Manual Of Campaign Publicity For Schools

Author : Tim Devlin
Publisher : Financial Times/Prentice Hall
ISBN 13 : 9780273637165
Total Pages : 260 pages
Book Rating : 4.6/5 (371 download)

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Download or read book Public Relations and Marketing for Schools written by Tim Devlin and published by Financial Times/Prentice Hall. This book was released on 1998 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can your school best be promoted? Effective PR and marketing means targeting the right people with the right message at the right time. However, achieving this is a challenge for both the experienced and the uninitiated.Every school needs to develop and build a good reputation within its community. Once established, it must take steps to ensure that this is protected and enhanced. A school with a good reputation will have the ability to recruit more pupils which is the ultimate key to success. To achieve this a school must have a clearly defined marketing and public relations strategy which is regularly updated.From the School Management Solutions Series, Public Relations & Marketing in Schools will help your school develop an effective school marketing and public relations strategy. It explains why marketing a school is very different from marketing a commercial product and looks at the vital role you as a head teacher must play in communicating a vision for your school. It shows you how to:- communicate a vision for your school and draw up a mission statement- draft a prospectus and other promotional material (including marketing on the Internet)- encourage staff, parent and governor participation- involve the community, including developing business links (plus tips on fundraising)- promote your school in the press, on the radio and TV, and handle the media in a crisis- monitor, test and develop your marketing and PR plan.Each chapter within this activity-based manual covers a particular topic, providing you with a range of photocopiable resources including; templates, worked examples, case studies, checklists and individual and group activities. Written by Tim Devlin, a specialist in marketing and public relations, Public Relations & Marketing in Schools is essential reading for all head teachers, deputy head teachers, heads of department and governors."Public Relations & Marketing for Schools is a must for all those involved in running schools.... it is thoroughly up-to-date, highly relevant, well structured, very reasonable, packed with practical advice ..... it can improve the ways in which schools manage their public relations and marketing.... I only wish this excellent manual had been available years ago".Mrs M Ribbins, Woldingham School, Surrey Contents include:SECTION 1 - GENERAL PROMOTION- Introduction to marketing and public relations- Public relations strategy- Drafting the prospectus- Your school's ambassadors: Internal communications- The school tour and open daysSECTION 2 - PEOPLE TO INVOLVE IN PROMOTION- Encouraging staff participation- Getting parents on board- Harnessing pupil power- Admissions' secretaries - Your vital role- How governors can helpSECTION 3 - NETWORKING- Feeder school links- Involving the community- Business partnerships- About advertising- So you have been appointed press officer- Appearing on radio and television- Handling media in a crisisSECTION 4 - TESTING- Helping boarding schools- Triumph over adversity- MonitoringAPPENDICES- Workshops and additional materials- Case histories- Organisations mentioned- Publications mentioned