Marketing 1931 Jan Feb 1968

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The Drive-In, the Supermarket, and the Transformation of Commercial Space in Los Angeles, 1914-1941

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Author : Richard W. Longstreth
Publisher : MIT Press
ISBN 13 : 9780262621427
Total Pages : 280 pages
Book Rating : 4.6/5 (214 download)

Book Synopsis The Drive-In, the Supermarket, and the Transformation of Commercial Space in Los Angeles, 1914-1941 by : Richard W. Longstreth

Download or read book The Drive-In, the Supermarket, and the Transformation of Commercial Space in Los Angeles, 1914-1941 written by Richard W. Longstreth and published by MIT Press. This book was released on 2000-08-25 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Longstreth explores the early development of two kinds of retail space that have become ubiquitous in the United States in the second half of the twentieth century. Richard Longstreth is one of the few historians to focus on ordinary commercial buildings—buildings usually associated with commercial builders and real estate developers rather than architects and thus generally overlooked by historians of "high" architecture. Here Longstreth explores the early development of two kinds of retail space that have become ubiquitous in the United States in the second half of the twentieth century. One, external, is devoted to the circulation and parking of automobiles on retail premises. Longstreth analyzes the origins of this development in the 1910s and 1920s, with the super service station and then the drive-in market. The other type of space, internal, was introduced soon thereafter with the single-story supermarket. The most innovative aspect of the supermarket was how its interior was designed for high-volume turnover of a large selection of goods with a minimum of staff assistance. Longstreth focuses on Los Angeles, the principal center for the development of both kinds of space, during the period from the mid-1910s to the early 1940s. This richly illustrated study integrates architectural, cultural, economic, and urban factors to describe the evolution of retailing and how it has affected the urban landscape.

Marketing Research Report

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Author :
Publisher :
ISBN 13 :
Total Pages : 32 pages
Book Rating : 4.:/5 (3 download)

Book Synopsis Marketing Research Report by :

Download or read book Marketing Research Report written by and published by . This book was released on 1973 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Statistical Bulletin

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Author : United States. Conservation Needs Inventory Committee
Publisher :
ISBN 13 :
Total Pages : 438 pages
Book Rating : 4.3/5 (243 download)

Book Synopsis Statistical Bulletin by : United States. Conservation Needs Inventory Committee

Download or read book Statistical Bulletin written by United States. Conservation Needs Inventory Committee and published by . This book was released on 1971 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Technical Bulletin

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Author : Aaron C. Johnson
Publisher :
ISBN 13 :
Total Pages : 88 pages
Book Rating : 4.:/5 (3 download)

Book Synopsis Technical Bulletin by : Aaron C. Johnson

Download or read book Technical Bulletin written by Aaron C. Johnson and published by . This book was released on 1973 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Statistical Bulletin

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Author : United States. Crop Reporting Board
Publisher :
ISBN 13 :
Total Pages : 498 pages
Book Rating : 4.3/5 (243 download)

Book Synopsis Statistical Bulletin by : United States. Crop Reporting Board

Download or read book Statistical Bulletin written by United States. Crop Reporting Board and published by . This book was released on 1971 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Effects of Futures Trading on Price Performance in the Cash Onion Market, 1930-68

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Author : Aaron C. Johnson
Publisher :
ISBN 13 :
Total Pages : 88 pages
Book Rating : 4.X/5 (3 download)

Book Synopsis Effects of Futures Trading on Price Performance in the Cash Onion Market, 1930-68 by : Aaron C. Johnson

Download or read book Effects of Futures Trading on Price Performance in the Cash Onion Market, 1930-68 written by Aaron C. Johnson and published by . This book was released on 1973 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Irresistible Empire

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Author : Victoria De Grazia
Publisher : Harvard University Press
ISBN 13 : 9780674031180
Total Pages : 620 pages
Book Rating : 4.0/5 (311 download)

Book Synopsis Irresistible Empire by : Victoria De Grazia

Download or read book Irresistible Empire written by Victoria De Grazia and published by Harvard University Press. This book was released on 2009-07 with total page 620 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most significant conquest of the twentieth century may well have been the triumph of American consumer society over Europe's bourgeois civilization. It is this little-understood but world-shaking campaign that unfolds in Irresistible Empire, Victoria de Grazia's brilliant account of how the American standard of living defeated the European way of life and achieved the global cultural hegemony that is both its great strength and its key weakness today. De Grazia describes how, as America's market empire advanced with confidence through Europe, spreading consumer-oriented capitalism, all alternative strategies fell before it--first the bourgeois lifestyle, then the Third Reich's command consumption, and finally the grand experiment of Soviet-style socialist planning. Tracing the peculiar alliance that arrayed New World salesmanship, statecraft, and standardized goods against the Old World's values of status, craft, and good taste, Victoria de Grazia follows the United States' market-driven imperialism through a vivid series of cross-Atlantic incursions by the great inventions of American consumer society. We see Rotarians from Duluth in the company of the high bourgeoisie of Dresden; working-class spectators in ramshackle French theaters conversing with Garbo and Bogart; Stetson-hatted entrepreneurs from Kansas in the midst of fussy Milanese shoppers; and, against the backdrop of Rome's Spanish Steps and Paris's Opera Comique, Fast Food in a showdown with advocates for Slow Food. Demonstrating the intricacies of America's advance, de Grazia offers an intimate and historical dimension to debates over America's exercise of soft power and the process known as Americanization. She raises provocative questions about the quality of the good life, democracy, and peace that issue from the vaunted victory of mass consumer culture.

New Serial Titles

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Author :
Publisher :
ISBN 13 :
Total Pages : 1384 pages
Book Rating : 4.:/5 (89 download)

Book Synopsis New Serial Titles by :

Download or read book New Serial Titles written by and published by . This book was released on 1998 with total page 1384 pages. Available in PDF, EPUB and Kindle. Book excerpt: A union list of serials commencing publication after Dec. 31, 1949.

The Magazine of Wall Street and Business Analyst

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Author :
Publisher :
ISBN 13 :
Total Pages : 1226 pages
Book Rating : 4.3/5 (91 download)

Book Synopsis The Magazine of Wall Street and Business Analyst by :

Download or read book The Magazine of Wall Street and Business Analyst written by and published by . This book was released on 1923 with total page 1226 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Selected Aspects of Consumer Behavior

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Author :
Publisher :
ISBN 13 :
Total Pages : 560 pages
Book Rating : 4.:/5 (319 download)

Book Synopsis Selected Aspects of Consumer Behavior by :

Download or read book Selected Aspects of Consumer Behavior written by and published by . This book was released on 1977 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Renewing Unilever

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Author : Geoffrey Jones
Publisher : OUP Oxford
ISBN 13 : 0191608424
Total Pages : 466 pages
Book Rating : 4.1/5 (916 download)

Book Synopsis Renewing Unilever by : Geoffrey Jones

Download or read book Renewing Unilever written by Geoffrey Jones and published by OUP Oxford. This book was released on 2005-08-25 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unilever is one of the world's largest suppliers of fast moving consumer goods in foods, home and personal care. It operates in over 100 countries. Its scope and scale make it a unique global corporation. Yet the story of Unilever is not simply a tale of corporate evolution: Unilever is a corporation that has a big impact on the lives of people round the world. Indeed, a Unilever brand can be found in one in every two households worldwide. Geoffrey Jones, a leading business historian from the Harvard Business School, takes us inside this corporation, which, from its origins in Britain and the Netherlands, has become a worldwide manufacturer of fast moving consumer products. Unilever's operations cover food and home and personal care, and its brands include Lipton, Hellmann's, Birds Eye, Wall's, Surf, Domestos, Comfort, Dove, Sunsilk, Pond's, Signal, Axe, and Ben & Jerry's. In particular the book focuses on the evolution of the company over the last half century. Managing such a firm in the era of globalization posed enormous challenges. The book covers the company's strategies and provides compelling evidence of its decision-making, marketing, brand management, innovation, acquisition strategies, corporate culture, and human resource management. The author has had full access to corporate archives and executives and provides us with a unique insight into the workings and strategies of one of the world's oldest and largest multinationals.

Agricultural Statistics

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Author :
Publisher :
ISBN 13 :
Total Pages : 776 pages
Book Rating : 4.:/5 (3 download)

Book Synopsis Agricultural Statistics by :

Download or read book Agricultural Statistics written by and published by . This book was released on 1972 with total page 776 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Selling Themselves

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Author : Russell Johnston
Publisher : University of Toronto Press
ISBN 13 : 0802044956
Total Pages : 364 pages
Book Rating : 4.8/5 (2 download)

Book Synopsis Selling Themselves by : Russell Johnston

Download or read book Selling Themselves written by Russell Johnston and published by University of Toronto Press. This book was released on 2001-01-01 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: From its origins in the Victorian era as a marginal and somewhat shady enterprise, the advertising trade in Canada changed radically after the turn of the century - rising quickly to a position of influence and respectability. In this book, Russell Johnston tells the story of the people who made it so. Johnston's setting is the dynamic intersection of business and culture during the early decades of the twentieth century. During this period, he argues, magazines and newspapers grew increasingly dependent on sales of advertising space, and this precipitated a widespread restructuring of the publishing industry. Ultimately, this affected the range and content of Canadian periodicals, setting the parameters for a newly invigorated, though still fragile, Canadian magazine industry. Johnston charts this process by exploring the lives, goals and ideas of a new breed of solicitor, the ad agent, and shows how agencies began to draw on the disciplines of psychology and economics to promote their products, thus initiating the modern market research industry. The only thorough analysis of the forces shaping advertising in Canada prior to 1930, this study documents the emergence in Canada of a key component of the modern culture of consumption.

International Law in Historical Perspective

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Author : J. H. W. Verzijl
Publisher : Martinus Nijhoff Publishers
ISBN 13 : 9789028602236
Total Pages : 886 pages
Book Rating : 4.6/5 (22 download)

Book Synopsis International Law in Historical Perspective by : J. H. W. Verzijl

Download or read book International Law in Historical Perspective written by J. H. W. Verzijl and published by Martinus Nijhoff Publishers. This book was released on 1973 with total page 886 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Statistical Bulletin

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Author : George Burnet Rogers
Publisher :
ISBN 13 :
Total Pages : 424 pages
Book Rating : 4.3/5 (243 download)

Book Synopsis Statistical Bulletin by : George Burnet Rogers

Download or read book Statistical Bulletin written by George Burnet Rogers and published by . This book was released on 1969 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Livestock, Meat, Wool, Market News

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Author : United States. Agricultural Marketing Service. Livestock Division
Publisher :
ISBN 13 :
Total Pages : 612 pages
Book Rating : 4.:/5 (89 download)

Book Synopsis Livestock, Meat, Wool, Market News by : United States. Agricultural Marketing Service. Livestock Division

Download or read book Livestock, Meat, Wool, Market News written by United States. Agricultural Marketing Service. Livestock Division and published by . This book was released on 1969 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Federal Milk Order Market Statistics

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Author :
Publisher :
ISBN 13 :
Total Pages : 126 pages
Book Rating : 4.X/5 (3 download)

Book Synopsis Federal Milk Order Market Statistics by :

Download or read book Federal Milk Order Market Statistics written by and published by . This book was released on 1970 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: