The McGraw-Hill 36-Hour Course: Online Marketing

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 0071750398
Total Pages : 272 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis The McGraw-Hill 36-Hour Course: Online Marketing by : Lorrie Thomas

Download or read book The McGraw-Hill 36-Hour Course: Online Marketing written by Lorrie Thomas and published by McGraw Hill Professional. This book was released on 2011-01-07 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: A crash course on the most dynamic marketing platform today! Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It's about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships. The McGraw-Hill 36-Hour Course: Online Marketing puts you on the fast track to harnessing the power of the Web for your marketing goals. It begins with planning and building a website and then provides in-depth coverage of essential online marketing tools and techniques, such as: Content marketing and blogging Social media marketing Web analytics Search Engine Optimization (SEO ) E-mail marketing Online Public Relations Earn a Certificate of Achievement Through A Free OnlineExamination! The McGraw-Hill 36 Hour Course: Online Marketing spells it all out in easy-to-understand terms and actionable steps. You’re already on your way to Web marketing mastery!

Marketing an Online Course

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Author :
Publisher : Power Publishing
ISBN 13 :
Total Pages : 105 pages
Book Rating : 4./5 ( download)

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Book Synopsis Marketing an Online Course by : Terry Power

Download or read book Marketing an Online Course written by Terry Power and published by Power Publishing. This book was released on 2024-09-03 with total page 105 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing an Online Course: Strategies, Tactics, and Success Stories Unlock the Secrets to Selling Your Online Course Successfully! Pain: Are you struggling to get traction with your online course? You've spent hours crafting valuable content, but it's gathering dust on the digital shelf. The overwhelming competition, lack of visibility, and insufficient marketing strategies leave you frustrated, wondering if your course will ever reach the audience it deserves. Pain: Do you feel lost in the sea of online marketing advice? With so many tactics and strategies out there, it's easy to feel paralyzed, not knowing which steps to take to get your course noticed. You've tried a few methods, but the results are underwhelming, and your confidence is dwindling. Pain: Are you tired of seeing others succeed while your course remains invisible? Watching your competitors thrive while you struggle to make even a single sale can be disheartening. It feels like you're missing out on a secret formula that everyone else seems to know. Agitation: Imagine the frustration of pouring your heart into creating a course only to see it ignored by potential students. Every day, you lose out on revenue, and worse, the opportunity to share your knowledge and expertise with the world. Your course could be changing lives, but instead, it's just sitting there, unseen and unappreciated. Solution: It doesn't have to be this way. "Marketing an Online Course: Strategies, Tactics, and Success Stories" is your roadmap to turning things around. This ebook is packed with proven strategies and actionable tactics that will guide you step-by-step in marketing your online course effectively. Learn from real success stories, uncover the secrets to building a strong online presence, and discover how to convert your audience into loyal students. Benefits of Having This Ebook: Proven Marketing Strategies: Learn the exact techniques top course creators use to sell out their courses. Actionable Tactics: Implement step-by-step actions that drive real results, regardless of your experience level. Real Success Stories: Gain inspiration and insights from those who have turned their courses into profitable ventures. Visibility Boost: Master the art of standing out in a crowded marketplace. Sales Optimization: Transform your course into a high-converting product that attracts eager students. Confidence in Your Marketing: Remove the guesswork and approach your marketing with a solid plan that works. What You Will Gain: A Clear Marketing Blueprint: Know exactly what to do and when to do it to ensure your course reaches its target audience. Increased Course Sales: Watch your enrollment numbers climb as you implement effective marketing tactics. Enhanced Online Presence: Build a brand that resonates with your audience and sets you apart from the competition. Long-Term Success: Establish a sustainable marketing strategy that keeps your course selling over time. Peace of Mind: Feel confident knowing you have a tried-and-tested roadmap to follow. Ready to Take Your Course to the Next Level? Don't let your hard work go unnoticed. With "Marketing an Online Course: Strategies, Tactics, and Success Stories," you'll have everything you need to successfully market your course and turn it into a revenue-generating machine. Take action now and start seeing the results you deserve!

Digital Marketing Essentials

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Author :
Publisher :
ISBN 13 : 9780998713816
Total Pages : 0 pages
Book Rating : 4.7/5 (138 download)

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Book Synopsis Digital Marketing Essentials by : Jeff Larson

Download or read book Digital Marketing Essentials written by Jeff Larson and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Complete Digital Marketing Blueprint - A Comprehensive Crash Course Covering: Branding, SEO, Social Media Marketing, Facebook Ads, Google Ads, Web Design, Analytics, Affiliate Marketing, & More!

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Author :
Publisher : Independently Published
ISBN 13 :
Total Pages : 341 pages
Book Rating : 4./5 ( download)

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Book Synopsis The Complete Digital Marketing Blueprint - A Comprehensive Crash Course Covering: Branding, SEO, Social Media Marketing, Facebook Ads, Google Ads, Web Design, Analytics, Affiliate Marketing, & More! by : Dan Kerns

Download or read book The Complete Digital Marketing Blueprint - A Comprehensive Crash Course Covering: Branding, SEO, Social Media Marketing, Facebook Ads, Google Ads, Web Design, Analytics, Affiliate Marketing, & More! written by Dan Kerns and published by Independently Published. This book was released on 2020-04-16 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the book that has been dubbed "Possibly The Best Guide On The Internet For Digital Marketing". Get all of the information you need to become a digital marketer and market your business online successfully! Find out how to setup a solid foundation for your business or idea. Learn the highly coveted information you need to succeed online. Discover how to cost effectively generate leads & differentiate your business from the competition by utilizing Digital Marketing. Anyone can achieve success online & The Complete Digital Marketing Blueprint was created to get you there! This digital marketing book will transform the way you view digital marketing & the internet forever, GUARANTEED. Digital Marketing is explained in simple, easy to understand terms. Technical jargon is broken down & the process of Digital Marketing is expanded on from the ground up. Included, as a bonus is a complete guide on how to plan & build your website, from scratch! This ground-breaking digital marketing book is constantly updated with new material & content, all available for a low one-time cost. After finishing The Complete Digital Marketing Blueprint, you will have learned everything you need to be successful online! Discover: 1. How To Develop Your Brand’s Purpose To Strategically Achieve Your Goals 2. How To Find The Perfect Domain For Your Website 3. How To Use WordPress – Create A Website With Our WordPress Tutorial 4. How To Get A Free SSL Certificate Two Easy Ways To Get A Green Bar SSL 5. Getting Started With Keyword Research 6. How To Optimize Landing Pages 7. What Is Search Engine Optimization? 8. Outreach Link Building Opportunities 9. Getting Started With Content Marketing – Content Marketing 101 10. Getting Started With Google Analytics – Understanding And Using Google Analytics 11. Getting Started With Facebook Analytics – Understanding And Using Facebook Analytics 12. How To Create An Effective Email Marketing Campaign 13. Getting Started With Mailchimp – Understanding and Using Mailchimp Email Marketing Automation 14. How To Set Up An Affiliate Program To Utilize Affiliate Marketing 15. How To Maximize Your Social Media Marketing Success 16. 7 Steps to Crafting a Social Media Strategy 17. Getting Started With Facebook Marketing – Understanding and Using Facebook For Marketing 18. Getting Started With YouTube Marketing – Understanding And Using YouTube For Marketing 19. Getting Started With Twitter Marketing – Understanding And Using Twitter For Marketing 20. Getting Started With Pinterest Marketing – Understanding And Using Pinterest For Marketing 21. Getting Started With Quora Marketing – Understanding And Using Quora For Marketing 22. Emotive Advertisements – How To Use Emotional Triggers In Advertising 23. Facebook Ads Tutorial – Complete Facebook Advertising Guide 24. What Makes A Successful Search Engine Marketing Campaign 25. How To Set Up Your Google Ads Remarketing Tag 26. How To Create Custom Conversions in Google Ads 27. How To Setup Custom Conversion Audiences In Adwords 28. How To Setup A Google Ads Search Campaign 29. How To Setup A Google Ads Display Campaign 30. How To Sync Your Google Adwords Campaigns With Bing Ads 31. How I Sell Marketing Funnels And Communication Automations In Facebook Messenger 32. & So much more! On top of that, once you have learned this unique skillset, you can get started earning an income online right away! Start building your own digital empire by following The Complete Digital Marketing Blueprint! Use the skills you learn to get paid & help others do the same, there is no better feeling! Order now & discover how to work smarter & harder than the other guys! Plus get free updates for life! It has never been this easy to get started with digital marketing and earning an income online, until now.

Contagious

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1451686587
Total Pages : 256 pages
Book Rating : 4.4/5 (516 download)

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Book Synopsis Contagious by : Jonah Berger

Download or read book Contagious written by Jonah Berger and published by Simon and Schuster. This book was released on 2016-05-03 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Upper Saddle River, N.J. : Creative Homeowner,

Business Made Simple

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Author :
Publisher : HarperCollins Leadership
ISBN 13 : 1400203821
Total Pages : 240 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis Business Made Simple by : Donald Miller

Download or read book Business Made Simple written by Donald Miller and published by HarperCollins Leadership. This book was released on 2021-01-19 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is this blue book more valuable than a business degree? Most people enter their professional careers not understanding how to grow a business. At times, this makes them feel lost, or worse, like a fraud pretending to know what they’re doing. It’s hard to be successful without a clear understanding of how business works. These 60 daily readings are crucial for any professional or business owner who wants to take their career to the next level. New York Times and Wall Street Journal bestselling author, Donald Miller knows that business is more than just a good idea made profitable – it’s a system of unspoken rules, rarely taught by MBA schools. If you are attempting to profitably grow your business or career, you need elite business knowledge—knowledge that creates tangible value. Even if you had the time, access, or money to attend a Top 20 business school, you would still be missing the practical knowledge that propels the best and brightest forward. However, there is another way to achieve this insider skill development, which can both drastically improve your career earnings and the satisfaction of achieving your goals. Donald Miller learned how to rise to the top using the principles he shares in this book. He wrote Business Made Simple to teach others what it takes to grow your career and create a company that is healthy and profitable. These short, daily entries and accompanying videos will add enormous value to your business and the organization you work for. In this sixty-day guide, readers will be introduced to the nine areas where truly successful leaders and their businesses excel: Character: What kind of person succeeds in business? Leadership: How do you unite a team around a mission? Personal Productivity: How can you get more done in less time? Messaging: Why aren’t customers paying more attention? Marketing: How do I build a sales funnel? Business Strategy: How does a business really work? Execution: How can we get things done? Sales: How do I close more sales? Management: What does a good manager do? Business Made Simple is the must-have guide for anyone who feels lost or overwhelmed by the modern business climate, even if they attended business school. Learn what the most successful business leaders have known for years through the simple but effective secrets shared in these pages. Take things further: If you want to be worth more as a business professional, read each daily entry and follow along with the free videos that will be sent to you after you buy the book.

Teach Your Gift

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Author :
Publisher :
ISBN 13 : 9781734772517
Total Pages : 130 pages
Book Rating : 4.7/5 (725 download)

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Book Synopsis Teach Your Gift by : Danny Iny

Download or read book Teach Your Gift written by Danny Iny and published by . This book was released on 2020-04-23 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: ONLINE COURSES CHANGED MY LIFE...AND THEY CAN CHANGE YOURS, TOO Inside these covers, you'll learn what the online course business opportunity really looks like in 2020 and beyond--and exactly what coaches, consultants, authors, speakers, and experts need to do to seize it. You'll learn... how I went from hundreds of thousands of dollars of debt to a multimillion-dollar business in just a few years, thanks to online courses. (Introduction) who is really buying online courses today and how to cater to their ­interests. (Part 1) what goes into a world-class course that protects your ­credibility as an expert. (Part 5) a simple but super ­effective ­methodology for quickly ­validating that your course idea has legs. (Part 3) how to attract paying students quickly--before you've even built out the whole course. (Part 4) the four different ways that online courses can fit into your business model. (Part 2) what the landscape for online courses looks like today, and how it has evolved over time. (Part 1) Not understanding that last part is probably the biggest reason why so many course entrepreneurs fail, and it's not their fault--so much of what you hear out there is hype based on a playbook that's five years out of date I'm not going to waste your time with rah-rah energy or pie-in-the-sky ­success stories. If you're familiar with my work at Mirasee or my past books like Teach and Grow Rich or Leveraged Learning, you already know what you can look forward to in these pages: the straight goods on how things really work today, and what it takes to be successful with online courses.

Success Is for You

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Author :
Publisher : Hay House, Inc
ISBN 13 : 140195152X
Total Pages : 225 pages
Book Rating : 4.4/5 (19 download)

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Book Synopsis Success Is for You by : David R. Hawkins, M.D., Ph.D.

Download or read book Success Is for You written by David R. Hawkins, M.D., Ph.D. and published by Hay House, Inc. This book was released on 2016-04-19 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: "How long does it take to become a success? The answer is: the blink of an eye. It takes exactly one second. The second we decide to 'be' a certain way, we’ve got it already." David R. Hawkins, M.D., Ph.D., was renowned as a physician, lecturer, and researcher of consciousness. But he’s perhaps most revered for his books, particularly the seminal Power vs. Force, which has been translated into 25 languages and sold over a million copies. Success Is for You uses many of the concepts that fans of Dr. Hawkins will recognize and applies them to the world of business and the psychology of success. Expanding upon the illuminating discussion of the attractor patterns of success from Power vs. Force, this remarkable never-before-published book pulls back the curtain on the inner workings of the successful mind. For, truly, success, according to Dr. Hawkins, is an attitude we inhabit, rather than a goal we strive for. New readers will find this to be a perfect introduction to an incredible teacher and foremost expert on mental processes, providing profound insights and real-world examples to help anyone focus on—and consequently achieve—what they desire. This fascinating book reveals: • The causality formula for success (and deconstruction of so-called failure) • How goodwill can actually turn to profit • Nine acid-test steps to determine our mode of being • How to "get to the top" (and why the destination is really our starting point) Yet its scope ranges far beyond a mere how-to manual. As Dr. Hawkins says, "Having facts and know-how . . . does not guarantee success. There are other factors involved. It is these other secret factors that we are going to explore." The secret factors—the heart-centered power principles underlying success—are decoded here . . . delivering an eternal message of possibility for us all.

Online Course Mastery

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Author :
Publisher :
ISBN 13 : 9781923155084
Total Pages : 0 pages
Book Rating : 4.1/5 (55 download)

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Book Synopsis Online Course Mastery by : Change Your Life Guru

Download or read book Online Course Mastery written by Change Your Life Guru and published by . This book was released on 2023-12-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 1259589668
Total Pages : 256 pages
Book Rating : 4.2/5 (595 download)

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Book Synopsis Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses by : Joe Pulizzi

Download or read book Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses written by Joe Pulizzi and published by McGraw Hill Professional. This book was released on 2015-09-04 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The NEW Rulebook for Entrepreneurial Success What’s the surest way to startup failure? Follow old, outdated rules. In Content Inc., one of today’s most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, it’s about developing valuable content, building an audience around that content, and then creating a product for that audience. Notice a shift? Author Joe Pulizzi flips the traditional entrepreneurial approach of first creating a product and then trying to find customers. It’s a brilliant reverse-engineering of a model that rarely succeeds. The radical six-step business-building process revealed in this book is smart, simple, practical, and cost-effective. And best of all, it works. It’s a strategy Pulizzi used to build his own successful company, Content Marketing Institute, which has landed on Inc. magazine’s list of fastest growing private companies for three years straight. It’s also a strategy countless other entrepreneurs use to build their own multi-million dollar companies. Build an audience and you’ll be able to sell pretty much anything you want. Today’s markets are more dynamic and customers are more fickle than ever before. Why would you put all your eggs in one basket before securing a loyal customer base? Content Inc. shows you how to get customers first and develop products later. It’s the best way to build a solid, long-lasting business positioned for today’s content-driven world. This is the simple but profoundly successful entrepreneurial approach of one of today’s most creative business minds. A pioneer of content marketing, Pulizzi has cracked to code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work. In Content Inc., he breaks down the business-startup process into six steps, making it simple for you to visualize, launch, and monetize your own business. These steps are: • The “Sweet Spot”: Identify the intersection of your unique competency and your personal passion • Content Tilting: Determine how you can “tilt” your sweet spot to find a place where little or no competition exists • Building the Base: Establish your number-one channel for disseminating content (blog, podcast, YouTube, etc.) • Harvesting Audience: Use social-media and SEO to convert one-time visitors into long-term subscribers • Diversification: Grow your business by expanding into multiple delivery channels • Monetization: Now that your expertise is established, you can begin charging money for your products or services This model has worked wonders for Pulizzi and countless other examples detailed in the book. Connect these six pieces like a puzzle, and before you know it, you’ll be running your own profitable, scalable business. Pulizzi walks you step by step through the process, based on his own success (and failures) and real-world multi-million dollar examples from multiple industries and countries. Whether you’re seeking to start a brand-new business or drive innovation in an existing one, Content Inc. provides everything you need to reverse-engineer the traditional entrepreneurial model for better, more sustainable success. Joe Pulizzi is an entrepreneur, professional speaker, and podcaster. He is the founder of several startups, including the Content Marketing Institute (CMI), recognized as the fastest growing business media company by Inc. magazine in 2014. CMI produces Content Marketing World, the world’s largest content marketing event, and publishes the leading content marketing magazine, Chief Content Officer. Pulizzi’s book Epic Content Marketing was named one of Fortune magazine’s Five Must Read Business Books of the Year.

Growth Hacker Marketing

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Author :
Publisher : Portfolio
ISBN 13 : 1591847389
Total Pages : 146 pages
Book Rating : 4.5/5 (918 download)

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Book Synopsis Growth Hacker Marketing by : Ryan Holiday

Download or read book Growth Hacker Marketing written by Ryan Holiday and published by Portfolio. This book was released on 2014-09-30 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A new generation of megabrands like Facebook, Dropbox, AirBnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead they rely on a new strategy-growth hacking-to reach many more people despite modest marketing budgets. According to bestselling author Ryan Holiday, growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions. Holiday offers rules and examples for aspiring growth hackers, whether they work for tiny startups or Fortune 500 giants"--

Practical Content Strategy & Marketing

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Author :
Publisher : Julia McCoy
ISBN 13 : 1978318286
Total Pages : 366 pages
Book Rating : 4.9/5 (783 download)

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Book Synopsis Practical Content Strategy & Marketing by : Julia McCoy

Download or read book Practical Content Strategy & Marketing written by Julia McCoy and published by Julia McCoy. This book was released on 2017-11-27 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finally: a real-life, practical industry guide on content strategy and marketing. Practical Content Strategy & Marketing is your go-to guide on a practical content strategy and marketing education, created by author Julia McCoy as a written accompaniment to her new course, the Content Strategy & Marketing Course (www.contentstrategycourse.com). If you run a business, or if you’re trying to break into a top-dollar content marketing career, you need to know the practical concepts involved in content strategy and marketing. The “how,” the “why,” the “where” of content. Content marketing itself involves so many platforms, formats, content types, strategies, tools—and to get the most ROI from your approach to content marketing and strategy, you have to know how to do the most important content marketing practices. Forget FOMO and trying to figure out too many things. This guide will teach you the most important foundations and skills you actually need in order to get far in our booming industry of content marketing. For the first time in the industry, Practical Content Strategy & Marketing lays the “hows” of content marketing and strategy out, in a step-by-step approach, book form. Each section has written exercises built to solidify what you’re reading and learning—you’ll be able to fill these out with a pen. Don’t be afraid to mark up this book! Why is this book different? You’re not going to find corporate, birds-eye, mumbo-jumbo fluff in this content marketing guide. Quite the opposite. The author, Julia McCoy, won her way to the top (awarded as the top 33rd content marketer in 2016) the hard-knocks way. She dropped out of college and built a content agency, Express Writers, on nothing but $75 and the tenacity to go and follow her dream and see it through. Five years later, Julia’s business has served over 5,000 clients and employs over 40 team members, and her content consistently ranks at the top of Google and among the highest-shared for guest publications. Her go-to marketing strategy? A practical, hands-on content marketing approach that has ended up bringing her 99% of the clients her agency currently works with. With Julia as your guide, learn the principles and physical “how-to” behind these six key cores of effective content marketing: Module 1: Core Foundations of an ROI-Based Content Strategy Module 2: Audience Persona Discovery, Sales Funnel Content Mapping, & Style Guidelines Module 3: Understanding Keywords, SEO Opportunities, & Creating Keyword Reports Module 4: How to Build Content Cores (Your Content House) for an Authority Presence Online Module 5: Practical Content Creation (Your Site & Guest Blogging) Module 6: Content Promotion, Setting a Budget, Preparing Your Editorial Calendar, & Maintenance Along the way, you’ll get to build a working content strategy from the ground up, using the Brand Strategy Exercises in each module. Have your pen and thinking cap ready—and a brand you want to build an entire working strategy for! Practical Content Strategy & Marketing is a field guide for the smartest content marketers who know that strategy is the key to thriving in our world of new marketing through content. Bonus: leading business marketing expert Mark Schaefer joins Julia to write the foreword, and guests Sujan Patel, Michele Linn, Steve Rayson and more appear in guest lessons throughout the book.

EMarketing

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Author :
Publisher :
ISBN 13 : 9781936126323
Total Pages : 277 pages
Book Rating : 4.1/5 (263 download)

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Book Synopsis EMarketing by : Rob Stokes

Download or read book EMarketing written by Rob Stokes and published by . This book was released on 2010 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Review: "This book is a fantastic guide to online marketing, and the Internet in general. As a marketing practitioner, I've been finding my way own way through the online world for some time now but have always wondered if what I was doing was 'correct' and it would take me ages to find out what I needed to know through researching online articles, blogs, etc. I found this book to be fairly concise and focused. The references to other online articles that it includes are vast and can they be very absorbing. The best part about this is that it is written by someone that clearly has vast experience in the field and, unlike with some online articles, you get the feeling that what is advised is really 'best practice'. I'd recommend this book for anyone interested in digital marketing." Adam Butchart, Digital Marketing student Blurb: We love the Internet. We love digital and the connected world that we live in. We have spent the last six months gleaning every bit of knowledge, skill and opinion from the creative minds at Quirk. The result is a textbook borne out of more than 12 years of practical experience in the world of digital. For the reader, this translates into applicable insight into marketing in an ever-changing space. This book brings you: 22 Chapters Updated content throughout All new case studies $480 of vouchers* Used by brands, creative agencies and students across the world, Quirk's eMarketing textbook sets the standard for all things digital. "Since we published the last edition of the book, it has become increasingly obvious that the various elements of digital marketing work hand in hand, not just benefiting each other through coordination, but actually relying on each other for success." - Rob Stokes (Founder and Group CEO, Quirk) In order to reflect this change, we have restructured the book to mirror our four key agency disciplines: Think, Create, Engage and Optimise. This simplified way of thinking about the digital space makes it easier for students and professionals to benefit from the insights shared.

The CEO's Digital Marketing Playbook

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Author :
Publisher : Koehler Books
ISBN 13 : 9781633939509
Total Pages : 250 pages
Book Rating : 4.9/5 (395 download)

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Book Synopsis The CEO's Digital Marketing Playbook by : Thomas J. Donohoe

Download or read book The CEO's Digital Marketing Playbook written by Thomas J. Donohoe and published by Koehler Books. This book was released on 2019-11-15 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: The CEO's Digital Marketing Playbook is the definitive playbook and crash course for both the baseline and advanced digital and direct marketing that every company on Earth needs to deploy in the 21st Century. Unlike the hundreds of books about social media or online advertising concepts, this step by step guide lays out every strategy and tactic that is essential to achieving the single greatest achievement in marketing: driving new customers and doing so profitably. Every CEO, from startup to Fortune 100, needs to understand every concept in this book or risk bleeding money and opportunity, which 99% are doing whether they know it or not. Every marketing professional and small business owner needs to embrace the tactics laid out or risk being bad at their job of profitable customer generation and best practice marketing. In just over 200 pages, every business professional can become a smart, customer generation focused digital marketer by following this playbook.

Edupreneur: How To Monetise Your Expertise and Profitably Educate Your Market

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Author :
Publisher : Maintraining Pty Limited
ISBN 13 : 9780648079002
Total Pages : 0 pages
Book Rating : 4.0/5 (79 download)

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Book Synopsis Edupreneur: How To Monetise Your Expertise and Profitably Educate Your Market by : Sarah Cordiner

Download or read book Edupreneur: How To Monetise Your Expertise and Profitably Educate Your Market written by Sarah Cordiner and published by Maintraining Pty Limited. This book was released on 2017-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Education is the new currency.Regardless of what business or industry you are in; if you wish to sell what you have to others, your commercial survival depends on you becoming the EDUPRENEUR.Consumers are tired of sales pitches and promises, and instead are seeking information and knowledge. By giving it to them you get to demonstrate your capability and expertise as much as they get to experience it - making you choice number 1 for their needs.Edupreneurs strategically share their expertise in a way that provides unprecedented global reach, immeasurable impact on the lives of others, and unlimited income potential.Every single person on Earth has an abundant and unique set of skills, experiences, and knowledge that could be turned into commercially profitable products and services.In this book, Sarah Cordiner will take you through the fundamentals of monetising your expertise and profitably sharing what you know with the world.Whether you are an absolute beginner in creating and selling information and education-based products and services, or are up-levelling to a serious education-based business operation; this book will help you get there.Inside this book:How to commercialise your skills, knowledge, and expertise and start profiting from what is already in your head.How to create your own unique `funnel of service',so that you no longer need to `sell', and instead have your customers coming eagerly to you for your advice and expertise.A deep dive into the 10 stages of designing and building a highly successful information or education-based business so that you maximise your impact and income.How to price your informational and educational products and services; including courses, consulting, workshops and more.Where and how to sell your educational products for maximum exposure and sales - particularly online courses.The critical elements of an online education based business. What online tools, apps and products you need and how they all fit together for maximum profitability, scalability, and automation. How to use your expertise to become a well-known leader in your industry.

Self-Publishing Made Simple

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Author :
Publisher :
ISBN 13 : 9781737557012
Total Pages : pages
Book Rating : 4.5/5 (57 download)

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Book Synopsis Self-Publishing Made Simple by : April Cox

Download or read book Self-Publishing Made Simple written by April Cox and published by . This book was released on 2021-09-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Log on and Learn

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Author :
Publisher : Advantage Media Group
ISBN 13 : 1599324105
Total Pages : 71 pages
Book Rating : 4.5/5 (993 download)

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Book Synopsis Log on and Learn by : Adam Witty

Download or read book Log on and Learn written by Adam Witty and published by Advantage Media Group. This book was released on 2013-04 with total page 71 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new digital frontier is emerging, one that will transform how your business operates, revolutionizing the way content is delivered, making the ability to reach new audiences virtually limitless. This platform is online learning. So, what does online learning really mean? How will it help you build your business, tap into a limitless audience and create greater impact in your industry? Inside you will quickly learn how transforming your content into online courses can: • Make you money while you sleep • Create more value for your customers • Cultivate better customers that will pay higher fees • Drive distinct differentiation in today’s competitive marketplace • Generate more income for you and your business AND • How to create your online learning in three simple steps