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Author :
Publisher :
ISBN 13 :
Total Pages : 688 pages
Book Rating : 4.3/5 (91 download)
Download or read book Labor Market Information Series - Industry written by and published by . This book was released on 1946 with total page 688 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 50 pages
Book Rating : 4.:/5 (31 download)
Download or read book Market Information Series written by and published by . This book was released on 1972 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 1668 pages
Book Rating : 4.:/5 (31 download)
Download or read book Market Research Series written by and published by . This book was released on 1935 with total page 1668 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dominique M. Hanssens
Publisher : Springer Science & Business Media
ISBN 13 : 0306475944
Total Pages : 502 pages
Book Rating : 4.3/5 (64 download)
Download or read book Market Response Models written by Dominique M. Hanssens and published by Springer Science & Business Media. This book was released on 2006-04-11 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt: From 1976 to the beginning of the millennium—covering the quarter-century life span of this book and its predecessor—something remarkable has happened to market response research: it has become practice. Academics who teach in professional fields, like we do, dream of such things. Imagine the satisfaction of knowing that your work has been incorporated into the decision-making routine of brand managers, that category management relies on techniques you developed, that marketing management believes in something you struggled to establish in their minds. It’s not just us that we are talking about. This pride must be shared by all of the researchers who pioneered the simple concept that the determinants of sales could be found if someone just looked for them. Of course, economists had always studied demand. But the project of extending demand analysis would fall to marketing researchers, now called marketing scientists for good reason, who saw that in reality the marketing mix was more than price; it was advertising, sales force effort, distribution, promotion, and every other decision variable that potentially affected sales. The bibliography of this book supports the notion that the academic research in marketing led the way. The journey was difficult, sometimes halting, but ultimately market response research advanced and then insinuated itself into the fabric of modern management.
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ISBN 13 :
Total Pages : 1846 pages
Book Rating : 4.3/5 (243 download)
Download or read book Monthly Catalog of United States Government Publications written by and published by . This book was released on 1980 with total page 1846 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael Sincere
Publisher : McGraw Hill Professional
ISBN 13 : 0071750436
Total Pages : 225 pages
Book Rating : 4.0/5 (717 download)
Download or read book All About Market Indicators written by Michael Sincere and published by McGraw Hill Professional. This book was released on 2010-12-17 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: All signals are GO! Read the "mind of the market"--and make more money! All About Market Indicators explains how to forecast the direction the market is taking so you know precisely when to get in and when to get out. This accessible but highly detailed guide introduces many of the key indicators that suggest what other investors are up to. You'll learn how to access these indicators--often using free or low-cost sources--and interpret and implement them to raise your odds of success. Make the right decisions at the right time using market indicators, including: • VIX • Stochastics • Volume • Moving Averages • MACD • New High–New Low • Arms Index • Advance-Decline Line • RSI • Bollinger Bands • Put/Call Ratios • Breadth • Momentum • Sentiment Surveys • Prices • Trends • Economics Plus, professional traders reveal how they apply their favorite indicators!Gerald Appel Richard Arms Bernard Baumohl John Bollinger Thomas DeMark Dr. Alexander Elder Ken Fisher Fred Hickey William J. O'Neil Linda Raschke Brett Steenbarger Dr. Van Tharp Larry Williams And others...
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ISBN 13 :
Total Pages : 44 pages
Book Rating : 4.3/5 (129 download)
Download or read book Major Statistical Series of the U.S. Department of Agriculture: Market news written by and published by . This book was released on 1989 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Department of Agriculture
Publisher :
ISBN 13 :
Total Pages : 80 pages
Book Rating : 4.:/5 (31 download)
Download or read book Major Statistical Series of the U.S. Department of Agriculture: Market news written by United States. Department of Agriculture and published by . This book was released on 1957 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dominique M. Hanssens
Publisher : Springer Science & Business Media
ISBN 13 : 9400910738
Total Pages : 389 pages
Book Rating : 4.4/5 (9 download)
Download or read book Market Response Models: Econometric and Time Series Analysis written by Dominique M. Hanssens and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reports over a decade's worth of research on the development of empirical response models that have important uses for generating marketing knowledge and improving marketing decisions. Some of its contributions to marketing are the following: 1. It integrates state-of-the art technical material with discussions of its relevance to management. 2. It provides continuity to a research stream over 20 years old. 3. It illustrates how marketing generalizations are the basis of marketing theory and marketing knowledge. 4. It shows how the research can be applied to marketing planning and forecasting. 5. It presents original research in marketing. The book addresses both marketing researchers and marketing managers. This can be done because empirical decision models are helpful in practice and are also based on theories of response. Econometric and time series analysis (ETS) is one of the few areas in marketing where there is little, if any, conflict between the academic sphere and the world of professional practice. Market Response Models is a sequel to Marketing Models and Econometric Research, published in 1976. It is rare for a research-oriented book in market ing to be updated or to have a sequel. Unlike many other methodologies, ETS research in marketing has stood the test of time. It remains the main method for discovering relations among marketing variables.
Author : Paul N Hague
Publisher : Kogan Page Publishers
ISBN 13 : 0749445947
Total Pages : 257 pages
Book Rating : 4.7/5 (494 download)
Download or read book Market Research in Practice written by Paul N Hague and published by Kogan Page Publishers. This book was released on 2004-03-03 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical guide to the basics of market research takes a clear, concise step-by-step approach. It describes and explains the various tools and techniques available to market researchers. Comparative examples and real-life international case studies help make the basics of market research straightforward and accessible. Market Research in Practice assumes no previous knowledge of the subject and offers guidance for the reader who is either studying or completely new to market research. The book also outlines data protection legislation and details the professional ethics incorporated in the MRS Code of Conduct. Contents include: the role of market research market research design desk research focus groups and in-depth interviews sampling questionnaire design interviewing self-completion questionnaires and e-surveys data analysis report findings Part of the new Market Research in Practice series and published in association with the Market Research Society, Market Research in Practice is an invaluable guide for students, researchers, marketers and users of market research.
Author : Ruth McNeil
Publisher :
ISBN 13 : 9781423728795
Total Pages : 310 pages
Book Rating : 4.7/5 (287 download)
Download or read book Business to Business Market Research written by Ruth McNeil and published by . This book was released on 2005 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business to Business market research refers to research that is undertaken entirely within the business world. A B2B client might want research on their business customers, suppliers, or other parties involved in the running of their business. The value of business market research in the UK is estimated at pound]118 million per annum, yet there has been little published on this important area. This new title is the definitive guide to business to business market research. Approachable in style it answers all the key questions relevant to both a student and practitioner readership. Containing the very latest thinking on research techniques, use of market research and global activity, it will help readers to learn from the experience of others, develop core skills and apply market research effectively. Packed with real-life case studies of B2B issues facing companies today, it contains practical tips on best practice and current thinking.
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ISBN 13 :
Total Pages : 868 pages
Book Rating : 4.:/5 (31 download)
Download or read book Monthly Catalogue, United States Public Documents written by and published by . This book was released on 1993-07 with total page 868 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Social Science Research Council (U.S.)
Publisher :
ISBN 13 :
Total Pages : 490 pages
Book Rating : 4.E/5 ( download)
Download or read book Research Method and Procedure in Agricultural Economics written by Social Science Research Council (U.S.) and published by . This book was released on 1928 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Elizabeth L. Shoenfelt
Publisher : Oxford University Press, USA
ISBN 13 : 0190071176
Total Pages : 169 pages
Book Rating : 4.1/5 (9 download)
Download or read book Mastering the Job Market written by Elizabeth L. Shoenfelt and published by Oxford University Press, USA. This book was released on 2020-12-11 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Mastering the Job Market: Career Issues for Master's Level Industrial-Organizational Psychologists begins with an introduction to the field of I-O psychology and presents the empirical basis for the book, a large scale survey of I-O master's graduates and a second survey of their employers. Survey methodology and demographic data for I-O master's graduates and employers are presented. The remaining six chapters of this volume address a myriad of issues related to the careers of master's level I-O psychologists based on the survey data and insights from I-O master's faculty from top ranked I-O master's programs.In Chapter 2, L'Heureux and Van Hein provide information about job opportunities available to I-O master's graduates. The authors draw heavily on the Graduate Survey data to identify common occupational titles, organizational roles, and salary ranges for both recent I-O graduates and those later in their careers. Job positions reflect a broad range of roles that include talent management, data analytics, human resources, organizational development, and consulting. I-O psychology master's graduates overwhelming perceive their I-O degree to be valuable and report a high level of career satisfaction"--
Author : United States. Farm Credit Administration. Cooperative Research and Service Division
Publisher :
ISBN 13 :
Total Pages : 542 pages
Book Rating : 4.3/5 (91 download)
Download or read book Research, Service, and Education Series written by United States. Farm Credit Administration. Cooperative Research and Service Division and published by . This book was released on 1941 with total page 542 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Frédéric Abergel
Publisher : John Wiley & Sons
ISBN 13 : 1119952786
Total Pages : 194 pages
Book Rating : 4.1/5 (199 download)
Download or read book Market Microstructure written by Frédéric Abergel and published by John Wiley & Sons. This book was released on 2012-04-03 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: The latest cutting-edge research on market microstructure Based on the December 2010 conference on market microstructure, organized with the help of the Institut Louis Bachelier, this guide brings together the leading thinkers to discuss this important field of modern finance. It provides readers with vital insight on the origin of the well-known anomalous "stylized facts" in financial prices series, namely heavy tails, volatility, and clustering, and illustrates their impact on the organization of markets, execution costs, price impact, organization liquidity in electronic markets, and other issues raised by high-frequency trading. World-class contributors cover topics including analysis of high-frequency data, statistics of high-frequency data, market impact, and optimal trading. This is a must-have guide for practitioners and academics in quantitative finance.
Author : Venkatesh Shankar
Publisher : Edward Elgar Publishing
ISBN 13 : 1781005222
Total Pages : 529 pages
Book Rating : 4.7/5 (81 download)
Download or read book Handbook of Marketing Strategy written by Venkatesh Shankar and published by Edward Elgar Publishing. This book was released on 2012 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocation, dynamics, branding, advertising, multichannel management, digital marketing and financial aspects of marketing. The Handbook comprises seven broad topics. Part I focuses on the conceptual and organizational aspects of marketing strategy while Part II deals with understanding competition. Customers and customer-based strategy, marketing strategy decisions, and branding and brand strategies are covered in the next three parts while Part VI looks at marketing strategy dynamics. The final part discusses the impact of marketing strategy on performance variables such as sales, market share, shareholder value and stakeholder value. All of the chapters in this Handbook offer in-depth analyses of research developments, provide frameworks for analyzing key issues, and highlight important unresolved problems in marketing strategy. Collectively, they provide a deep understanding of and key insights into the foundations, antecedents and consequences of marketing strategy. This compendium is an essential resource guide for researchers, doctoral students, practitioners, and consultants in the field of marketing strategy.
