Manual De Emprendimiento Digital

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Advanced Digital Marketing Strategies in a Data-Driven Era

Author : Saura, Jose Ramon
Publisher : IGI Global
ISBN 13 : 1799880052
Total Pages : 342 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Advanced Digital Marketing Strategies in a Data-Driven Era by : Saura, Jose Ramon

Download or read book Advanced Digital Marketing Strategies in a Data-Driven Era written by Saura, Jose Ramon and published by IGI Global. This book was released on 2021-06-25 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the last decade, the use of data sciences in the digital marketing environment has increased. Digital marketing has transformed how companies communicate with their customers around the world. The increase in the use of social networks and how users communicate with companies on the internet has given rise to new business models based on the bidirectionality of communication between companies and internet users. Digital marketing, new business models, data-driven approaches, online advertising campaigns, and other digital strategies have gathered user opinions and comments through this new online channel. In this way, companies are beginning to see the digital ecosystem as not only the present but also the future. However, despite these advances, relevant evidence on the measures to improve the management of data sciences in digital marketing remains scarce. Advanced Digital Marketing Strategies in a Data-Driven Era contains high-quality research that presents a holistic overview of the main applications of data sciences to digital marketing and generates insights related to the creation of innovative data mining and knowledge discovery techniques applied to traditional and digital marketing strategies. The book analyzes how companies are adopting these new data-driven methods and how these strategies influence digital marketing. Discussing topics such as digital strategies, social media marketing, big data, marketing analytics, and data sciences, this book is essential for marketers, digital marketers, advertisers, brand managers, managers, executives, social media analysts, IT specialists, data scientists, students, researchers, and academicians in the field.

The Management of Strategy in the Marketplace

Author : Ernest R. Cadotte
Publisher :
ISBN 13 : 9780977406494
Total Pages : 392 pages
Book Rating : 4.4/5 (64 download)

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Book Synopsis The Management of Strategy in the Marketplace by : Ernest R. Cadotte

Download or read book The Management of Strategy in the Marketplace written by Ernest R. Cadotte and published by . This book was released on 2007 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Innovation and Technologies for the Digital Transformation of Education

Author : Francisco José García-Peñalvo
Publisher : Springer Nature
ISBN 13 : 9819724686
Total Pages : 390 pages
Book Rating : 4.8/5 (197 download)

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Book Synopsis Innovation and Technologies for the Digital Transformation of Education by : Francisco José García-Peñalvo

Download or read book Innovation and Technologies for the Digital Transformation of Education written by Francisco José García-Peñalvo and published by Springer Nature. This book was released on with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Disciplined Entrepreneurship

Author : Bill Aulet
Publisher : John Wiley & Sons
ISBN 13 : 1118692284
Total Pages : 288 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis Disciplined Entrepreneurship by : Bill Aulet

Download or read book Disciplined Entrepreneurship written by Bill Aulet and published by John Wiley & Sons. This book was released on 2013-08-12 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: 24 Steps to Success! Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren’t born with something special – they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply. You will learn: Why the “F” word – focus – is crucial to a startup’s success Common obstacles that entrepreneurs face – and how to overcome them How to use innovation to stand out in the crowd – it’s not just about technology Whether you’re a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want. Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management. For more please visit http://disciplinedentrepreneurship.com/

#GIRLBOSS

Author : Sophia Amoruso
Publisher : Penguin
ISBN 13 : 0698154908
Total Pages : 253 pages
Book Rating : 4.6/5 (981 download)

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Book Synopsis #GIRLBOSS by : Sophia Amoruso

Download or read book #GIRLBOSS written by Sophia Amoruso and published by Penguin. This book was released on 2014-05-06 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the New York Times bestseller that the Washington Post called “Lean In for misfits,” Sophia Amoruso shares how she went from dumpster diving to founding one of the fastest-growing retailers in the world. Amoruso spent her teens hitchhiking, committing petty theft, and scrounging in dumpsters for leftover bagels. By age twenty-two she had dropped out of school, and was broke, directionless, and checking IDs in the lobby of an art school—a job she’d taken for the health insurance. It was in that lobby that Sophia decided to start selling vintage clothes on eBay. Flash forward to today, and she’s the founder of Nasty Gal and the founder and CEO of Girlboss. Sophia was never a typical CEO, or a typical anything, and she’s written #GIRLBOSS for other girls like her: outsiders (and insiders) seeking a unique path to success, even when that path is windy as all hell and lined with naysayers. #GIRLBOSS proves that being successful isn’t about where you went to college or how popular you were in high school. It’s about trusting your instincts and following your gut; knowing which rules to follow and which to break; when to button up and when to let your freak flag fly. “A witty and cleverly told account . . . It’s this kind of honest advice, plus the humorous ups and downs of her rise in online retail, that make the book so appealing.” —Los Angeles Times “Amoruso teaches the innovative and entrepreneurial among us to play to our strengths, learn from our mistakes, and know when to break a few of the traditional rules.” —Vanity Fair “#GIRLBOSS is more than a book . . . #GIRLBOSS is a movement.” —Lena Dunham

Applied Technologies

Author : Miguel Botto-Tobar
Publisher : Springer Nature
ISBN 13 : 3030715035
Total Pages : 713 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis Applied Technologies by : Miguel Botto-Tobar

Download or read book Applied Technologies written by Miguel Botto-Tobar and published by Springer Nature. This book was released on 2021-03-31 with total page 713 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume constitutes the refereed proceedings of the Second International Conference on Applied Technologies, ICAT 2020, held in Quito, Ecuador, in December 2020. Due to the COVID-19 pandemic the conference was held online. The 53 papers were carefully reviewed and selected from 145 submissions. The papers are organized according to the following topics: communication; computing; e-government and e-participation; e-learning; electronics; intelligent systems; machine vision; security; technology trends.

OECD SME and Entrepreneurship Outlook 2019

Author : OECD
Publisher : OECD Publishing
ISBN 13 : 926435882X
Total Pages : 396 pages
Book Rating : 4.2/5 (643 download)

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Book Synopsis OECD SME and Entrepreneurship Outlook 2019 by : OECD

Download or read book OECD SME and Entrepreneurship Outlook 2019 written by OECD and published by OECD Publishing. This book was released on 2019-05-20 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new OECD SME and Entrepreneurship Outlook presents the latest trends in performance of small and medium-sized enterprises (SMEs) and provides a comprehensive overview of business conditions and policy frameworks for SMEs and entrepreneurs. This year’s edition provides comparative evidence on business dynamism, productivity growth, wage gaps and export trends by firm size across OECD countries and emerging economies.

Handbook of Research on Social and Organizational Dynamics in the Digital Era

Author : Idemudia, Efosa C.
Publisher : IGI Global
ISBN 13 : 1522589341
Total Pages : 696 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Handbook of Research on Social and Organizational Dynamics in the Digital Era by : Idemudia, Efosa C.

Download or read book Handbook of Research on Social and Organizational Dynamics in the Digital Era written by Idemudia, Efosa C. and published by IGI Global. This book was released on 2019-08-30 with total page 696 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology in the world today impacts every aspect of society and has infiltrated every industry, affecting communication, management, security, etc. With the emergence of such technologies as IoT, big data, cloud computing, AI, and virtual reality, organizations have had to adjust the way they conduct business to account for changing consumer behaviors and increasing data protection awareness. The Handbook of Research on Social and Organizational Dynamics in the Digital Era provides relevant theoretical frameworks and the latest empirical research findings on all aspects of social issues impacted by information technology in organizations and inter-organizational structures and presents the conceptualization of specific social issues and their associated constructs. Featuring coverage on a broad range of topics such as business management, knowledge management, and consumer behavior, this publication seeks to advance the practice and understanding of technology and the impacts of technology on social behaviors and norms in the workplace and society. It is intended for business professionals, executives, IT practitioners, policymakers, students, and researchers.

Social Innovation and Social Entrepreneurship

Author : Luis Portales
Publisher : Springer
ISBN 13 : 3030134563
Total Pages : 217 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis Social Innovation and Social Entrepreneurship by : Luis Portales

Download or read book Social Innovation and Social Entrepreneurship written by Luis Portales and published by Springer. This book was released on 2019-04-23 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social entrepreneurship and social innovation both seek to improve the world through social change. Whereas social entrepreneurship revolves around the business side of change, social innovation focuses on the processes through which that change is generated. This textbook provides a comprehensive analysis of both topics, covering all the characteristics and elements of social innovation and social entrepreneurship, from a conceptual and practical perspective. The book has four sections: 1) Basics and concepts of Social Innovation and Social Entrepreneurship; 2) Business models and generation of value in social enterprises; 3) Social innovation within traditional companies, and 4) Definition and alignment of the impact of social innovation and entrepreneurship. Students and any practitioners that want to know about social innovation or social entrepreneurship will be exposed to contemporary topics in the field as well as a variety of cases and tools for its development. With its learning objectives, reflective questions, the definition of key concepts, and exercises, this book is the definitive text for advanced undergraduate and graduate courses in social innovation and social entrepreneurship.

From Digital Natives to Digital Wisdom

Author : Marc R. Prensky
Publisher : Corwin Press
ISBN 13 : 1452284199
Total Pages : 241 pages
Book Rating : 4.4/5 (522 download)

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Book Synopsis From Digital Natives to Digital Wisdom by : Marc R. Prensky

Download or read book From Digital Natives to Digital Wisdom written by Marc R. Prensky and published by Corwin Press. This book was released on 2012-01-10 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: An expert perspective on 21st century education What can you learn on a cell phone? Almost anything! How does that concept fit with our traditional system of education? It doesn′t. Best-selling author and futurist Marc Prensky′s book of essays challenges educators to "reboot" and make the changes necessary to prepare students for 21st century careers. His "bottom-up" vision is based on interviews with young people and includes their ideas about what they need from teachers, schools, and education. Also featured are easy-to-do, high-impact classroom strategies that help what he calls "digital natives" acquire "digital wisdom." This thought-provoking text is organized into two sections that address: • Rethinking education • 21st century learning and technology in the classroom (including games, YouTube, and more) In addition to valuable knowledge, this compelling collection offers inspiration, new perspectives, and ideas that work. Our educational context has changed, and a new context demands new thinking. This book will broaden your mind, spark new insights regarding how and what you teach, and reshape your vision of 21st century education.

Running Lean

Author : Ash Maurya
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449305172
Total Pages : 239 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis Running Lean by : Ash Maurya

Download or read book Running Lean written by Ash Maurya and published by "O'Reilly Media, Inc.". This book was released on 2012-02-28 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers a systematic approach to product/market fit, discussing customer involvment, optimal time to obtain funding, and when to change the plan.

Technology Ventures

Author : Richard C. Dorf
Publisher : McGraw-Hill Science, Engineering & Mathematics
ISBN 13 : 9780073365046
Total Pages : 0 pages
Book Rating : 4.3/5 (65 download)

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Book Synopsis Technology Ventures by : Richard C. Dorf

Download or read book Technology Ventures written by Richard C. Dorf and published by McGraw-Hill Science, Engineering & Mathematics. This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers both students and professionals with the tools necessary for success in starting and growing a technology enterprise. This book addresses technology ventures, covering topics that engineers would be interested in.

Scaling Lean

Author : Ash Maurya
Publisher : Penguin
ISBN 13 : 1101980524
Total Pages : 305 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Scaling Lean by : Ash Maurya

Download or read book Scaling Lean written by Ash Maurya and published by Penguin. This book was released on 2016 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Scaling Lean offers an invaluable blueprint for modeling startup success. You'll learn the essential metrics that measure the output of a working business model, give you the pulse of your company, communicate its health to investors, and enable you to make precise interventions when things go wrong, "--Amazon.com.

Author :
Publisher : Food & Agriculture Org.
ISBN 13 : 9251387451
Total Pages : 159 pages
Book Rating : 4.2/5 (513 download)

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Book Synopsis by :

Download or read book written by and published by Food & Agriculture Org.. This book was released on with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Entrepreneurship

Author : Heidi M. Neck
Publisher : SAGE Publications
ISBN 13 : 1483383512
Total Pages : 561 pages
Book Rating : 4.4/5 (833 download)

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Book Synopsis Entrepreneurship by : Heidi M. Neck

Download or read book Entrepreneurship written by Heidi M. Neck and published by SAGE Publications. This book was released on 2016-11-30 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Heidi Neck, one of the most influential thinkers in entrepreneurship education today, Chris Neck, an award-winning professor, and Emma Murray, business consultant and author, comes this ground-breaking new text. Entrepreneurship: The Practice and Mindset catapults students beyond the classroom by helping them develop an entrepreneurial mindset so they can create opportunities and take action in uncertain environments. Based on the world-renowned Babson Entrepreneurship program, this new text emphasizes practice and learning through action. Students learn entrepreneurship by taking small actions and interacting with stakeholders in order to get feedback, experiment, and move ideas forward. Students walk away from this text with the entrepreneurial mindset, skillset, and toolset that can be applied to startups as well as organizations of all kinds. Whether your students have backgrounds in business, liberal arts, engineering, or the sciences, this text will take them on a transformative journey.

Biotechnology Entrepreneurship

Author : Craig Shimasaki
Publisher : Academic Press
ISBN 13 : 0124047475
Total Pages : 489 pages
Book Rating : 4.1/5 (24 download)

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Book Synopsis Biotechnology Entrepreneurship by : Craig Shimasaki

Download or read book Biotechnology Entrepreneurship written by Craig Shimasaki and published by Academic Press. This book was released on 2014-04-08 with total page 489 pages. Available in PDF, EPUB and Kindle. Book excerpt: As an authoritative guide to biotechnology enterprise and entrepreneurship, Biotechnology Entrepreneurship and Management supports the international community in training the biotechnology leaders of tomorrow. Outlining fundamental concepts vital to graduate students and practitioners entering the biotech industry in management or in any entrepreneurial capacity, Biotechnology Entrepreneurship and Management provides tested strategies and hard-won lessons from a leading board of educators and practitioners. It provides a 'how-to' for individuals training at any level for the biotech industry, from macro to micro. Coverage ranges from the initial challenge of translating a technology idea into a working business case, through securing angel investment, and in managing all aspects of the result: business valuation, business development, partnering, biological manufacturing, FDA approvals and regulatory requirements. An engaging and user-friendly style is complemented by diverse diagrams, graphics and business flow charts with decision trees to support effective management and decision making. - Provides tested strategies and lessons in an engaging and user-friendly style supplemented by tailored pedagogy, training tips and overview sidebars - Case studies are interspersed throughout each chapter to support key concepts and best practices. - Enhanced by use of numerous detailed graphics, tables and flow charts

Open education for sustainable development: Contributions from emerging technologies and educational innovation

Author : Maria-Soledad Ramirez-Montoya
Publisher : Frontiers Media SA
ISBN 13 : 2832518052
Total Pages : 142 pages
Book Rating : 4.8/5 (325 download)

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Book Synopsis Open education for sustainable development: Contributions from emerging technologies and educational innovation by : Maria-Soledad Ramirez-Montoya

Download or read book Open education for sustainable development: Contributions from emerging technologies and educational innovation written by Maria-Soledad Ramirez-Montoya and published by Frontiers Media SA. This book was released on 2023-03-24 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: