Manual De Comunicacion Turistica

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Communication: Innovation & Quality

Author : Miguel Túñez-López
Publisher : Springer
ISBN 13 : 3319918605
Total Pages : 507 pages
Book Rating : 4.3/5 (199 download)

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Book Synopsis Communication: Innovation & Quality by : Miguel Túñez-López

Download or read book Communication: Innovation & Quality written by Miguel Túñez-López and published by Springer. This book was released on 2018-07-10 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the disruptive changes in the media ecosystem caused by convergence and digitization, and analyses innovation processes in content production, distribution and commercialisation. It has been edited by Professors Miguel Túñez-López (Universidade de Santiago de Compostela, Spain), Valentín-Alejandro Martínez-Fernández (Universidade da Coruña, Spain), Xosé López-García (Universidade de Santiago de Compostela, Spain), Xosé Rúas-Araújo (Universidade de Vigo, Spain) and Francisco Campos-Freire (Universidade de Santiago de Compostela, Spain). The book includes contributions from European and American experts, who offer their views on the audiovisual sector, journalism and cyberjournalism, corporate and institutional communication, and education. It particularly highlights the role of new technologies, the Internet and social media, including the ethics and legal dimensions. With 30 contributions, grouped into diverse chapters, on information preferences and uses in journalism, as well as public audiovisual policies in the European Union, related to governance, funding, accountability, innovation, quality and public service, it provides a reliable media resource and presents lines of future development.

ISCONTOUR 2014 - Tourism Research Perspectives

Author : Roman Egger
Publisher : BoD – Books on Demand
ISBN 13 : 3735776515
Total Pages : 325 pages
Book Rating : 4.7/5 (357 download)

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Book Synopsis ISCONTOUR 2014 - Tourism Research Perspectives by : Roman Egger

Download or read book ISCONTOUR 2014 - Tourism Research Perspectives written by Roman Egger and published by BoD – Books on Demand. This book was released on 2014-05-02 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proceedings of the ISCONTOUR The aim of the International Student Conference in Tourism Research (ISCONTOUR) is thus to offer students a unique platform to present their research and to establish a mutual knowledge transfer forum for attendees from academia, industry, government and other organisations. The annual conference, wich is jointly organised by the IMC University of Applied Sciences Krems and the Salzburg University of Applied Sciences, will take place alternatively at the locations Salzburg and Krems. The conference research chairs are Prof. (FH) Dr. Roman Egger (Salzburg University of Applied Sciences) and Prof. (FH) Mag. Christian Maurer (University of Applied Sciences Krems). The target audience include international students (also PhDs), graduates, teachers and lecturers from the field of tourism and leisure management as well as companies and anyone interested in the conference topic areas. Issues to be covered at the conference include the following areas within a tourism context: Marketing & Management Tourism Product Development & Sustainability Information and Communication Technologies

Recent Advances in Information Systems and Technologies

Author : Álvaro Rocha
Publisher : Springer
ISBN 13 : 3319565419
Total Pages : 617 pages
Book Rating : 4.3/5 (195 download)

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Book Synopsis Recent Advances in Information Systems and Technologies by : Álvaro Rocha

Download or read book Recent Advances in Information Systems and Technologies written by Álvaro Rocha and published by Springer. This book was released on 2017-03-27 with total page 617 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a selection of papers from the 2017 World Conference on Information Systems and Technologies (WorldCIST'17), held between the 11st and 13th of April 2017 at Porto Santo Island, Madeira, Portugal. WorldCIST is a global forum for researchers and practitioners to present and discuss recent results and innovations, current trends, professional experiences and challenges involved in modern Information Systems and Technologies research, together with technological developments and applications. The main topics covered are: Information and Knowledge Management; Organizational Models and Information Systems; Software and Systems Modeling; Software Systems, Architectures, Applications and Tools; Multimedia Systems and Applications; Computer Networks, Mobility and Pervasive Systems; Intelligent and Decision Support Systems; Big Data Analytics and Applications; Human–Computer Interaction; Ethics, Computers & Security; Health Informatics; Information Technologies in Education; and Information Technologies in Radiocommunications.

Market Research Methodologies: Multi-Method and Qualitative Approaches

Author : Takhar-Lail, Amandeep
Publisher : IGI Global
ISBN 13 : 1466663723
Total Pages : 326 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Market Research Methodologies: Multi-Method and Qualitative Approaches by : Takhar-Lail, Amandeep

Download or read book Market Research Methodologies: Multi-Method and Qualitative Approaches written by Takhar-Lail, Amandeep and published by IGI Global. This book was released on 2014-08-31 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Human inquiry has served as the impetus for a number of developments throughout history. Seeking new knowledge about the world around us helps to drive our progress and push us to discover innovative improvements. This drive lends itself to the development of qualitative research. Market Research Methodologies: Multi-Method and Qualitative Approaches brings together innovative techniques and novel designs that aid in the development of multi-method studies and investigations. Focusing on vital concepts such as data validity, triangulation, and reliability, this book is a fundamental reference source for PhD students, graduate students, and academics within the business field who wish to understand how these methods can be employed to extract data from particular environments.

OECD Reviews of Risk Management Policies: Mexico 2013 Review of the Mexican National Civil Protection System

Author : OECD
Publisher : OECD Publishing
ISBN 13 : 9264192298
Total Pages : 226 pages
Book Rating : 4.2/5 (641 download)

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Book Synopsis OECD Reviews of Risk Management Policies: Mexico 2013 Review of the Mexican National Civil Protection System by : OECD

Download or read book OECD Reviews of Risk Management Policies: Mexico 2013 Review of the Mexican National Civil Protection System written by OECD and published by OECD Publishing. This book was released on 2013-06-11 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: This review of Mexico's civil protection system looks at the coordination of central government, public and private industries, and state and local governments for the effective management of hurricanes, earthquakes and floods.

Montology Palimpsest

Author : Fausto O. Sarmiento
Publisher : Springer Nature
ISBN 13 : 303113298X
Total Pages : 500 pages
Book Rating : 4.0/5 (311 download)

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Book Synopsis Montology Palimpsest by : Fausto O. Sarmiento

Download or read book Montology Palimpsest written by Fausto O. Sarmiento and published by Springer Nature. This book was released on 2023-01-01 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces an innovative approach to sustainable and regenerative mountain development. Transdisciplinary to biophysical and biocultural scales, it provides answers to the "what, when, how, why, and where" that researchers question on mountains, including the most challenging: So What! Forwarding thinking in its treatment of core subjects, this decolonial, non-hegemonic volume inaugurates the Series with contributions of seasoned montologists, and invites the reader to an engaging excursion to ascend the rugged topography of paradigms, with the scaffolding hike of ambitious curiosity typical of mountain explorers. Chapter 8 is available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.

La Comunicación en el Turismo

Author : José Luis Feijoó
Publisher : Ugerman Editor
ISBN 13 : 9879468503
Total Pages : 336 pages
Book Rating : 4.8/5 (794 download)

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Book Synopsis La Comunicación en el Turismo by : José Luis Feijoó

Download or read book La Comunicación en el Turismo written by José Luis Feijoó and published by Ugerman Editor . This book was released on 2015-12-31 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: En este libro nos focalizamos en la comunicación en el ámbito del turismo, desde las bases de la comunicación turística, donde la comunicación turística y la comunicación de marcas de destino son ámbitos profesionales y académicos que se encuentran en expansión; desde la comunicación con el equipo de trabajo donde se indaga sobre cómo se puede asegurar que el equipo de trabajo genere una experiencia memorable al cliente cada vez que hablan con ellos, los guían en un tour, o les sirven el desayuno: desde la comunicación externa, donde analizaremos cómo los cambios en el perfil del consumidor se ven reflejados en la forma de viajar; desde la comunicación turística en el ámbito público; que tiene características fundamentales que radican en el la multidimensionalidad y la transectorialidad de sus mensajes, tanto a nivel interno como a nivel externo; desde el impacto de las nuevas tecnologías, que proveen los formatos de difusión, cada vez más utilizados, para dar a conocer destinos turísticos y su capacidad de adaptación a las necesidades de entretenimiento que las demandas actuales requieren

Marketing and Smart Technologies

Author : Álvaro Rocha
Publisher : Springer Nature
ISBN 13 : 9813341831
Total Pages : 783 pages
Book Rating : 4.8/5 (133 download)

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Book Synopsis Marketing and Smart Technologies by : Álvaro Rocha

Download or read book Marketing and Smart Technologies written by Álvaro Rocha and published by Springer Nature. This book was released on 2021-03-09 with total page 783 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

ILO Activities in the Americas, 2003-2006

Author : International Labour Office. Director-General
Publisher : International Labour Organization
ISBN 13 : 9221185079
Total Pages : 72 pages
Book Rating : 4.2/5 (211 download)

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Book Synopsis ILO Activities in the Americas, 2003-2006 by : International Labour Office. Director-General

Download or read book ILO Activities in the Americas, 2003-2006 written by International Labour Office. Director-General and published by International Labour Organization. This book was released on 2006 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: Summarizes the principal outcome of ILO work in the region. Includes listings of technical cooperation projects and of books, reports, CD-ROMs, videos, and CINTERFOR publications issued.

Corporate Entrepreneurship and Innovation in Tourism and Hospitality

Author : Teresa Aguiar-Quintana
Publisher : Taylor & Francis
ISBN 13 : 1040003990
Total Pages : 349 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Corporate Entrepreneurship and Innovation in Tourism and Hospitality by : Teresa Aguiar-Quintana

Download or read book Corporate Entrepreneurship and Innovation in Tourism and Hospitality written by Teresa Aguiar-Quintana and published by Taylor & Francis. This book was released on 2024-05-13 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: The dynamic characteristic of the tourism and hospitality industry under the influence of micro and macro environment factors requires future professionals to be equipped with appropriate skills and competencies to deal with such factors in real life practices. In this book, scholars and industry experts analyse case studies related to real-world scenarios to expand the body of knowledge, inspiring future research and developing the field. The Editors have compiled a compelling set of case studies covering topics centred around corporate entrepreneurship, including innovation, marketing and digital marketing, crisis management, quality development, product development and sustainability with a particular emphasis on post-Covid-19 recovery. The case studies included cover five regions, Europe, Africa, the Americas, Australia and Asia, offering enriching and diverse perspectives. This unique collection will be a valuable resource for scholars and upper-level students across corporate entrepreneurship and innovation, as well as those researching and studying n the tourism and hospitality fields.

A Translation Manual for the Caribbean (English-Spanish)

Author : Ian Craig
Publisher :
ISBN 13 :
Total Pages : 212 pages
Book Rating : 4.A/5 ( download)

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Book Synopsis A Translation Manual for the Caribbean (English-Spanish) by : Ian Craig

Download or read book A Translation Manual for the Caribbean (English-Spanish) written by Ian Craig and published by . This book was released on 2007 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: This manual is a comprehensive collection of resources for tertiary teachers and students of English-Spanish translation in the Caribbean region. It fills a gap in the market for a resource text specifically designed for tertiary Caribbean students, teachers and practitioners interested in English-Spanish translation.

Advances in Ergonomics in Design

Author : Francisco Rebelo
Publisher : Springer
ISBN 13 : 3030202275
Total Pages : 833 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Advances in Ergonomics in Design by : Francisco Rebelo

Download or read book Advances in Ergonomics in Design written by Francisco Rebelo and published by Springer. This book was released on 2019-06-03 with total page 833 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides readers with a timely snapshot of ergonomics research and methods applied to the design, development and prototyping – as well as the evaluation, training and manufacturing – of products, systems and services. Combining theoretical contributions, case studies, and reports on technical interventions, it covers a wide range of topics in ergonomic design including: ecological design; cultural and ethical aspects in design; Interface design, user involvement and human–computer interaction in design; as well as design for accessibility and many others. The book particularly focuses on new technologies such as virtual reality, state-of-the-art methodologies in information design, and human–computer interfaces. Based on the AHFE 2019 International Conference on Ergonomics in Design, held on July 24-28, 2019, Washington D.C., USA, the book offers a timely guide for both researchers and design practitioners, including industrial designers, human–computer interaction and user experience researchers, production engineers and applied psychologists.

Urban Dynamics in the Post-pandemic Period

Author : Enrique Navarro-Jurado
Publisher : Springer Nature
ISBN 13 : 3031360176
Total Pages : 368 pages
Book Rating : 4.0/5 (313 download)

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Book Synopsis Urban Dynamics in the Post-pandemic Period by : Enrique Navarro-Jurado

Download or read book Urban Dynamics in the Post-pandemic Period written by Enrique Navarro-Jurado and published by Springer Nature. This book was released on 2023-09-12 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a unique perspective on urban processes affecting tourist spaces and city centres. Economic, social and environmental uncertainty has been commonplace since March 2019, when mobility slowed down across the globe. The COVID-19 pandemic accelerated trends that have been investigated in urban space for years. The incorporation of technologies, the expansion of tourism and the introduction of policies that in part want to advance sustainability are generating processes of reorganisation of territories that are driving changes. These changes will affect models of city, urbanism and society. This publication is directed to a wide spectrum of people interested in urban processes, tourism and social change in the context of the Post-Pandemic Covid-19. In particular, the book is aimed at researchers, undergraduate and postgraduate students, consultants, public administrations and the public interested in the recent challenges that are affecting developed and developing societies.

LEV

Author :
Publisher :
ISBN 13 :
Total Pages : 990 pages
Book Rating : 4.A/5 ( download)

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Book Synopsis LEV by :

Download or read book LEV written by and published by . This book was released on 1999 with total page 990 pages. Available in PDF, EPUB and Kindle. Book excerpt:

La comunicación en el turismo

Author : José Luis Feijoó
Publisher :
ISBN 13 :
Total Pages : 332 pages
Book Rating : 4.5/5 (66 download)

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Book Synopsis La comunicación en el turismo by : José Luis Feijoó

Download or read book La comunicación en el turismo written by José Luis Feijoó and published by . This book was released on 2020-11-07 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: En la actualidad, millones de personas se desplazan sobre la mayor parte del planeta, en los llamados viajes de placer, sin necesidad de que alguien se los ordene -al menos explícitamente-, fenó- meno que da lugar a la moderna actividad lucrativa definida con el vocablo turismo (Getino 2002 5).. h2> En este libro nos focalizaremos en la comunicación en el ámbito del turismo.Ugerman Editor / ARGENTINAEste libro contiene el desarrollo de los siguientes temas: -Bases de la comunicación turística-Definición de comunicación turística-Proceso de comunicación integrada en las organizaciones-Plan de comunicación: Método IPCE-Focus group o grupos de discusión-Investigación de la página web y redes sociales-Entrevistas personales-Encuestas-Comunicación turística en el ámbito público-La comunicación con el equipo de trabajo: su valoren la gestión organizacional-Las nuevas tecnologías: herramientas de tangibilización de los destinos turísticos-Marketing. Producto y Promoción nacional e internacional Con este libro usted podrá desarrollar su potencial como comunicador. Descargue ya este libro y conozca todo la comunicación en el turismo! TAGS: comunicacion, comunicación turistica, turismo, viajantes, comunicación hoy, relaciones publicas, marketing

Latin American Heritage

Author : Fabiana Lopes da Cunha
Publisher : Springer
ISBN 13 : 3319584480
Total Pages : 216 pages
Book Rating : 4.3/5 (195 download)

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Book Synopsis Latin American Heritage by : Fabiana Lopes da Cunha

Download or read book Latin American Heritage written by Fabiana Lopes da Cunha and published by Springer. This book was released on 2017-07-28 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on Brazil, this book approaches the term “heritage” from not only a historical and architectural point of view, but also considers its artistic, archaeological, natural, ethnological and industrial aspects. The book is divided into four thematic sections – 1) traditions and intangible heritage, 2) archaeological heritage, 3) natural heritage and landscapes, and 4) heritage of industrial and built environments – and presents chapters on a diverse range of topics, from samba and cultural identities in Rio de Janeiro, to the history of Brazilian archaeology, the value of scenic landscapes in Brazil, and the cultural landscape of Brazil. As an outcome of the First Heritage International Symposium, this unique book explores a variety of heritage dialogues, pursuing global and specific approaches, and combining different views, perceptions and senses.

The Sustainable City X

Author : C.A. Brebbia
Publisher : WIT Press
ISBN 13 : 1845649427
Total Pages : 505 pages
Book Rating : 4.8/5 (456 download)

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Book Synopsis The Sustainable City X by : C.A. Brebbia

Download or read book The Sustainable City X written by C.A. Brebbia and published by WIT Press. This book was released on 2015-09-01 with total page 505 pages. Available in PDF, EPUB and Kindle. Book excerpt: Containing the proceedings of the 10th International Conference on Urban Regeneration and Sustainability this book addresses the multidisciplinary aspects of urban planning; a result of the increasing size of cities; the amount of resources and services required and the complexity of modern society. Most of earth’s population now lives in cities and the process of urbanisation continues generating many problems deriving from the drift of the population towards them. These problems can be resolved by cities becoming efficient habitats, saving resources in a way that improves the quality and standard of living. The process, however, faces a number of major challenges, related to reducing pollution, improving main transportation and infrastructure systems. New urban solutions are required to optimise the use of space and energy resources leading to improvements in the environment, i.e. reduction in air, water and soil pollution as well as efficient ways to deal with waste generation. These challenges contribute to the development of social and economic imbalances and require the development of new solutions. Large cities are probably the most complex mechanisms to manage. However, despite such complexity they represent a fertile ground for architects, engineers, city planners, social and political scientists, and other professionals able to conceive new ideas and time them according to technological advances and human requirements. The challenge of planning sustainable cities lies in considering their dynamics, the exchange of energy and matter, and the function and maintenance of ordered structures directly or indirectly, supplied and maintained by natural systems. Topics covered include: Urban Strategies; Planning, Development and Management; Urban Conservation and Regeneration; The Community and the City; Eco-town Planning; Landscape Planning and Design; Environmental Management; Sustainable Energy and the City; Transportation; Quality of Life; Architectural Issues; Cultural Heritage Issues; Intelligent Environment and Emerging Technologies; Planning for Risk; Disaster and Emergency Response; Safety and Security; Waste Management; Infrastructure and Society; Urban Metabolism.