Marketing 3 4 5tm The Business Owners Guide To Effective Local Marketing In 15 Minutes Or Less

Download Marketing 3 4 5tm The Business Owners Guide To Effective Local Marketing In 15 Minutes Or Less full books in PDF, epub, and Kindle. Read online Marketing 3 4 5tm The Business Owners Guide To Effective Local Marketing In 15 Minutes Or Less ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Marketing 3-4-5

Author : Brian Ostrovsky
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.9/5 (85 download)

DOWNLOAD NOW!

Book Synopsis Marketing 3-4-5 by : Brian Ostrovsky

Download or read book Marketing 3-4-5 written by Brian Ostrovsky and published by . This book was released on 2021-12-05 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing 3-4-5? simplifies local marketing and promises effective marketing in 15-minutes or less as a guide for busy business owners." I don't have time? I'm not a techie? I don't know where to start?"Marketing doesn't have to be complicated, it doesn't have to be time-consuming, and it doesn't have to be expensive, but it must be done and when done well it will transform your business.Marketing 3-4-5? starts with the 3 reasons you do marketing, the 4 reasons people choose to work with you, and the 5 ways they find you. This marketing plan enables you toUnderstand the difference between advertising and marketing Avoid common and costly mistakesUtilize prompt-based templates to engage people with authentic contentTap into the power of your local connections to grow your business and support your communityWhile you may not become a marketing superstar or marketing ninja, armed with your two unfair advantages, authenticity and relationships, you and your community will #TakeBackLocal.

Marketing 3-4-5(TM): The Business Owner's Guide to Effective Local Marketing in 15-Minutes Or Less

Author : Brian Ostrovsky
Publisher :
ISBN 13 :
Total Pages : 254 pages
Book Rating : 4.9/5 (85 download)

DOWNLOAD NOW!

Book Synopsis Marketing 3-4-5(TM): The Business Owner's Guide to Effective Local Marketing in 15-Minutes Or Less by : Brian Ostrovsky

Download or read book Marketing 3-4-5(TM): The Business Owner's Guide to Effective Local Marketing in 15-Minutes Or Less written by Brian Ostrovsky and published by . This book was released on 2021-10-20 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing 3-4-5(TM) helps local businesses and communities become more effective at marketing in the face of increased complexity online and competition from larger foes.

The Local Marketing Handbook

Author : Roberto Torres
Publisher :
ISBN 13 : 9781950995431
Total Pages : 200 pages
Book Rating : 4.9/5 (954 download)

DOWNLOAD NOW!

Book Synopsis The Local Marketing Handbook by : Roberto Torres

Download or read book The Local Marketing Handbook written by Roberto Torres and published by . This book was released on 2021-07 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most small business owners don't understand how difficult it is to market their local business effectively. The Local Marketing Handbook will give you the tools to make it so much easier. Author Roberto Torres has spent years helping local businesses identify their audience, build high-traffic websites, and impact the people who live, work in, and visit their community. The Local Marketing Handbook is an easy-to-read guide filled with the fundamentals for successfully marketing your local small business. Inside, you will learn the 3 P's of local marketing, how to build an effective online local marketing campaign, how to impact your community, and help others do the same. This book will equip you, the business owner, with precisely what you need to grow your local business and become an agent of change for your community.

On Marketing

Author : Michael DeLon
Publisher : Paperback Expert
ISBN 13 : 0988387816
Total Pages : 79 pages
Book Rating : 4.9/5 (883 download)

DOWNLOAD NOW!

Book Synopsis On Marketing by : Michael DeLon

Download or read book On Marketing written by Michael DeLon and published by Paperback Expert. This book was released on 2012-10-01 with total page 79 pages. Available in PDF, EPUB and Kindle. Book excerpt: In business you basically have two options... gamble on advertising roulette or aim for the marketing bull's eye. On Marketing gives you proven strategies to win at the game of marketing. Instead of throwing 50% of your money away on advertising that isn't trackable and doesn't produce results, you'll learn how to make every dollar count, track it to the penny and multiply your ROI quickly and easily. This isn't a book of theory. Every strategy has been tested in the real world with real businesses just like yours. The only thing standing between you and the sales, profits and income you desire is implementation. We've removed every barrier and are giving you in these few pages the most reliable, proven and easy to implement marketing strategies you'll ever see. Inside On Marketing you'll learn: WHAT MARKETING IS (AND ISN’T) 7 SMART IDEAS TO SUPER-CHARGE YOUR SALES THE MARKETING AUDIT THE KEY TO MARKET DOMINATION THE 3 STAGES OF BUSINESS THE ALPHABET MAZE THE MARKETING TRIAD THE 3 WORLDS OF BUSINESS 5 PILLARS OF BUSINESS GROWTH 2 WAYS TO SEE THE IMPORTANCE OF CRAFTING YOUR 1 UNIQUE MESSAGE REMOVING THE BARRIERS TO INACTION DEVELOPING CUSTOMERS FOR LIFE THE 1 QUESTION YOU MUST ANSWER FULCRUM POSITIONING THE STRATEGY OF FREE HOW TO CREATE AN AUTOMATED SALES FORCE and much more. You're good at what you do. Now it's time to become good at marketing what you do. Buy On Marketing Today—You Can Outpace Your Competition, Dominate Your Market and Attract and Retain Customers for Life.

How to Market, Advertise and Promote Your Business or Service in Your Own Backyard

Author : Tom C. Egelhoff
Publisher : John Wiley & Sons
ISBN 13 : 0470295422
Total Pages : 273 pages
Book Rating : 4.4/5 (72 download)

DOWNLOAD NOW!

Book Synopsis How to Market, Advertise and Promote Your Business or Service in Your Own Backyard by : Tom C. Egelhoff

Download or read book How to Market, Advertise and Promote Your Business or Service in Your Own Backyard written by Tom C. Egelhoff and published by John Wiley & Sons. This book was released on 2008-08-29 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create a successful and affordable marketing campaign for your local small business using the tips and detailed 10-point, step-by-step method in How to Market, Advertise and Promote Your Business or Service in Your Own Backyard. Discover tried and true tactics that produce results without wasting your time and money, even if you only have access to a small budget and minimal resources. Using this handy and practical guide, you can gain access to information about incorporation, web design, search engine marketing, positioning, and sales management.

The Small Business Owner's Guide to Local Marketing

Author : Ava Gordon
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781721720415
Total Pages : 102 pages
Book Rating : 4.7/5 (24 download)

DOWNLOAD NOW!

Book Synopsis The Small Business Owner's Guide to Local Marketing by : Ava Gordon

Download or read book The Small Business Owner's Guide to Local Marketing written by Ava Gordon and published by Createspace Independent Publishing Platform. This book was released on 2018-06-23 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising Online Is No Longer An Option It's a Fundamental Requirement of Running a Successful Business Today. If you have ever thought that you're just a small business and don't need a website, think again. It's no secret that having an online presence is essential... Who Is This For? This guide is not just for newcomers in the online marketing niche, but also for those that are experienced. This guide will lay out in simple terms the real reason why it's time to dive into Local Marketing is now, and how to get started. This guide will show you how to get the most out of your local marketing investment, both money and time Establish Your Online Presence Before Your Competitors Do! It's a Fundamental Requirement of Running a Successful Small Business In Today's Market.

Small Business Marketing In A Week

Author : John Sealey
Publisher : Teach Yourself
ISBN 13 : 1444184067
Total Pages : 126 pages
Book Rating : 4.4/5 (441 download)

DOWNLOAD NOW!

Book Synopsis Small Business Marketing In A Week by : John Sealey

Download or read book Small Business Marketing In A Week written by John Sealey and published by Teach Yourself. This book was released on 2013-04-26 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing your small business just got easier It's been said that the most important area for any business to focus on is its marketing. Of course, there are areas like finance, customer service, and the product or service itself which are key, but without good marketing approaches, there's no revenue for your account systems to do their job, there's no customer to serve and the product or service becomes redundant. Most business owners are experts in what they do and so they should be. What they also have to be good at is marketing what they do. And if you feel there's more you could be doing on the marketing front, then this book will give you those ideas. As a small business owner you get involved in all aspects of your business and marketing is such a large field, you can't be expected to learn everything you need in one day. So to break down this behemoth of a topic, we'll approach it a bite at a time. You have in your hands a tool that will guide you through what's needed day by day over the period of a week. That way you're not trying to eat the elephant all at once. The unpredictable nature of marketing your business will start to disappear, as you move through the necessary steps needed to make your marketing efforts more effective than ever before. Some of the ideas you may already be implementing, while others may well be new to you. Either way, putting them together into a proven system will enable you and your business to thrive, regardless of the economic climate you find yourself in. You're about to learn, in a week, how you can have a marketing system that enables you to attract, win and keep more customers and, as a result, build your sales and your profitability. - Sunday: Preparing the ground - Monday: Attracting the right type of customers - Tuesday: Keeping your customers longer - Wednesday: Increasing customer loyalty and purchasing frequency - Thursday: Increasing the value of your sales - Friday: Getting new clients and better clients, faster - Saturday: Measuring and managing your marketing activities

The Unofficial Guide® to Marketing Your Small Business

Author : Marcia Layton Turner
Publisher : John Wiley & Sons
ISBN 13 : 0470105917
Total Pages : 314 pages
Book Rating : 4.4/5 (71 download)

DOWNLOAD NOW!

Book Synopsis The Unofficial Guide® to Marketing Your Small Business by : Marcia Layton Turner

Download or read book The Unofficial Guide® to Marketing Your Small Business written by Marcia Layton Turner and published by John Wiley & Sons. This book was released on 2006-12-18 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of the successful The Unofficial Guide to Marketing Your Small Business, this handy guide provides detailed information on low-budget, high-impact marketing techniques that produce near-immediate results. Small businesses need a quick return on their marketing investments, and this book shows the best ways to achieve it. Small business expert Marcia Layton Turner puts her wealth of business knowledge to work for business owners who need results now. The Unofficial Guide to Marketing Your Small Business provides comprehensive, straightforward coverage of everything small and large businesses need to know about the vital basics of effective marketing. Marcia Layton Turner (Rochester, NY) is the founder of her own marketing consulting firm and a small business expert who has been profiled or quoted in such publications as Money, Entrepreneur, and USA Weekend. She is also the author of The Unofficial Guide to Starting a Small Business (0-7645-7285-7), from Wiley.

Practical Local Business Marketing

Author : Lonnie Jay Rakestraw
Publisher : Swr Publishing
ISBN 13 : 9780692243299
Total Pages : 98 pages
Book Rating : 4.2/5 (432 download)

DOWNLOAD NOW!

Book Synopsis Practical Local Business Marketing by : Lonnie Jay Rakestraw

Download or read book Practical Local Business Marketing written by Lonnie Jay Rakestraw and published by Swr Publishing. This book was released on 2014-06-26 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical Local Business Marketing is your guide to proven cost-effective marketing methods that work. Most business owners have never had someone take the time to explain the major tools that are available to them for their marketing efforts and how they fit together - until now. This book contains the same information that I have used successfully many times to help local businesses get more customers. Written in a conversational tone, I want you to feel like you are getting advice from a friend. After all, this is the same advice and information that I would give to to my closest friend. You will learn: What tools to use to get the greatest return on your investment. Why you want to use them. When it makes sense to use them. How to maximize their effectiveness. By the time you finish reading this book, you will be able to define a marketing strategy for your business that is practical and doable. You will understand where your target market is looking for local products and services, how to reach them, and how to engage with them after you get them into your business so that you keep them.

120 Ways To Market Your Business Hyper Locally

Author : Sue Ellson
Publisher : 120 Ways Publishing
ISBN 13 : 0994287593
Total Pages : 277 pages
Book Rating : 4.9/5 (942 download)

DOWNLOAD NOW!

Book Synopsis 120 Ways To Market Your Business Hyper Locally by : Sue Ellson

Download or read book 120 Ways To Market Your Business Hyper Locally written by Sue Ellson and published by 120 Ways Publishing. This book was released on 2016-08-23 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘120 Ways To Market Your Business Hyper Locally - Tried And True Tips And Techniques’ is for: defining your target audiencealigning your marketing with your local communitybuilding your lifetime and dynamic asset valueattracting the right businesscollaborating effectively and enabling otherscreating success for you and your team It includes information for: marketers, salespeople and advertisersfreelancers, entrepreneurs and business ownersadvisers, consultants and thought leaderscoaches, trainers and mentorscommunity leaders and initiative instigators This thorough, practical and detailed guide provides you with the key strategies and techniques, based on your purpose, that you can implement today for your success in the future. Get started and take action now! **Special free bonus offers at https://120ways.com/members Chapter Outline Contents Preface Introduction 1. Our Global Village 1.1 Marketing, Selling And Networking 1.2 Location Attachment And Choice 1.3 Defining Hyper Local Marketing 1.4 The Benefits Of Hyper Local Marketing 2. Personal Context 2.1 Self Evaluation 2.2 Self Management 2.3 Management And Leadership 2.4 Succession Planning And Exit Strategy 2.5 Personal Principles 2.6 Community And Business Congruency 2.7 Business Ethics And Self Regulation 2.8 Staffing And Outsourcing 2.9 Effective Hyper Local Recruitment Techniques 3. Business Context 3.1 Business Choice 3.2 Consumer Choice 3.3 Sustainable Business 3.4 Business Type And Differentiation 3.5 Business Pricing 4. Product And Service First Or Target Audience First? 4.1 Securing Referrals From Existing Clients And Customers 4.2 Other Sources Of Clients And Customers 4.3 Maintaining Clients And Customers 5. Market Analysis 5.1 Site Or Location Setting 5.2 Market Size 5.3 Competitor Analysis 5.4 Online Competitor Analysis 5.5 Collaborator Analysis 6. Location Context 6.1 Fixed Address 6.2 Online Address 6.3 Platform Presence 6.4 Collective Marketplace Address 7. Market Presence 7.1 Business Premises Look And Feel 7.2 Business Website Development 7.3 Personal Authority Website Development 7.4 Real World Marketing And Advertising 7.5 Currency, Recency And Relevancy 8. Online And Digital Marketing 8.1 White Hat Search Engine Optimization (SEO) Techniques 8.2 Search Engine Ranking Factors 8.3 Content Marketing Strategies That Work 8.4 Amplifying The Value And Conversions From Your Content 8.5 Developing Viral Content And Conversions 8.6 Sending The Right Signals 8.7 Sourcing Hyper Local Website Links 8.8 Improving Overall Online Performance 8.9 Website Ranking Threats 9. Paid Marketing 9.1 Search Engine Marketing (SEM) 9.2 Social Media Marketing (SMM) 9.3 Online Advertisements 9.4 Aggregator Websites 9.5 Professional Body, Industry Group And Association Memberships 9.6 Gifts 9.7 Donations 10. Database Marketing 10.1 Email Newsletter Marketing 10.2 Joint Ventures And Strategic Alliances 10.3 Partnerships 10.4 If / Then Scenarios 10.5 Follow Up And Feedback 11. Program Marketing 11.1 Award Programs 11.2 Affiliate Programs 11.3 Formal Recognition Programs 11.4 Rewards Programs 11.5 Surveys, Quizzes And Research Programs 11.6 Accreditation And Certification 12. Public Marketing 12.1 Generating Content 12.2 Reviews 12.3 Recommendations 12.4 Referrals 12.5 Reputation 12.6 Testimonials 12.7 Feedback 12.8 Advocacy 13. Events Marketing 13.1 Free Events 13.2 Hosting Paid Events 13.3 Speaking At Events 13.4 Teaching 13.5 Expos, Trade Fairs And Conferences 13.6 Online Summits, Podcasts And Webinars 14. Media Marketing 14.1 Editorial 14.2 Advertorial 14.3 Publicity And Public Relations 15. Community Marketing 15.1 Networks 15.2 Bartering 15.3 Exchanges 15.4 Local Suppliers 15.5 Location Sharing 15.6 Naming Rights, Sponsorships And Advertising 16. Incentive Marketing 16.1 Competitions 16.2 Gamification Programs 16.3 Loyalty Programs 16.4 Relationship Marketing Programs 16.5 Thank You And Gratefulness Initiatives 17. Future Options Marketing 18. Marketing Measurement 18.1 Digital Asset Value 18.2 Goodwill 18.3 Performance Assessment 18.4 Performance Improvement 18.5 Top 20 Tips And Techniques 19. Full List Of 120 Actions 20. Bonuses Index Author

Smart Marketing for Local Businesses

Author : Trudy Murphy
Publisher : CreateSpace
ISBN 13 : 9781483905143
Total Pages : 120 pages
Book Rating : 4.9/5 (51 download)

DOWNLOAD NOW!

Book Synopsis Smart Marketing for Local Businesses by : Trudy Murphy

Download or read book Smart Marketing for Local Businesses written by Trudy Murphy and published by CreateSpace. This book was released on 2013-04-18 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: In "Smart Marketing for Local Businesses", Trudy Murphy shares 35 simple, yet highly effective marketing strategies for growing your small business without using social media or blogging. All of the marketing strategies described are low cost, easy to implement and proven techniques. With candid, jargon-free language & real examples, you'll learn the following about how to market your business: - Position and brand your small business like a pro. - Price your products and services to sell in any industry and economic times. - Drive sales revenue using marketing that resonates with your customers, builds trust and adds value. - Efficiently create a Smart Marketing Plan that you can start implementing today. - Identify and avoid the pitfalls of hiring marketing experts. - Balance your online and offline marketing efforts in proportion with the expected sales revenue. - Identify the optimal marketplace to connect with your customers and maximize sales by understanding their emotional state and buying behavior. - Sell anything to anyone with 5 proven tips for being a kick butt marketer. With penetrating insights gained from personal experience owning small businesses, Murphy reveals the step-by-step approach she has used to rapidly start and grow her businesses. This book began as a handwritten journal and has since become a trusted guide and must-have resource for small business owners. "Smart Marketing for Local Businesses" is a must read book for any entrepreneur who's ready to take their business to a whole new level. Praise for this book "Having been in marketing for twenty years myself I am often on the consultant end with friends and family who are trying to understand how to market their business. Trudy manages to condense the marketing world into very easy to understand concepts that are actionable by anyone and will definitely lead to efficient, well targeted marketing programs that will improve every aspect of your customers' experience in your brand and drive more demand for your products and services. It's a must read for any existing or prospective local business owner." - Mark Farmer, Marketing Director "Just finished reading it. Very good stuff!" @VillageLaundry "love, love, love your book, a huge help with my Pacific Ocean row plans. thanks so much" @arrancat "Thanks for Following, Trudy. Already have your book. Love it!" @roxannsouci Click the buy button & get started today!

Small Business Marketing Strategies All-in-One For Dummies

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119236916
Total Pages : 615 pages
Book Rating : 4.1/5 (192 download)

DOWNLOAD NOW!

Book Synopsis Small Business Marketing Strategies All-in-One For Dummies by :

Download or read book Small Business Marketing Strategies All-in-One For Dummies written by and published by John Wiley & Sons. This book was released on 2016-05-23 with total page 615 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transform your small business into a revenue-generating machine with this step-by-step marketing resource Running a small business is a fun and rewarding experience. It’s even more fun and rewarding when clients and customers are clamoring to get a hand on your latest product or service. And effective marketing is the key to making that happen. In Small Business Marketing Strategies All-in-One For Dummies, small business experts from the United States Chamber of Commerce walk you through every single step of designing, launching, running, measuring, and improving your company’s next marketing campaign. But don’t worry—with Dummies, it’s all about learning made easy. You’ll discover techniques that work in any kind of small business, from full-time trades to brick-and-mortar shops and online side-hustles. Starting at the beginning of the marketing process, you’ll move on to learn how to blend different marketing methods, such as content, social, search, and traditional, to generate massive customer interest. In this book, you will: Pour the foundation of your marketing strategy by defining your ideal customers, sizing up your market, and setting your goals Kick off a successful campaign the right way by picking the best software, platforms, and techniques to power your marketing Combine content marketing, social media, and traditional strategies to generate the perfect marketing and advertising mix Evolve past gut instincts and measure your results with hard data and reliable metrics Moving beyond individual strategies and techniques, Small Business Marketing Strategies All-in-One For Dummies shows you how to blend every tool at your disposal into one effective marketing strategy. It’s a must-read for any small business owner trying to grow their company.

Local Small Business Marketing

Author : Alex Genadinik
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781519556981
Total Pages : 130 pages
Book Rating : 4.5/5 (569 download)

DOWNLOAD NOW!

Book Synopsis Local Small Business Marketing by : Alex Genadinik

Download or read book Local Small Business Marketing written by Alex Genadinik and published by Createspace Independent Publishing Platform. This book was released on 2015-11-26 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you have a local small business and want to know the most effective strategies for promoting it? If so, then this is the right book for you. In this book you will learn the most effective online and offline marketing strategies that every small local business should use to generate leads that eventually convert to clients. In this book you will learn about some of the top online marketing strategies for your local small business like SEO, the right way to do social media marketing, and even how to get publicity. You will also learn some of the top offline marketing strategies for your local small business or service like flier marketing, business card marketing, how to get on the radio, how to promote your business by creating a successful local event or workshop series, and many additional strategies. You will also learn top sales techniques to close sales and get the most out of the leads that come through your doors. If you are ready to truly grow your business, and make it a success, get this book, and let's begin your journey to making you an amazing marketer of your local small business and get the growth for it that you dream of.

Small Business Marketing For Dummies

Author : Barbara Findlay Schenck
Publisher : John Wiley & Sons
ISBN 13 : 1118054458
Total Pages : 386 pages
Book Rating : 4.1/5 (18 download)

DOWNLOAD NOW!

Book Synopsis Small Business Marketing For Dummies by : Barbara Findlay Schenck

Download or read book Small Business Marketing For Dummies written by Barbara Findlay Schenck and published by John Wiley & Sons. This book was released on 2011-03-04 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Having your own business isn’t the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today’s competitive environment, strategic marketing is essential. Small Business Marketing For Dummies, Second Edition is updated from the original version that won rave reviews and inspired thousands of small businesses on their way to becoming big businesses. Updates include more information on online marketing, a whole new section on getting and keeping customers, new cost-effective, fast-acting ideas for instant impact, and more. The book covers: Marketing basics that prepare you to rev up your business and jumpstart your marketing program Information to help you define your business position and brand Advice on bringing in professionals A quick-reference guide to mass media and a glossary of advertising jargon How-tos for creating print and broadcast ads that work Ideas for getting the word out without advertising, including information on direct mail, brochures, publicity, promotions, and more Ten steps to follow to build your own easy-to-assemble marketing plan With pages of ideas for low-cost, high-impact marketing from author Barbara Findlay Schenck, a marketing consultant with more than 20 years experience with clients ranging from small businesses to Fortune 500 companies, Small Business Marketing For Dummies, Second Edition helps you reach and keep new customers. Whether you’re running a home office, a small firm, a family business, a nonprofit organization, or a retail operation, you’ll discover how to: Custom design your own marketing program Create effective marketing messages Produce marketing communications that work No matter what field you’re in, Small Business Marketing For Dummies, 2nd Edition will help you make your dreams come true. If you buy it, read it, and implement some of the marketing strategies discussed, customers will come.

No B.S. Grassroots Marketing

Author : Dan Kennedy
Publisher : Entrepreneur Press
ISBN 13 : 1613081707
Total Pages : 252 pages
Book Rating : 4.6/5 (13 download)

DOWNLOAD NOW!

Book Synopsis No B.S. Grassroots Marketing by : Dan Kennedy

Download or read book No B.S. Grassroots Marketing written by Dan Kennedy and published by Entrepreneur Press. This book was released on 2012-02-01 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Millionaire maker Dan S. Kennedy and local-level marketing specialist Jeff Slutsky empower small business owners to take on big box companies and distant discounters using their best asset—their ability to bond directly with their consumers. Small business entrepreneurs are armed to go “grassroots” given winning strategies to take their marketing to the street level resulting in higher customer retention, greater referrals, and a thriving business for the long-term. About the Book Kennedy and Slutsky dare small business owners to break free of the ingrained tendencies to “advertise when you need more customers” and to copycat what they see big, national companies doing. Local business owners are urged to add some politicking to their business presence, focusing their marketing on directly connecting with their customers, integrating them into their community and even, their daily activities. Kennedy and Slutsky deliver creative, high impact alternatives and supplements to disappointing traditional advertising and new media including strategies for gaining free advertising from local news media, creating events that multiply customers, and effectively using direct mail. Small business owners also uncover surefire tactics that capitalize on their neighborhoods, the four walls of their business, and the internet, reaching their local customers and creating a sense of a personal relationship. Throughout their lesson in going grassroots, Kennedy and Slutsky also reveal the nine inconvenient truths of grassroots marketing, keeping small business owners on track and on their way local business stardom. Features • Presents a marketing approach specifically engineered for small (local) businesses • Reveals 9 No B.S. inconvenient truths and how to implement them • Illustrates concepts with examples from practicing business owners • From Dan Kennedy, author of the popular No B.S. books including No B.S. series, which shipped more than 250,000 copies • Identifies what’s wrong with traditional and new media advertising • Offers methodology to break free from ingrained tendencies and copycat marketing

Plans to Prosper:

Author : Stan Washington
Publisher : Honor Services Inc.
ISBN 13 : 0990983102
Total Pages : 147 pages
Book Rating : 4.9/5 (99 download)

DOWNLOAD NOW!

Book Synopsis Plans to Prosper: by : Stan Washington

Download or read book Plans to Prosper: written by Stan Washington and published by Honor Services Inc.. This book was released on 2014-12-07 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to choose a marketing strategy that’s right for you. Market in a short period of time on a small budget while increasing visibility, raising buyer awareness, and growing sales using our step-by-step High Achieving Marketing Process ™. Take out the guess work and save money.Many business owners often feel as though they’re “winging it” as they carry on day to day. They lack a plan or resources to keep them focused. Also, they aren’t reaching their financial goals. Does that sound familiar? Plans to Prosper: Strategies, Systems and Tools for Small Business Marketing Success is a step-by-step guide to growing businesses through effective marketing. We take the guess work out of marketing strategies in order to help save you money. In this book, you will learn how to:* Choose a marketing strategy that’s right for you.* Market in a short period of time on a small budget while increasing visibility, raising buyer awareness, and growing sales.Profit from the marketing mistakes small business owners have made and how to avoid making the same mistakes.We also provide examples, tips, resources, and warnings to help guide your business toward focused growth. Victoria Cook, founder and managing director for The Center for Guilt-Free Success, helps women entrepreneurs grow their businesses through coaching and training. Known for her proprietary 7-step Guilt-Free RESULTS™ process, Victoria often is in demand as a speaker. She was named a "Business Brick Builder" by the International Coach Federation Chicago Chapter in 2013. Her innovative approach reflects her commitment to building the strengths of her clients as she helps them market their businesses more confidently and easily. Stan Washington, a McDonald’s executive turned entrepreneur is founder and president of Honor Services Office, software that helps small business grow sales, market businesses, and process invoices easily. He has helped thousands of small businesses achieve sales into the millions. His leadership of operations and technology enabled multi-billion dollar corporations to increase sales and he is ready to share their tips. Stan also is the co-author of Peaceful Selling: Easy Sales Techniques to Grow Your Small Business. Victoria and Stan met while serving on a local board of the International Coach Federation, an organization with 22,000 members. After discovering they shared a similar approach and mindset to marketing, they became passionate about working together to create a tool business owners like you could use to save money and grow a business simultaneously. The result is this resource.

Advertising, Branding & Marketing 101

Author : Dixie Maria Carlton
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781545474082
Total Pages : 130 pages
Book Rating : 4.4/5 (74 download)

DOWNLOAD NOW!

Book Synopsis Advertising, Branding & Marketing 101 by : Dixie Maria Carlton

Download or read book Advertising, Branding & Marketing 101 written by Dixie Maria Carlton and published by Createspace Independent Publishing Platform. This book was released on 2017-04-19 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Small Business Owners Guide to Understanding Marketing Jargon for More Effective Results. When it comes to marketing your understanding of the basics can potentially save you thousands of dollars on advertising, marketing and branding. This book covers the basics of each of the key areas of marketing and branding, including:* Identifying Your Target Markets* Marketing and Brand Planning* Media and Promotions* Websites and Social Media* Customer Service Essentials* Gaining Repeat and New Business* Building Your Reputation Through Public RelationsThis book will help you to understand the basics of business and marketing plans, branding, image, customer service and public relations so that you can grow your business through simple and smart marketing practices. Getting the basics right can make such a difference to the outcomes. Measuring the results of your advertising can lead to effective decision making about what to spend and where to invest your marketing budget. When you understand 'how it works' you get a lot more punch out of your advertising and marketing campaigns. Bonus tools and templates included. If you are in business for the first time, or the 100th time, getting your marketing right and understanding the basics is going to save you a lot of money in experimenting, time wasted in taking pot shots at advertising, and frustration when you find out how much easier it could have been to get it right the first time.Dixie Maria Carlton has helped dozens of businesses, entrepreneurs, and managers to sort out their marketing plans, get them free and low cost publicity, and to rise to the very top of their industries by using their resources, reputation, and brand differences to stand out from the crowd. This includes helping them several clients to become national and international award winning specialists in their industries. Contents: Foreword 1 - Marketing Basics 2 - Understanding Who You Are and Who Your Customers Are 3 - Positioning Your Business 4 - The Importance of Having a Great Customer Service Plan 5 - Gaining Market Share, Increasing Business Turnover and Maximising Profitability 6 - Networking 7 - Branding = Projecting an Image 8 - Promotions 9 - Media Options PRINT MEDIA ELECTRONIC MEDIA ONLINE MEDIA 10 - Building a Strong Reputation 11 - Websites and Social Media Marketing Tools 12 - Planning is the Key to your Marketing Success Summary TEMPLATES AND FORMS/Bonus Content Author Q&A Q: Why did you write this book?A: Because as a small business owner, marketing specialist and consultant, these are the things that I keep repeating to my clients. Getting the basics right and a general understanding of the role tha marketing, branding, and advertising all play together to create success in any business is often overlooked and it's an expensive oversight. Q: Do you cover anything about online and social media marketing in this book?A: Yes, a lot really, but not How to advertise on Facebook or anything so indepth. More about getting your brand and marketing strategy sorted so that what you do either ON or OFF line is more effective. That's the key to successful marketing on ANY platform. Q: Finally, what sort of templates and resources does the book have for readers?A: Things to help plan, measure, and manage your advertising. Your branding checklists and social media checklists are also made available on the linked website page. These are essential tools I've developed over nearly 20 years of business and marketing coaching and consulting for clients who have achieved some outstanding results. Bonus tools and templates included.Warning: This is the BASIC's of marketing - if you're already 'pretty good at this', then maybe this book is not for you. But if you're starting out trying to understand marketing at beginner's level then this is the FIRST book you should read to help everything else make sense!