Marken Und Start Ups

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Multisensory in Stationary Retail

Author : Gunnar Mau
Publisher : Springer Nature
ISBN 13 : 3658382279
Total Pages : 484 pages
Book Rating : 4.6/5 (583 download)

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Book Synopsis Multisensory in Stationary Retail by : Gunnar Mau

Download or read book Multisensory in Stationary Retail written by Gunnar Mau and published by Springer Nature. This book was released on 2023-02-07 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes how an optimal store design can contribute to the well-being of the customer and to differentiation from online retail. From an academic and practical perspective, with contributions from renowned academics and companies, it shows how a coherent store design can be created in harmony with the retail brand. The central challenge here is the conscious orchestration of the diverse sensory stimuli. How can the many sources of stimuli be controlled? Which shelf shape goes with which light, colour and sound? Dealing with the variety of stimuli in a store environment can quickly become complex and incongruence can have a decisive negative impact on the well-being of customers. A customer-centric store environment therefore focuses on the well-being of people. Renowned scientists and traders show the state of the science on these issues and give valuable suggestions for the trade. With best practice examples and valuable suggestions for practical implementation

The Global Impact of Social Innovation

Author : Alexander Ruthemeier
Publisher : Springer Nature
ISBN 13 : 3031038495
Total Pages : 249 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis The Global Impact of Social Innovation by : Alexander Ruthemeier

Download or read book The Global Impact of Social Innovation written by Alexander Ruthemeier and published by Springer Nature. This book was released on 2022-09-14 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Innovation is not just a buzzword, it’s a global opportunity. However, it is also a very wide and heterogeneous field. The aim of this book is to give the reader different perspectives, concepts and experiences to understand the challenging tasks of the future while also showcasing some existing best-practice examples, impact-investing and social innovation strategies that successfully empower communities and individuals to shape a better life.

Marken und Start-ups

Author : Christoph Kochhan
Publisher : Springer Gabler
ISBN 13 : 9783658245856
Total Pages : 242 pages
Book Rating : 4.2/5 (458 download)

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Book Synopsis Marken und Start-ups by : Christoph Kochhan

Download or read book Marken und Start-ups written by Christoph Kochhan and published by Springer Gabler. This book was released on 2019-04-15 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dieser Herausgeberband beleuchtet das Thema Marke aus der Perspektive von Start-ups. Es werden Anregungen zur Gestaltung der Markenführung und Kommunikation während und kurz nach der Unternehmensgründung gegeben, die auch für etablierte Unternehmen von Interesse sind. Die Autoren der einzelnen Beiträge geben sowohl Einblicke in die Bedeutung von Marken für Start-ups als auch konzeptionelle und praktische Empfehlungen, die dabei helfen, starke Marken aufzubauen und somit erfolgreich am Markt zu agieren. Das Buch richtet sich einerseits an Unternehmensgründer, Marken- und Kommunikationsberatungen und Venture-Capital-Unternehmen. Ebenso können Wissenschaftler und Lehrende aus den Bereichen Markenmanagement und Marketing diesen Herausgeberband gewinnbringend nutzen. Der Inhalt • Markenführung bei Start-ups u.a.in der Finanzbranche• Intrapreneurship – eine Strategie zur Markenneupositionierung• Erfolgsfaktor Unternehmenskultur für die Markenwahrnehmung• Interne Kommunikation in agilen Start-ups• Presse- und Medienarbeit für Start-ups• Fallstudie Corporate Identity und Kommunikation von Start-ups• u.a. Die HerausgeberProf. Dr. Christoph Kochhan ist Professor für Medienmarketing am Fachbereich Design Informatik Medien der Hochschule RheinMain, Wiesbaden. Prof. Dr. habil. Thomas Könecke ist Professor für Sportmanagement an der Katholischen Universität Leuven (Belgien). Prof. Dr. Holger Schunk ist Professor für Medienwirtschaft mit dem Schwerpunkt Marketing am Fachbereich Design Informatik Medien der Hochschule RheinMain, Wiesbaden.

Media Management Matters

Author : Ulrike Rohn
Publisher : Routledge
ISBN 13 : 0429560419
Total Pages : 239 pages
Book Rating : 4.4/5 (295 download)

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Book Synopsis Media Management Matters by : Ulrike Rohn

Download or read book Media Management Matters written by Ulrike Rohn and published by Routledge. This book was released on 2020-03-13 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume explores media management as engaged scholarship, building a bridge between theory and practice and discussing research collaboration between academia, policymakers and the media industry. In addition to advancing the scholarly discipline, it also questions, investigates and discusses the practical value of the research undertaken, showing how media management research can provide actionable, practice-relevant knowledge to decision makers throughout the media industry. The volume is broken into two parts: a section reflecting on the need for collaboration between research and practice, and a section overviewing specific projects that aim to deliver administrative value to stakeholders. The international research projects presented here span topics such as digital transformation, business models in news and digital journalism, media entrepreneurship and start-ups, ad-blocking, location-based services, audiovisual consumption preferences, the sustainability of small television markets, co-located and clustered industries and digital privacy. Incorporating under-used methodological approaches, such as action research and ethnography, Media Management Matters brings suggestions for how scholarship might be promoted outside academia. Simply put, this book aims to demonstrate why media management matters. Featuring an international roster of contributors, this collection is essential reading for scholars and practitioners of media management, business and policy.

Marken and Its People ...

Author : George Wharton Edwards
Publisher :
ISBN 13 :
Total Pages : 246 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Marken and Its People ... by : George Wharton Edwards

Download or read book Marken and Its People ... written by George Wharton Edwards and published by . This book was released on 1912 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Dynamics of Influencer Marketing

Author : José M. Álvarez-Monzoncillo
Publisher : Taylor & Francis
ISBN 13 : 100068699X
Total Pages : 262 pages
Book Rating : 4.0/5 (6 download)

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Book Synopsis The Dynamics of Influencer Marketing by : José M. Álvarez-Monzoncillo

Download or read book The Dynamics of Influencer Marketing written by José M. Álvarez-Monzoncillo and published by Taylor & Francis. This book was released on 2022-08-08 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: YouTube, Instagram, Facebook, Vimeo, Twitter, etc. have their own logics, dynamics and different audiences. This book analyses how the users of these social networks, especially those of YouTube and Instagram, become content prescribers, opinion leaders and, by extension, people of influence. What influence capacity do they have? Why are intimate or personal aspects shared with unknown people? Who are the big beneficiaries? How much is vanity and how much altruism? What business is behind these social networks? What dangers do they contain? What volume of business can we estimate they generate? How are they transforming cultural industries? What legislation is applied? How does the legislation affect these communications when they are sponsored? Is the privacy of users violated with the data obtained? Who is the owner of the content? Are they to blame for "fake news"? In this changing, challenging and intriguing environment, The Dynamics of Influencer Marketing discusses all of these questions and more. Considering this complexity from different perspectives: technological, economic, sociological, psychological and legal, the book combines the visions of several experts from the academic world and provides a structured framework with a wide approach to understand the new era of influencing, including the dark sides of it. It will be of direct interest to marketing scholars and researchers while also relevant to many other areas affected by the phenomenon of social media influence.

The Routledge Companion to Corporate Branding

Author : Oriol Iglesias
Publisher : Taylor & Francis
ISBN 13 : 1000573583
Total Pages : 535 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis The Routledge Companion to Corporate Branding by : Oriol Iglesias

Download or read book The Routledge Companion to Corporate Branding written by Oriol Iglesias and published by Taylor & Francis. This book was released on 2022-04-28 with total page 535 pages. Available in PDF, EPUB and Kindle. Book excerpt: This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder, and sustainable approach to corporate brand management, representing a paradigm shift in the literature. The volume contains 30 chapters, organised into 6 thematic sections. The first section is an introductory one, which underscores the evolution of brand management thinking over time, presenting the corporate brand management field, introducing the current debates in the literature, and discussing the key dimensions of the emerging corporate brand management paradigm. The next five sections focus in turn on one of the key dimensions that characterize the emerging approach to corporate brand management: co-creation, sustainability, polysemic corporate narratives, transformation (history and future) and corporate culture. Every chapter provides a deep reflection on current knowledge, highlighting the most relevant debates and tensions, and offers a roadmap for future research avenues. The final chapter of each section is a commentary on the section, written by a senior leading scholar in the corporate brand management field. This wide-ranging reference work is primarily for students, scholars, and researchers in management, marketing, and brand management, offering a single repository on the current state of knowledge, current debates, and relevant literature. Written by an international selection of leading authors from the USA, Europe, Asia, Africa, and Australia, it provides a balanced, authoritative overview of the field and convenient access to an emerging perspective on corporate brand management.

Intellectual Property Strategies for Start-ups

Author : Golkowsky, Stefan
Publisher : Edward Elgar Publishing
ISBN 13 : 1802204024
Total Pages : 320 pages
Book Rating : 4.8/5 (22 download)

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Book Synopsis Intellectual Property Strategies for Start-ups by : Golkowsky, Stefan

Download or read book Intellectual Property Strategies for Start-ups written by Golkowsky, Stefan and published by Edward Elgar Publishing. This book was released on 2022-03-17 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: This highly practical book highlights the need for start-ups to protect their IP from the outset, outlining the basics of IP in a start-up context and guiding entrepreneurs in developing a successful IP strategy. Legal practitioners and auditing and consulting companies will find this an invaluable resource for avoiding the pitfalls during due diligence. Investors and founders of companies will appreciate the practical information on protecting their IP assets and reducing the risk of legal losses.

Identity-Based Brand Management

Author : Christoph Burmann
Publisher : Springer Nature
ISBN 13 : 3658401893
Total Pages : 322 pages
Book Rating : 4.6/5 (584 download)

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Book Synopsis Identity-Based Brand Management by : Christoph Burmann

Download or read book Identity-Based Brand Management written by Christoph Burmann and published by Springer Nature. This book was released on 2023-03-13 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook provides a comprehensive overview of identity-based brand management based on current research. The authors focus on the design of the brand identity, which covers the internal perspective of brand management, and the resulting external brand image perceived by consumers and other audiences. The book covers topics such as brand positioning, the design of the brand architecture and brand elements, the management of brand touchpoints and the customer journey, as well as multi-sensory brand management and brand management in a digital environment. Further topics covered are international brand management, brand management in the retail sector, in social media and on digital brand platforms (electronic marketplaces). Numerous practical examples illustrate the applicability of the concept of identity-based brand management. The authors show that the concept of identity-based brand management is a valuable management model to make brands successful. In the 2nd edition, all chapters were fundamentally revised and up-to-date practical examples as well as latest research findings were added. Additional material is available via an app: Download the Springer Nature Flashcards App and use exclusive content to test your knowledge.

Essential Law for Counsellors and Psychotherapists

Author : Barbara Mitchels
Publisher : SAGE
ISBN 13 : 1446242633
Total Pages : 176 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis Essential Law for Counsellors and Psychotherapists by : Barbara Mitchels

Download or read book Essential Law for Counsellors and Psychotherapists written by Barbara Mitchels and published by SAGE. This book was released on 2010-05-17 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: This third book in the authoritative BACP Legal Resources for Counsellors and Psychotherapists series provides a user-friendly guide to the law for all those practising and training in the counselling profession. Barbara Mitchels and Tim Bond make legal issues relevant and bring them alive for the practitioner. Packed with practical examples, this book covers essential areas of law for practitioners including - professional ethics and standards - negligence - contracts and premises - employment and insurance - dealing with legal claims - professional diligence. Other features include a glossary, tables and flowcharts as well as a comprehensive index of resources and organisations for additional information and guidance. This readable book helps practice managers, counsellors and psychotherapists to recognise, understand and address legal issues that may arise in their practice, and assists them in finding any additional resources they may need. Demystifying the law, this book is an authoritative guide for therapists, including those working in private practice, as well as being important reading for all those studying counselling, psychotherapy or clinical psychology.

Manual of International Marketing.

Author : Thomas Heilmann
Publisher :
ISBN 13 :
Total Pages : 596 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis Manual of International Marketing. by : Thomas Heilmann

Download or read book Manual of International Marketing. written by Thomas Heilmann and published by . This book was released on 2006-08-15 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: Top executives in international marketing and marketing professors give hands-on theoretical insights and practical guidelines for the most relevant problems in international marketing. The book is structured by easily accessible marketing catchwords and contains one in-depth, compact article per catchword.

Lebensqualität und Standortattraktivität

Author : Monika Bachinger
Publisher : Erich Schmidt Verlag GmbH & Co KG
ISBN 13 : 9783503116065
Total Pages : 368 pages
Book Rating : 4.1/5 (16 download)

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Book Synopsis Lebensqualität und Standortattraktivität by : Monika Bachinger

Download or read book Lebensqualität und Standortattraktivität written by Monika Bachinger and published by Erich Schmidt Verlag GmbH & Co KG. This book was released on 2010 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Magazine of Business

Author :
Publisher :
ISBN 13 :
Total Pages : 1002 pages
Book Rating : 4.:/5 (25 download)

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Book Synopsis The Magazine of Business by :

Download or read book The Magazine of Business written by and published by . This book was released on 1919 with total page 1002 pages. Available in PDF, EPUB and Kindle. Book excerpt:

System

Author :
Publisher :
ISBN 13 :
Total Pages : 1240 pages
Book Rating : 4.M/5 ( download)

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Book Synopsis System by :

Download or read book System written by and published by . This book was released on 1919 with total page 1240 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Toolbox Digital Business

Author : Ralf T. Kreutzer
Publisher : Springer Nature
ISBN 13 : 3658370173
Total Pages : 579 pages
Book Rating : 4.6/5 (583 download)

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Book Synopsis Toolbox Digital Business by : Ralf T. Kreutzer

Download or read book Toolbox Digital Business written by Ralf T. Kreutzer and published by Springer Nature. This book was released on 2022-05-13 with total page 579 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides important guidelines for the digital transformation process and shows how established companies in particular can use digitization for their strategic further development. It highlights developments in IT and data management, supported by AI, and analyzes how marketing, sales, HR, the corporate organization and controlling must be transformed in the digital age in order to take advantage of these new opportunities as early and comprehensively as possible. The tools offered in this book will support companies in actively shaping the change.

The Rough Guide to Amsterdam

Author : Karoline Densley (NOW THOMAS)
Publisher : Penguin
ISBN 13 : 1405382686
Total Pages : 460 pages
Book Rating : 4.4/5 (53 download)

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Book Synopsis The Rough Guide to Amsterdam by : Karoline Densley (NOW THOMAS)

Download or read book The Rough Guide to Amsterdam written by Karoline Densley (NOW THOMAS) and published by Penguin. This book was released on 2010-01-04 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Rough Guide to Amsterdam is the essential travel guide with clear maps and coverage of the unforgettable attractions of this compact and instantly likeable city. From the Anne Frankhuis to the Reijksmuseum, the Rough Guide will steer you via outstanding art galleries, elegant canal-side architecture and all the unmissable city sites. The guide provides comprehensive coverage of the best restaurants, stylish bars, intimate cafés, vibrant markets and hottest nightlife in Amsterdam for all budgets. The Rough Guide to Amsterdam includes a chapter devoted to day-trips featuring places you can comfortably get to and back from in a day including Haarlem, Alkmaar and Edam. Explore all corners of the city with authoritative background on evrything from the city's canal houses to the art of the Golden Age, relying on the clearest maps of any guide and practical language tips. Whether you're sipping a beer in an old café, or dodging the trams on Dam Square this guide is indispensable. Make the most of your holiday with The Rough Guide to Amsterdam

Ion Exchange Membranes

Author : Tongwen Xu
Publisher : John Wiley & Sons
ISBN 13 : 3527841431
Total Pages : 437 pages
Book Rating : 4.5/5 (278 download)

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Book Synopsis Ion Exchange Membranes by : Tongwen Xu

Download or read book Ion Exchange Membranes written by Tongwen Xu and published by John Wiley & Sons. This book was released on 2024-03-11 with total page 437 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ion Exchange Membranes A comprehensive introduction to the electro-membrane technologies of the future An ion exchange membrane is a polymer-based membrane which can be permeable by some ions in a solution while blocking others, making them ideal for processes such as water desalination, salt concentration control, clean production and—given their electrical conductivity—power generation and energy storage etc. Recent advances have given rise to new electro-membrane processes that promise drastically to expand the applications of this technology. Scientists in both research and industry will increasingly need to draw on these membranes in vital ways with strongly positive potential environmental impact. Ion Exchange Membranes summarizes recent research into these membranes and electro-membrane processes before moving to an overview of the historical background. It then attends in detail to cutting-edge fabrication technologies and the most recent areas of use. The result is a comprehensive introduction to the design, fabrication, and applications of these increasingly essential membranes. Ion Exchange Membranes readers will also find: In-depth treatment of industrial-scale applications Detailed discussion of topics including side-chain engineering, polyacylation, superacid-catalyst polymerization, and more Analysis of electro-membrane processes such as alkaline membrane water electrolysis, solar-driven water splitting, and many more Ion Exchange Membranes is ideal for membrane scientists, materials scientists, inorganic chemists, polymer chemists, and researchers and engineers in a variety of fields working with ion exchange membranes and electro-membrane processes.