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Author : William Lazer
Publisher : Marketing Classics Press
ISBN 13 : 1613113315
Total Pages : 259 pages
Book Rating : 4.6/5 (131 download)
Download or read book Marketing 2000 and Beyond written by William Lazer and published by Marketing Classics Press. This book was released on 2012-03-15 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Stephen G. Diorio
Publisher : McGraw Hill Professional
ISBN 13 : 9780071376495
Total Pages : 364 pages
Book Rating : 4.3/5 (764 download)
Download or read book Beyond "e" written by Stephen G. Diorio and published by McGraw Hill Professional. This book was released on 2002 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: An overview of how technology is estimated to influence specific facets of marketing and sales; including suggestions for bettering your sales and marketing business. --
Author : Philly Desai
Publisher : SAGE
ISBN 13 : 184860078X
Total Pages : 154 pages
Book Rating : 4.8/5 (486 download)
Download or read book Methods Beyond Interviewing in Qualitative Market Research written by Philly Desai and published by SAGE. This book was released on 2002-07-18 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Anyone using, practising or teaching qualitative research will find in this series a treasure-house of ideas, techniques and issues. This is a -must-have-' - Admap 'this is one of the best texts on the subject I've come across and I did find some of the content truly inspirational' - Mick Williamson, Creative Director, TRBI for in Brief magazine 'It will be essential reading for anyone involved with qualitative market research' - David Barr, Director General of the Market Research Society 'An ideal resource for people aiming for a qualitative market research career, for academics interested to know more about an important field of application for qualitative research methods, or for those who are already engaged in the field and who wish to update their skills and reflect on their practice and profession' - Nigel Fielding, University of Surrey Qualitative Market Research is a landmark publishing event. The seven volumes provide, for the first time, complete coverage of qualitative market research practice, written by experienced practitioners, for both a commercial and academic audience. The set fills two important market gaps: it offers commercial practitioners authoritative source texts for training and professional development; and provides students and researchers with an account of qualitative research theory and practice in use today. Each book cross-references others in the series, but can also be used as a stand-alone resource on a key topic. The seven books have been carefully structured so as to be completely accessible in terms of language, use of jargon and assumed knowledge. Experienced market researchers will find the tools to help them critically evaluate their own work. Those new to market research will be provided with a complete map of qualitative market research theory and practice (including brands and advertising theory) and the stimulation to discuss and learn more with tutors and practitioners. Qualitative Market Research will be an invaluable resource for academic and professional libraries, commercial market researchers, as well as essential reading for students in market research, marketing and business studies.
Author : Vijay Singal
Publisher : Financial Management Association Survey and Synthesis Series
ISBN 13 : 0195304225
Total Pages : 369 pages
Book Rating : 4.1/5 (953 download)
Download or read book Beyond the Random Walk written by Vijay Singal and published by Financial Management Association Survey and Synthesis Series. This book was released on 2006 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an efficient market, all stocks should be valued at a price that is consistent with available information. But as financial expert Singal points out, there are circumstances under which certain stocks sell at a price higher or lower than the right price. Here he discusses ten such anomalous prices and shows how investors might--or might not--be able to exploit these situations for profit.
Author : Rebecca Piirto
Publisher : Probus Publishing Company
ISBN 13 :
Total Pages : 280 pages
Book Rating : 4.3/5 (91 download)
Download or read book Beyond Mind Games written by Rebecca Piirto and published by Probus Publishing Company. This book was released on 1991 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Tomasz Koch
Publisher : Springer
ISBN 13 : 0387772499
Total Pages : 485 pages
Book Rating : 4.3/5 (877 download)
Download or read book Lean Business Systems and Beyond written by Tomasz Koch and published by Springer. This book was released on 2008-01-26 with total page 485 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lean Manufacturing has proved to be one of the most successful and most powerful production business systems over the last decades. Its application enabled many companies to make a big leap towards better utilization of resources and thus provide better service to the customers through faster response, higher quality and lowered costs. Lean is often described as “eyes for flow and eyes for muda” philosophy. It simply means that value is created only when all the resources flow through the system. If the flow is stopped no value but only costs and time are added, which is muda (Jap. waste). Since the philosophy was born at the Toyota many solutions were tailored for the high volume environment. But in turbulent, fast-changing market environment and progressing globalization, customers tend to require more customization, lower volumes and higher variety at much less cost and of better quality. This calls for adaptation of existing lean techniques and exploration of the new waste-free solutions that go far beyond manufacturing. This book brings together the opinions of a number of leading academics and researchers from around the world responding to those emerging needs. They tried to find answer to the question how to move forward from “Spaghetti World” of supply, production, distribution, sales, administration, product development, logistics, accounting, etc. Through individual chapters in this book authors present their views, approaches, concepts and developed tools. The reader will learn the key issues currently being addressed in production management research and practice throughout the world.
Author : Jon Shefner
Publisher : Penn State Press
ISBN 13 : 0271048859
Total Pages : 294 pages
Book Rating : 4.2/5 (71 download)
Download or read book Globalization and Beyond written by Jon Shefner and published by Penn State Press. This book was released on 2011 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Explores the origins and the reciprocal influences of globalization and the recent economic crisis, and suggests what new ideological foundations and geographic regions will be ascendant"--Provided by publisher.
Author : Adam Lindgreen
Publisher : Routledge
ISBN 13 : 1351153307
Total Pages : 280 pages
Book Rating : 4.3/5 (511 download)
Download or read book Managing Market Relationships written by Adam Lindgreen and published by Routledge. This book was released on 2017-11-28 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sole reliance on traditional marketing practices can cost a lot of money for little gain. That's why establishing, developing, and maintaining market relationships with customers and other stakeholders is often hailed as an effective means to achieve a sustained competitive market advantage. Despite this, the benefits of relationship marketing remain uncertain, and efforts in this arena often fail. Managing Market Relationships explains what relationship marketing entails, how it is implemented, how it evolves, and how it is controlled. Building on research with colleagues, Adam Lindgreen argues that companies must add value - either through their products and services or through their relationships, networks, and interactions. Readers are introduced to the buyer-seller market exchange model that recognizes the importance of relationship marketing but argues that it should co-exist with traditional marketing. The book offers guidance on how to develop, involve, and evaluate management and employees in relationship-building market activities. To avoid the one-size-fits-all approach to relationships, that so often leads to the premature death of managers' efforts, a relationship management assessment tool is provided that helps companies to question, identify, and prioritize critical aspects of relationship marketing. This timely and comprehensively researched book is essential reading for researchers, those involved in the professional training and development of marketers, and higher level students and practitioners who will want to learn more about relationship marketing, relevant research methodologies and how to use sound managerial models and tools.
Author : M. Marinov
Publisher : Springer
ISBN 13 : 0230511856
Total Pages : 208 pages
Book Rating : 4.2/5 (35 download)
Download or read book Marketing in the Emerging Markets of Latin America written by M. Marinov and published by Springer. This book was released on 2005-10-31 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing in the Emerging Markets of Latin America provides a much needed analysis of business and marketing in Latin America. The book highlights the diverse characteristics of the Latin American business and marketing environment and the dynamic nature of regional and country markets. Addressing a broad variety of historical, political, economic, social, cultural and legal issues, the book offers unique insights into the enormous opportunities and challenges the region presents for implementing effective marketing strategies. The book is an extremely valuable resource for academics, practitioners and anyone interested in doing business in or with Latin America.
Author : R. Brookes
Publisher : Springer
ISBN 13 : 023050857X
Total Pages : 305 pages
Book Rating : 4.2/5 (35 download)
Download or read book The New Global Marketing Reality written by R. Brookes and published by Springer. This book was released on 2003-10-09 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing practices have fundamentally changed over the past decade. This book documents the nature of these changes, examines their impact on marketeers and marketing, explains the results of a major international study into the changing nature of contemporary marketing practices, assesses their implications for marketing and marketeers and provides guidance for those who are implementing change processes to improve value creation capabilities.
Author : Ashok Ranchhod
Publisher : Routledge
ISBN 13 : 0750680121
Total Pages : 383 pages
Book Rating : 4.7/5 (56 download)
Download or read book Strategic Marketing in Practice written by Ashok Ranchhod and published by Routledge. This book was released on 2006 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: Carefully structured to link information directly to the CIM syllabus, each coursebook text is crammed with a range of cases, questions, activities, definitions and study tips to support and test your understanding of the theory.
Author : Ashok Ranchhod
Publisher : Routledge
ISBN 13 : 0750684585
Total Pages : 346 pages
Book Rating : 4.7/5 (56 download)
Download or read book Strategic Marketing in Practice 2007-2008 written by Ashok Ranchhod and published by Routledge. This book was released on 2007 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time. * Written specially for the Strtegic Marketing in Practice module by the Senior Examiner * The only coursebook fully endorsed by CIM * Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam
Author : Ashok Ranchhod
Publisher : Routledge
ISBN 13 : 1136419926
Total Pages : 345 pages
Book Rating : 4.1/5 (364 download)
Download or read book CIM Coursebook 07/08 Strategic Marketing in Practice written by Ashok Ranchhod and published by Routledge. This book was released on 2012-09-10 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.
Author : Ashok Ranchhod
Publisher : Routledge
ISBN 13 : 1136420479
Total Pages : 383 pages
Book Rating : 4.1/5 (364 download)
Download or read book CIM Coursebook 06/07 Strategic Marketing in practice written by Ashok Ranchhod and published by Routledge. This book was released on 2007-07-11 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elsevier/Butterworth-Heinemann's 2006-07 CIM Coursebook series offers you the complete package for exam success. Fully reviewed by CIM and updated by the examiner, the coursebook offers everything you need to keep you on course
Author : Richard L. Irwin
Publisher : Human Kinetics
ISBN 13 : 9780736064774
Total Pages : 356 pages
Book Rating : 4.0/5 (647 download)
Download or read book Sport Promotion and Sales Management written by Richard L. Irwin and published by Human Kinetics. This book was released on 2008 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a guide to promotion and sales in the sport industry. Experts from the classroom and sports field offer insights and experiential data on the skills needed to succeed in sports promotion and sales.
Author :
Publisher :
ISBN 13 :
Total Pages : 750 pages
Book Rating : 4.0/5 ( download)
Download or read book Official Gazette of the United States Patent and Trademark Office written by and published by . This book was released on 2001 with total page 750 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ralf Strauss
Publisher : John Wiley & Sons
ISBN 13 : 0470745614
Total Pages : 368 pages
Book Rating : 4.4/5 (77 download)
Download or read book Marketing Planning by Design written by Ralf Strauss and published by John Wiley & Sons. This book was released on 2010-04-01 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is under immense pressure to perform: required to submit reports to management, judged by the sales department based on whether it helps sales, scrutinized by financial controlling regarding how efficiently it uses budgets, and last but not least, under constant review by customers, markets and the public. Marketing faces more dilemmas and conflicts of interest than any other part of a company. The reason for this lies in the lack of a plan for marketing planning. This book not only identifies numerous examples of this problem as experienced by businesses, it also offers ways of solving the problem. Ralf Strauss highlights a 7 phase process for marketing planning, where the potential marketing can reach is demonstrated. Useful check lists included in this book allow the readers to readily create their own ‘plans for a marketing planning’. With insights drawn from more than 150 case studies included in the book, Marketing Planning by Design covers areas such as: How to overcome existing hurdles of marketing planning and marketing strategy. How to set up a project for managing the marketing planning cycle. How to develop a really target group and content driven marketing planning, which is stepwise cascaded from a program, campaign down to a tactical level. How to make marketing accountable in terms of performance measurement. How to implement an enhanced marketing planning in the organisation. How to systematically integrate Web 2.0 into marketing planning, or how to link marketing with modern IT. This highly practical book is destined to be a must-have reference work on any marketer’s desk.
