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Author : Cristina Aragonés Jericó
Publisher :
ISBN 13 : 9788413975900
Total Pages : 208 pages
Book Rating : 4.9/5 (759 download)
Download or read book Manual de marketing financiero written by Cristina Aragonés Jericó and published by . This book was released on 2021 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jaime Rivera Camino
Publisher : ESIC Editorial
ISBN 13 : 8415986831
Total Pages : 265 pages
Book Rating : 4.4/5 (159 download)
Download or read book Marketing financiero written by Jaime Rivera Camino and published by ESIC Editorial. This book was released on 2015-06-08 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este libro ha sido concebido con la vocación de servir como material didáctico. Para ello, se analiza de manera pedagógica, el complejo entorno en que se desenvuelven las entidades financieras, y las herramientas que les puede aportar el marketing para sobrevivir en un mercado maduro y sujeto a innumerables retos. Los autores exponen de manera sencilla y comprensible tanto las estrategias como las tácticas de marketing que requieren las empresas del sector financiero para ser competitivas. El lector encontrará en estas páginas ejemplos e ilustraciones de bancos de países de distintos continentes, y podrá conocer la evolución que ha experimentado el marketing en las entidades financieras, pasando de un enfoque de relaciones públicas, a la promoción de ventas y al uso de la publicidad. En esta evolución, al igual que ha sucedido en otros sectores, la crisis financiera mundial ha provocado que los bancos hayan tomado conciencia de la utilidad del marketing para colocar al cliente en el centro de su modelo de negocio. Como consecuencia, este libro nace con el ánimo de llenar el vacío relativo al conocimiento del uso efectivo del marketing en este sector. Y por ello, en esta obra se expone el proceso estratégico y operativo que deben utilizar las instituciones financieras para satisfacer las necesidades de sus segmentos objetivos. En su interior se desarrollan también, de manera armónica, los conceptos prácticos y empíricos que pueden ser usados tanto por estudiantes de grado y de postgrado, como por profesionales interesados en conocer de qué forma utilizar el marketing de adquisición y de retención en el sector financiero. Este conocimiento es esencial para instituciones que enfrentan condiciones de mercado de creciente complejidad y competitividad. En donde la aparición de nuevos actores (principalmente empresas tecnológicas), ha comenzado a amenazar líneas de negocio hasta ahora exclusivas de los bancos tradicionales. Índice El sector financiero: aspectos específicos y entorno.- Sistemas de Información de Marketing en las entidades financieras.- La segmentación en el mercado bancario.- Los productos y servicios financieros.- La distribución en el sector financiero.- Los precios en el sector financiero.- La comunicación y promoción de productos y servicios financieros.- El plan de marketing.- Perspectivas de futuro.
Author : Paul E. Bellini, CPA, M.S.
Publisher : Trafford Publishing
ISBN 13 : 1490739947
Total Pages : 225 pages
Book Rating : 4.4/5 (97 download)
Download or read book Manual financiero y tributario para iglesias y ministros religiosos written by Paul E. Bellini, CPA, M.S. and published by Trafford Publishing. This book was released on 2014-07-30 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete an essential manual in Spanish for all pastors and religious leaders that would like to manage and run a church of God in order. This manual will teach you all church's and pastor's legal and tax responsibilities. Some of the topics are the following: how to form a church, church and politics, how can a church lose their tax exempt status, board responsibilities, housing allowance, and how to protect the church computer. Un manual completo en como administrar una iglesia y como cumplir con todas las reglas gubernamentales de impuestos y legales. Entre ellos, como formar una iglesia, como la iglesia puede perder su status de exemta, como se determina los salarios de un pastor, como formar el directorio de la iglesia, como el pastor se puede eximir de impuestos, y mucho mas.
Author : Michael Gorman
Publisher : Routledge
ISBN 13 : 1134794967
Total Pages : 436 pages
Book Rating : 4.1/5 (347 download)
Download or read book Manual of Business Spanish written by Michael Gorman and published by Routledge. This book was released on 2006-03-09 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: Manual of Business Spanish is the most comprehensive, single-volume reference handbook for students and professionals using Spanish. Designed for all users, no matter what level of language skill, it comprises five parts: * A 6000-word, two-way Glossary of the most useful business terms * A 100-page Written Communications section giving models of 50 letters, faxes and documents * An 80-page Spoken Situations section covering face-to-face and telephone situations * A short Reference Grammar outlining the major grammar features of Spanish * A short Business Facts section covering essential information of the country or countries where Spanish is used Written by an experienced native and non-native speaker team, this unique volume is an essential, one-stop reference for all students and professionals studying or working in business and management where Spanish is used.
Author : José Carlos Ramos Carrasco
Publisher : Lulu.com
ISBN 13 : 846157625X
Total Pages : 262 pages
Book Rating : 4.4/5 (615 download)
Download or read book MANUAL CEN written by José Carlos Ramos Carrasco and published by Lulu.com. This book was released on 2012-05 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: La practica de la consultoria estrategica de negocio. La crisis demanda profesionales excepcionales que ayuden a las organizaciones a adaptarse a una nueva realidad que poco tiene que ver con la forma de concebir la estrategia y la direccion en empresas tradicionales. Cada vez mas emprendedores, directivos y profesionales deciden orientar su carrera a la Consultor a Estrat gica de Negocio (CEN). MANUAL CEN est dise ado de manera modular para comenzar a trabajar en cualquiera de las necesidades de la empresa. Su enfoque es eminentemente pr ctico lo que facilita la aplicaci n de las ideas presentadas al tiempo que cuenta con un fundamento solido, cientifico y probado. "El manual CEN estructura el pensamiento directivo y planifica un proyecto de alto impacto en el negocio." Jose Carlos Ramos Carrasco
Author : Gary Armstrong
Publisher : Pearson Educación
ISBN 13 : 9789702604006
Total Pages : 686 pages
Book Rating : 4.6/5 (4 download)
Download or read book Marketing written by Gary Armstrong and published by Pearson Educación. This book was released on 2003 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
Author : Miguel Castelo Montero
Publisher : Netbiblo
ISBN 13 : 9788497450539
Total Pages : 244 pages
Book Rating : 4.4/5 (55 download)
Download or read book Diccionario comentado de términos financieros ingleses de uso frecuente en español written by Miguel Castelo Montero and published by Netbiblo. This book was released on 2003 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: La internacionalización del mundo financiero es una realidad, y la liberalización de los sistemas financieros han producido una mayor flexibilización de contratación en los mercados internacionales. Este diccionario ofrece un compendio explicativo de la extensa serie de términos de la lengua inglesa que se usan con frecuencia en español dentro del ámbito de la terminología de los mercados financieros. El autor ha tratado de aproximarse al tema desde una óptica real. Las voces y expresiones aquí registradas son conocidas y usadas regularmente por todos aquellos que, de una manera directa o indirecta, se mueven en el mundo económico y financiero. Resulta interesante el tratamiento lingüístico de la etimología más próxima que se da al término para conocer con mayor rigor y exactitud el por qué se usa y su vinculación con la jerga, ya que, recordemos, la terminología financiera está basada la mayoría de las veces, en el habla cotidiana. Esta obra puede ser útil para los filólogos, traductólogos, economistas y abogados ya que los foros de la filología moderna han incorporado a sus planteamientos tradicionales los estudios que se ocupan del uso de los idiomas en contextos especializados. En este diccionario se recogen ejemplos reales tomados de la prensa económica española actual, de las dos variedades más comunes del inglés, el británico y el americano, aunque más bien podríamos hablar de inglés internacional ya que la globalización de los mercados ha hecho que desaparezcan algunos rasgos diferenciales.
Author :
Publisher :
ISBN 13 :
Total Pages : 2574 pages
Book Rating : 4.:/5 (1 download)
Download or read book Mergent International Manual written by and published by . This book was released on 2009 with total page 2574 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Bowker Editores Argentina
Publisher :
ISBN 13 :
Total Pages : 356 pages
Book Rating : 4.A/5 ( download)
Download or read book Economic Man in the Industrial Revolution written by Bowker Editores Argentina and published by . This book was released on 1957 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Saura, Jose Ramon
Publisher : IGI Global
ISBN 13 : 1799880052
Total Pages : 342 pages
Book Rating : 4.7/5 (998 download)
Download or read book Advanced Digital Marketing Strategies in a Data-Driven Era written by Saura, Jose Ramon and published by IGI Global. This book was released on 2021-06-25 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the last decade, the use of data sciences in the digital marketing environment has increased. Digital marketing has transformed how companies communicate with their customers around the world. The increase in the use of social networks and how users communicate with companies on the internet has given rise to new business models based on the bidirectionality of communication between companies and internet users. Digital marketing, new business models, data-driven approaches, online advertising campaigns, and other digital strategies have gathered user opinions and comments through this new online channel. In this way, companies are beginning to see the digital ecosystem as not only the present but also the future. However, despite these advances, relevant evidence on the measures to improve the management of data sciences in digital marketing remains scarce. Advanced Digital Marketing Strategies in a Data-Driven Era contains high-quality research that presents a holistic overview of the main applications of data sciences to digital marketing and generates insights related to the creation of innovative data mining and knowledge discovery techniques applied to traditional and digital marketing strategies. The book analyzes how companies are adopting these new data-driven methods and how these strategies influence digital marketing. Discussing topics such as digital strategies, social media marketing, big data, marketing analytics, and data sciences, this book is essential for marketers, digital marketers, advertisers, brand managers, managers, executives, social media analysts, IT specialists, data scientists, students, researchers, and academicians in the field.
Author : Benson Latin American Collection
Publisher :
ISBN 13 :
Total Pages : 976 pages
Book Rating : 4.F/5 ( download)
Download or read book Bibliographic Guide to Latin American Studies written by Benson Latin American Collection and published by . This book was released on 1988 with total page 976 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Emilio G. Muniz Castro
Publisher : Taylor & Francis
ISBN 13 : 1040285643
Total Pages : 851 pages
Book Rating : 4.0/5 (42 download)
Download or read book Routledge Spanish Dictionary of Business, Commerce and Finance Diccionario Ingles de Negocios, Comercio y Finanzas written by Emilio G. Muniz Castro and published by Taylor & Francis. This book was released on 2024-11-01 with total page 851 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Dictionary consists of some 100,000 terms in both Spanish and English, drawn from the whole range of business, finance and banking terminology. Over 45 subject areas are covered, compiled by a team of international terminologists
Author : Onkvisit
Publisher :
ISBN 13 : 9788120312388
Total Pages : 750 pages
Book Rating : 4.3/5 (123 download)
Download or read book International Marketing: Analysis And Strategy 3Rd Ed. written by Onkvisit and published by . This book was released on 2005 with total page 750 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1890 pages
Book Rating : 4.4/5 (91 download)
Download or read book Moody's Bank and Finance Manual written by and published by . This book was released on 2000 with total page 1890 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher : IICA
ISBN 13 :
Total Pages : 234 pages
Book Rating : 4./5 ( download)
Download or read book Annual Report 80 written by and published by IICA. This book was released on with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Francisco Muñoz Leiva
Publisher :
ISBN 13 : 9788436842326
Total Pages : 259 pages
Book Rating : 4.8/5 (423 download)
Download or read book Marketing financiero written by Francisco Muñoz Leiva and published by . This book was released on 2020 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 2300 pages
Book Rating : 4.4/5 (91 download)
Download or read book Moody's International Manual written by and published by . This book was released on 1997 with total page 2300 pages. Available in PDF, EPUB and Kindle. Book excerpt:
