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Author : Edward Augustin Duddy
Publisher :
ISBN 13 :
Total Pages : 698 pages
Book Rating : 4.:/5 (89 download)
Download or read book Marketing, an Institutional Approach written by Edward Augustin Duddy and published by . This book was released on 1947 with total page 698 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Teresa Flannery
Publisher : Johns Hopkins University Press
ISBN 13 : 1421440342
Total Pages : 257 pages
Book Rating : 4.4/5 (214 download)
Download or read book How to Market a University written by Teresa Flannery and published by Johns Hopkins University Press. This book was released on 2021-01-12 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Market a University offers leaders and their CMOs the language, examples, and even questions they should discuss and answer in order to build or refine their marketing strategy.
Author : Geoffrey Wood
Publisher : Edward Elgar Publishing
ISBN 13 : 1849807698
Total Pages : 641 pages
Book Rating : 4.8/5 (498 download)
Download or read book Handbook of Institutional Approaches to International Business written by Geoffrey Wood and published by Edward Elgar Publishing. This book was released on 2012-01-01 with total page 641 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'The latest generation of research in comparative institutional analysis of business is impressively captured in this volume; readers find depth in theory development, breadth in application to practice and policy, and insight on the big research issues ahead. Both generalist and specialist readers will find much of value here.' – Bruce Evan Kaufman, Georgia State University, US This inspiring Handbook brings together alternative perspectives from a range of disciplines to shed light on the nature of institutions and their relationship to firm-level practices and outcomes across a wide range of national settings. Expertly written by leading scholars from a range of different starting points, this compendium presents a synthesis of recent work relating to institutionally-informed accounts from transitional and emerging markets, as well as from mature economies. It specifically focuses on the linkage between institutions and what goes on inside firms, and the relationship between setting, strategic choice and systemic outcomes. The Handbook is explicitly multi-disciplinary, encompassing perspectives from a range of the functional areas of management studies. It will prove invaluable for postgraduate students and faculty in international business, and the wider research community in the areas of international business, corporate governance, socio-economics, and comparative HRM.
Author :
Publisher : Atlantic Publishers & Distri
ISBN 13 :
Total Pages : 558 pages
Book Rating : 4./5 ( download)
Download or read book Marketing Management written by and published by Atlantic Publishers & Distri. This book was released on with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Berend Wierenga
Publisher : Springer Science & Business Media
ISBN 13 : 1461562732
Total Pages : 314 pages
Book Rating : 4.4/5 (615 download)
Download or read book Agricultural Marketing and Consumer Behavior in a Changing World written by Berend Wierenga and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: As in many other sectors, in agribusiness major changes are taking place. On the demand side, consumers are changing lifestyles, eating and shopping habits, and increasingly are demanding more accommodation of these needs in the supermarket. With regard to the supply: the traditional distribution channel dominators - manufacturers of branded consumer products - are trying hard to defend their positions against retailers, who gather and use information about the consumer to streamline their enterprises and strengthen their ties with the consumer. The agricultural producers, meanwhile, face increased regulations with regard to food additives, pesticides, and herbicides. Pressures rise as their business becomes more specialized and capital-intensive than that of their predecessors. Finally, the larger political climate is not so favorable to agriculture, which now has to compete in the global market without significant government support. This title describes and interprets changes in the domain of agriculture and food. The contributors develop the theme of taking an interdisciplinary approach to coping with these changes, using concepts and methods developed in general marketing, which are adapted so as to apply to the particular characteristics of the food and agriculture sector. This book is published to honor the distinguished career of Professor Mathew T.G. Meulenberg from Wageningen Agricultural University, on the occasion of his retirement in September 1996. As a scientist, teacher, and advisor to the agribusiness and the government, Professor Meulenberg has made an important contribution to the development of marketing, inside and outside the domain of agriculture.
Author : Walter W. Powell
Publisher : University of Chicago Press
ISBN 13 : 022618594X
Total Pages : 488 pages
Book Rating : 4.2/5 (261 download)
Download or read book The New Institutionalism in Organizational Analysis written by Walter W. Powell and published by University of Chicago Press. This book was released on 2012-09-21 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: Long a fruitful area of scrutiny for students of organizations, the study of institutions is undergoing a renaissance in contemporary social science. This volume offers, for the first time, both often-cited foundation works and the latest writings of scholars associated with the "institutional" approach to organization analysis. In their introduction, the editors discuss points of convergence and disagreement with institutionally oriented research in economics and political science, and locate the "institutional" approach in relation to major developments in contemporary sociological theory. Several chapters consolidate the theoretical advances of the past decade, identify and clarify the paradigm's key ambiguities, and push the theoretical agenda in novel ways by developing sophisticated arguments about the linkage between institutional patterns and forms of social structure. The empirical studies that follow—involving such diverse topics as mental health clinics, art museums, large corporations, civil-service systems, and national polities—illustrate the explanatory power of institutional theory in the analysis of organizational change. Required reading for anyone interested in the sociology of organizations, the volume should appeal to scholars concerned with culture, political institutions, and social change.
Author : Charles W. Lamb, Jr.
Publisher : Marketing Classics Press
ISBN 13 : 1613112343
Total Pages : 283 pages
Book Rating : 4.6/5 (131 download)
Download or read book Theoretical Developments in Marketing written by Charles W. Lamb, Jr. and published by Marketing Classics Press. This book was released on 2011-10-15 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Joe Pulizzi
Publisher : McGraw Hill Professional
ISBN 13 : 1259589668
Total Pages : 358 pages
Book Rating : 4.2/5 (595 download)
Download or read book Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses written by Joe Pulizzi and published by McGraw Hill Professional. This book was released on 2015-09-04 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Instead of throwing money away and sucking up to A-listers, now there is a better way to promote your business. It’s called content marketing, and this book is a great way to master this new technique.” -Guy Kawasaki, Chief evangelist of Canva and author of The Art of the Start 2.0 "How do you take the maximum amount of risk out of starting a business? Joe Pulizzi shows us. Fascinate your audience, then turn them into loyal fans. Content Inc. shows you how. Use it as your roadmap to startup success.” -Sally Hogshead, New York Times and Wall Street Journal bestselling author, How the World Sees You "If you're serious about turning content into a business, this is the most detailed, honest, and useful book ever written." -Jay Baer, New York Times bestselling author of Youtility" The approach to business taught all over the world is to create a product and then spend a bunch of money to market and sell it. Joe outlines a radically new way to succeed in business: Develop your audience first by creating content that draws people in and then watch your business sell themselves!" -David Meerman Scott bestselling author of ten books including The New Rules of Sales and Service "The digital age has fundamentally reshaped the cost curve for entrepreneurs. Joe describes the formula for developing a purpose-driven business that connects with an engaged and loyal audience around content. With brand, voice and audience, building and monetizing a business is easy." -Julie Fleischer, Sr. Director, Data + Content + Media, Kraft Foods" What if you launched a business with nothing to sell, and instead focused first on serving the needs of an audience, trusting that the 'selling' part would come later? Crazy? Or crazy-brilliant? I'd say the latter. Because in today's world, you should serve before selling." -Ann Handley, author of the Wall Street Journal bestseller Everybody Writes and Content Rules "Today, anyone, anywhere with a passion and a focus on a content niche can build a multi-million dollar platform and business. I did it and so can you. Just follow Joe's plan and hisContent Inc. model." -John Lee Dumas, Founder, EntrepreneurOnFire" The Internet doesn't need more content. It needs amazing content. Content Inc is the business blueprint on how to achieve that. If you're in business and are tired of hearing about the need for content marketing, but want the how and the proof, Content Inc is your blueprint." -Scott Stratten, bestselling author and President of UnMarketing Inc." Content marketing is by far the best marketing strategy for every company and Joe is by far the best guru on the topic. I wish this book was available when we started our content marketing initiative. It would have saved us a huge amount of time and effort!" -Scott Maxwell, Managing Partner/Founder OpenView Venture Partners
Author : Mickey C. Smith
Publisher : Routledge
ISBN 13 : 1317940717
Total Pages : 544 pages
Book Rating : 4.3/5 (179 download)
Download or read book Principles of Pharmaceutical Marketing written by Mickey C. Smith and published by Routledge. This book was released on 2014-07-10 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: Principles of Pharmaceutical Marketing, Third Edition offers the perspectives of both those who teach and those who practice pharmaceutical marketing. This reflects the need for and the effort to provide the most relevant “real world” approach to this complex and fascinating field. This text is designed for undergraduate students in pharmacy whose background in marketing is limited, those actually involved in pharmaceutical marketing, and anyone desiring an introduction to the intricacies involved in the marketing of pharmaceutical products.
Author : Prin. Dr. Babasaheb Sangale
Publisher : Success Publications
ISBN 13 :
Total Pages : 704 pages
Book Rating : 4./5 ( download)
Download or read book Marketing Management - Reference Book written by Prin. Dr. Babasaheb Sangale and published by Success Publications . This book was released on 2015-02-02 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Philip Kotler's 'Marketing Management' is a seminal reference, covering key concepts in marketing, strategy, and implementation, guiding professionals and students through effective marketing practices."
Author :
Publisher :
ISBN 13 :
Total Pages : 418 pages
Book Rating : 4.:/5 (319 download)
Download or read book Food--from Farm to Table written by and published by . This book was released on 1982 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Barton A Weitz
Publisher : SAGE
ISBN 13 : 9781412921206
Total Pages : 618 pages
Book Rating : 4.9/5 (212 download)
Download or read book Handbook of Marketing written by Barton A Weitz and published by SAGE. This book was released on 2006-08-11 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 'Handbook of Marketing' presents a major retrospective and prospective overview of the field of marketing when many of the traditional boundaries and domains within marketing have been subject to change.
Author : Dr. Alf H. Walle
Publisher : IAP
ISBN 13 : 1607523604
Total Pages : 218 pages
Book Rating : 4.6/5 (75 download)
Download or read book The Equitable Cultural Tourism Handbook written by Dr. Alf H. Walle and published by IAP. This book was released on 2010-03-01 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: The goal of this book is to deal, in a provocative way, with a number of key issues involving the increased participation of the private sector within cultural tourism. My goal is not to write a complete overview of the field. Instead, this short book deals with a fairly circumscribed set of issues involving contemporary changes within cultural tourism. Since modern business largely focuses on serving customers, a major focus of this book concerns marketing thought and its implications in regard to cultural tourism. In large measure, this book seeks to help host communities and their advocates to become familiar with and comfortable within a private sector context as well as being able to interact in such an environment. The book starts with a two-chapter introduction that focuses upon the distinctive role of cultural tourism. As emphasized in chapter 1, a dilemma arises because cultural tourism must simultaneously serve multiple stakeholders and do so in equitable ways. This is much more complex than the more typical task of concentrating upon the needs, wants, and desires of customers. These ideas are refined in chapter 2 where the discussion centers primarily upon the importance of serving host communities, in addition to customers. Certainly, catering to customers continues to be an issue, but it should be envisioned as an ad hoc method of serving the host community.
Author : Stephen Brown
Publisher :
ISBN 13 : 9780861762989
Total Pages : 36 pages
Book Rating : 4.7/5 (629 download)
Download or read book Institutional Change in Retailing written by Stephen Brown and published by . This book was released on 1987 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher : Arihant Publications India limited
ISBN 13 : 9326193497
Total Pages : 865 pages
Book Rating : 4.3/5 (261 download)
Download or read book written by and published by Arihant Publications India limited. This book was released on with total page 865 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Pauline Maclaran
Publisher : SAGE
ISBN 13 : 144620698X
Total Pages : 546 pages
Book Rating : 4.4/5 (462 download)
Download or read book The SAGE Handbook of Marketing Theory written by Pauline Maclaran and published by SAGE. This book was released on 2009-12-04 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors, this collection aims to give greater conceptual cohesion to the field, by drawing together the many disparate perspectives and presenting them in one volume. The contributors are all leading international scholars, chosen to represent the intellectual diversity within marketing theory. Divided into six parts, the Handbook covers the historical development of marketing theory; its philosophical underpinnings; major theoretical debates; the impact of theory on representations of the consumer; the impact of theory on representations of the marketing organisation and contemporary issues in marketing theory.
Author : W.K. Asenso-Okyere
Publisher : Springer Science & Business Media
ISBN 13 : 1461561051
Total Pages : 314 pages
Book Rating : 4.4/5 (615 download)
Download or read book Sustainable Food Security in West Africa written by W.K. Asenso-Okyere and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Food security is defined as the ability of countries, regions, or households to meet their required levels of food consumption at all times. Food security is an important component of human welfare, and it can act as an indicator of a region's development. This book addresses the roles of trade, policy development, and economic cooperation in creating sustainable food security in the West African region. The largely micro-level analysis is conducted on empirical data from the household where decisions on production and consumption take place. Food security is discussed in terms of its component parts, namely: availability of food (production and trade), its accessibility (incomes and poverty status), and its utilisation (health and nutrition).
