daily marketing decisions and strategy development and implementation. It seamlessly blends the art and science of marketing, reflecting the discipline's evolution in the era of data analytics. Whether you're a seasoned marketer or new to the field, the MAPG is an essential guide for mastering the use of analytics in modern marketing practices. Volume III is entirely dedicated to digital marketing. The first chapter, New Media, covers the impact of new media on the social, political and marketing landscape. It outlines the new rules and perspectives, leaving readers with a clear understanding of how they must adapt to succeed in the digital age. The Digital Marketing chapter covers a wide range of topics related to digital tools, techniques, processes, as well as the opportunities and challenges of digital marketing. A set of chapters on social media highlight best practices to adopt on each of the networks - Facebook, Twitter, Instagram, YouTube and LinkedIn. Search Engine Optimization (SEO) covers on-page and off-page optimization to increase inbound traffic and channel it through the digital marketing funnel. Web Analytics covers the processes that constitute a web analytics system and deals with the use of web analytics platforms such as Google Analytics to assess the effectiveness of digital marketing in attracting and converting prospects. Search Advertising covers advertising on search engines to draw prospects and lead them through the digital marketing funnel. It covers topics such as the Google auction, keyword strategies, and practices to improve the effectiveness of search advertising. The final chapter, Digital Execution, serves as a comprehensive guide to developing and executing digital marketing plans.

Scalable Big Data Architecture

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Author :
Publisher : Apress
ISBN 13 : 1484213262
Total Pages : 147 pages
Book Rating : 4.4/5 (842 download)

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Book Synopsis Scalable Big Data Architecture by : Bahaaldine Azarmi

Download or read book Scalable Big Data Architecture written by Bahaaldine Azarmi and published by Apress. This book was released on 2015-12-31 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book highlights the different types of data architecture and illustrates the many possibilities hidden behind the term "Big Data", from the usage of No-SQL databases to the deployment of stream analytics architecture, machine learning, and governance. Scalable Big Data Architecture covers real-world, concrete industry use cases that leverage complex distributed applications , which involve web applications, RESTful API, and high throughput of large amount of data stored in highly scalable No-SQL data stores such as Couchbase and Elasticsearch. This book demonstrates how data processing can be done at scale from the usage of NoSQL datastores to the combination of Big Data distribution. When the data processing is too complex and involves different processing topology like long running jobs, stream processing, multiple data sources correlation, and machine learning, it’s often necessary to delegate the load to Hadoop or Spark and use the No-SQL to serve processed data in real time. This book shows you how to choose a relevant combination of big data technologies available within the Hadoop ecosystem. It focuses on processing long jobs, architecture, stream data patterns, log analysis, and real time analytics. Every pattern is illustrated with practical examples, which use the different open sourceprojects such as Logstash, Spark, Kafka, and so on. Traditional data infrastructures are built for digesting and rendering data synthesis and analytics from large amount of data. This book helps you to understand why you should consider using machine learning algorithms early on in the project, before being overwhelmed by constraints imposed by dealing with the high throughput of Big data. Scalable Big Data Architecture is for developers, data architects, and data scientists looking for a better understanding of how to choose the most relevant pattern for a Big Data project and which tools to integrate into that pattern.

Retail and Statistics

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Author :
Publisher :
ISBN 13 : 9789811276040
Total Pages : 0 pages
Book Rating : 4.2/5 (76 download)

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Book Synopsis Retail and Statistics by : Ashok Charan

Download or read book Retail and Statistics written by Ashok Charan and published by . This book was released on 2024 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "As the use of analytics becomes increasingly important in today's business landscape, The Marketing Analytics Practitioner's Guide (MAPG) provides a thorough understanding of marketing management concepts and their practical applications, making it a valuable resource for professionals and students alike. The four-volume compendium of MAPG provides an in-depth look at marketing management concepts and their practical applications, equipping readers with the knowledge and skills needed to effectively inform daily marketing decisions and strategy development and implementation. It seamlessly blends the art and science of marketing, reflecting the discipline's evolution in the era of data analytics. Whether you're a seasoned marketer or new to the field, the MAPG is an essential guide for mastering the use of analytics in modern marketing practices. Volume IV is divided into two parts - Retail and Statistics for Marketing Analytics. Retail delves into the various aspects of retail tracking, sales and distribution, retail analytics, and category management. The chapter on retail tracking covers in detail the processes that make up a retail measurement service, including the metrics supported by the service, the key benefits of the service, and how the data is interpreted. The sales and distribution chapter covers five key managerial objectives - building distribution, targeting the right channels and chains, optimizing assortment, securing retailer support, and managing stocks in trade. The retail analytics chapter covers a range of diagnostic analytic tools used to extract insights from disaggregate outlet-level data. Category management offers a framework for retailers to manage their business and for suppliers to understand the dynamics of trade marketing. Statistics for Marketing Analytics covers basic statistics, sampling, and marketing mix modelling. It aims to equip readers with the statistical knowledge and tools necessary to analyse and interpret marketing data. The chapters in this part provide a comprehensive understanding of statistical methods and their applications in marketing analytics, including sampling techniques, probability distributions, hypothesis testing, and regression analysis"--

Marketing Analytics

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Author :
Publisher : Bloomsbury Publishing
ISBN 13 : 135031840X
Total Pages : 432 pages
Book Rating : 4.3/5 (53 download)

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Book Synopsis Marketing Analytics by : Robert W. Palmatier

Download or read book Marketing Analytics written by Robert W. Palmatier and published by Bloomsbury Publishing. This book was released on 2022-03-24 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using data analytics and big data in marketing and strategic decision-making is a key priority at many organisations and subsequently a vital part of the skills set for a successful marketing professional operating today. Authored by world-leading authorities in the field, Marketing Analytics provides a thoroughly contemporary overview of marketing analytics and coverage of a wide range of cutting edge data analytics techniques. It offers a powerful framework, organising data analysis techniques around solving four underlying marketing problems: the 'First Principles of Marketing'. In this way, it offers an action-oriented, applied approach to managing marketing complexities and issues, and a sound grounding in making effective decisions based on strong evidence. It is supported by vivid international cases and examples, and applied pedagogical features. The companion website offers comprehensive classroom instruction slides, videos including walk throughs on all the examples and methods in the book, data sets, a test bank and a solution guide for instructors.

Mastering Search Analytics

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Author :
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449302653
Total Pages : 401 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis Mastering Search Analytics by : Brent Chaters

Download or read book Mastering Search Analytics written by Brent Chaters and published by "O'Reilly Media, Inc.". This book was released on 2011-10-14 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Readers learn what data to collect, how to analyze it, and how to act upon it. They will learn how to develop everything from an executive level dashboard and ROI measurement to a deep analysis of a specific term or word to see how it can improve overall ranking.

Brand Building and Marketing in Key Emerging Markets

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Author :
Publisher : Springer
ISBN 13 : 3319194828
Total Pages : 418 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Brand Building and Marketing in Key Emerging Markets by : Niklas Schaffmeister

Download or read book Brand Building and Marketing in Key Emerging Markets written by Niklas Schaffmeister and published by Springer. This book was released on 2015-10-09 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth markets. It presents a detailed outline of the Brazil, Russia, India and China (BRIC) markets to understand their cultural and socio-economic complexity. With emerging markets at the center, major paradigm shifts are explained such as 'one world strategies'. The author reveals the importance of market-driven positioning that uses local differences and consumer preferences as opportunities without contradicting a corporation’s global positioning. Professionals in international marketing and business strategists will find the hands-on guidance to 25 new success strategies particularly useful. This book is also a must-read for people dealing with branding and marketing in a ‘glocalized’ world.