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Author : Ronald Cotterill
Publisher :
ISBN 13 :
Total Pages : 68 pages
Book Rating : 4.3/5 ( download)
Download or read book Market Strategies in Branded Dairy Product Markets written by Ronald Cotterill and published by . This book was released on 1994 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ronald Cotterill
Publisher :
ISBN 13 :
Total Pages : 48 pages
Book Rating : 4.:/5 (26 download)
Download or read book Market Strategies in Branded Diary Product Markets written by Ronald Cotterill and published by . This book was released on 1994 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ronald W Cotterill
Publisher : CRC Press
ISBN 13 : 0429700407
Total Pages : 245 pages
Book Rating : 4.4/5 (297 download)
Download or read book Competitive Strategy Analysis For Agricultural Marketing Cooperatives written by Ronald W Cotterill and published by CRC Press. This book was released on 2019-03-11 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the evolution of agricultural marketing cooperatives within the framework of competitive strategy analysis. It also explores issues of horizontal and vertical integration and product differentiation by discussing new strategic directions that cooperatives might pursue.
Author : Lawrence Edward Haller
Publisher :
ISBN 13 :
Total Pages : 44 pages
Book Rating : 4.3/5 ( download)
Download or read book Branded Product Marketing Strategies in the Cottage Cheese Market written by Lawrence Edward Haller and published by . This book was released on 1992 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sarma, Sarmistha
Publisher : IGI Global
ISBN 13 : 146667394X
Total Pages : 417 pages
Book Rating : 4.4/5 (666 download)
Download or read book Cases on Branding Strategies and Product Development: Successes and Pitfalls written by Sarma, Sarmistha and published by IGI Global. This book was released on 2014-12-31 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative to success in a competitive marketplace. Cases on Branding Strategies and Product Development: Successes and Pitfalls is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands. This premier reference work takes a global perspective on branding, providing unique insights for academicians and industrial experts in replicating the successful strategies in different markets.
Author : Francesco Conto
Publisher : John Wiley & Sons
ISBN 13 : 1118906446
Total Pages : 508 pages
Book Rating : 4.1/5 (189 download)
Download or read book Advances in Dairy Products written by Francesco Conto and published by John Wiley & Sons. This book was released on 2017-09-18 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advances in Dairy Product Science & Technology offers a comprehensive review of the most innovative scientific knowledge in the dairy food sector. Edited and authored by noted experts from academic and industry backgrounds, this book shows how the knowledge from strategic and applied research can be utilized by the commercial innovation of dairy product manufacture and distribution. Topics explored include recent advances in the dairy sector, such as raw materials and milk processing, environmental impact, economic concerns and consumer acceptance. The book includes various emerging technologies applied to milk and starter cultures sources, strategic options for their use, their characterization, requirements, starter growth and delivery and other ingredients used in the dairy industry. The text also outlines a framework on consumer behavior that can help to determine quality perception of food products and decision-making. Consumer insight techniques can help support the identification of market opportunities and represent a useful mean to test product prototypes before final launch. This comprehensive resource: Assesses the most innovative scientific knowledge in the dairy food sector Reviews the latest technological developments relevant for dairy companies Covers new advances across a range of topics including raw material processing, starter cultures for fermented products, processing and packaging Examines consumer research innovations in the dairy industry Written for dairy scientists, other dairy industry professionals, government agencies, educators and students, Advances in Dairy Product Science & Technology includes vital information on the most up-to-date and scientifically sound research in the field.
Author : Tim Mazzarol
Publisher : Edward Elgar Publishing
ISBN 13 : 1783472022
Total Pages : 602 pages
Book Rating : 4.7/5 (834 download)
Download or read book Research Handbook on Sustainable Co-operative Enterprise written by Tim Mazzarol and published by Edward Elgar Publishing. This book was released on 2014-02-28 with total page 602 pages. Available in PDF, EPUB and Kindle. Book excerpt: Co-operatives are found in all industry sectors and almost all countries around the world. However, despite their significant economic and social contributions, the academic literature has largely ignored these important businesses. This book is a deta
Author : Vinod K. Jain
Publisher : Routledge
ISBN 13 : 1317549309
Total Pages : 321 pages
Book Rating : 4.3/5 (175 download)
Download or read book Global Strategy written by Vinod K. Jain and published by Routledge. This book was released on 2016-07-15 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Strategy: Competing in the Connected Economy details how firms enter, compete and grow in foreign markets. Jain moves away from the traditional focus on developed countries and their multinational enterprises, instead focusing on both developed and emerging economies, as well as their interaction in an increasingly connected world. As the current global business environment is increasingly shaped—and connected—by faster technological developments, geopolitical forces, emerging economies, and new multinationals from those economies, this highly charged dynamic provides rich opportunity to revisit mainstream paradigms in globalization, innovation, and global strategy. The book rises to the challenge, exploring new competitive phenomena, new business models, and new strategies. Rich illustrations, real-world examples, and case data, provide students and executives with the insights necessary to connect, compete, and grow in a globalized business environment. This bold book succinctly covers strategy models and implementation for a range of global players, providing students of strategy and international business with a rich understanding of the contemporary business environment. For access to additional materials, including Powerpoint slides, a list of suggested cases, and sample syllabus, please contact Vinod Jain ([email protected]).
Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522571175
Total Pages : 1556 pages
Book Rating : 4.5/5 (225 download)
Download or read book Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2018-10-05 with total page 1556 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world of brands is undergoing a sea change in the domain of consumer culture, and it has become a challenge to cater to the taste and needs of audiences. The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative for success in a competitive marketplace. Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional branding, this multi-volume book is ideally designed for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.
Author : Martin Hingley
Publisher : CRC Press
ISBN 13 : 131710045X
Total Pages : 394 pages
Book Rating : 4.3/5 (171 download)
Download or read book Market Orientation written by Martin Hingley and published by CRC Press. This book was released on 2016-05-06 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing orientation is both the key objective of most food producers and their biggest challenge. Connecting food and agricultural production with the changing needs and aspirations of the customer provides the means to ensure competitive advantage, resilience and added value in what you produce. But market orientation is not something that you can just buy in or bolt on to what you do. Market orientation is a matter of changing the culture of your organisation; finding ways of learning more about your customers and understanding their needs; changing your development and reward systems to educate your employees; it may also involve significant changes to your production processes. This comprehensive collection of original research explores the challenges and opportunities associated with market orientation along the food supply chain; from the animal feed industry to meat retailing and from organic foods to old world wines. All the chapters provide exceptional insight into understanding how market orientation can benefit food suppliers and how it is essential for long-term success.
Author : Andrew William Franklin
Publisher :
ISBN 13 :
Total Pages : 118 pages
Book Rating : 4.3/5 ( download)
Download or read book Pricing and Market Strategies in the National Branded Cheese Industry written by Andrew William Franklin and published by . This book was released on 1994 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sharad Sarin
Publisher : SAGE Publications
ISBN 13 : 8132105222
Total Pages : 283 pages
Book Rating : 4.1/5 (321 download)
Download or read book Strategic Brand Management for B2B Markets written by Sharad Sarin and published by SAGE Publications. This book was released on 2010-11-10 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to uncover the hidden and unexploited power of leveraging from the concept of brand and brand building for B2B marketers. It focuses on the need of B2B marketing from the point of view of Indian markets and economic conditions at home. With extensive discussions on the three most respected corporate brands in India—Tata, Larsen & Toubro and Infosys—the author demonstrates how these companies have created value through brands and how their branding initiatives are benchmarks in their journey to success.
Author : Dilip Ghosh
Publisher : Academic Press
ISBN 13 : 0323856160
Total Pages : 402 pages
Book Rating : 4.3/5 (238 download)
Download or read book Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy written by Dilip Ghosh and published by Academic Press. This book was released on 2023-04-12 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy explains strategies to guide consumers toward making informed food purchases. The book begins with coverage of nutrition science before moving into nutrition marketing, social marketing and responsibility, consumer perception and insight, public health policy and regulation, case studies, and coverage on how to integrate holistic health into mainstream brand marketing. Intended for food and nutrition scientists who work in marketing, manufacturing, packaging, as well as clinical nutritionists, health care policymakers, and graduate and post graduate students in nutrition and business-related studies, this book will be a welcomed resource. Includes case studies, points-of-view, literature reviews, recent developments, data and methods Explores intrinsic and extrinsic motivators for consumer purchasing behaviors Covers each aspect of “Seed to Patient pathway
Author :
Publisher :
ISBN 13 :
Total Pages : 582 pages
Book Rating : 4.3/5 (91 download)
Download or read book News for Farmer Cooperatives written by and published by . This book was released on 1973 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Wenxian Zhang
Publisher : World Scientific
ISBN 13 : 9814466077
Total Pages : 338 pages
Book Rating : 4.8/5 (144 download)
Download or read book A Guide To The Top 100 Companies In China written by Wenxian Zhang and published by World Scientific. This book was released on 2010-03-22 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Under the label of “the socialist market economy with Chinese characteristics”, the Chinese Government has made a firm commitment to economic reform, though still retaining tight political control. Thus, under conditions of liberal economic systems and autocratic rule, a new capitalist system is emerging in China; its top companies are managed by private entrepreneurs, government bodies or a combination of both.This book, presented in an easily accessible format, fills an important gap in the growing literature on China in the global economy and provides a research reference tool on China's top companies. It offers a comprehensive directory listing of the Top 100 corporations in China, thus enhancing the research potential on China for students, researchers and businesses. As a general reference guide to the Chinese economy, A Guide to the Top 100 Companies in China provides up-to-date and comprehensive coverage of the top Chinese enterprises. Corporations from Hong Kong and Taiwan that conduct significant business in China are also included.
Author :
Publisher :
ISBN 13 :
Total Pages : 1312 pages
Book Rating : 4.:/5 ( download)
Download or read book World Agricultural Economics and Rural Sociology Abstracts written by and published by . This book was released on 1996 with total page 1312 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dr.K.Santhana Lakshmi
Publisher : Archers & Elevators Publishing House
ISBN 13 : 9388805682
Total Pages : 69 pages
Book Rating : 4.3/5 (888 download)
Download or read book Consanguinity of Buying Behaviour and Purchasing written by Dr.K.Santhana Lakshmi and published by Archers & Elevators Publishing House. This book was released on with total page 69 pages. Available in PDF, EPUB and Kindle. Book excerpt:
